Klaviyo - fantastic for ecommerce businesses
We use Klaviyo for onboarding, cart abandonment and retention flows to our ecommerce customers. In addition, we use it to send ad-hoc …
Starting at $20 per month
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What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that…
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How Klaviyo Differs From Its Competitors
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Popular Features
- Mobile optimization (80)8.787%
- Dashboards (81)8.585%
- List management (83)8.383%
- Email deliverability reporting (83)8.080%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.klaviyo.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $20 per month
Features
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What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.
Klaviyo Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
- Supported: Mobile Push Notifications
Klaviyo Screenshots
Klaviyo Videos
Klaviyo Overview
Klaviyo Demo Video
Klaviyo Integrations
Klaviyo Competitors
Klaviyo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified) |
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Reviews and Ratings
(218)Attribute Ratings
Reviews
(1-20 of 20)Companies can't remove reviews or game the system. Here's why
July 07, 2023
Switched to Klaviyo from Mailchimp + Attentive
We use Klaviyo for email and SMS marketing. Switched from Mailchimp and Attentive in order to combine email & SMS into a single platform. Have been very happy with it. The email builder is significantly better and faster than MailChimps, and some of the scheduling and segmentation features are far superior as well. Nice to be able to create flows that combine email & SMS based on user engagement and preferences.
- Email builder
- Advanced segmentation
- Campaign scheduling
- Only thing I liked about Mailchimp was being able to create a segment within the campaign, whereas in Klaviyo you have to create it outside of the campaign. Just a few more clicks.
July 05, 2023
Great documentation, easy to learn and use
Score 9 out of 10
Vetted Review
Verified User
We used it bring in data from the website then trigger automated flows from their behavior. We like the easy configuration of the email and SMS pop-ups to capture opt-ins. We also use this for ad hoc email campaigns and their templates to help easily build emails. The help documentation is very useful and easily searchable making the system easy to learn and use.
- Easily configure pop-ups to capture email opt-ins
- Template options to help build out email flows and campaigns
- Easy segmentation options
- Being able to update/edit a trigger within in existing flow
- Default report ideas/options
November 21, 2022
My Klaviyo Plan Grows with My Business!
I use Klaviyo for both email and text message marketing. It houses all of my welcome flows, discounts, and monthly campaigns throughout the year.
- Dynamic segments of email lists
- Drag and drop builders
- Image galleries
- It can be clunky on the site when using automatic installation.
- Font formatting within the email builder can be challenging.
- I would like it if suppressing emails was easier.
Score 10 out of 10
Vetted Review
Verified User
We use it to manage our newsletter subscription base and to send our weekly newsletter. It allows us to create segments and measure results for different clusters of customers for different campaigns. It allows us to make better decisions in term of how we acquire the subscribers and how to reach them to get the best results.
- newsletter management
- segment creation
- email template creation
- HTML editing
- Email creation
- Edition log
April 08, 2022
Klaviyo Excels
B2C and B2B marketing and lead gen.
- analytics
- segmentation
- flows
- lander integration requires HTML
- templates should auto-update based on campaign edits
- SMS should be more integrated
Klaviyo is a great solution for our ecommerce business as it allows us to stay in contact with customers and build relationships with them. We are able to segment into specific or general lists and give personalised emails to our subscribers. We use it for both campaigns (one off emails) and flows which allow us to target people when they first sign up, remind them of their interest when they leave a cart abandoned or anything else we can think of!
- Provides benchmarks to compare yourself to similar brands and your industry as a whole
- Customisable forms which allow for very brand-specific designs
- Support and help team very responsive
- The image quality you are able to upload can be a bit low, would love crisper GIFs and images to be allowed to upload
- Easier way to clean up and clear out inactive users
- Two way data sync between Klaviyo and Shopify (tags and such) as I believe it is a one way system as of now
March 17, 2022
Great tool for email campaigns!
We use it for automated flows for promotions and new customers. We also send email and SMS Campaigns for new product launches, customer service, and some testing for our products. We use it to send customers notifications about new launches in our shop, promotions, and special discounts. We use it to service more than 50,000 subscribers to our mailing list on a weekly basis.
- Automation
- Email campaigns
- Customer onboarding
- Email design
- navigating flows
- tutorials
March 06, 2022
Klaviyo is built for e-commerce marketing automation.
The perfect email platform for e-commerce. We use Klaviyo to support our e-commerce marketing efforts. We are a small team, but Klaviyo allows us to have a big impact. It seamlessly integrates with Shopify, makes automating marketing actions simple, and allows us to quickly and easily build great emails and forms. Adding SMS support was a major plus, as well.
- Email & SMS Automation
- Integrating with popular services and platforms
- Tracking customer behavior and types of engagement
- Building and managing robust customer profiles
- More ability to manage and bulk edit profile properties
- Ability to view customer profiles in a table with customizable columns
- Some external integrations create overly long profile property names (e.g. Typeform). It seems like this breaks the ability to dynamically insert these properties in emails. It'd be nice to be able to specify the property names for each external form field, or a custom keyword to insert those property values in emails.
March 05, 2022
Klaviyo - A Beast in the Email and SMS Space
We use Klaviyo for a wide variety of customer retention and nurturing aspects of our business, from email to SMS. Klaviyo is an excellent software that allows us to build lists and segments to effectively target customers who we think will respond best to different campaigns and flows. Love everything about it.
- Lists and Segmentation
- Email Campaigns and Flows
- SMS Campaigns
- Make it easier to edit campaigns
- Get better data on SMS campaigns
- See statistics compared to competitors
February 26, 2022
Klaviyo is a business necessity!
We utilize Klaviyo for campaign sends and automated flows. Our abandoned cart and replenishment flows are extremely helpful in regaining and retaining customers and sales.
- creating segments makes it easy to target particular customers
- the easy-to-use block system for creating beautiful emails for a small team
- provide great and timely webinars for list health and professional development
- more access to customer service via phone that instead of live chat
- segments could be easier to create if there was a clone functionality! I waste a lot of time creating segments that would be saved if I could clone and make edits from previous work I've done
- there should be functionality to show the over email size before sending, to ensure emails aren't cut off at the end
February 25, 2022
The email software to rule them all.
The marketing department uses Klaviyo, as well as customer service in some instances. We use it for sales emails, newsletters, customer interactions, and notifications. It uses integrations with Shopify, Recharge, and Yotpo and has been great for retargeting past and new customers. Definitely helpful with keeping in touch with our database without a need to constantly manage it with the use of flows.
- Flows
- Design Layout
- Benchmark overviews
- Revenue attribution (specially in subscription)
- Image editing
- Font availability
February 25, 2022
Klaviyo is the right way to go!
Klaviyo helps us managing campaigns and email automations. It has an easy to use email template designer, which is well integrated with email flows. We also heavily use the custom properties in user profile with segments to accurately target customers. With Klaviyo, we can setup marketing strategies up front and it will do what we want at the right time!
- Email automation
- Targeting customer
- Email design and editing
- Better APIs to manage lists and segments
- Support push notifications
- Live chat has a long wait time
February 23, 2022
Probably stronger than what I'm using it for, but Makes me feel good about the future when I need the rest of it.
We use Klaviyo for all of our email marketing. From sending promotion and announcement emails to all of our emails follow-ups with customers. The workflows are simple and easy to use, also easy to track conversions at a glance. We are a very small team and Klaviyo is perfect for us. I think that as we grow Klaviyo will still always be a part of our organization. If I could dedicate an entire department to email marketing I'm very confident that Klaviyo will be able to do everything we ask of it and more.
- Templates are SUPER easy to create and manage / reproduce and edit.
- Flows are simple top use and easy to track effectiveness.
- Signup forms are easy to edit and deploy
- Honestly I cant think of anything that Klaviyo doesn't do well.
- The A/B tests don't show the results of the initial test. it just shows the results including the winner. Maybe I'm just doing it wrong but if so, then it's not easy to figure out
We use Klaviyo for SMS and email marketing. We had been using Mailchimp and it was not detailed enough and didn't give us enough customer information. The date we get from Klaviyo is so helpful and helps us make decisions for both our marketing and sales. It is also fairly easy to use though there were some glitches at the beginning.
- Ease of use
- They provide information about how to run campaigns and provide real-life examples
- Klaviyo gave us all the info we needed to know to set up our flow
- We wish we were able to have video play instantly in the images
- We would love an app to work on the go (Mailchimp has one and I used it all the time to resend campaigns to non-openers)
- It would be great if we could use any sized image instead of having to resize things
January 18, 2022
A must have tool to increase customers LTV
We use Klaviyo to increase our customers LTV (lifetime value) and get them to consistently reorder from us through both SMS and email marketing, and the Klaviyo flows makes this really easy and automated because we have flows set up for every stage that a customer can possibly be at our funnel and it basically generates us revenue on autopilot.
- List segmentation
- SMS Marketing alongside email for an omni presence
- Easy A/B tests
- Lack of the ability to edit images within Klaviyo
November 10, 2021
High-powered eCommerce platform
Score 10 out of 10
Vetted Review
Verified User
We work with large variety of small to medium sized businesses to build dynamic email marketing programs with a full array of automations, email campaigns at regular cadences, and list segmentation. It integrates with Shopify and Big Commerce which are the main platforms we support and helps us to automate revenue and engagement for our clients.
- Shopify integration
- Robust email builder
- Prebuilt automations and templates
- User friendly interface
- Slow customer service
- Image editing
November 06, 2021
Klavio: a Powerful CRM tool that is very cost effective.
We used Klavio as a CRM tool for email promotions, Marketing automation, SMS messaging, and list management. This tool was issued by the entire marketing department. Klaviyo solved many business problems. Firstly it helped to drive repeat purchases of products by connecting with existing customers. It also helps with new customer acquisition by activating prospect emails with their first order. Finally, Klavio also supported our customer service team by providing ways of providing (email, automated responses and SMS) product information and user content to customers. This reduced calls to our customer service team.
- Email automation that nurtured new prospects with education and promotion content.
- List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
- Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
- SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
- Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
- Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
- Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
- Testing. The AB testing function allowed for campaign optimization
- More improvements to the graphics management so that it would be easier to resize images.
- More templated for the campaign builder
- Automation. more decision points to break off from standard automation flows.
November 04, 2021
Take your email and SMS marketing to the next level with Klayvio!
We use Klayvio as our preferred email platform and we use it for customer attribution. Klayvio automates a lot of our email and SMS communication and it also integrates very easily with our website BigCommerce. Klayvio is very simple to use and is very mobile-friendly. It is so nice that it links to our product catalog. Emails that used to take hours only take minutes now.
- Email Flows
- Email Automation
- Customer attribution and where they came from
- Smart Sending
- Templates are easy to use
- Their events within emails can be a little confusing to create.
- I wish I could change the product images from my catalog if wanted.
- Sometimes support takes a long time to get ahold of.
November 01, 2021
Klaviyo for SMB
The Klaviyo product facilitated all of the marketing, promotion, and announcement communications for the company. They were instrumental in hitting business goals for new customer acquisitions, upsell, cross-sell, & retention as well as reactivated customers. We were able to create automated customer journeys that handled all meaningful segmentations for us. Enabled us to nurture leads and drive them further down the funnel, increasing our conversion rates, and increasing our average order value. The Klaviyo product is also seamlessly integrated into our e-commerce platform.
- Driving leads with their pop-up product, very easy in turn on and begin generating leads from our site traffic
- Connecting to our e-commerce platform to make repeat purchases a reliable revenue stream
- Automated customer journeys are quick and simple to setup to get going on initial projects and seeing early traction
- They offer an image editing tool that while it functional is not the best place if you need to do anything beyond cropping
- The image library and actually using it to quickly create templates can be a bit frustrating to use and while it helps it doesn't save all that much time
- Overall data analysis can be a little lacking so exporting and creating separate spreadsheets is a must
We use Klaviyo as our primary means of email marketing for both of our brands. The only department that uses Klaviyo is our marketing department since it is strictly a marketing oriented tool. Klaviyo is a reasonably priced alternative to the higher cost ESP we moved over from. It does make things easy with it's "drag and drop" style interface but with that there are limitations. Prior to using Klaviyo, we were building all of our emails in HTML using Dreamweaver and another ESP. This was great because we could fully customize everything however it took longer. With Klaviyo things seem to move faster but customization is a bit limited.
- Klaviyo cuts down the time it takes to create an email newsletter
- The drag and drop interface is easy for anyone to jump in and use - no special knowledge of coding is necessary
- This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
- Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
- One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.