Social Media Management Software
Hootsuite is popular social media management company that offers three products: Free, Pro, and Enterprise. This profile focuses on Hootsuite Enterprise.
According to the mix of reviews of Hootsuite Enterprise on TrustRadius, about one-third of its customers are agencies. Non-agency customers span many industries; according to reviews, customers include those in education, nonprofit, technology and publishing. The vendor also says it has customers in media and entertainment, retail, healthcare and government.
According to reviews, most companies use the tool to efficiently manage multiple social media accounts, in terms of both posting content and engaging with customers.
Some of Hootsuite Enterprise's customers include Marketo, Tourism Jasper, National Bank of Canada, and Local World Media.
Note: Hootsuite acquired social analytics platform uberVU in January 2014. While there are insufficient reviews of uberVU via Hootsuite on TrustRadius to include a profile of that product, you can read a TrustRadius interview with Hootsuite's SVP of Marketing and Senior Product Marketing Manager, Enterprise, in which uberVU is discussed.
|Best used for:||Managing multiple social accounts at once|
|Not as strong for:||Analytics|
|Most often compared to:||Sprout Social|
|Customer focus:||Enterprises; Agencies|
|Channels covered*:||Twitter; Facebook Profiles, Pages and Groups; LinkedIn Profiles, Company Pages, and Groups; Google+ Pages; Foursquare; Wordpress blogs; Mixi. In addition, Hootsuite can publish to: YouTube; Instagram (comments); Flickr; Sina Weibo; Tencent Weibo; Renren; VK; Xing; Reddit; and Vimeo.|
|Rating Attribute||Hootsuite Enterprise||# of Reviewers Contributing to Rating Average||SMMS Category Average|
|Likelihood to recommend||8.8||27||8.0|
|Likelihood to renew||8.7||27||7.6|
|Analytics & Insight||N/A||N/A||8.3|
|Hootsuite Enterprise Pros||Hootsuite Enterprise Cons|
Users say Hootsuite helps them manage multiple social media accounts efficiently. In particular, they like the auto-scheduler, which determines the best time to post something, the ability to create template posts, and the content calendar.
|More robust analytics
Though some users like the reports and analytics, many would like to see additional options and more in-depth analytics. A few use another tool in conjunction with Hootsuite Enterprise, such as Radian6 or SimplyMeasured. In particular, users would like to see the ability to tag posts and then analyze how different types of posts perform, the ability to segment and target on follower data, and farther-back historical reporting.
Note: Hootsuite acquired social analytics platform uberVU and added it to the enterprise product, which may address this area for improvement.
The tool allows organizations to coordinate social media activities across multiple locations and departments, assign tasks or jobs to specific teams, and manage large-scale social media teams.
Some users would like to see improved integration with certain social channels. Some of the issues include: images not rendering correctly for Facebook and LinkedIn, the inability to tag Facebook users, the inability to schedule retweets, and the inability to post photos to Google+.
Note: The company says the issues with images rendering incorrectly on Facebook and LinkedIn and the inability to schedule retweets have both been resolved. The ability to tag users on Facebook is a limitation of Facebook's API.
|Customer support and online training
The support staff is helpful and knowledgeable. Users also like and recommend Hootsuite University, an online training portal.
|Limited to ow.ly links
A few users say Hootsuite can only track click-throughs when the Hootsuite link shortener ow.ly is used.
|Ease of use
The platform is intuitive and easy to use.
Users would like to see reporting and analytics, as well as Hootsuite University, included in the base package, rather than at an additional cost.
Users like the iPhone and iPad apps for accessing Hootsuite.
More Robust Analytics: Hootsuite Enterprise recently added uberVU, an advanced social media analytics platform, to our enterprise solution. This allows organizations to conduct deep social media listening from 100+ million data sources, benchmark against competitors, and easily create real-time dashboards to measure results by departments, regions, and product lines.
Hootsuite also added last year our Data Export feature, which allows organizations to integrate social media data with CRM data and 3rd party analytics such as Omniture or Google Analytics. This helps users tag posts to measure performance, segment users, and better analyze paths to purchase.
Channel Issues: The issues with images rendering incorrectly on Facebook and LinkedIn and the inability to schedule retweets have both been resolved by our team. The ability to tag users on Facebook is a limitation of Facebook's API.
Pricing Structure: Hootsuite Enterprise is a custom solution and pricing is based on the needs of the organization. Organizations can add different solutions including advanced analytics (uberVU via Hootsuite), message archiving and compliance solutions, social contesting via Hootsuite Campaigns, Hootsuite University, custom education and professional launch services.
Limited to ow.ly links: Hootsuite Enterprise supports integrations with the most common link shorteners including bit.ly and po.st for users who prefer to use shorteners besides ow.ly. Click stats are tracked and hosted by whichever link shortening service the user chooses.
Mobile Access: In addition to iPhone and iPad apps, Hootsuite also supports Android, Windows and Blackberry devices.