What users are saying about
Top Rated
2016 Ratings
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Top Rated
2397 Ratings
Top Rated
2016 Ratings
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Score 8.5 out of 100

Adobe Marketo Engage

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Top Rated
2397 Ratings
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Score 8.3 out of 100

Highlights

Hubspot is a suite of products designed to integrate Marketing, sales, and service software into one platform. Its products include Customer Relationship Management (including Help Desk and Live Chat), Marketing AutomationSales Intelligence, and Content Management software. 

Marketo is similar to Hubspot, with its main products being Marketo Engage, Bizible, and Adobe Experience Cloud. It is most popular for being a Marketing Automation tool. However, it features a variety of capabilities ranging from lead management to targeted digital advertising. 

Hubspot has over 1500 ratings and reviews on TrustRadius, primarily from small businesses. While it is predictably most popular with marketing and advertising firms, it’s also extremely popular with companies that develop software–this also holds true for Marketo. With over 1700 ratings and reviews, Marketo has the most representation on TrustRadius from mid-size companies. 

Features

Hubspot is a great fit for marketing teams at SMB companies focused on producing content. Hubspot also really shines as an easy-to-use and comprehensive marketing automation tool for executing inbound marketing strategies. However, given its comprehensiveness in terms of marketing, sales, and service, Hubspot may is a serious contender for any buyer looking to integrate several different pieces of software into one platform through one vendor. 

Marketo’s purchase by Adobe helped cement the latter’s CRM and marketing credentials. As a marketing automation platform, Marketo is designed to primarily serve midsize and enterprise businesses with key features being lead generation, lead nurturing, lead scoring, and marketing campaign analytics, including A/B testing. Marketo is a great fit for midsize B2B businesses or enterprises that frequently create landing pages, run complex marketing campaigns, and conduct lead scoring and list segmentation.

Limitations

Often-read feedback from Hubspot users includes extra costs associated with additional reporting functionality. This is something to keep in mind if you’re primarily looking into these categories of software for their analytics capabilities. Another critique of Hubspot is that its landing page builder is considered fairly limited in terms of customization to some users. 

Marketo also faces similar criticism: its reviewers consistently called out its limited reporting capabilities. However, unlike Hubspot, this criticism doesn’t call into accounting additional reports. Make sure Marketo’s add-ons cover the additional tools you may mean. Some reviewers also stated that Marketo’s user interface can be difficult to navigate for new users, an important adoption consideration. 

Pricing

Hubspot pricing starts at $40/mo. The more capabilities a user needs, the more their monthly cost will be. Another important price consideration is contact list size, which will also increase one’s monthly bill. Enterprises should expect to pay at least $3,200/mo.

Pricing for Marketo is based on the size of your database. To get an exact idea of its pricing also requires that buyers speak to a sales representative. However, ballpark pricing for Marketo’s starting package is $900 a month or so.

Community Pulse

Reviewers Who Considered Both Products

HubSpot Marketing Hub

Chose HubSpot Marketing Hub

I used Marketo as a power user for two years. In my experience, I found Marketo to be better suited to companies that have a dedicated Marketing Ops professional due to the complexity of their platform. In general, I find HubSpot more intuitive and easier to use than Marketo. I …

Chose HubSpot Marketing Hub

Well HubSpot certainly wins the interface battle, several features to be able to customize completely the platform, so that it’s geared to my marketing team’s preferences. For example, I’m not able to define permissions as well as other platforms, nor do I have an easy interact …

Chose HubSpot Marketing Hub

Better support.
User experience.
Friendly UI.

Chose HubSpot Marketing Hub

When comparing costs, HubSpot's functionality and ease of use came out as the clear winner. Other products do the same things HubSpot does, but not necessarily all of them, or at a comparable price point. Some may not cost as much but we lose a lot of the options we have with …

Chose HubSpot Marketing Hub

We already used RD Station, but we left because RD Station did not solve some of our main problems. Despite the high cost, HubSpot brought several solutions related to the analysis of marketing data and tracking of lead actions. It was really essential to bring new information …

Chose HubSpot Marketing Hub

While Mailchimp and Hootsuite themselves offer a nice set of features (let's leave Mailchimp's merely non-existent end-user support alone) having them all and even more under one hood is really really cool. And that's what HubSpot offers altogether. HubSpot's user-friendly …

Chose HubSpot Marketing Hub

They're a bit more expensive, but they are in my, and my team's opinion, a bit better with customer support and their platform is incredibly easy for just about anyone to use. It's very intuitive. Coming from a company that used Clickdimensions, this platform is lightyears …

Chose HubSpot Marketing Hub

HubSpot provides an easy to use interface, with everything a business requires to deliver Digital marketing. We host our website, make use of Landing Pages, CTAs. Great reporting and campaign metrics, social media management. Superb support service and a perfect marketplace of …

Chose HubSpot Marketing Hub

HubSpot is a middle of the road platform compared to other similar platforms that can be overly simple or overly complex. HubSpot is a great starting point for organizations wanting to invest in inbound marketing and/or marketing automation without having to invest heavily in …

Chose HubSpot Marketing Hub

HubSpot is by far the most user-friendly, which means it's more likely to be fully deployed by customers. We help people move from both of the mentioned competing platforms because the user experience is so difficult that the products aren't being used.

Chose HubSpot Marketing Hub

My organization made the decision to switch from Hubspot to Marketo. I wish they hadn't. The change may have made sense on a marketing perspective, but from a sales perspective it has HUGELY impacted our ability to leverage the tool for lead generation. Hubspot is way more user …

Chose HubSpot Marketing Hub

My personal ranking for marketing automation is 1) Marketo, 2) Hubspot and 3) Eloqua. Hubspot is great for small businesses and even medium-sized business. Once you reach 500 or more, you're probably going to want Marketo. I wouldn't recommend Eloqua to any business that can't …

Chose HubSpot Marketing Hub

We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, …

Chose HubSpot Marketing Hub

I found HubSpot to be much easier to learn and intuitive.

Chose HubSpot Marketing Hub

Have reviewed (read other reviews) but not used. HubSpot felt far more superior and suited ours, and our clients needs. The interface and usability felt friendlier and the support was far more readily available.

Chose HubSpot Marketing Hub

HubSpot does a number of marketing activities all in one, easy platform. We can do things like email, blog, lead nurturing, keyword research, reports, buyer personas, etc.

Chose HubSpot Marketing Hub

HubSpot's Enterprise marketing plan blows Marketo's reciprocal plan out of the water. From all angles, I've by and large been taken aback by the difference between the two platforms when both are said to be "industry-leading." From reporting to email deliverability to design to …

Chose HubSpot Marketing Hub

Whilst Marketo is reasonable we didn't find it gave us the flexibility required in terms of defining our own marketing automation workflows. This is even more crucial when tailoring the product to a client as they often have wildly different requirements.

Chose HubSpot Marketing Hub

There are many great marketing automation platforms and I am always interested in evaluating them. I often find, however, that the competitors' assumptions regarding Hubspot's capabilities (or lack thereof) are misinformed or simply wrong. I have seen interesting features in …

Chose HubSpot Marketing Hub

In the past, I've worked with companies that use both Marketo and Pardot. Pardot is an absolutely horrible solution, I don't know why anyone would ever buy it or use it. There are many way better options that are much cheaper than Pardot, so why even bother with their solution? …

Chose HubSpot Marketing Hub

HubSpot is a better all-around automation solution for our small marketing department. It helps us function as a design team, social media managers, a copy writing team and campaign strategists when we need to have those hats on. It makes switching back and forth easy and helps …

Chose HubSpot Marketing Hub

We were actually using Marketo and switched to HubSpot part way through our marketing contract. We found that Marketo is highly customizable but getting even basic things to work was incredibly difficult. Also, there was no API integration with AdWords/LinkedIn so tracking …

Chose HubSpot Marketing Hub

HubSpot appeared to be the most user-friendly, with intuitive interfaces and comprehensive training. We also liked the level of support offered by HubSpot when setting up the system, as well as learning how to be good marketers.

Chose HubSpot Marketing Hub

Hubspot for the pricing is overall more efficient than Act-On. Act-On has a more robust A/B testing platform and Act-On also has a series of alerts that is easier to integrate into the sales end. Hubspot is better for landing pages. More templates; forms are easier to implement …

Chose HubSpot Marketing Hub

We selected HubSpot over the others for the following reasons:

  • More complete for the functions we needed
  • Truly inbound - they generate a ton of useful content that resonates with our team

Adobe Marketo Engage

Chose Adobe Marketo Engage

As I shared earlier, Adobe Marketo Engage is less intuitive than HubSpot Marketing Hub in my opinion. I believe the overall functionality of Marketo is very comparable to HubSpot; however, getting used to using the product, understanding the tools, and getting fully up to speed …

Chose Adobe Marketo Engage

Both have the same automation principles, but Marketo seems (and is) much wider and broader. There wasn't a thing I wanted to do and Marketo didn't have the solution or tools for it.

Chose Adobe Marketo Engage

Campaign level reporting, better nurtuting track.

Chose Adobe Marketo Engage

Adobe Marketo seems to have the most robust features although may be a bit more complicated than some of the other systems I've evaluated and used in the past. Overall, the functionality seems to be similar although the overall system seems like it will be able to scale better …

Chose Adobe Marketo Engage

Adobe Marketo Engage's UI for campaign management is by far the best I've encountered. It makes it incredibly easy to create template campaigns with a variety of assets, workflows, and emails that can be instantly cloned. This saves hours of work during the campaign creation …

Chose Adobe Marketo Engage

Marketing has never been this easy, our brand has flourished and gone beyond the whole globe just because of this tool. It's easy to use, fit for both small and large organizations, customizable according to the user's needs, have a very extensive community that is proactive …

Chose Adobe Marketo Engage

Hubspot is very intuitive and is easier to use (the drag-and-drop functionality is by far better than Marketo) whereas Marketo requires more technical knowledge/training. The initial setup can be more costly and time-consuming. Although Marketo has more functionality than …

Chose Adobe Marketo Engage

We quickly outgrew HubSpot at our company and liked the additional features Marketo could offer. Bronto and Dotdigital are ESPs that I have used in previous roles that are much more user friendly in the email realm compared to Adobe Marketo Engage. Building and customizing …

Chose Adobe Marketo Engage

For B2B companies, Adobe Marketo Engage is definitely well-positioned against its main competitors - they keep on updating the platform and implementing features that are actually useful.

Chose Adobe Marketo Engage

Our client has already used the market and we have done automation using this system. And, then, we offered a ready-made solution to our other clients.

Chose Adobe Marketo Engage

Very poor in terms of performance, support, and user experience.

Chose Adobe Marketo Engage

[Adobe] Marketo [Engage] is one of the most expensive tools, but it wins thanks to its flexibility. Most of the other tools have a lot of pre-built functionality that [Adobe] Marketo [Engage] doesn't. [Adobe] Marketo [Engage] has the building blocks for you to build it …

Chose Adobe Marketo Engage

Adobe Marketo Engage integrates well with CRM as compared to other B2B marketing platforms available in the market. The support and service team is one of the best which would guide clients throughout implementation with best practices and capabilities to use the platform. The …

Chose Adobe Marketo Engage

Marketo provides personalization, scoring, data normalization, web analytics and custom nurture programs, which are effective compared to its competitors. We evaluated HubSpot along with Marketo and found Marketo Engage more flexible in integration with some of the best tools …

Chose Adobe Marketo Engage

We have selected it based on lead management, nurturing, integration with CRM, and basic reporting. Marketo Engage is far better than Hubspot in terms of Microservice architecture, incremental scoring, APIs, webhooks, etc. The email dynamic content module is at par as compared …

Chose Adobe Marketo Engage

Marketo is the industry-leader and we have not considered using an alternative in many years since adopting it.

Chose Adobe Marketo Engage

The company chose Marketo for its versatility and scalability to meet the business development and marketing needs and I find it a reliable and practical software for digital marketing and automating the customer engagement journey with our prospects. The learning curve is not …

Chose Adobe Marketo Engage

I have a lot more experience with Adobe Marketo Engage, so I naturally tend to prefer using that platform.

Chose Adobe Marketo Engage

Hubspot seems to have an easy plug and play experience. The level of flexibility and customization that Marketo Engage provides for building and executing our digital marketing campaigns can't be matched.

Chose Adobe Marketo Engage

Our IT team selected Adobe Marketo Engage so that we would be using Adobe across our tech stack. Pardot and Mailchimp both have more out-of-the-box functionality, and you can do more with less personnel time. Adobe Marketo Engage nearly takes a full-time employee to manage, …

Chose Adobe Marketo Engage

Adobe Marketo Engage was the winner of our RFP process because of their willingness to develop an API to integrate with our very customized CRM and their robust functionality. In terms of functionality, we would have been able to do most of what we wanted with some of the other …

Chose Adobe Marketo Engage

HubSpot and Pardot are great solutions for very small teams or a larger organization with a small marketing team. For a growing team that leverages Salesforce, Adobe Marketo Engage is by far the best.

Chose Adobe Marketo Engage

Adobe Marketo Engage has a smarter automation setup.

Chose Adobe Marketo Engage

If it is B2B, it is much more powerful in terms of scoring and scalability. I've been using Adobe Marketo Engage for years, and it has fewer limitations than other Marketing Automation Platforms.

Chose Adobe Marketo Engage

Adobe Marketo Engage is good for medium, large B2B companies looking for a custom-built solution to align prospect engagement with business goals, etc. Whereas for a growing business looking to bring more visitors to their website and nurture leads with a marketing automation …

Feature Set Ratings

  • HubSpot Marketing Hub ranks higher in 4 feature sets: Email & Online Marketing, Campaign Management, Social Media Marketing, Reporting & Analytics
  • Adobe Marketo Engage ranks higher in 2 feature sets: Lead Management, Platform & Infrastructure

Email & Online Marketing

8.2

HubSpot Marketing Hub

82%
7.8

Adobe Marketo Engage

78%
HubSpot Marketing Hub ranks higher in 7/9 features

WYSIWYG email editor

8.2
82%
332 Ratings
7.0
70%
825 Ratings

Dynamic content

7.8
78%
332 Ratings
7.7
77%
803 Ratings

Ability to test dynamic content

8.1
81%
309 Ratings
7.8
78%
780 Ratings

Landing pages

7.7
77%
362 Ratings
7.5
75%
843 Ratings

A/B testing

8.3
83%
285 Ratings
8.0
80%
830 Ratings

Mobile optimization

8.5
85%
352 Ratings
7.2
72%
803 Ratings

Email deliverability reporting

8.5
85%
698 Ratings
7.9
79%
1492 Ratings

List management

8.3
83%
364 Ratings
8.4
84%
879 Ratings

Triggered drip sequences

8.1
81%
276 Ratings
8.6
86%
799 Ratings

Lead Management

8.0

HubSpot Marketing Hub

80%
8.3

Adobe Marketo Engage

83%
Adobe Marketo Engage ranks higher in 3/4 features

Lead nurturing

8.2
82%
355 Ratings
8.5
85%
863 Ratings

Lead scoring and grading

7.7
77%
325 Ratings
8.4
84%
836 Ratings

Data quality management

8.2
82%
331 Ratings
7.9
79%
836 Ratings

Automated sales alerts and tasks

8.1
81%
299 Ratings
8.6
86%
795 Ratings

Campaign Management

7.9

HubSpot Marketing Hub

79%
7.7

Adobe Marketo Engage

77%
HubSpot Marketing Hub ranks higher in 1/2 features

Calendaring

7.8
78%
305 Ratings
7.3
73%
661 Ratings

Event/webinar marketing

8.0
80%
251 Ratings
8.1
81%
779 Ratings

Social Media Marketing

8.1

HubSpot Marketing Hub

81%
7.3

Adobe Marketo Engage

73%
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

8.1
81%
341 Ratings
7.1
71%
496 Ratings

Social profile integration

8.2
82%
331 Ratings
7.5
75%
377 Ratings

Reporting & Analytics

7.9

HubSpot Marketing Hub

79%
7.2

Adobe Marketo Engage

72%
HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

8.0
80%
366 Ratings
7.0
70%
828 Ratings

Standard reports

8.1
81%
362 Ratings
7.5
75%
865 Ratings

Custom reports

7.8
78%
325 Ratings
7.1
71%
821 Ratings

Platform & Infrastructure

7.4

HubSpot Marketing Hub

74%
8.0

Adobe Marketo Engage

80%
Adobe Marketo Engage ranks higher in 4/6 features

API

7.8
78%
252 Ratings
7.9
79%
749 Ratings

Role-based workflow & approvals

8.3
83%
281 Ratings
7.9
79%
637 Ratings

Customizability

7.7
77%
303 Ratings
7.6
76%
769 Ratings

Integration with Salesforce.com

7.3
73%
228 Ratings
8.8
88%
753 Ratings

Integration with Microsoft Dynamics CRM

6.5
65%
97 Ratings
8.0
80%
246 Ratings

Integration with SugarCRM

6.8
68%
92 Ratings
7.7
77%
153 Ratings

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 8 areas: Likelihood to Recommend, Usability, Availability, Online Training, Configurability, Product Scalability, Vendor post-sale, Vendor pre-sale
  • Adobe Marketo Engage is rated higher in 5 areas: Performance, Support Rating, In-Person Training, Implementation Rating, Ease of integration
  • HubSpot Marketing Hub and Adobe Marketo Engage are tied in 1 area: Likelihood to Renew

Likelihood to Recommend

8.6

HubSpot Marketing Hub

86%
653 Ratings
8.3

Adobe Marketo Engage

83%
1046 Ratings

Likelihood to Renew

9.0

HubSpot Marketing Hub

90%
371 Ratings
9.0

Adobe Marketo Engage

90%
146 Ratings

Usability

8.9

HubSpot Marketing Hub

89%
106 Ratings
8.1

Adobe Marketo Engage

81%
98 Ratings

Availability

9.1

HubSpot Marketing Hub

91%
50 Ratings
9.0

Adobe Marketo Engage

90%
48 Ratings

Performance

8.9

HubSpot Marketing Hub

89%
34 Ratings
9.0

Adobe Marketo Engage

90%
58 Ratings

Support Rating

8.5

HubSpot Marketing Hub

85%
168 Ratings
8.9

Adobe Marketo Engage

89%
164 Ratings

In-Person Training

9.1

HubSpot Marketing Hub

91%
8 Ratings
10.0

Adobe Marketo Engage

100%
12 Ratings

Online Training

9.1

HubSpot Marketing Hub

91%
26 Ratings
5.6

Adobe Marketo Engage

56%
29 Ratings

Implementation Rating

7.3

HubSpot Marketing Hub

73%
98 Ratings
10.0

Adobe Marketo Engage

100%
109 Ratings

Configurability

7.3

HubSpot Marketing Hub

73%
2 Ratings
6.0

Adobe Marketo Engage

60%
6 Ratings

Contract Terms and Pricing Model

HubSpot Marketing Hub

N/A
0 Ratings
7.9

Adobe Marketo Engage

79%
4 Ratings

Ease of integration

8.9

HubSpot Marketing Hub

89%
5 Ratings
10.0

Adobe Marketo Engage

100%
8 Ratings

Product Scalability

7.3

HubSpot Marketing Hub

73%
7 Ratings
7.0

Adobe Marketo Engage

70%
10 Ratings

Professional Services

HubSpot Marketing Hub

N/A
0 Ratings
9.4

Adobe Marketo Engage

94%
3 Ratings

Vendor post-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings
7.3

Adobe Marketo Engage

73%
6 Ratings

Vendor pre-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings
6.4

Adobe Marketo Engage

64%
5 Ratings

Likelihood to Recommend

HubSpot

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review

Adobe

When we started using Marketo for our Marketing Automation, there was an increase in opportunities with our leads. We were able to trim down and focus on the right market and were able to convert leads to sales by 10% on the first month we used Marketo. It is easy to use, and the templates are good. We receive daily updates and marketing news on the latest trend and tools for marketing. Digital marketing is new, and Marketo is complete with the right tools and guidance on how to effectively tap your market and generate leads through social media. Everything in Marketo is amazing. They have tips and guides for their products. Though, of course the price is costly compared to other email automation or newsletter creation that can be accessed or used at no cost. The free trial would be something I should also recommend for Marketo.
Read full review

Pros

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

Adobe

  • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
  • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
  • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
  • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
Read full review

Cons

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

Adobe

  • It would be nice to have an expansive view of all active triggers and flows.
  • Some reporting functions can take quite a bit of time to execute if they use too much data.
  • Some error codes and mistakes can take time to uncover/solve.
Read full review

Pricing Details

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Adobe Marketo Engage

Starting Price

Editions & Modules

Adobe Marketo Engage editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional TBD

    Additional Details

    Pricing Info

    Likelihood to Renew

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Adobe

    We're likely to renew for several reasons:
    • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
    • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
    • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
    Read full review

    Usability

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Adobe

    In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
    Read full review

    Reliability and Availability

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Adobe

    Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
    Read full review

    Performance

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Adobe

    There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
    Read full review

    Support Rating

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    Adobe

    On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
    Read full review

    In-Person Training

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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    Adobe

    Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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    Online Training

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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    Adobe

    I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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    Implementation Rating

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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    Adobe

    1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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    Alternatives Considered

    HubSpot

    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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    Adobe

    Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
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    Contract Terms and Pricing Model

    HubSpot

    No answers on this topic

    Adobe

    The total cost is a little bit higher than we expected.
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    Scalability

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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    Adobe

    We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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    Return on Investment

    HubSpot

    • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
    • Higher ROI and lead response time are seconds. The first contact is always made.
    • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
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    Adobe

    • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
    • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
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