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Content Marketing Software
Best Content Marketing Software
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Content Marketing Software Overview
What is Content Marketing Software?
Content marketing software offers tools to help marketers with content creation, curation, publishing, distribution, tracking and sourcing. These platforms are designed to enable a content marketing strategy. The goal of content marketing is to attract and nurture a target audience by providing useful content, rather than directly pitching a product.
Content marketing software generally supports a variety of media types including text, images, videos, infographics, and interactive content. Marketers use these tools to build repository of marketing assets to be distributed or available for prospects to self-explore.
Why Content Marketing?
Content marketing addresses a common pain point of traditional advertising or batch-and-blast marketing campaigns. Such campaigns can seem disruptive and irrelevant. So, content marketing aims to present material so that it is informative, timely, and relevant in the context in which it’s discovered.
Content marketing positions a brand as authoritative by freely offering helpful information without a sales pitch. It is somewhat similar to native advertising. But consumers are increasingly wary of the hidden sales pitches in native advertising. Content marketing aims to raise brand awareness without annoying the audience or generating mistrust.
Content Marketing Software Features & Capabilities
Not all content marketing platforms address content ideation and production. Those that do commonly have the following features:
Ideation: Tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Approval workflows: Ability to create and track workflows for content approval.
Network for content licensing/production: Access to a database of content that can be licensed or a talent network for content production.
Payment/resource management: Allows users to budget for content creation costs and/or make payments to contractors or agencies.
Most content marketing tools involve publishing, sharing, or other mechanisms of distribution. These capabilities help marketers organize, distribute, promote, and contextualize content for publication. Features may include:
Content hub: Central repository for organizing all content.
Forms / gated content: Ability to set up forms for lead generation, which can be used to gate content.
Embedded CTAs: Forms or links embedded in the content.
Content distribution: Allows users to push content to different channels, such as social media or websites. Sometimes handled via integrations.
Content promotion: Ability to promote content by connecting to paid and earned media channels.
Content automation: Ability to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Reporting and analytics help marketers understand the impact of content on the buyer's journey. They also help marketers understand, segment, and target their audiences. The focus is usually on content engagement. However, some platforms also look at production costs and trends. Content marketing tools may also integrate with web analytics and other software for more advanced and closed-loop analytics.
Common features around content reporting and analytics are:
Audience profiling and targeting: Profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
Closed-loop tracking and reporting: Tracks the impact of content on the buyer’s or customer’s journey and ROI.
Content performance reports & analytics: Insights into how individual pieces of content are performing. Measured by engagement and/or conversion.
Campaign optimization dashboard: Quick view on content performance. Allows users to make changes to which channels and which content is being promoted or displayed.
Content production analytics: Analytics on time and money spent on content production.
Page-level engagement analytics: For a granular look at content performance.
Most content marketing tools do not cover the entire content lifecycle. Therefore, it's important to explore how a content marketing tool will fit into your stack.
Content marketing platforms commonly integrate with content management systems, social media management tools, marketing automation software, email marketing software, CRM systems, social media platforms, and/or third-party analytics software such as A/B testing, social media analytics, and web analytics tools.
Often a content marketing program’s biggest investment will be in time or resources for creating the content itself. Another big investment might be in paid campaigns for distributing content.
For content marketing tools, pricing varies depending on feature complexity. Simpler planning and publishing tools might cost somewhere in the range of $100 to $500 per month. Limits might be placed on storage or users. Platforms that more fully cover the spectrum of features range from $3,000 per month up to $25,000+ a month.
Content Marketing Products
Listings (51-75 of 120)
DSS is inbound marketing software with CMS/CRM capabilities. This software is designed to help companies manage their website, clients, email marketing, client feedback and reviews, social media posting, lead tracking and follow up campaigns in one tool.
Widen Media Collective is a cloud-based digital asset management software application for capturing, organizing, sharing, and analyzing marketing content.
Active ABM is a new account-based marketing product from Madison Logic. It includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages t...
PublishThis is a content marketing platform from the company of the same name in Sherman Oaks, California used for discovering, curating, and publishing brand relevant content across many channels. PublishThis boasts many known clients and users, like Fox Sports, Cox Media, Paramount Pictures, a...
Idio is a content marketing platform for B2C marketing, used by many known brands (ESPN, Urban Outfitters, New Voice Media, and others), focused primarily on targeting and relevance, and content optimization, with analytics.
Rallyverse from the company of the same name in New York is a content marketing platform featuring tools to help content curation, creation, organizing (via the content hub) and publishing, with workflow controls and calendar, social selling, analytics, and more.
SimpleReach is a content marketing platform from the company of the same name in New York featuring an emphasis on content measurement and distribution, but featuring a full swath of marketing capabilities for brand amplification. While relatively new, SimpleReach is growing and has received app...
InboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.
InPowered is a content marketing platform from the company of the same name in San Francisco for discovering and amplifying brand-relevant (and augmenting) content.
The Pulse Network (TPNI) offers a cloud based content marketing platform which features content curation and central repository for assets, a newsletter creation tool and emailing tools,and content calendar. TPNI also offers content creation services.
Docalytics is a content marketing platform to which analytics for judging the success of content (content tracking) is central.
The Clarity Grader dashboard analyzes websites for clarity and consistency. The solution provides detailed reports highlighting wordy, complex and risky language. Transparency metrics include: readability, passive language density and long sentence density. With the Clarity Grader dashboard users...
Amobee Brand Intelligence is a social listening tool that aims to help marketers gain a deeper understanding of consumer trends and sentiments through analysis of current and historical content consumption and sentiment from many channels across the web.
KnowledgeTree is a content marketing platform that uses data science and analysis to build content to boost sales productivity acquired by SAVO, which in turn was acquired by Seismic in 2018. The product will be absorbed into Seismic's offering.
SqueezeCMM is a content analytics platform that helps companies measure the ROI of their content. Features include dashboards, conversion tracking and geo-tracking.
Vobile is a content marketing platform designed to protect, measure, and monetize audiovisual content.
Viral Content Buzz is a social media and content marketing platform built to increase visibility and authority of users' social media accounts.
Keywee is a content marketing solution driven by automation to serve ads targeting qualified audiences.
Guest Crew is a content marketing service focused on creating marketing campaigns and driving traffic specifically through blogging.
Parllay is a brand and audience engagement platform driven by a customized knowledge engine and content management capability.
Contentivo is an employee advocacy and content marketing platform that uses a company's current employees to help drive traffic via social media.
UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content so the mos...
TrenDemon is a Content Marketing Analytics and Automation SaaS Service that promises to help marketers generate more leads from their website and content. The product also provides actionable insights about content performance and customer journeys. TrenDemon help measure content marketing ROI, i...