TrustRadius
Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impacthttps://media.trustradius.com/product-logos/P7/Zq/5WJT8A1IFAU9.PNGAwesome product, great support.I've used Spredfast at two different technology companies. Here are some use cases: 1) Strategic Marketing Campaign. Jive Software wanted to reach a new audience and broaden awareness for their SaaS application for teams. Through analysis and content strategy, we worked with the Spredfast services team to launch a multi-faceted social campaign around the “Office Hero”—creating a persona, an interactive social experience, and a mix of paid, earned, and owned social content. The social content created performed 43% better than email and 170-190% better than traditional advertising. 2) Influencer Engagement. We use Spredfast Intelligence and Conversations to find and build relationships with key technology evangelists. 3) Social Customer Service. At a B2B technology organization, we integrated Spredfast with Salesforce to provide real-time, customer support on a variety of social networks like Facebook and Twitter.,For the last seven years, I've used Spredfast tools to build scalable, B2B social media programs that include real-time monitoring, optimization, reporting and displays. Spredfast has flexible products. I've used it at various companies with different social strategies, team sizes, organizational workflows, and security frameworks. Spredfast integrates with marquee digital products like Google Analytics, Salesforce, and Tableau.,Integration with stock photography provider like Adobe or iStock. Integration with Chinese social media platforms,10,Social media is a core component to our brand awareness and demand generation goals. We also use it to help with a low volume of customer support requests.,10,10,9,10,Radian6, Adobe Social, Sprinklr, Hootsuite Enterprise, Hootsuite Pro, Lithium Social Media Management, Sprout Social and Buffer,20,1,Core social media responsibilities – listening, publishing, engagement, activation, analytics Relationship building with influencers, press, analysts Marketing campaigns Customer support Lead generation Product Feedback Research Primary use case for the core social media team; however, we use a combination of Spredfast and Jive Anywhere connect social conversations to employee social intranet and public-facing communities. Additionally, Spredfast lets the social media team serve as a human filter to “highlight” key conversations to various groups – support, executives, sales, etc.,10,Improved customer support response time, increase lead generation, workforce productivity gains.,,Vendor implemented,Online training In-person training,8,7,No,Integrated Google Analytics,9,10Spredfast - best in class social CRMSocial Listening. Content deployment: We publish four main types of content: 1) Branding and advertising (promotion of new lines, etc.). 2) Amplification of PR events. 3) Reputation management. This is really responding to escalated customer service issues. We have a call center to manage customer service issues, but Spredfast does not integrate with this system. 4) Social campaigns. These are themed campaigns for which we create original content. Robust labeling for detailed analytics: This is a new feature in Spredfast, and is extremely valuable to us. The problem with social analytics is that there is no consistency regarding metrics across platforms like Twitter and Facebook - they all measure slightly different things. It's very difficult to get aggregate reporting at the granular campaign level. Labeling solves this problem by making it possible to tag everything related to a social campaign and aggregate metrics at the campaign level. This allows us to mine all the social data per campaign and really understand what is happening.,Even with a great UX, it can always be easier and faster.,Spredfast has allowed us to ramp up our social advertising efforts, resulting in an increase in ROI.,9,9,10,0,This is our primary tool for listening for, identifying and responding to all social inquires made to Brooks Brothers. It's also our primary content deployment system for social.,,,Vendor implemented Implemented in-house,9,Online training Self-taught,8,I recommend a combination of both online training from the services team, supplemented by their online tools.,No,9,8,10,8,SiteCatalyst (Omniture): This is important for us to understand the conversion funnel. We know that social typically doesn't have a very high conversion rate compared to email and other channels. However, even if social is unlikely to be the last touch resulting in a sale, it is definitely part of the conversion funnel. Integration of Spredfast with SiteCatalyst helps us to understand attribution. For example, a large number of people might be driven to our website by a social campaign. It's very helpful to understand who among them converted following additional touches through other channels.,BazaarVoice: We use BazaarVoice's Q&A functionality called "Ask and Answer" to manage customer questions. It would be nice to integrate Spredfast with this so that there could be a single place to resolve customer issues, rather than two separate places. This would allow us to track response times, etc. in a centralized way.,Non-stop innovation!Workflows and auditing: Spredfast allowed me to see how often my community manager was posting, how often she was creating content that was engaging, and what the best times for her to post were. I could add an intern to an approval path so that her posts weren't published without being vetted by a senior employee. I could assign replies to Spredfast users with due dates -- and then measure how often they replied on time. Everything that takes place within Spredfast has an audit trail -- I could see who edited what and when, who highlighted what for whom, and so on. Through the platform, you can measure reach of social campaigns, manage social CRM, tag content for R&D, and even pull in your Google Analytics stats to create a more complete view of what you're doing online. Security -- for a national brand like Jason's, it's really important for us to keep our Twitter and Facebook logins private instead of sharing them with multiple users. Because of the way Spredfast works, you can grant access in a LOT of really customized ways without ever giving up logins or passwords (e.g., granting access to Twitter but not Facebook, or to just one Facebook page even if you have 200 of them). When someone leaves the company, you simply turn off access. No need to change all of your credentials.,I do wish there had been a seamless way to integrate email marketing stats into the social CRM piece and the analytics.,Reduction in customer service and marketing overhead, increase in customer frequency, among others.,10,10,10,Measurement and reporting Workflows and auditing Allows a company to see what's possible in the social landscape Publishing and listening at scale,,,Implemented in-house,10,Online training In-person training Self-taught,10,8,It was easy for me because, again, I'm a geek. For others, I'd recommend joining Spredfast's webinars for ongoing training.,No,10,7,9,7,Salesforce.com Email vendor(s),Spredfast ReviewSpecifically, it hosted all of our analytical data across Flickr, Facebook, twitter etc. Were able to see all the the data in one place rather than each individual channel.,The platform didn't update quickly. Numbers were often skewed and off a bit from checking the channels.I often had trouble getting up-to-date numbers for my brands which was the main reason for using Spredfast. The system often went down and was unavailable to use We did have issues with posts when we scheduled; sometimes the post/tweet would not actually go out. However, our client did not like posting to multiple channels simultaneously, so we did not use this capability extensively.,Each month we had an update with our client per brand to go over each social channel and show growth, areas for improvement, channels to develop etc. Since having issues with Spredfast, our client now has another agency run the overall analytics while we run the day-to-day. Spredfast didn't really enhance our standing with the client.,3,6,10,5,Analytical social media work. We measured our social channels for a major client throughout Spredfast which would then change the way we posted and engaged with the fan base on social media. For example, based on the engagement numbers provided by Spredfast, we would change our language, photo/video usage, etc to try to get the highest engagement possible. Per each channel we measured different things: On YouTube we would measure subscribers and views mostly; On Facebook, likes, comments, shares, follower rate. Each channel has different key components that we would pull from Spredfast.,,Vendor implemented,4,Online training In-person training Self-taught,9,8,Yes, it was easy. Some features I wouldn't have discovered on my own however and the formal training was useful for this reason.,9,5,2,4,No,,Not really. No advice hereSpredfast is awesome. Training the only weak spot.Spredfast supports our complex and asymmetrical social media deployment effortlessly. We can configure user permissions, workflow, and analytics in whatever ways are necessary to support the many accounts and users we have in play at any time. We can easily modify our approach as our business needs change. Spredfast is responding actively to customer feedback, adding features based on the needs of customers as well as looking forward to how the social media space will be changing in the coming 12-24 months. The Spredfast team is a true partner to our team, always looking for ways to make us more successful. The primary use cases for us are: Publishing / scheduling of posts Engagement Analytics Spredfast does every one of these very well. In addition, we needed a hyper-configurable tool that would enable us to set up complex permission rules for different types of users. Srpedfast does this very well. We also required very flexible analytics that would allows us to pull analytics for a hierarchy of entities: Store; City; State; Region; Country. Spredfast does all of this out of the box. The analytics package has been completely re-designed and is highly effective for distributed customers like us (companies like Target, Starbucks, and Aramark have the same needs). The company is extremely responsive to customer needs. Their innovation is very largely based on customer needs. We feel like we have a voice. The UI used to be very obviously “designed by engineers”, but has now been completely re-designed based on customer feedback and is highly flexible and easy to use., Training has been a bit problematic. Part of the issue, is that they have designed a product that is so configurable, that it’s difficult to design training that suits every use case. Spredfast has definitely not cracked the code on training however.,detailed analytics we are able to pull from the system are immediately impacting our decision making as we look to scale our business to 1,000 stores. This will save us money in the end, paying easily for the cost of the system. We’re also able to optimize content development and better integrate social into our marketing mix.,10,10,100,Publishing – sharing relevant, customer-centric content focused on our brand as well as store-level information such as sales, events, and community engagement. Engagement – responding to customer questions and conversations in Twitter and Facebook. Analytics – optimizing our publication and engagement opportunities as well as understanding how social fits into our larger integrated marketing mix.,,,Implemented in-house,6,Online training In-person training,6,• • Most configuration is around workflow, permissions, and reporting. As part of the process it’s important to understand where the organization is today and where you think it is going, then try to find a configuration that bridges the two. To drive early adoption it’s helpful to support existing workflows and permissions then use data to help drive changes to those. If you try to roll out new workflows, permissions, and a tool there is a strong chance you’ll see low adoption.,No,10,9,9,The only integration we are planning is that between our listening tool Brandwatch and Spredfast.Spredfast is an industry leader. Great product, great company.Spredfast, as a company, shows a lot of promise in becoming a leader in the industry. They have a great company culture, provide great customer service and have a great product. In the time that we’ve become a customer, they have deployed several new and improved features, which demonstrates their ability to keep pace with the quickly evolving needs of their customer and the disruptive technologies that become available. We’ve already proven ROI simply by having a tool that results in efficiencies in our existing social media processes,I actually don’t think the tool does anything “poorly” but I do see opportunities for the tool to become integrated in more enterprise level systems, such as community platforms (Jive) and web analytics tools (Google Analytics, Omniture, NetInsights). There’s a lot of opportunity to break down siloes of information and processes by becoming integrated with any of these tools.,Mostly efficiency gains for human capital. We could survive without the tool but it would take us twice as long and we would not have access to the analytics it provides such that we could continuously improve our content strategy.,8,8,5,Our primary need for the Spredfast tool was to address inefficiencies in our social publishing processes. We realized we were spending a lot of time opening individual social network applications to publish updates on our corporate social profiles. The tool allows us to schedule, publish and gather analytics for social content, all in one experience. We also recognized a greater need for content performance analytics, which we were relying on free tools to pull manually. The Spredfast tool allows us to gather these analytics faster and easier.,,Vendor implemented,Online training In-person training,8,8,No,8,6,8,We would like to integrate with enterprise level systems, such as community platforms (Jive) and web analytics tools (Google Analytics, Omniture, NetInsights).,,Tip: signing up for extended membership (3 year vs 1 year contract) often brings down price (although increases risk)Some performance issues.The tool is effective in workflowing customer inquiries through a multi-level team. Spredfast allows us to effectively support and provide customer service to our customers through our social channels. In addition to customer service, the tool provides us a means to track, analyze, and build reports on social metrics. Additionally, it is a medium where we can share content to our communities and build out a content calendar ready to be published.,It is not that efficient in being able to pull in specific customer service metrics, in a non-manual way, that shows the effectiveness of teams and individual responses. The platform itself, which is web-based, has always seen a constant performance issue, where the system will lag or certain features will perform slowly. This is something that has been on-going and though improved over the past year, is still an issue.,7,,Customer Service Social Media Content,5,It is allowing us to achieve increased customer service response rates through social media.,Vendor implemented,8,Online training In-person training Self-taught,8,8,It is as long as you have a certain level of understanding of social and social customer service platforms as a whole. This approach for other users is contingent on this understanding to be effective.,8
Unspecified
Khoros Marketing (Formerly Spredfast + Lithium)
109 Ratings
Score 8.0 out of 101
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>TRScore

Khoros Marketing (Formerly Spredfast + Lithium) Reviews

Khoros Marketing (Formerly Spredfast + Lithium)
109 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.0 out of 101
TrustRadius Top Rated for 2019
Show Filters 
Hide Filters 
Showing 7 of 109 Khoros Marketing (Formerly Spredfast + Lithium) ratings and reviews.
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role

Reviews (1-7 of 7)

  Vendors can't alter or remove reviews. Here's why.
No photo available
March 21, 2013

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Non-stop innovation!"

Score 10 out of 10
Vetted Review
Verified User
Review Source

Online Training

8
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Read this authenticated review
No photo available
November 21, 2012

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Spredfast is awesome. Training the only weak spot."

Score 10 out of 10
Vetted Review
Verified User
Review Source

Online Training

6
• • We did several different types of training. We went there for initial training, and we had them send a trainer into our facilities. We also used the online webinars extensively. In general, I thought that the training needed to be a little more formal. It tends to be more of a software tour, rather than actual hands-on training. This is an opportunity for improvement that they are aware of an working on.
Read this authenticated review

Feature Scorecard Summary

Boolean keyword searches (25)
8.9
Filtering out noise/spam (26)
7.3
Sentiment analysis (23)
6.2
Broad channel coverage (29)
8.1
Content planning and scheduling (28)
9.0
Audience targeting (24)
8.0
Content optimization (5)
5.0
Workflow management (25)
9.1
Automated routing and prioritization (20)
8.0
Customer interaction histories (23)
8.0
Bulk actions (22)
7.9
Lead generation (9)
6.7
Content marketing (18)
8.2
Paid media management (2)
7.1
Campaigns and promotions (20)
8.2
Twitter (30)
9.6
Facebook (31)
9.4
LinkedIn (20)
7.6
Google+ (16)
7.8
Instagram (30)
7.9
Pinterest (14)
6.9
YouTube (20)
8.1
Campaign success analytics (26)
8.0
Real-time tracking (27)
8.8
Competitor analysis (21)
7.9
Role-based user permissions & privileges (31)
8.1
Mobile access (28)
7.1

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros is a customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, the vendor claims Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, the vendor says Khoros helps companies authentically connect with customers throughout their journey.


The vendor promises that Khoros Marketing enables brands to engage customers with meaningful campaigns that foster loyalty and drive business results. Key benefits include:

Scalable Workflows: Orchestrate social campaigns across teams and accounts to drive business results.
Actionable Insights: Be in lockstep with your market, your competition, and your audiences.
Strong Governance: Proactively govern across your social footprint.
Meaningful Analytics: Connect your social performance to larger business objectives.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st, Reply.ai

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support