Content Marketing Software

Best Content Marketing Software include:

PathFactory and ion interactive, by ScribbleLive.

Content Marketing Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Content Marketing Software Overview

What is Content Marketing Software?

Content marketing software offers tools to help marketers with content creation, curation, publishing, distribution, tracking, and sourcing. These platforms are designed to enable a content marketing strategy. The goal of content marketing is to attract and nurture a target audience by providing useful content, rather than directly pitching a product.

Content marketing software generally supports a variety of media types including text, images, videos, infographics, and interactive content. Marketers use these tools to build a repository of marketing assets to be distributed or available for prospects to self-explore.

Content Marketing Strategy

Content marketing addresses a common pain point of traditional advertising or batch-and-blast marketing campaigns. Such campaigns can seem disruptive and irrelevant. So, content marketing aims to present the material that it is informative, timely, and relevant to the end-user.

Content marketing positions a brand as authoritative by freely offering helpful information without a sales pitch. It is somewhat similar to native advertising. But consumers are increasingly wary of the hidden sales pitches in native advertising. Content marketing aims to raise brand awareness and increase trust among your audience without annoying them.

Content Marketing Platform Features

Content Creation Software

Not all content marketing platforms address content ideation and production. Those that do commonly have the following features:

  • Ideation: Tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

  • Approval workflows: Ability to create and track workflows for content approval.

  • Content collaboration: Ability to edit and update content in real-time and in tandem with other users.

  • Content calendar: A calendar used for planning out and scheduling content posting to social media profiles, blogs, or other websites.

  • Network for content licensing/production: Access to a database of content that can be licensed or a talent network for content production.

  • Payment/resource management: Allows users to budget for content creation costs and/or make payments to contractors or agencies.

Content Marketing Publishing Platforms

Most content marketing tools involve publishing, sharing, or other mechanisms of distribution. These capabilities help marketers organize, distribute, promote, and contextualize content for publication. Features may include:

  • Content hub: A central repository, or library, for organizing all content.

  • Forms / gated content: The ability to set up forms for lead generation, which can be used to gate content.

  • Embedded CTAs: Forms or links embedded in the content

  • Content distribution: Allows users to push content to different channels, such as social media or websites. Sometimes handled via integrations.

  • Content promotion: Ability to promote content by connecting to paid and earned media channels.

  • Content automation: Ability to set up automated distribution, personalization, and/or curation.

Content Marketing Reporting Tools

Reporting and analytics help marketers understand the impact of content on the buyer's journey. They also help marketers understand, segment, and target their audiences. The focus is usually on content engagement.

However, some platforms also look at production costs and trends. Content marketing tools may also integrate with web analytics and other marketing analytics software. Common features around content reporting and analytics are:

  • Audience profiling and targeting: Profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

  • Closed-loop tracking and reporting: Tracks the impact of content on the buyer’s or customer’s journey and ROI.

  • Performance reports & analytics: Insights into how individual pieces of content are performing. Measured by engagement and/or conversion.

  • Campaign optimization dashboard: Quick view on content performance. Allows users to make changes to which channels and which content is being promoted or displayed.

  • Content production analytics: Analytics on time and money spent on content production.

  • Page-level engagement analytics: For a granular look at content performance.

  • Integrations: Connections with third-party software that allows information to flow between the two systems.

Most content marketing tools do not cover the entire content lifecycle. Therefore, it's important to explore how a content marketing tool will fit into your tech stack.

Content marketing platforms commonly integrate with content management systems, social media management tools, marketing automation software, email marketing software, CRM systems, social media platforms, and/or third-party analytics software such as A/B testing, social media analytics, and web analytics tools.

Content Marketing Platform Comparison

Before deciding to invest in one or more content marketing tools, consider these three key factors:

1. What type of tool do you need?

There are many types of content marketing tools available, with the different types of tools corresponding to the feature groups above. For example, content creation, publishing, and analytics software. So before spending money on three tools that all cover a different part of the content marketing lifecycle, figure out what your business needs right now and start there.

2. Does it fit your budget?

As mentioned above, content creation, publishing, and analytics can be an expensive endeavor. You need to pay for the labor, advertising, as well as the software. So make sure the content marketing platforms you're considering fit your budget.

3. Is it easy to use and integrate with the rest of your Martech stack?

Two important things to keep in mind are how user-friendly the software is and whether it will fit with the rest of your marketing tech stack. Usability is important because it can impact how widely used and adopted the tool at your organization. Your marketing team will warm up to a new, but easy-to-use, tool much quicker than a tool that required a lot of training.

A tool that doesn’t integrate with the other marketing software you use will make getting information out of one tool and into another harder than it needs to be.

Content Marketing Pricing

Often a content marketing program’s biggest investment will be in time or resources for creating the content itself. Another big investment might be in paid campaigns for distributing content.

For content marketing tools, pricing varies depending on feature complexity. Simpler planning and publishing tools might cost somewhere in the range of $100 to $500 per month. Though limits might be placed on storage or users. Platforms that cover the full spectrum of features range from $3,000 per month up to $25,000+ a month.

More Resources

What Makes a Good Infographic?

4 Steps to More Effective B2B Content Marketing

Content Marketing Products

(1-25 of 113) Sorted by Most Reviews

The Pulse Network
The Pulse Network (TPNI) offers a cloud based content marketing platform which features content curation and central repository for assets, a newsletter creation tool and emailing tools,and content calendar. TPNI also offers content creation services.
Docalytics is a content marketing platform to which analytics for judging the success of content (content tracking) is central.
The Clarity Grader dashboard analyzes websites for clarity and consistency. The solution provides detailed reports highlighting wordy, complex and risky language. Transparency metrics include: readability, passive language density and long sentence density. With the Clarity Grader dashboard users ca…
KnowledgeTree is a content marketing platform that uses data science and analysis to build content to boost sales productivity acquired by SAVO, which in turn was acquired by Seismic in 2018. The product will be absorbed into Seismic's offering.
SqueezeCMM is a content analytics platform that helps companies measure the ROI of their content. Features include dashboards, conversion tracking and geo-tracking.
Vobile Inc.
Vobile is a content marketing platform designed to protect, measure, and monetize audiovisual content.
Keywee is a content marketing solution driven by automation to serve ads targeting qualified audiences.
Guest Crew
Guest Crew is a content marketing service focused on creating marketing campaigns and driving traffic specifically through blogging.
UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content so the most r…
Audienti is a content marketing solution built expand market reach through analytics and multi-channel marketing campaigns.
Trapit and Addvocate merged in December of 2014 (along with raising $10 million in Series B funding) to form a combined content marketing, employee advocacy, and social selling platform. Primarily this means Trapit's content discovery and curation features will now benefit from Addvocate's social pr…
Pivian Marketing Cloud
Pivian is a cloud-based resource center that enables B2B companies to host white papers, case studies and other resource materials on their own website. The vendor’s value proposition states that this solution allows businesses to generate more and better B2B leads with fewer efforts. The Pivian Res…
TechValidate is a content marketing platform which uses customer feedback and automated workflows to generate product content. TechValidate is owned and supported by SurveyMonkey since the August 2015 acquisition.
Opentopic is a content marketing platform from the company of the same name in New York featuring content curation discovery, curation, publishing and distribution, as well as analytics. For enterprises Opentopic also supports a customized workflow for guidelines and controls, presenting a relativel…
ScribbleLive is a content marketing solution. ScribbleLive's built-in analytic tools measure content performance based on specific goals, allows audience segmentation, and delivers valuable insights into trends and behaviours in order to make data-driven decisions surrounding content engagement effo…
EditorEye is a knowledge management platform from the small UK company of the same name, useful for locating, curating, and aggregating material for content marketing.
Pitchbox is a platform designed for content marketing and influencer outreach by automating processes to make the sales, e-commerce, public relations, and search engine optimization lifecycles more efficient.
InkyBee is an influencer and content marketing solution from Forth Metrics Ltd. It uses integration with Google Analytics and social media monitoring to track campaign results.
Mintent (formerly Marketing.AI)
Mintent (formerly Marketing.AI) is a content marketing platform from which supports content creation and curation with calendaring, workflow controls, push and integrations with many commonly used content management and marketing systems (WordPress, Hubspot, Kentico, etc.), with requisite analytics.
Mixed Zone
German company Mixed Zone offers their eponymous content curation application and platform.
Akoonu is a robust content marketing tool that helps users conduct research, build customizable frameworks to automate the marketing lifecycle, and integrate easily with third-party sales and marketing tools.
VisibleThread Marketing Suite
VisibleThread Marketing Suite is a readability and content clarity software tool for communications teams. It combines the key features of VisibleThread's Docs, Web and Readability tools to provide organizations with a comprehensive solution for Content Managers & Content Writers.VisibleThread R…
VisibleThread Readability
VisibleThread Readability is a one-click clear language analysis tool for writers looking to improve the clarity and quality of their content. It identifies plain language issues in documents, on a website or instantly as the user types.
TACTIC Creative Management Platform
TACTIC Creative Management Platform (CMP) is a software solution that allows marketers to create and update digital content across a wide range of platforms and channels. TACTIC CMP aims to make managing digital content workflows easier by automating the creative production for digital campaigns and…

Frequently Asked Questions

What is a content marketing strategy?

A content marketing strategy helps marketers answer questions like ‘why are we creating this content?’ and ‘who is looking for this content right now?’. These questions help determine:

  • what type of content to produce
  • what format to use
  • which audience to target
  • when and where to publish the content

The ultimate goal of content marketing is to produce content that’s useful and accessible to your subscribers, resulting in greater brand awareness and a more engaged audience. Content marketing software helps businesses with the content creation, publishing, and reporting & analytics part of the process.

What are the best content marketing tools?

According to feedback from content marketing software users, the top-rated content marketing tools on TrustRadius include PathFactory and Ion Interactive. There are other highly rated platforms that can be found on TrustRadius’ content marketing software page. Some examples include UberFlip, Percolate, and Upland Kapost.

If you’re looking for a content marketing tool that specializes in content creation, check out Outgrow, Canva, or Vyond

Why is content marketing important?

Content marketing helps businesses develop and publish content that’s helpful, informative, and relevant for their target audience. Sending out mass ‘batch and blast’ emails to your user-base can feel impersonal, and may not be providing your audience with the content they’re looking for. Developing a content marketing strategy can help your brand produce authoritative and timely content that helps build trust with your audience.

How do you measure content marketing success?

It can be difficult to figure out how to measure the return on investment (ROI) of your content marketing efforts. A direct way to measure this is by tracking the amount of pipeline growth or revenue generated from content assets, minus the money spent creating and marketing the content pieces. However, this isn’t always feasible and often doesn’t provide a full picture of success.

Here are additional metrics that will help give a more comprehensive picture of content marketing success:

  • Lead generation
  • Lead quality
  • Conversion rates
  • Amount of pipeline or revenue generated
  • Social media engagement
  • Website traffic
  • SEO performance (e.g. keyword rankings, impressions, CTRs)

How much does content marketing software cost?

The cost of content marketing software can vary based on the number of features needed and how advanced those features are. For example, free tools like Canva, Trello, or WordPress usually specialize in one area like content creation, workflow management, or publishing.

Larger content marketing platforms that include content creation, workflow, publishing, and reporting capabilities will be more expensive. Prices for these tools can range from $100 to $500 per month, depending on the number of users and amount of storage space required. Platforms with advanced features can cost north of $1,000 per month.