Overview
What is Optimizely Web Experimentation?
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
Great web experimentation framework for marketing and engineering
A solid tool suited for a solid optimization programme (emerging up to connected)
Not value for money
Optimizely Review
Recommended for medium/advance users
Good platform
Data has no opinions
Optimizely Web Experimentation
Optimizely Web Experimentation for Digital Marketing
Take the Guess Work Out of Your CRO with Optimizely!
Great tool to get your team into the testing mentality.
Great experimentation tool
Optimizely: Streamlining Experimentation for Smarter Product Strategy Decisions.
Optimizely Web Experimentation Review
How Optimizely Web Experimentation Differs From Its Competitors
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- a/b experiment testing (101)9.393%
- Standard visitor segmentation (93)8.989%
- Test significance (92)8.585%
- Preview mode (90)8.080%
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Pricing
What is Optimizely Web Experimentation?
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 9.3a/b experiment testing(101) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 8.5Split URL testing(82) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 8.8Multivariate testing(84) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 8.2Multi-page/funnel testing(79) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 7.4Cross-browser testing(54) Ratings
Preview your experiments across multiple browsers at once.
- 7.6Mobile app testing(43) Ratings
Ability to run tests to optimize mobile applications.
- 8.5Test significance(92) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 8Visual / WYSIWYG editor(81) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 7.5Advanced code editor(74) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 6.9Page surveys(17) Ratings
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
- 8.4Visitor recordings(18) Ratings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
- 8Preview mode(90) Ratings
Preview your experiment before running it live on your site or app.
- 6.9Test duration calculator(62) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 8.1Experiment scheduler(61) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 6.5Experiment workflow and approval(42) Ratings
Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.
- 7.4Dynamic experiment activation(38) Ratings
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
- 9.2Client-side tests(56) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 9.1Server-side tests(24) Ratings
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
- 8.5Mutually exclusive tests(42) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.9Standard visitor segmentation(93) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 8.3Behavioral visitor segmentation(73) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 9.4Traffic allocation control(89) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 7.9Website personalization(62) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 9.1Heatmap tool(13) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 8.7Click analytics(33) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 8.1Scroll maps(17) Ratings
Scroll maps display how far down the page users scroll.
- 8.3Form fill analysis(32) Ratings
Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.
- 8.7Conversion tracking(44) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.4Goal tracking(79) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 8.1Test reporting(82) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 8Results segmentation(49) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 7.6CSV export(54) Ratings
Ability to export test results as a CSV file.
- 8Experiments results dashboard(49) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
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- Tech Details
- Downloadables
- FAQs
What is Optimizely Web Experimentation?
Optimizely Web Experimentation Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Cross-browser testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Experiment workflow and approval
- Supported: Dynamic experiment activation
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Form fill analysis
- Supported: Goal tracking
- Supported: Test reporting
- Supported: Results segmentation
- Supported: CSV export
Platform Integration Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Integration with CRM or DMP software
Optimizely Web Experimentation Screenshots
Optimizely Web Experimentation Video
Optimizely Web Experimentation Integrations
Optimizely Web Experimentation Competitors
Optimizely Web Experimentation Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Optimizely Web Experimentation Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(503)Attribute Ratings
Reviews
(26-50 of 184)Optimizely Experimentation
- Improve conversion
- Improve click through
- Lead capote
Great tool for people wanting to grow their experimentation
- Faster implementation of tests leading to increased sales
- Saved time for developer
- Meet resources
- Understand of impact of changes
Best in Class Experimentation Tool.
- Mitigated risk of 'shipping' poor experiences.
- Helped optimize experiences to the most high-conversion option.
Industry leading experimentation.
- Increased conversion rate, and revenue.
Still the Top Testing Platform.
- Learns even from losing tests.
- Opportunity costs of not making a product, feature, or design change.
- Overall positive ROI.
- Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
- Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
- Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
Optimized for your needs
- Has given us a common platform to use across the org to ensure consistency among how we track towards achieving set goals.
- Increased Conversion
- In-Depth understanding of the persona
- Improved CRO Structure inside the business
Optimizing our Brand with Optimizely
- We are currently still running experimentation on our website, and haven't been able to identify key ROI regarding our goals. So far though, we are able to see the statistical significance of varying goals across our AB tests as the test rolls forward.
- Positive impact
Marketing Team Member - Optimizely Web Experimentation Review
- less time used on engineering help with the back end
- experiments can be set up by non design/engineers saving their time
- tracking successful metrics from tests helps implement strategy that has higher CRO
Optimizely Web Experimentation Review
- Money saved not investing in engineering time to implement changes that are not going to move the needle in terms of conversions.
- Conversion
- Revenue
- Funnel improvement
Optimizely testing and personalisation for SaaS
- Positive ROI
- Increased conversion rates
The `Optimizelingly` experience
- I am not part of the MKT team, so I don't have the numbers, but we use the tool to minimize costs with advertisement
Optimizely rocks!
- Increased conversions and revenue
- Cost savings
- Time savings
Experimentation Tool
- Validated roadmap
- Measured experimentation roi
- Deprioritised losing ideas
Big fan of Optimizely for experimentation at scale
- Improved site conversion rate
Optimizely helps us out in testing times
- It has helped us NOT put certain experiences live! We've learned that just because we think something is good doesn't mean our users agree.
- Both ourselves and our customers have actually enjoyed wins from hiding certain pricing formats in tests. They've ended up in a much better experience simply by having our inferior choices taken out of the equation.
- It helps settles arguments that we historically couldn't, because we didn't have a testing tool.
Solid A/B Testing Tool for Small Teams
- Implemented experiences on the website that increased revenue per visitor
- Stopped us from wasting resources to implement something that did not impact user experience
- Allowed us to hide an error on the site that would have otherwise required a hot fix
- Ability to demonstrate attribution for marketing activities
- Ability to make changes that increase conversion and revenue
- Ability to run turn-key A/B tests without support from technical teams (or agency costs)
Optimizely is great for AB Testing!
- Increases to CVR from minor features.
- > $50M in incremental revenue from successful tests.
- 100s of developer hours saved by enabling PMs to set up tests without dev support.
Informed Content Strategy = Increased Engagement
- Increased conversions
- Strategy change for better results based on Optimizely learnings
Optimizely has helped cement our digital test and learn culture!!!
- Faster speed to market for tests
- Allowed us to minimise development effort
- Improved onsite conversion
Optimizely Review
- Increased website engagement: Optimizely Web Experimentation has had a positive impact on our website engagement metrics, as it has allowed us to test different website elements and quickly identify which changes have the most positive impact.
- Improved customer satisfaction: Optimizely Web Experimentation has had a positive impact on our customer satisfaction metrics, as it has allowed us to quickly identify which product features are the most popular with customers.
- Increased revenue: Optimizely Web Experimentation has had a positive impact on our overall revenue, as it has allowed us to test different pricing models and product offerings to identify which combination is the most effective in driving sales.