Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.2Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.5Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(276-300 of 676)ActiveCampaign from Small NGO Perspective
- Logic Automation
- Forms
- CRM tagging
- Email formatting
- Integration of other platforms
- Logic suggestions for automation
ActiveCampaign - Great for coaches and e-learning
- Email Automation
- Contact Management
- Sales Pipeline
- Segmentation
ActiveCampaign Review: Easy to use, quick to implement, fast to integrate, outstanding customer support. What else?
- Perfect onboarding.
- Helpful 1-to-1 sessions, [...] are perfect for solving more personalized questions.
- Easy to set up automation, you have [the] most common template and use case, examples, and support.
- Email sending, no problem of spam detection or bad delivery; everything is sweet and smooth.
- I'd love to have more detailed reporting to understand how I can improve my flows to attract more people. Reports need to set up a lot of filters, and you can't save it as a template for your next time.
- Integration with WordPress plugins like Elementor can go better. Sometimes the field mapping is complicated.
ActiveCampaign delivers on expectations and will help your business grow
- Easy to use email automations
- Simple sales pipeline
- Contact management
- Easy to understand premium plans
- Reasonable pricing
- Internal trainings
- Further tailoring of email automations
- Flexibility in sales funnel
- Difficult to tailor emails visually
- Automations could be easier to manage
ActiveCampaign bubbled up to the top of our list and it stays there as the best solution!
- Integrates with GroupLeads effortlessly.
- Catches and administers email campaigns without glitches.
- A fully developed solution for us, they’ve been around for a while!
- At first, we thought the monthly fee was a bit steep, and maybe it still is, but we are getting good value.
- Offer a lifetime subscription option and we’ll be customers for life!
- Dashboard is a little confusing at first. Maybe run some focus groups to get a better feel for what snapshot people are looking for.
Active Campaign is a TRUE digital marketing solution
- automations
- data management
- easy to integrate
- Would have loved a more of one-on-one approach when initially setting up
- Tagging every contact on your list
- Integrations with different tools as Typeform or wordpress
- Automations to make sure every contact is treated with care.
- Emails desing
- I never use ActiveCampaign forms, as I think the aesthetics is not good enough, or editable, or maybe I just don't know how to do it, but I can't make it look as the rest of my website when I embed it there.
- It would be interesting to have an easier way to test the automations. Like a faster preview.
- An structural template to organize your lists and tags
All you need for your marketing is here
- mail automations options
- segmentation
- usability
- case studies
- integration with other platform
ActiveCampaign - flexibility, power and follow-up
- Sequence of follow up for all customer funnels and communication
- Tracking of customer behaviour
- Reporting and customer behaviour
- Interface preferences could be long term - selecting filters to be the default
- Email creation interaction
- More detailed analytics
ActiveCampaign Happy Camper
- Clarity in setting up a campaign and automation
- UI
- User experience
- steps in an automation
- Introduction in use of the tool. I bought a 100 euro course to learn how to use it.
- So onboarding emails.
ActiveCampaign offers real value for your online business
- automation
- user handling
- feature set for email sequences
- mobile interface on smartphones (app) is missing
AC saved my small business and helped me market to my list within a day!
- I love the drag and drop feature in the drip campaign section
- I really like the ease of creating good looking emails
- I liked how easy it was to upload my own media into the email templates
- I feel like the dashboard, side nav bar is confusing. I don't always remember what each icon takes me to.
- Theres generally a lot of options on the first page of the platform. I'm not fully sure of the workflows at times.
- I definitely needed a web developer to help me understand what functions do what. I didn't always know what actions on the backend, reflected what actions on the front end.
Review of ActiveCampaign
- Segment customers
- Automated email sending
- Move from one list to another automatically
- The interface is not quite intuitive
- Learning the platform is complex
- Price jumps are disparate
ActiveCampaign for a University? Yes!
- Easy to use automation builder
- Great selection of templates
- Unique list handling system
- Better tag system
- A bit slow reaction time sometimes
ActiveCampaign is great for all types of businesses
- Easy integration
- Easy campaign sending
- Easy marketing automations
- HTML editor
ActiveCampaign was easy to use even for a tech newbie like me
- Easy to save your settings (fonts/colours) so you can use them again if starting a news letter from scratch
- They are constantly updating the way it works. The addition of the backwards step was very much appreciated
- You can easily see previous templates and just rewrite the content to save time
- I like that you can send yourself a test email to see how the layout looks. It's a quick step but has made all the difference
- There could me more tutorials and help for non tech people.
The best email platform, hands down!
- Email automation that's easy to set up and is very thorough in terms of options, triggers, and actions.
- Easy to use email builder
- Track activity of your contacts in your site
- Very easy to integrate with other tools
- Could have a few more pre-made templates
- Sometimes it can be a little slow
My experience with ActiveCampaign from a small ecommerce business owner perspective
- Recovering abandoned carts
- Seamless integration with Shopify
- Detailed reports with marketing revenue from each campaign
- More customization options on graphic design for emails
- more affordable pricing
- Better and easier graphic design in general
ActiveCampaign Review
- Email Marketing Automation
- Integration with other tools via API
- List and contact segmenting
- Email creation can be glitchy and slow at times
- CRM could have better 'Task' functionality
ActiveCampaign for email automation
- displaying automations
- reporting
- clarified administration panel
- no native integration with unbounce
- faster admin
- whitelist is unnecessary
ActiveCampaign is phenomenal to launch your online business
- Easy to use
- Good customer experience
- Good pricing
- Track what people who receive my e-mails do when they visit the landing/sales page (through a link I put on the mail), like if they try to pay but payment is failed or whatever...
- Try to not finish in spam of the users recently suscribed on my mailing list
- Programming the removal of the users who do not open e-mail after X moths
Happy ActiveCampaign Customer!
- Email marketing
- Lead management
- Track sales
- Less plan segmentation
ActiveCampaign Simplifies Life
- Easy to use
- Versatile
- Great customer service
- Make the reports easier to access
Solid Email/CRM platform that won't cost an arm and a leg
- Prospect / Client Contact Record tracking
- Email Automation
- Advanced Campaign flow
Best Full Featured Email Automation App for the Price
- Email automations
- Email campaigns
- Contact tracking
- Website tracking
- Contact management by company should be easier