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Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on …
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What is Vidyard?
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
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Popular Features
- Video link sharing (45)9.696%
- Video personalization (42)9.191%
- Per video tracking (43)9.090%
- Video analytics dashboard (43)8.080%
Reviewer Pros & Cons
Pricing
Free
$0
Cloud
per month per user
Pro
$19
Cloud
per month per user
Plus
$59
Cloud
per month per user
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.vidyard.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Vidyard Rooms: Digital Sales Rooms Explained
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Vidyard for Sales Demo
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What is Vidyard?
Vidyard is a video tool built for virtual selling. It aims to make it easy to record and send videos that add a personal touch at all stages of the sales cycle–from prospecting to proposals. Backed by video analytics and integrations, Vidyard boasts users among thousands of virtual sales and marketing teams across the globe to help them generate more leads and close more deals with video.
Vidyard Features
Video Marketing Features
- Supported: Lead generation
- Supported: Video personalization
- Supported: Video SEO
- Supported: Integration to Marketing Automation
Video Platform Integrations Features
- Supported: Integration to Salesforce.com
- Supported: Integration to Marketo
- Supported: Integration to HubSpot
Video Security Features
- Supported: Video access controls
- Supported: User management
- Supported: SSO support
- Supported: Password protection
- Supported: Video link sharing
- Supported: Embed restrictions
- Supported: Internal video
- Supported: External video
Video Player Features
- Supported: Player customization
- Supported: Embedded videos
- Supported: Video quality / Bandwidth controls
- Supported: Mobile compatibility
Video Analytics Features
- Supported: Streaming quality reports
- Supported: Per viewer tracking
- Supported: Per video tracking
- Supported: Video analytics dashboard
Video Hosting, Management & Storage Features
- Supported: On-Demand video
- Supported: Live streaming
- Supported: Video upload & format support
- Supported: Video portal
- Supported: Video downloads
- Supported: Video editing
- Supported: High definition support
- Supported: Closed captioning / Transcription
Video Engagement Features
- Supported: Video comments
Vidyard Screenshots
Vidyard Videos
"Assignment Selling", video prospecting, video messaging, VSL (video sales letter), and any other terms and names it may go by - is using personalized video to improve your sales cycle. In this video produced by the TrustRadius team, learn why Vidyard is one of the best tools for video prospecting and VSL
Watch 3-MINUTE DEMO. How to record and send sales videos to connect, convert, and close—all while remote.
Vidyard Integrations
Vidyard Competitors
Vidyard Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English |
Frequently Asked Questions
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
Reviewers rate Video link sharing highest, with a score of 9.6.
The most common users of Vidyard are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on Vidyard to easily find and send product videos to prospects through email and landing pages, while also using it as a central video content management system for syndication on websites and third-party channels. The software also serves as a hosting platform for marketing and product videos, allowing for optimization and tracking of viewer engagement. With Vidyard, the Marketing and Product Marketing departments can effectively connect with their audience by sharing customer stories and controlling the video experience with features like video gating, live streaming, and video playlists.
Sales teams have found value in Vidyard's ability to share demos or product walkthroughs throughout the sales process. The software enables personalized outreach in sales emails, where users can record themselves going through prospects' LinkedIn or company pages to highlight reasons for a good fit, increasing the chances of a successful connection. Additionally, Vidyard's integration with SalesLoft allows users to capture prospects' attention in emails by inserting animated gifs. Sales teams also leverage Vidyard for creating quick personalized videos for sales emails, with real-time analytics providing valuable performance insights.
Vidyard extends its benefits beyond just marketing and sales. Customer Success departments rely on the platform to save recordings of online meetings, webinars, video training material, and online training sessions, facilitating easy sharing with customers. It has become an integral tool for internal communication as well, offering effective solutions for documentation, IT walkthroughs, solution walkthroughs, and client touches.
Overall, Vidyard enhances marketing efforts by enabling personalized video communication, explaining complex concepts, connecting with potential customers, and providing valuable analytics to measure effectiveness. While some users have reported negative experiences related to technical difficulties on cell phones and poor customer service, many others have praised the platform's usability, clean UI/UX design, and its impact on humanizing the sales process.
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User-Friendly Interface: Users found Vidyard's interface easy to use and navigate, making it simple to store and access past videos. Several reviewers specifically mentioned how the user-friendly interface eliminated the need for extensive training.
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Excellent Customer Support: Users praised Vidyard's customer support team, emphasizing their dedication and helpfulness. Many users mentioned having a positive experience with Vidyard's customer service and support team, highlighting their commitment to helping customers succeed.
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Seamless Integration with Software Platforms: Users appreciated the seamless integration of Vidyard with various software platforms, enhancing digital marketing efforts. Multiple reviewers specifically mentioned how Vidyard integrated well with marketing automation and CRM systems, making it easier to manage video content in conjunction with other tools.
User Interface: Many users have expressed frustration with the clunky and non-user-friendly user interface of Vidyard. They have found it difficult to navigate, specifically mentioning challenges with naming conventions and the lack of automatic saving in certain areas.
Video Editing Tools: Users have described the video editing tools within Vidyard as confusing and not intuitive. Some users also mentioned difficulties with managing videos in bulk and the need for HTML/CSS knowledge to use certain features.
Integration Issues: Several users have criticized Vidyard's integration capabilities with other platforms such as HubSpot and Salesforce. They feel that the integrations do not provide sufficient analytics and functionality, while also mentioning issues with compatibility. Additionally, users have expressed a desire for a more robust mobile app from Vidyard.
Users have made several recommendations based on their experiences with Vidyard. First and foremost, they suggest trying the screen record tool and using Vidyard for lead generation. Additionally, users recommend customizing the sharing page beyond just the logo and organizing videos into files for easier access. It is also advised to be cautious about the capabilities of the integration and the depth of the integrations. Furthermore, users suggest involving the Sales/Rev ops team when considering Vidyard, not just sales. They also recommend paying close attention during onboarding to avoid spending extra time. It is suggested to watch helpful videos and webinars and utilize the support documentation. Users emphasize using Vidyard to stand out in email communications and appreciate its simplicity and time-saving benefits. They find Vidyard's features effective and powerful. Users also recommend getting started with Vidyard for digital marketing and live streaming purposes. Vidyard is considered a great tool for demos, descriptions, corrections, call outs, explanations, and increasing brand awareness. They suggest watching sample videos in a well-lit and quiet environment and engaging with prospects without scripting. Using Vidyard for email communications and various types of videos is also recommended. To fully leverage Vidyard's capabilities, users advise committing time to learn the platform like any other SaaS product. They find it beneficial for all team members, especially sales teams looking to build rapport and personalize interactions. Taking introduction courses and training on Vidyard is recommended, as well as reaching out to Vidyard's account and support team for assistance if needed. Lastly, users encourage investing time in making Vidyard work for your business.
Attribute Ratings
Reviews
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June 22, 2021
Resolving customer issues has never been simpler!
Vidyard has been used by different departments in our organization, including Sales, Customer Success, and Marketing. Our BDRs and AEs use Vidyard to record videos for prospects, while the CSMs use Vidyard to record instructional videos for customers.
It has saved the CS team a significant amount of time in responding to feature-related questions through Vidyard videos, instead of scheduling a call every time a feature needs to be demoed or a platform-related issue needs to be resolved.
It has saved the CS team a significant amount of time in responding to feature-related questions through Vidyard videos, instead of scheduling a call every time a feature needs to be demoed or a platform-related issue needs to be resolved.
- Super easy to use.
- Videos are on the cloud so no need to download.
- Easily accessible through the Chrome Browser extension.
- Embedding videos can make the emails come off as spam.
- Not enough education on all the features that are available on the platform. Forces me to use basic functionality.
June 22, 2021
FINALLY! Worry Free Video Hosting
Our company uses Vidyard to host informational videos about our products and services. We chose this platform to address the need for our sales reps to send potential clients videos that we've created without the worry of having other video suggestions from YouTube popping up at the end. This was a horrible problem because the next video that YouTube was suggesting was a video that said: "Why (brand name of a product we use) is a scam". This also solves the issue of embedding video on our website without that same video being suggested.
- Affordable packages: free if you don't need to upload more than 5 videos.
- Ss easy to use.
- Gives the ability to create branded landing pages for videos without distracting ads.
- Super fast.
- Great customer service/support.
- I would like the ability to add more to the landing page other than a CTA.
- I wish I had more analytics available at the personal account level.
- There should be a level available between marketing and personal accounts for small businesses.
June 22, 2021
Vidyard for Sales and Marketing
Score 8 out of 10
Vetted Review
Verified User
Our company uses Vidyard for video hosting, sales enablement and metrics. Our platform is connected to Marketo and Salesforce, so it is used primarily by marketing and sales. The main benefit our organization gets from Vidyard is the metrics. We can set performance indicators for individual videos, track their success in reaching these indicators, and make changes if they fail to do so.
- Account management. Our account manager has been great, with us every step of the way, making adjustments, answering questions etc.
- Support. Vidyard's support team is very responsive.
- Engagement. Vidyard does a great job engaging with their clients. We feel like they want us to do well.
- Player options
- Reports. The reports you can export with Vidyard, which would be very useful for internal reporting, are not functional. Some data is not included.
June 22, 2021
Great Integration!
Vidyard is being used across our organization, as well as integration with our own product. It helps our customers use HubSpot more effectively and seamlessly ties into our product. For example, in our customer support organization, we frequently record videos to send to customers to explain complex product questions made easier through a video demonstration with Vidyard.
- Usability
- Quality
- Support
- Diversify product offerings.
- More accessible support documentation.
- Easier guides for new users.
For the most, part Vidyard is being used as a training tool, but we also use it for employee introductions. It's being used across the whole company. We've found that it is extremely helpful when we create knowledge base articles to be able to include a quick screencap video along with a write up. It's almost 100% necessary with more complex application setups I'd say.
- Quick and easy to create screen-capped videos.
- Set up an instructional library of videos.
- Analytics of user watch time
- Ability to gate videos after a certain amount of time
- Set up of an action for the user to take after the video is complete.
- For my main purposes, it has no cons. it does exactly what I want it to do.
- When I embed vidyard into pages, sometimes it can be particular about getting sizing right for desktop/mobile
- I don't love it when you screencap a video but it only is screencapping a particular tab, so if you need to change tabs for the video, it will not record the new tab you've opened. I understand that this is a feature, but i don't find it helpfu.
June 22, 2021
Vidyard: the only choice for Enterprise SaaS video
Score 10 out of 10
Vetted Review
Verified User
We use Vidyard and GoVideo for several use cases at RouteThis:
- Marketing uses it to host videos that capture leads and data on inbounds
- Sales uses it to send personalized videos to leads inside emails
- Product and support uses it to create how-tos and answer questions customers have
- Internally I also wish to use it in future to shoot quick internal videos and to give internal product updates
- Easy to host video and customize the look of the player
- Easy to integrate/embed video onto your websites
- Top-tier lead capture an analytics on video watching
- With the GoVideo product, shooting a video with product screen captures is easier than with any other software
- Amazing customer support
- Backend user interface is a bit cumbersome
- If you use the Vidyard hosting pages they aren't very customizable
June 22, 2021
Vidyard for Sales
We use Vidyard on the sales team for sending personalized videos to our prospects. It helps to set yourself apart from the noise and really allows you to stand out in the inbox. It's much faster than writing a long email, you get to track engagement, and most importantly, it makes your outreach more human. Helps the collective team book more meetings.
- Engagement tracking
- Personalized outreach
- Easy UI
- Cost effective
- Would be great to integrate with CRM or outreach
- More options for editing the video after recording
- More customization for intro
August 29, 2020
Great, easy to use product!
Prospecting, used for getting attention. Great way to break through the noise. Currently only being used by Sales for prospecting new surgeons or elaborating on quotes! The biggest problem it addresses is being able to create a pattern disruption when attempting to get the attention of someone who has never seen your product.
- Ease of use
- Gmail integration
- SalesLoft integration
- Video tracking
- Moving videos from one account to another is a pain.
- Video storage could be more organized (Example, folders).
August 28, 2020
Vidyard is good stuff for Hubspot users
It addresses the problem of potential prospects not opening emails. By having a video, it entices them to be curious about what the subject of the email might be. It's currently being used just in the Sales department. I have my in-house marketing person help with the overall presentation style. The big yard itself is being used by Sales.
- Support
- Ease of use
- Marketing ideas
- Uniqueness of presenting a video within an email with an enticing repeating motion.
- Working with Safari.
- More Apple/Mac friendly
- Integration with Outlook for Mac.
Score 1 out of 10
Vetted Review
Verified User
I had a major problem with Vidyard. The technology did not work on cell phones and we made many calls to Vidyard. After an embarrassing experience I had with a client (lawyer) where I showed them a Vidyard video that did not play, I had enough. I called Vidyard to let them know I was going to cancel their service and move to a competitor. The customer service has been horrible, treating me (who had a horrible experience with their company) like a criminal. They sent me to a lawyer who is an aggressive lawyer trying to sue me during this pandemic... everything about Vidyard and this whole situation is awful. I am a very small company who needed the PPP and who is now dealing with collection attorneys calling me. I have NEVER had this happen with another company. STAY FAR AWAY from these guys. They care less about small businesses. They care about revenue to their company.
We mainly use Vidyard in marketing to host, publish, and analyze marketing videos. The integration with HubSpot makes it easy to add videos to our landing pages, web pages, and blog posts. It's also easy to post videos to social media. We are a video company so we're familiar with hosting the bulk of our content in other places but Vidyard is helpful in that we can really dig into the data: we can see which videos are watched the most, by who, how long for and so on. It's also useful to be able to gate videos or add calls to action.
- Data: being able to see who watched the video, for how long, where they live, and how these things change over time is incredibly useful.
- Interactivity: being able to gate videos or add a call to action in one central place is great.
- Easy hosting: once a video is uploaded to Vidyard you can post it in multiple channels but make changes in one central place, so it makes it very easy to keep track of assets.
- There could be clearer, in-app walk-throughs of how to add events to videos.
- A notification setting for when a viewer fills in a form or similar
- Email embed is a little rudimentary: it would be nice if you could choose to have a gif rather than just a still and if it was possible to adjust the size etc.
July 16, 2020
Starting Vidyard
Vidyard is used by the marketing and sales teams. The marketing team uses it to host video content to use on our website, social media, and email. Our webinars, promotional videos, and some of our training videos are on Vidyard. What makes Vidyard different from our past use of YouTube for example is that we are able to track user interactions. Another part of the team uses Vidyard for customized outreach to prospects.
- It gives us the ability to use captions, although the auto feature for this is not enough.
- It allows us to reach out to clients in a highly personalized way.
- The training and follow up from the Vidyard team has been very helpful.
- The auto-captioning feature needs improvement. Hours of work needs to go into videos to make the needed corrections and we don't want to pay more to have someone else do it.
- Videos take a very long time to upload compared to other sites we use.
Vidyard is being used in 2 main ways. The first is for outbound sales to show how our product is being used. The second is to show how our customers can use our product. A lot of troubleshooting is done this way and we are able to show exactly how we can fix something.
- Chrome extension works really well.
- Easy to share videos with others.
- The Web Application has an easy to use UI.
- Sometimes the video takes a long time to render.
- The UI is nice to look at, but can be a bit confusing.
- The Chrome extension has more functionality than the web application.
July 06, 2020
Vidyard Review
Vidyard has been a very interesting tool that grew on me over time. You want highly personalized emails. Nobody opens or reads the generic templates anymore. Most of them are caught by spam filters before they even get to the prospect. Vidyard is different in that it provides a hyper-personalized message to your prospect and/or client. At first, I was a bit shy about using the video platform, but after a while, I got really good at it. It was like having your own small VLOG. I was sending out personalized messages with the client's name, up to 20-25 per week. My teammates and colleagues were doing the same. We tracked the open rates and they went through the roof. People were responding even if they weren't interested, and most commented on going the extra step. Vidyard was used by everyone on the sales team and although sometimes, we wouldn't make videos every day (meaning we had to cram them all in the next day), it turned out to be a benefit in the long-term. Vidyard addresses the cold-shoulder problem. It breaks the ice. It reminds you that there is a human on the other side and not a robot sending you that email.
- Vidyard breaks the ice.
- Vidyard is hyper-personalized.
- Vidyard reminds prospects you're human.
- Vidyard helps practice your VLOG skills.
- Vidyard enhances your creativity.
- More analytical tracking features
- Ability to write text over videos/edit videos
- More videos shared from the users community
July 04, 2020
Vidyard to Victory
It is mainly used for marketing/sales development within our organization to add that human element. It is used mainly by the sales team and other members within the leadership team at times. It addresses the need to use other methods of prospecting new leads instead of relying on ordinary email campaigns or cold calling.
- It is extremely user-friendly.
- Uses high quality video.
- Easy to store and use old videos.
- Provide better metrics for view rates.
- Have more editing options.
July 04, 2020
Save time, Create Personal Connections
We use Vidyard to increase click rates on prospecting emails. Surgeons & their gatekeepers get cold calls/cold emails but with Vidyard we are able to create a more personal touch and human interaction that is helping with click rates from both the end-user and the gatekeeper. We have also found the tool useful to quick document walkthroughs such as quotes. Once again, creating a human interaction with the supply chain/administrator who typically deals with reps through emails until late in the process.
- Share large amounts of information in a short period of time.
- It is fun.
- Creates a personal touch.
- Increases click rate.
- Creates something to talk about.
- Helps with getting humor across.
- Extra steps to share in order to track "who" is clicking vs. that there is a click.
- Screen recording shows open tabs, it would be nice to focus on a single page vs the whole desktop.
- Mouse always showing vs hidden when still.
July 04, 2020
Integrating and standing out with personalized video
At Givesome, we've used Vidyard across the organization as a way to more personally connect and stand out with our clients and contacts. The personalized video feature helped make our interactions with those outside of our organization much more dynamic and personal. We had fun with the feature and used it to generate interest and reflect our organizational personality.
- Vidyard takes the time to educate you on their products and services and provided us with a dedicated rep that we could connect with.
- Vidyard does a great job of sharing new content or developments through video that are more interesting to digest.
- We found that the team at Vidyard are fantastic people and were very helpful with our team. They're friendly and supportive and real.
- The personalized video feature was easy to use once I had incorporated it into my daily emails. I found that if not consistently using it I would need to relearn. Perhaps it already exists, but having a short tutorial/cheat sheet for how to recall the basic steps would be helpful.
July 03, 2020
Vidyard in sales work
We use the Vidyard service as a sales tool in prospecting, repeating appointments, and determining customer satisfaction. Vidyard is an important part of the distinctiveness of our business.
We ended up launching the Vidyard service when we received a recommendation from our partner, HubSpot. Our challenge was to reach new customers in a way that appeals but is not intrusive. We incorporated Vidyard into our day-to-day sales operations and have received a lot of positive feedback from our customers, partners, and employees.
- An interesting, distinctive way to get in touch
- Speed, efficiency and reliability
- Add-on simplicity of operation
- Working requires several different tools
- The program is in a web browser
- Intermittent problems, eg. in preview
We use Vidyard to go over monthly digital analytics for our online branding and advertising clients. It helps not only reduce the effort of writing everything but allows our clients to take their time and absorb the information at their leisure. Showing a screen recording helps them understand the data and visualization and the personal touch of my image helps them feel connected.
- Launches quickly
- Records quickly
- Informs when videos are watched
- App is killer
- As a creative agency, we're Mac native. It'd be great to see an extension for Safari.
- There's a delay when switching tabs.
- Ability to change location/size of headshot selfie
- Start with video/launch to web?
July 02, 2020
Excellent tool with excellent service to back it up
Vidyard is being used only by those outbound sales enthusiasts who expressed an interest. Helps to differentiate from competitors' sales calls.
- User friendly
- Good background support people
- Video sales
- App for iphone needs to get up to speed with web version
We are using the Vidyard product within the Sales Department. Our Business Development Representatives are using the product for cold outreach. They personalize emails and/or presentations that they are sending out with a short and personalized video message. Our sales personnel are using Vidyard as well. Not only to make emails stand out, but also to include a short video message in sales proposals. So far this has worked very well for us as an organization.
- Ease of use.
- Easy integrations.
- Works as a differentiator.
- Also works with social media.
- Extract parts of a recorded video.
- Include option to change the background for recordings.
July 01, 2020
Best video hosting for professional users
Monitoring video engagement as opposed to traditional click-through approach is only offered by a small number of services. Vidyard integrates perfectly with Salesforce, Pardot and other marketing and email distribution services. Unlike hosting on sites such as YouTube where lots of audiences will have the service blocked, Vimeo reaches almost all recipients without issue.
- Marketing email.
- Audience engagement.
- Reporting.
- Video upload interface could be more intuitive. Though it does the job.
- Integration links could be more prevalent.
- Reporting panels could be easier to use.
June 29, 2020
Personalized approach with a few connection issues
We currently use Vidyard as a sales tool with prospective clients. It is a great tool to add a more personalized approach to client reach out. We send video messages to prospective clients as well as existing clients to create dialogue.
- Direct exposure
- Interactive
- Good use of email exchanges
- Personalized
- Connection issues with reporting
- Salesforce not always linking correctly
- Tracking video opens has not always linked with Salesforce
We have been using Vidyard for over 2 years. Without a doubt, it has made one of the most significant impacts to our company of any part of our tech stack. Obviously the current pandemic has accelerated the need for video across many industries but for over 12 months before this, we had discovered that you could scale marketing and sales activity whilst humanizing the process. Being able to summarise an entire sales prospecting call into a 2 min video whilst conveying the personality and emotion of the salesperson allowed supercharged our sales. Within 3 months we had booked 400% more meetings with prospects.
It also saved us a huge amount of time on the marketing and implementation teams, especially with training. The team is able to quickly demonstrate situations on screen and send across recordings to clients. Again a massive time saver and great for customer experience.
The only negative I would say is that we use it through HubSpot which improves the UX. The backend experience using the Vidyard standalone platform needs a bit of work as it’s clunky. Being honest the results make it worth the pain!
The only negative I would say is that we use it through HubSpot which improves the UX. The backend experience using the Vidyard standalone platform needs a bit of work as it’s clunky. Being honest the results make it worth the pain!
- Humanizing the sales process with video prospecting
- Helping teams demonstrate use cases to clients
- Helping internal teams synchronize meetings
- The backend is clunky and time-consuming to organize.
- When filming on full screen sometimes the configuration window won’t disappear which means wasted time.
June 29, 2020
Vidyard Review
We use Vidyard across the organization. Our Sales team uses it for short in-email videos. Our Content and Marketing teams use it to host our video products and marketing videos. We use it for analytics to measure video success and gauge customer interest.
- It provides granular data to measure success of videos.
- The user experience is challenging. Uploading videos, organizing them, and generally navigating the Vidyard dashboard is tedious and confusing. The "Players" vs. "Videos" navigation scheme is confusing. Copying or replacing videos is tedious. Batch upload is awkward.