Overview
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that…
Klaviyo is an awesome resource for driving revenue
Klaviyo Review
We've loved the switch to Klaviyo! It's been an efficient tool for our business.
Email Marketing Master
Email Marketing Success With Klaviyo
Expensive but good
Great documentation, easy to learn and use
User-friendly Product with Opportunity for Improvement
My awesome Klaviyo review :)
There is no better tool for email than this.
OK, but should be much better
GREAT OPTION FOR EMAIL MARKETING!
Best ESP for the Value
How Klaviyo Differs From Its Competitors
Unified Data
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Mobile optimization (80)8.686%
- Dashboards (81)8.484%
- List management (83)8.383%
- Email deliverability reporting (83)8.080%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $20 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(74) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.2Dynamic content(79) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(74) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(2) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.7A/B testing(75) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.6Mobile optimization(80) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8Email deliverability reporting(83) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.3List management(83) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.8Triggered drip sequences(74) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.9Lead nurturing automation(62) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(20) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.3Data quality management(27) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 7.8Automated sales alerts and tasks(25) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.3Calendaring(6) Ratings
The software helps users maintain a calendar of all marketing activities.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.4Dashboards(81) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.3Standard reports(78) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.1Custom reports(42) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.8API(58) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(25) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.8Customizability(33) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.4Integration with Salesforce.com(5) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.8Third-party software integrations(6) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Klaviyo?
Klaviyo Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
- Supported: Mobile Push Notifications
Klaviyo Screenshots
Klaviyo Videos
Klaviyo Integrations
Klaviyo Competitors
Klaviyo Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified) |
Comparisons
Compare with
Reviews and Ratings
(220)Attribute Ratings
Reviews
(1-20 of 20)Switched to Klaviyo from Mailchimp + Attentive
- Email builder
- Advanced segmentation
- Campaign scheduling
- Only thing I liked about Mailchimp was being able to create a segment within the campaign, whereas in Klaviyo you have to create it outside of the campaign. Just a few more clicks.
Great documentation, easy to learn and use
- Easily configure pop-ups to capture email opt-ins
- Template options to help build out email flows and campaigns
- Easy segmentation options
- Being able to update/edit a trigger within in existing flow
- Default report ideas/options
My Klaviyo Plan Grows with My Business!
- Dynamic segments of email lists
- Drag and drop builders
- Image galleries
- It can be clunky on the site when using automatic installation.
- Font formatting within the email builder can be challenging.
- I would like it if suppressing emails was easier.
- newsletter management
- segment creation
- email template creation
- HTML editing
- Email creation
- Edition log
Klaviyo Excels
- analytics
- segmentation
- flows
- lander integration requires HTML
- templates should auto-update based on campaign edits
- SMS should be more integrated
- Provides benchmarks to compare yourself to similar brands and your industry as a whole
- Customisable forms which allow for very brand-specific designs
- Support and help team very responsive
- The image quality you are able to upload can be a bit low, would love crisper GIFs and images to be allowed to upload
- Easier way to clean up and clear out inactive users
- Two way data sync between Klaviyo and Shopify (tags and such) as I believe it is a one way system as of now
Great tool for email campaigns!
- Automation
- Email campaigns
- Customer onboarding
- Email design
- navigating flows
- tutorials
Klaviyo is built for e-commerce marketing automation.
- Email & SMS Automation
- Integrating with popular services and platforms
- Tracking customer behavior and types of engagement
- Building and managing robust customer profiles
- More ability to manage and bulk edit profile properties
- Ability to view customer profiles in a table with customizable columns
- Some external integrations create overly long profile property names (e.g. Typeform). It seems like this breaks the ability to dynamically insert these properties in emails. It'd be nice to be able to specify the property names for each external form field, or a custom keyword to insert those property values in emails.
Klaviyo - A Beast in the Email and SMS Space
- Lists and Segmentation
- Email Campaigns and Flows
- SMS Campaigns
- Make it easier to edit campaigns
- Get better data on SMS campaigns
- See statistics compared to competitors
Klaviyo is a business necessity!
- creating segments makes it easy to target particular customers
- the easy-to-use block system for creating beautiful emails for a small team
- provide great and timely webinars for list health and professional development
- more access to customer service via phone that instead of live chat
- segments could be easier to create if there was a clone functionality! I waste a lot of time creating segments that would be saved if I could clone and make edits from previous work I've done
- there should be functionality to show the over email size before sending, to ensure emails aren't cut off at the end
The email software to rule them all.
- Flows
- Design Layout
- Benchmark overviews
- Revenue attribution (specially in subscription)
- Image editing
- Font availability
Klaviyo is the right way to go!
- Email automation
- Targeting customer
- Email design and editing
- Better APIs to manage lists and segments
- Support push notifications
- Live chat has a long wait time
Probably stronger than what I'm using it for, but Makes me feel good about the future when I need the rest of it.
- Templates are SUPER easy to create and manage / reproduce and edit.
- Flows are simple top use and easy to track effectiveness.
- Signup forms are easy to edit and deploy
- Honestly I cant think of anything that Klaviyo doesn't do well.
- The A/B tests don't show the results of the initial test. it just shows the results including the winner. Maybe I'm just doing it wrong but if so, then it's not easy to figure out
- Ease of use
- They provide information about how to run campaigns and provide real-life examples
- Klaviyo gave us all the info we needed to know to set up our flow
- We wish we were able to have video play instantly in the images
- We would love an app to work on the go (Mailchimp has one and I used it all the time to resend campaigns to non-openers)
- It would be great if we could use any sized image instead of having to resize things
A must have tool to increase customers LTV
- List segmentation
- SMS Marketing alongside email for an omni presence
- Easy A/B tests
- Lack of the ability to edit images within Klaviyo
High-powered eCommerce platform
- Shopify integration
- Robust email builder
- Prebuilt automations and templates
- User friendly interface
- Slow customer service
- Image editing
Klavio: a Powerful CRM tool that is very cost effective.
- Email automation that nurtured new prospects with education and promotion content.
- List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
- Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
- SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
- Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
- Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
- Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
- Testing. The AB testing function allowed for campaign optimization
- More improvements to the graphics management so that it would be easier to resize images.
- More templated for the campaign builder
- Automation. more decision points to break off from standard automation flows.
Take your email and SMS marketing to the next level with Klayvio!
- Email Flows
- Email Automation
- Customer attribution and where they came from
- Smart Sending
- Templates are easy to use
- Their events within emails can be a little confusing to create.
- I wish I could change the product images from my catalog if wanted.
- Sometimes support takes a long time to get ahold of.
Klaviyo for SMB
- Driving leads with their pop-up product, very easy in turn on and begin generating leads from our site traffic
- Connecting to our e-commerce platform to make repeat purchases a reliable revenue stream
- Automated customer journeys are quick and simple to setup to get going on initial projects and seeing early traction
- They offer an image editing tool that while it functional is not the best place if you need to do anything beyond cropping
- The image library and actually using it to quickly create templates can be a bit frustrating to use and while it helps it doesn't save all that much time
- Overall data analysis can be a little lacking so exporting and creating separate spreadsheets is a must
- Klaviyo cuts down the time it takes to create an email newsletter
- The drag and drop interface is easy for anyone to jump in and use - no special knowledge of coding is necessary
- This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
- Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
- One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.