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PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

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Recent Reviews

Ease of use.

8 out of 10
June 01, 2023
Incentivized
PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool …
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Review of PF

8 out of 10
April 05, 2023
Incentivized
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend …
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How PathFactory Differs From Its Competitors

PathFactory Value Proposition

Yes, it has provided visibility into results with different cohorts of prospects. It also gives a lot of autonomy to campaign managers, abm managers, field marketing managers, etc to create their own content tracks and tailor them accordingly.
I would say the greatest benefit is the capacity of the …
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PathFactory Time to Value

First few weeks with Pathfactory was a challenge as we try to familiarize ourselves with the tool. But as time pass by, we were able to use it with no issues. Learning the tool is worth all the effort
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PathFactory Value Proposition

It was a great experience using campaign tools and concierge. These solutions helped us to deliver more relevant content in an attractive way, analyze overall performance, engagement, and conversions, and as a result, increase return on investment rates. PathFactory's approach enriched the …
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PathFactory Time to Value

It was a kind of expected amount of effort. Everything went fine. The good thing here is that PathFactory has a great documentation that always comes to help you in case of any difficulties, unexpected situations, or other confusions. It is worth also mentioning PathFactory's tech support which …
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PathFactory Buyer Enablement

Our use case was not directly connected to sales, so it is hard to say about the impact on buyers. I assume that the better they (buyers) know our product(s) through the company's assets, educational materials, guides, and recommendations the easier for them to make a right, well-weighted decision.
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PathFactory Value Proposition

I do believe when we were using PF it definitely was a great content hub to share externally with customers all the valuable marketing assets with the ability to consume more and more content at their leisure vs. a website or email campaign. I was not on the demand generation side of PF solely was …
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PathFactory Buyer Enablement

Not being on the purchasing side of marketing rather focused on content creation and library set up - I would have to assume that the ability and functionality of PF making it very easy and efficient for prospects to consume as much content as possible to help them make a purchasing decision …
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PathFactory Buyer Enablement

This AI-powered content intelligence allows us to generate personalized content experiences for individual buyers and target accounts for our ABM strategy. Accelerate deal velocity and grow our pipeline by recommending the next-best assets to consume based on recent visitor history, industry, and …
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PathFactory Value Proposition

We have immensely benefited from using PathFactory to streamline our marketing process. From creating auto reports to in-depth analysis, PathFactory has proved its worth in gold. The ultimate decision to pick PathFactory over other alternatives was its ability to provide details into our …
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PathFactory Value Proposition

PathFactory has helped personalize our campaigns to a much higher degree. We are now able to quickly create content-rich experiences around specific accounts, topics, and industries. We are also able to derive better conclusions from content performance than standard web-reporting services such as …
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PathFactory Value Proposition

Yes, being able to group content and to have the same path but across different mediums and CTA's across campaigns has allowed us to streamline our messaging across all programs and provide the best possible medium to binge content. We are looking forward to seeing an increase of conversions from …
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PathFactory Value Proposition

Better content experience has a direct impact on our campaign performance. We push buyers through the funnel faster and track the effectiveness of our campaigns on a deeper content level. Nowadays, personalization is key for a successful campaign, and PathFactory allows us to achieve this with no …
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PathFactory Time to Value

Due to our existing processes and systems, we had to find some workarounds that delayed the implementation slightly. But it was definitely worth the effort, and we continue improving as we go. PathFactory offers several use cases which we are about to explore and keep taking it to the next level.
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PathFactory Buyer Enablement

Obviously, offering relevant content guides the buyers to educate further on the topic. After that, at the bottom of a content track, we offer our on-demand demo so the buyer can go through the whole journey in one session. We also always have 2 CTAs on every track, which invites you to either …
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PathFactory Value Proposition

If someone is consuming content, 99% of the time, it's through PathFactory. We have integrated PathFactory experiences across our entire marketing strategy. This has enabled us with deeper insights into the customer journey that sales can utilize to have more meaningful conversations throughout …
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PathFactory Time to Value

Very easy process with a very supportive team. PathFactory always takes the time to explain things clearly and works with us every step of the way. They are always open to more enablement sessions for marketing or sales teams, and that remains true further into our contract as we expand to other …
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PathFactory Buyer Enablement

Users are able to binge content we have curated in an experience, allowing them to consume more relevant content at the time they are interested in reading. Previously, we would have spent more time, effort and dollars to get them to engage with us a second time to read an additional piece of …
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PathFactory Value Proposition

PathFactory has helped us implement ABM and targeted campaigns that have helped show engagement with target markets that are hard to track and also helped push along a one million+ deal. With PathFactory I was able to prove that 600+ users in the federal market engaged with a key piece of content. …
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PathFactory Buyer Enablement

We've been using this capability within sales tracks. Our sales team has personalized tracks set up that allow the users to look through low-funnel information. It's been slow to catch on, but it's getting there. I think we'll do more of this in the future.
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PathFactory Value Proposition

Since starting our journey with PathFactory, we've understood better the content that converts best. We've beefed up our content library and focused mainly on creating the content our prospects spend the most time reading or watching. It has been a beneficial tool in allowing us to truly …
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PathFactory Time to Value

The onboarding process with PathFactory was very easy. The folks we worked with, from our sales rep to our current CSM, took time to understand our business, our goals, and how we intended to use their product. This made the process feel less strenuous and I was confident from the get-go.
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PathFactory Value Proposition

PathFactory has helped us generate higher performing campaigns. We have seen content engagement within emails increase tremendously. We've also been able to help our sales teams with 1:1 campaigns by creating tailored microsites for top accounts. We were able to close one of our largest deals of …
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PathFactory Buyer Enablement

On average, users binge 2-3 assets rather than 1 which helps get these users in front of our sales teams faster. We have content consumption included in our scoring model which gets sales to these users faster rather than having to wait for a form to be submitted.
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PathFactory Buyer Enablement

Because we can organize all our assets by solution type or industry the content is catered to that prospect. We also use personalization in our explore pages. These really help push the prospect through the pipeline and since they can review multiple different assets and different assets types …
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PathFactory Value Proposition

Refinitiv has definitely benefited using the tracks because it allows users to see what content pieces are proved successful and which have not. The flexibility of the tracks allows a user to amend a live track without causing any complications or contact experience. PathFactory is also …
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PathFactory Buyer Enablement

I think the biggest contributor to potential buyers to make sound decisions is based around two key factors. One is the recommend feature of the track where the PathFactory AI Algorithm hones in on the potential buyer interest and to feed them a consistent stream of relevant information that meets …
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PathFactory Value Proposition

Yes, as mentioned in previous answers, our teams greatly benefited from PF from a campaign and individual pages/explore pages standpoint. PathFactory has allowed us to get very specific with content we are sending, and allow drive website foot traffic which has been key in exposing our prospects …
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PathFactory Time to Value

It was about what we expected. There was a learning curve on ways to make the creation of content and pages faster and easier, which we are still working on. Overall the tool was adopted pretty quickly. It is still limited when it comes to who is allowed to use it, so things can be managed by key …
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PathFactory Buyer Enablement

PathFactory has definitely enabled potential buyers and current customers to self-educate and make better purchase decisions faster. This tool has allowed us to stay in front of folks and educate them on specific pieces of content which otherwise without curing the content can be very overwhelming.
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PathFactory Value Proposition

I'm not sure if we have benefited. At least I'm not sure if we have benefitted yet. I'm also not in a position to say. I think path factory does a great job, I just wish my team used it more, so we'd have the data to make that call.
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PathFactory Value Proposition

Pathfactory has helped us create very specific content paths which can can tailor to specific job roles, industries, and other criteria. It provides a digestible content path which we can lead the prospects down, this improves time on site and interest in our product.
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PathFactory Value Proposition

I'm not able to see at my level if my company benefited of it or not. I quickly scroll down on Salesforce every time that one of my leads read an ebook to see the topic to pick a sequence, I see how long they spent on it but that's not an information I'll be able to use afterwards. Ebooks leads …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Content performance analytics (138)
    9.2
    92%
  • Content hub (132)
    9.2
    92%
  • Embedded CTAs (116)
    9.2
    92%
  • Forms / Gated content (132)
    8.9
    89%

Reviewer Pros & Cons

View all pros & cons
Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Verified User
Contributor in Marketing
Marketing & Advertising Company, 10,001+ employees
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Pricing

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PathFactory

PathFactory

N/A
Unavailable

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.1
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.1
Avg 7.8
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Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Video

How PathFactory’s Content Insight & Activation Platform Helps B2B Marketers

PathFactory Integrations

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

PathFactory Downloadables

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content automation highest, with a score of 9.3.

The most common users of PathFactory are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(234)

Attribute Ratings

Reviews

(1-25 of 96)
Companies can't remove reviews or game the system. Here's why
October 18, 2023

PathFactory was able to provide me with granular data from different cohorts to better understand how the different audiences were consuming our content.

Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I used PathFactory to drive prospects to relevant content. PathFactory worked as a content platform and I was able to leverage our marketing assets for the right prospect at the right time in their customer journey.
Pros and Cons
  • Allows you to easily group interactive content (lookbooks) in the same place
  • Allows you to track use and performance of content
  • Allows you to replay webinars
  • Binge functionality
  • Sometimes the webinar replay integration bugs out
  • there is no room to influence their product roadmap
Likelihood to Recommend
You can get really deep into insights, for example: you can tell how your known visitors spend their time (binging webinars) vs unknown visitors can spend it surfing non-webinar content (Whitepapers, e-books, etc.).

You can get insights into topic interests to support your product teams with roadmap direction.

You can compare Desktop vs Mobile
August 15, 2023

Pathfactory, the future of customer engagement

Verified User
Contributor in Marketing
Marketing & Advertising Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Pathfactory helps make marketing easier. It helps us create a better experience for the customer’s journey, from awareness to rousing interest to elevating desire to sales.
We are able to personalize contents based on our market needs, create layouts and designs that are compliant, and launch effective campaigns.

Integrating Pathfactory to our other apps/softwares are possible as well.
Pros and Cons
  • Customer journey made easier
  • Integration with other apps/software
  • Customer service/client assistance is superb
  • In depth analytics
Likelihood to Recommend
Pathfactory team is very hands on. They make sure that all our needs are addressed, requests are taken into consideration (and they make good progress in granting most of requests), and that they are on top of everything. They are so proactive in setting weekly calls to make sure that we maximize the tool and that we have no concerns at all.
August 11, 2023

Increase content relevance by audience

TG
Traci Gregorski
VP Marketing
Cayuse (Computer Software, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We produce a high volume of content to help educate and inform our customers and prospects, but getting them to consume more of what we are creating was a challenge. In addition, there are distinct buying personas and multiple stakeholders on nearly every opportunity, with different areas of concern. Pathfactory allows us to serve related content in multiple ways, driving engagement and conversions.
Pros and Cons
  • Drives engagement with your content
  • Creates a personalized experience by persona/group
  • Facilitates additional consumption and interaction points
  • It would be nice if Website tools were part of the main offering rather than additional
Likelihood to Recommend
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
June 01, 2023

PathFactory, almost good!

Verified User
Employee in Marketing
Computer Software Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory helped to increase engagement in the company's assets.
Pros and Cons
  • Provides great recommendations.
  • Improves engagement.
  • Provides additional flexibility to the user journey.
  • We need to perform more QA on the solutions and tools.
  • The speed of asset processing is not enough, but it is definitely worth improving.
  • Develop fail-safe mechanisms.
Likelihood to Recommend
PathFactory did a great job in assets consumption increase as well as overall improvement of the user journey. Chosen tools gave an opportunity to consume the assets in a great suitable way with an addition of context-based personalized recommendations. On the other hand, there were some minor technical issues that affected the overall experience with the product.
May 29, 2023

Need a content hub that encourages self-education and asset binging - PathFactory is your solution!

KS
Kathryn Shypulski
Senior Marketing Manager
Thomson Reuters (Legal Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
From a marketing prospective, we used PF as a content library housing external facing assets such as flyers, whitepapers, thought leadership articles.
Pros and Cons
  • Organized view of content assets
  • Ability to promote similar content for users to continue their journey
  • Great tracking on time users spend in particular content sets
  • easier ways to share both static documents/PDF and videos or webinars on-demand
  • get details on usage but would appreciate more filtering capabilities by organization and users
Likelihood to Recommend
Best use case was ability to share with our sales team to send a set of content to existing customers and new prospects allowing them to consume as much or as little content as possible. Not so great tool for internal education Thomson Reuters uses a platform called Advisor. I view PF platform as a customer facing tool excellent for content sharing.
May 29, 2023

Pathfactory helps me to seize every opportunity

Verified User
Executive in Marketing
Information Technology & Services Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
It has been an amazing experience in using Pathfactory! It provides a consolidated place for all collaterals. It has been an innovative experience which gives fuel to the creativity of reaching out to our customers enriching the customer experience.
Pros and Cons
  • Recommended Tracks
  • Microsites
  • Tracks
  • Interactive assets
Likelihood to Recommend
Pathfactory is really an amazing asset for customer centric campaigns
May 29, 2023

PathFactory generates successful customer engagement.

Verified User
Manager in Marketing
Mechanical Or Industrial Engineering Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use tracks to allow our customers to easily be able to view multiple pieces of content. We track how many users go to the site and interact with the content. We also display a lead form on the site for lead generation. We have used a microsite as well, but that has not been as successful as the traditional track experience.
Pros and Cons
  • Provide a good user experience for our customers.
  • Provide a good mobile experience.
  • Able to customize to fit your business needs.
  • Microsite was very hard to build ourselves.
  • Better instructions on how to customize tracks and use the different tools.
  • Users that come in without UTM parameters should still be included in all data reporting.
Likelihood to Recommend
Great for displaying multiple pieces of content to customers in a very easy-to-consume design. Difficult to have a good experience that can easily speak to multiple topics.
May 24, 2023

PathFactory: The proof is in the pudding

Verified User
Employee in Marketing
Logistics & Supply Chain Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used within the organization to understand and visualize the performance of our content marketing activities.
Being plagued with having to see, understand, and visualize the performance of our diverse content marketing activities in an easy to understand and present way to top level management, we decided to try out PathFactory and it's been a gamechanger.
Pros and Cons
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
  • PathFactory can do better in providing a more easier accessed user guide to using the platform
  • The interface can be made a little more colorful to help bring immediate focus to important details
Likelihood to Recommend
Pathfactory is best suited if you are running a content marketing campaign especially based off of an internal or bespoke content platform. We run a content marketing campaign from an internal content platform and found the other alternatives as less accurate in their reports
April 18, 2023

Great content enhancement tool

Christopher Vasquez | TrustRadius Reviewer
Christopher Vasquez
Demand Generation Manager, PLM
PTC (Computer Software, 5001-10,000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to essentially give us the ability to create web-based experiences in less than 24hrs. Rather than create a webpage on a topic that may be too niche or too campaign-specific, PathFactory gives us the ability to stand up these pages quickly and efficiently, without taking an SEO hit. We also use it for reporting to get a better understanding of who is consuming our content, what topics are they gravitating towards, and which content types they like to consume content through.
Pros and Cons
  • Reporting
  • Ease of use
  • Design flexability
  • Localization features
Likelihood to Recommend
PathFactory is great for topic-specific, ABM, or campaign-specific experiences. If you have lots of different types of content relating to a topic, organization, industry, or campaign, PathFactory makes it very easy to create those "all in one place" types of experiences. It's also great for creating a collection point across content types where blogs, videos, ebooks, etc. can all live on a single page simultaneously.

In my opinion, PathFactory is not a website replacement tool but rather a content empowerment tool. The experiences you're able to create don't lend themselves to the type of exploring you'd get on a typical website.
January 05, 2023

Fantastic Tool for a Better Web Experience

AD
Alexa Driscoll
Integrated Marketing Manager
Glytec (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory as a way to provide a bingable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers. PathFactory is now embedded in everything we do across our website, blog, social, sales prospecting and account management.
Pros and Cons
  • Expanding the amount of content a visitor can absorb during one engagement on our website
  • The data and engagement information we are able to see at both the account level and the known visitor information in our CRM
  • The onboarding and implementation experience was fantastic
  • Many of us small marketing teams do not have designers or web developers on staff, so having free resources for HTML for microsites or templated experiences would be amazing
  • Better integration with HubSpot similar to Salesforce for PathFactory. We use lead scoring from PF data but would love to have more information in the HubSpot contact record
Likelihood to Recommend
Very appropriate for smaller or mid-size marketing teams looking for solutions for better web experiences and with teams who have a dedicated content strategist or sales enablement manager who can help sales with the utilization of this tool.
December 28, 2022

A Tool that Delivers a Content Experience our Buyers Deserve

Indre Wakil | TrustRadius Reviewer
Indre Wakil
Senior Global Demand Generation Manager
Bizzdesign (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to optimize the user experience, package content to encourage binging, and get better visibility into content consumption.
Pros and Cons
  • Custom design - easy to adjust look and feel to match the brand
  • Accelerating the buyer journey with more relevant content
  • Provides important insights to make better decisions on content strategy
  • Integrates with Salesforce to share content consumption history with our sales
  • Known visitors can avoid forms and still gain lead scores on Pardot
  • Analytics could be a bit more intuitive (it is easy to get lost among many different report types, need training)
Likelihood to Recommend
PathFactory is a great tool for those who are still stuck with sharing PDFs with their prospects and who rely on content marketing or just want to optimize their content hubs. To avoid PDFs being a dead end, PathFactory enables buyers to get hooked on the content they are reading. It also provides valuable information on how long did the users stay on your content, did they move to the next one, and where did they come from. A smooth integration with existing martech makes it suitable for organizations of any size or industry.
December 22, 2022

PathFactory's #1 fan

Eleni Mitzalis | TrustRadius Reviewer
Eleni Mitzalis
Sr Manager Demand Generation
Contentsquare (Computer Software, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to host and share marketing content and collateral with our prospects and customers. We create relevant, personalized content tracks to engage with various audiences in our target market, and utilize the engagement insights we get from PathFactory to inform future content decisions as well as enable our sales team with these insights for personalized follow-up.
Pros and Cons
  • Content engagement insights for Sales. Time spent enables them to prioritize their follow-up with high-intent leads who have increased time spent on content. Content journey insights allow the Sales team to see what content actually resonated with a prospect, enabling more personalized conversations throughout the sales cycle.
  • Content insights for Marketing. By analyzing PathFactory's insights on content, we are able to make smarter, more strategic decisions on the future content pieces we should produce based on what we know will resonate with our audience and what they will actually spend time reading.
  • Ease of use. Many members of our team are able to utilize the tool, uploading content and creating tracks in an easy and intuitive way.
  • Smart and supportive team. From the first sales cycle to our regular check-ins as customers, we have enjoyed every step of working with everyone we have come across on the PathFactory team.
  • Support team. The support team has specifically been so helpful in dealing with any bugs and even working with us to come up with new custom solutions to fit certain use cases in our go to market strategy.
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
Likelihood to Recommend
Perfect for teams who want a deeper understanding of content engagement past form fills or page views. Great for marketing teams who are always looking for more insights to enable their sales teams to follow up on, specifically around intent. Currently, only for marketing teams to create content experiences for sales to share as they cannot create their own experiences.
December 22, 2022

PathFactory is a Creative Solution to Incorporate Throughout all of your Marketing Programs and Channels

Verified User
Director in Marketing
Computer Software Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory across all of our marketing channels (website, email, ads, events, sales cadences, etc.) to offer up relatable content to allow our readers to binge on the topics they are interested in. PathFactory allows customers and prospects to get more information in whatever format they best consume content without having to search around to find it.
Pros and Cons
  • Easily bundle related content.
  • Create tracks for nurture streams.
  • Provide insights into what assets are being viewed.
  • Track how long someone is viewing a piece of content.
  • Less coding needed for the Explore pages.
Likelihood to Recommend
PathFactory fits well in all our marketing channels and it is easy to swap out content in a track when there is an updated version.
December 22, 2022

PathFactory is a Must Have for Your Marketing Tech Stack

Jamie Newton | TrustRadius Reviewer
Jamie Newton
Demand Generation Marketing Manager
Vector Solutions (Public Safety, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory in a number of ways, including for ABM and personalized campaigns, measuring engagement and content consumption from webinars, conferences, and campaigns, and for the sales team to have individualized tracks for prospects. We're gearing up to expand the usage of PathFactory to different sectors of the company and with more teams outside of demand gen and product marketing.
Pros and Cons
  • Measuring content engagement and user journeys.
  • Providing personalized tracks and pages for ABM.
  • Very easy to add in new content pieces and replace outdated ones.
  • Domain matching for using PathFactory outside of 1st party tracking (like for social ads).
  • Better and easier reporting with the ability to do saved reports in the platform.
Likelihood to Recommend
PathFactory makes it incredibly easy to have multiple, similar explore pages/tracks that can be used in various places. This works great for ABM and Sales pages, especially when you need to create something quickly.
December 22, 2022

PathFactory is a game changer!

KK
Kate Kennedy
Director of Growth Marketing
Tripleseat (Hospitality, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to create curated landing pages for ABM initiatives and also to lead newly closed customers through a content path filled with training one-pagers and videos. We've also used it in email marketing to create general content journeys for prospects.
Pros and Cons
  • Allows us to quickly create customized landing pages for ABM tactics.
  • Helps our onboarding team streamline their processes with new customers.
  • Helps our sales reps share content that is valuable to the specific accounts they are selling to.
  • The microsite builder is not user friendly but there are ways to create pages that feel like microsites even though they are just content journeys.
  • I do think the reporting could be more intuitive. It also takes some time to load (although I realize this is an issue for a lot of software)
Likelihood to Recommend
PathFactory works great for email marketing, ABM, and paid advertising. Our onboarding team also loves using it to help assimilate newly adopted customers with our software. Our sales team uses it to understand the specific features a prospect is interested in, but I think the sales piece could be enhanced for easier use. Sales reps are not easily convinced to use any software (well, at least ours aren't), so making the process as simple as possible would be beneficial. These are the only areas we've used it in, and it works well. We are a B2B software company - I don't think PathFactory would be helpful for a B2C company.
December 22, 2022

Pathfactory for B2B Saas

Cameron Jarrell | TrustRadius Reviewer
Cameron Jarrell
Digital Marketing Manager
ServiceMax (Information Technology & Services, 501-1000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Pathfactory as a way to promote additional pieces of content that are relevant to the asset that a user finds via paid/organic searches. We also use it to create pages that are tailored specifically for accounts that we target to make sure all the content on the page is relevant to the questions and challenges that we are trying to solve.
Pros and Cons
  • Compiling relevant content onto one page to influence users to continue reading.
  • Creating ABM types of pages with very little uplift from a technical perspective.
  • Makes it very simple to include carousels of content on your existing web pages.
  • Making complex pages isn't the easiest, as you are somewhat restricted in their page editor.
  • Some form of data validation would be valuable when multiple people are adding new content.
  • The analytics aren't the easiest to extract from the platform.
Likelihood to Recommend
Anyone that is selling to businesses would be a good fit for Pathfactory. I feel like Pathfactory is an especially great fit if the product that you are selling requires buying from multiple people in an organization and if the product itself can be viewed as complex.
December 18, 2022

One of my Favorite Marketing Tools in my Tech Stack!

Verified User
Contributor in Marketing
Computer Software Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used to provide seamless self-nurturing experiences across many different channels. We struggled with one and done content experiences. PathFactory allows us to provide multiple pieces of relevant content in a single experience to allow a user to consume content at once rather than having to wait for additional emails or endless website searching. PathFactory was also implemented to provide more thoughtful lead scoring in relation to content consumption. Rather than scoring a lead based on an email click or open, we are able to incorporate content consumption time to provide more meaningful context to a lead's behavior.
Pros and Cons
  • Customer support and production documentation
  • Ease of use
  • Reporting
  • Integrations with Eloqua
  • Account matching
Likelihood to Recommend
PathFactory is a great tool for nurture activities across many different channels, but email especially. Rather than sending out one piece of content and hoping it's the right piece, users have the opportunity to "binge" through multiple pieces and/or find a more relevant piece if the first asset happened to not be the right one. PathFactory is great to find out account/user behavior. Rather than having to guess what topics are top of mind for a user, PathFactory captures the topics based on user behavior which can help you customize future content journeys.
December 17, 2022

Big Fan of PathFactory

MV
Margot van den broek
demand gen
Tidelift (Computer Software, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to easy share our marketing assets. The product address the issue of easily sharing a lot of different kind of assets and being able to put them in one place to consume. They also help us understand who is reviewing our assets. We use it all over our website and in our marketing/sales emails.
Pros and Cons
  • customer success
  • having a useful product
  • help engage our customers
  • the platform has a bit of a learning curve. sometimes hard to learn and if something changes its hard to find what I was looking for
  • sometimes there is a lack customizations but often times the engineers can find some sort of solution for it
Likelihood to Recommend
I think PathFactory would be really helpful for any companies working with large enterprises and have a good amount of content/assets to share. It is such a great way to organize a bunch of assets in one place or engage prospects with several different assets at once. I think if you dont have a lot of content to work with it might not be the best.
December 15, 2022

Pathfactory - the future of content management software

Anish Patel | TrustRadius Reviewer
Anish Patel
Marketing Manager
Refinitiv (Financial Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used to host multiple types of asset types which provides an important insight and overview of not only our current product suite, but also relevant hot topics covering anything from green crime to USA presidential elections. PathFactory allows Refinitiv to bring large amounts of important content in one track into a structured and informative format. The data we collate from PathFactory on visitors of our tracks provides us with a deeper understanding [of] their behavior which was not clear previously, so this has enhanced our ability to make better strategic decisions in how we nurture interested recipients of our tracks.
Pros and Cons
  • Content hosting.
  • Reporting.
  • API Feeds via its webhooks.
  • Support.
  • Can do attitude.
  • More details around form capture.
  • I would like to see categories to be free text and not be limited to choosing from the list used for Tags.
Likelihood to Recommend
Given that Refinitiv is a relatively new brand in the financial world, we were spawn from Thomson Reuters, so our experience, top class product suite, and trusted clients came out of this together. Getting the message out there to prospects was important and PathFactory played an important role in hosting a lot of the content out there in the public domain via multiple channels. Another area PathFactory plays an important role is within our Demand Generation program in nurturing our prospects through a structured communication stream of relevant content.
December 14, 2022

PathFactory has helped our organization significantly with content sharing and tracking capabilities!

Verified User
Manager in Sales
Information Technology & Services Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory has been our go-to solution to share content externally with customers and prospects. It has allowed us to add a touch of personalization that comes a long way given the immense amount of data we could share with a specific contact or company. This tool has also allowed our teams to track the consumption of our content which has allowed us to take a look at trends and adjust for campaigns.
Pros and Cons
  • Allows for personalization as well as for generic pages and content links
  • Allows for dynamic changes
  • Allows for one consolidated spot to find key content
  • Lagging when making live changes to Explore, Appearances, Tracks
  • Picture formatting with Appearances could be easier to manage
  • More simplified interface
Likelihood to Recommend
PathFactory is a great tool for a company looking to consolidate content sharing into one single place. Learning from content comsuption allows companies to refocus on what is important to the receiving end. To differentiate yourself from the competition, attention to detail and personalization come a long way and that is what PF allows users to do.
December 13, 2022

Great solution!

Verified User
Representative in Marketing
Computer Software Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I've used a competing solution before path factory and I like Pathfactory much better because of the analytics, it's user friendly, and it's built into salesforce! I like how intuitive the dashboard is and how it sends assets as a link that doesn't have to be embedded, this shows our prospects that we're committed to security.
Pros and Cons
  • analytics
  • education
  • easy to use
  • built-in Salesloft integration
  • better dashboard
  • better user experience
Likelihood to Recommend
I use path factory for my own learning and for sending resources to prospects. It has improved communication and saved time for our marketing team, especially those who create the assets. It would be nice if there was a way that Salesloft could alert us when someone read a resource rather than going to salesforce.
December 05, 2022

Pathfactory are on Track!

Verified User
Employee in Marketing
Information Technology & Services Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Pathfactory for our ABM and brand awareness campaigns to drive prospects to tailored content that talks to their current business challenges.
Pros and Cons
  • Streamlines the audiences experience by providing digestible content
  • Enables us to create multiple streams to tailor the content further
  • Enables us to make a video the first thing a prospect sees- most landing pages don't do this.
  • Data and tracking
  • The UI could be a little nicer
Likelihood to Recommend
ABM campaigns and brand awareness campaigns are ideal for Pathfactory. We also use Pathfactory when hosting digital ads on 3rd party websites. It creates a tailored experience for prospects who can access specific content based on their business challenges.
December 05, 2022

The only Path worth going down on

Peter Orban | TrustRadius Reviewer
Peter Orban
Digital Campaign Manager
Nokia (Telecommunications, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is immensely helpful when it comes to hosting, presenting and reporting on our creative collaterals and other assets. The fact that PathFactory makes embedding and sharing so seamless is an absolute dream. Reporting-wise, we find the detailed insights incredibly useful, and they've been key in helping us with our content optimization efforts.
Pros and Cons
  • Integration
  • Reporting
  • Usability
  • Social-sharing
Likelihood to Recommend
PathyFactory is very well suited, when it comes to adding content quickly to a webpage. In a time, when speed is everything, it is very much appreciated.

I can't think of one, where it would not be appropriate.
December 02, 2022

Amazing!

Eli Wolkenfeld | TrustRadius Reviewer
Eli Wolkenfeld
Associate
Andersen (Accounting, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use pathfactory quite frequently at work. We’re all about saving money in any way possible, so finding the most efficient ways to communicate to clients/customers is very important to us.
Pros and Cons
  • Efficiency
  • Software
  • Easy to use
  • Accuracy
  • Easier to use for the older generations
  • Faster responses
Likelihood to Recommend
Parhfactory is be very well suited at creating better leads. It makes for a much easier conversation as we can relate to our clients needs. It is less appropriate when we are looking for new leads, which I think it can do a better job at. Perhaps recording some keys search terms that somewhat relate to our product/service that we can use to create more leads.
December 01, 2022

Useful for sales

Verified User
Representative in Sales
Information Technology & Services Company, 1001-5000 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use Pathfactory to know how long our ebooks have been read, their title and what's their main topic. It's usually the only information i get
Pros and Cons
  • Track users
  • Create categories
  • What does the time of opening exactly means (active scrolling ? Open in a tab?)
Likelihood to Recommend
Path factory is a good insight but hard to use when calling someone for the first time. We can't call saying 'Hi, I've seen that you spent 12 minutes (or just say "a lot of time") reading this earlier" because we sound intrusive really easily.
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