Content Marketing Software
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Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology…
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline…
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.
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Hapyak is an interactive online video platform built on HTML5. It is used by content marketers to engage prospects, train employees, and measure content engagement. It is used by universities to engage students, quantify online participation, and implement flipped classrooms.
VisibleThread VT Writer (formerly Readability) is a one-click clear language analysis tool for writers looking to improve the clarity and quality of their content. It identifies plain language issues in documents, on a website or instantly as the user types.
Maglr is a cloud-based content creation platform that helps brands and organisations to create and publish visual interactive stories, without having to write a single line of code. Used for corporate communication (e.g. annual reports, digital magazines), content marketing (e.g.…
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Visually, by Rock Content acquired in 2019 with ScribbleLive, is a content marketing solution, allowing the user to get visual, video and content creation services, on demand and at scale. Visually is designed to supply the user affordable, premium quality work with creative talent,…
Accessily is a platform for brands and companies to fully own the Articles & guest posts marketing channel. The platform can be used standalone or Accessily users can partner with their agency team for full service strategy and program.
AtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.
Qualifio enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise…
SEO Tester Online is a web marketing suite that helps e-commerce and web agencies around the world improve the organic visibility of their websites or that of their customers with innovative and intuitive tools.
UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content…
CrowdRiff is a visual marketing platform used by over 200 DMOs to, source, organize, publish, and optimize UGC and owned visuals that resonate with today’s travelers.
Zywave Broker Briefcase Benefits Edition has a goal of being insurance agencies' sales, marketing, and education engine. The vendor aims to help companies empower their sales team, streamline communication and win new business by using the comprehensive sales and marketing tools…
Acrolinx is a marketing writing tool that captures the way an enterprise communicates and its guidelines, and aligns content with guidelines, using automation to shorten the editorial process.
Shorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.…
Scalenut reduces time and drives organic traffic by automating the content lifecycle with AI. Features include keyword planning, NLP powered topic research, AI writing, content optimization and publishing. Keyword Planner: The Keyword Planner finds the keyword clusters with their…
Paper.li is an automated content marketing solution that uses automated workflows to crawl millions of sites worldwide to collect content and produce automated products like newsletters.
Mono Blog provides a content marketing hub for small businesses. The Mono Blog aims to provide an affordable solution for small businesses to generate organic traffic and engage with customers, giving small businesses a simple yet effective way to connect and engage with customers.…
SEOwind is a software-as-a-service (SaaS) platform designed for optimizing SEO content by generating briefs based on appropriate keywords on a large scale.
StorifyMe is a story solution suitable for any business, whether it's e-commerce brands, media and publishing companies, or banks. Stories can also be used for internal communication to keep employees in the loop, and StorifyMe can be used to leverage content through web and in-app…
ClevopyAI helps Overcome writer's block and generate copy faster with more than 90 templates tailored for specific marketing initiatives. Key Features:- Fast content generation: Produces marketing copy in minutes, not days.- Customizable writing tones: Adapts marketing content's…
A Free Content Simulation tool used to benchmark pages with top-ranking competitors, identify content gaps, and leverage AI-driven recommendations to create content that meets the needs of both search engines and human readers.With the content simulation tool, users can test different…
Instajet.io — An Influencer Marketing Platform used to find, pay and collaborate with Instagram Influencers. Instajet.io is a marketplace that connects businesses with Instagram influencers. It simplifies the process by providing influencers with consistent advertising opportunities…
Keytrends is a content marketing platform that unites AI and Google Trends data to maximise the visibility of any online business through content strategies. Keytrends unifies all phases of content in one place so that the whole process can be done automatically, from research to…
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Learn More About Content Marketing Software
What is Content Marketing Software?
Content marketing software offers tools to help marketers with content creation, curation, publishing, distribution, tracking, and sourcing. These platforms are designed to enable a content marketing strategy. The goal of content marketing is to attract and nurture a target audience by providing useful content, rather than directly pitching a product.
Content marketing software generally supports a variety of media types including text, images, videos, infographics, and interactive content. Marketers use these tools to build a repository of marketing assets to be distributed or available for prospects to self-explore.
Content Marketing Strategy
Content marketing addresses a common pain point of traditional advertising or batch-and-blast marketing campaigns. Such campaigns can seem disruptive and irrelevant. So, content marketing aims to present the material that it is informative, timely, and relevant to the end-user.
Content marketing positions a brand as authoritative by freely offering helpful information without a sales pitch. It is somewhat similar to native advertising. But consumers are increasingly wary of the hidden sales pitches in native advertising. Content marketing aims to raise brand awareness and increase trust among your audience without annoying them.
Content Marketing Platform Features
Content Creation Software
Not all content marketing platforms address content ideation and production. Those that do commonly have the following features:
- Ideation: Tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
- Approval workflows: Ability to create and track workflows for content approval.
- Content collaboration: Ability to edit and update content in real-time and in tandem with other users.
- Content calendar: A calendar used for planning out and scheduling content posting to social media profiles, blogs, or other websites.
- Network for content licensing/production: Access to a database of content that can be licensed or a talent network for content production.
- Payment/resource management: Allows users to budget for content creation costs and/or make payments to contractors or agencies.
Content Marketing Publishing Platforms
Most content marketing tools involve publishing, sharing, or other mechanisms of distribution. These capabilities help marketers organize, distribute, promote, and contextualize content for publication. Features may include:
- Content hub: A central repository, or library, for organizing all content.
- Forms / gated content: The ability to set up forms for lead generation, which can be used to gate content.
- Embedded CTAs: Forms or links embedded in the content
- Content distribution: Allows users to push content to different channels, such as social media or websites. Sometimes handled via integrations.
- Content promotion: Ability to promote content by connecting to paid and earned media channels.
- Content automation: Ability to set up automated distribution, personalization, and/or curation.
Content Marketing Reporting Tools
Reporting and analytics help marketers understand the impact of content on the buyer's journey. They also help marketers understand, segment, and target their audiences. The focus is usually on content engagement.
However, some platforms also look at production costs and trends. Content marketing tools may also integrate with web analytics and other marketing analytics software. Common features around content reporting and analytics are:
- Audience profiling and targeting: Profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- Closed-loop tracking and reporting: Tracks the impact of content on the buyer’s or customer’s journey and ROI.
- Performance reports & analytics: Insights into how individual pieces of content are performing. Measured by engagement and/or conversion.
- Campaign optimization dashboard: Quick view on content performance. Allows users to make changes to which channels and which content is being promoted or displayed.
- Content production analytics: Analytics on time and money spent on content production.
- Page-level engagement analytics: For a granular look at content performance.
- Integrations: Connections with third-party software that allows information to flow between the two systems.
Most content marketing tools do not cover the entire content lifecycle. Therefore, it's important to explore how a content marketing tool will fit into your tech stack.
Content marketing platforms commonly integrate with content management systems, social media management tools, marketing automation software, email marketing software, CRM systems, social media platforms, and/or third-party analytics software such as A/B testing, social media analytics, and web analytics tools.
Content Marketing Platform Comparison
Before deciding to invest in one or more content marketing tools, consider these three key factors:
1. What type of tool do you need?
There are many types of content marketing tools available, with the different types of tools corresponding to the feature groups above. For example, content creation, publishing, and analytics software. So before spending money on three tools that all cover a different part of the content marketing lifecycle, figure out what your business needs right now and start there.
2. Does it fit your budget?
As mentioned above, content creation, publishing, and analytics can be an expensive endeavor. You need to pay for the labor, advertising, as well as the software. So make sure the content marketing platforms you're considering fit your budget.
3. Is it easy to use and integrate with the rest of your Martech stack?
Two important things to keep in mind are how user-friendly the software is and whether it will fit with the rest of your marketing tech stack. Usability is important because it can impact how widely used and adopted the tool at your organization. Your marketing team will warm up to a new, but easy-to-use, tool much quicker than a tool that required a lot of training.
A tool that doesn’t integrate with the other marketing software you use will make getting information out of one tool and into another harder than it needs to be.
Content Marketing Pricing
Often a content marketing program’s biggest investment will be in time or resources for creating the content itself. Another big investment might be in paid campaigns for distributing content.
For content marketing tools, pricing varies depending on feature complexity. Simpler planning and publishing tools might cost somewhere in the range of $100 to $500 per month. Though limits might be placed on storage or users. Platforms that cover the full spectrum of features range from $3,000 per month up to $25,000+ a month.
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Frequently Asked Questions
What is a content marketing strategy?
A content marketing strategy helps marketers answer questions like ‘why are we creating this content?’ and ‘who is looking for this content right now?’. These questions help determine:
- what type of content to produce
- what format to use
- which audience to target
- when and where to publish the content
The ultimate goal of content marketing is to produce content that’s useful and accessible to your subscribers, resulting in greater brand awareness and a more engaged audience. Content marketing software helps businesses with the content creation, publishing, and reporting & analytics part of the process.
What are the best content marketing tools?
According to feedback from content marketing software users, the top-rated content marketing tools on TrustRadius include PathFactory and Ion Interactive. There are other highly rated platforms that can be found on TrustRadius’ content marketing software page. Some examples include UberFlip, Percolate, and Upland Kapost.
If you’re looking for a content marketing tool that specializes in content creation, check out Outgrow, Canva, or Vyond
Why is content marketing important?
How do you measure content marketing success?
It can be difficult to figure out how to measure the return on investment (ROI) of your content marketing efforts. A direct way to measure this is by tracking the amount of pipeline growth or revenue generated from content assets, minus the money spent creating and marketing the content pieces. However, this isn’t always feasible and often doesn’t provide a full picture of success.
Here are additional metrics that will help give a more comprehensive picture of content marketing success:
- Lead generation
- Lead quality
- Conversion rates
- Amount of pipeline or revenue generated
- Social media engagement
- Website traffic
- SEO performance (e.g. keyword rankings, impressions, CTRs)
How much does content marketing software cost?
The cost of content marketing software can vary based on the number of features needed and how advanced those features are. For example, free tools like Canva, Trello, or WordPress usually specialize in one area like content creation, workflow management, or publishing.
Larger content marketing platforms that include content creation, workflow, publishing, and reporting capabilities will be more expensive. Prices for these tools can range from $100 to $500 per month, depending on the number of users and amount of storage space required. Platforms with advanced features can cost north of $1,000 per month.