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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
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How Khoros Marketing Differs From Its Competitors

Customer Support

We did engage with a customer service representative that helped us navigate Khoros when we first began using the platform. The customer service is great. We would definitely consider working with someone from the Khoros strategic team to plan strategy in the future.
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Customer Support

Khoros allowed the company to improve social media monitoring/auditing with the analytics. This helped to take informed decisions and advance with a more streamlined strategy. We also upskilled many users via training provided by Khoros team, and quickly reacted to crisis situations thanks to the …
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Customer Support

We have engaged with both Customer Success and Strategic Services! The teams are helpful with fine tuning posting strategy and positive engagement.
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Customer Support

I'm not sure what the impact has been, I don't really see the bigger picture in this way through my job
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Customer Support

Yes! Khoros Support has been very helpful in aiding in my company's social strategy. By noting new features and tools that are available, Khoros has aided in opportunities that have benefited my brand (i.e. the addition of TikTok).
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Customer Support

The only time I've engaged with Khoros support was when I was having login issues and they were quick to let me know it was an internal issue.
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Customer Support

We have principally used Khoros support to deal with technical issues, of which there were several early on. Khoros worked hard to ensure that our issues were addressed and provided timelines, as well as letting us know when issues were actually resolved. Our previous provider was totally opaque, …
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Customer Support

Usually the Khoros support people aren't able to help in many situations that we have problems with. It causes me to not use the system as much as I wish I could. Khoros Marketing is great in theory, but not always in practice.
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Customer Support

We have used the many tools that Khoros provides to get in-depth analysis on what our followers want to see from our pages. This has lead to an increase in followers across all of our channels, and in turn much more engagement with our content and product.
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Brand Management with Khoros

We have not used Khoros for much external risk management, as we still are relying on native applications for that for the ease of use and instant reaction time.
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Customer Support

Our team did multiple trainings with a Khoros team member which helped bring all team members up to speed on the Khoros tools and how we can best use it for our organization.
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Brand Management with Khoros

Our team uses Khoros for social media mentions which helps all team members monitor this content and be shared within the platform upon any negative feedback or flags to elevate to team members internally.
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Customer Support

From my perspective, both I and my organization benefited greatly from implementing this program into our day-to-day. For example, moderating across multiple platforms (IG+Twitter especially) has become much easier with the use of this program. Also, it's very easy to schedule posts on this …
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Brand Management with Khoros

Given that I am a fairly new Social Media Manager (I've been at the Social Lights for just 11 months), I really don't feel like I know too much about our agency's policies relating to cyber security and risk. Therefore, I am not at liberty to review this aspect of this product.
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Customer Support

We haven't benefited at all. The product teams don't seem to understand their own product in meetings with them. The constant phrase used is: "Raise it as an idea." These 'ideas' can sit in state for years, and still haven't been brought to fruition - just look at Twitter Threads.
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Brand Management with Khoros

We use the shared calendar to ensure a cohesive social media calendar.
By using the publishing console we are able to reduce the number of people with native access to the social media platform reducing cybersecurity risks. Ultimately the approval workflows are an extra step that help ensuring …
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Customer Support

We dont' have as strong of a relationship currently with our CS team. That said, when we did, they were able to help us 1:1 with some training areas. They helped us set up customized analytics etc.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.4
    74%

Reviewer Pros & Cons

View all pros & cons
Verified User
Consultant in Marketing
E-Learning Company, 51-200 employees
Verified User
Manager in Marketing
Entertainment Company, 10,001+ employees
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Pricing

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Khoros Marketing

Khoros Marketing

N/A
Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

6
Avg 8.1
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Competitors

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security
whistic readyRead Khoros (Formerly Spredfast + Lithium)'s Security Report on Whistic Security Network™

Khoros Marketing Downloadables

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

View all alternatives
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Reviews and Ratings

(291)

Attribute Ratings

Reviews

(1-25 of 156)
Companies can't remove reviews or game the system. Here's why
March 06, 2024

Overall a decent software for social Media tasks

Verified User
Consultant in Marketing
E-Learning Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (4)
65%
6.5
Boolean keyword searches
60%
6.0
Filtering out noise/spam
50%
5.0
Sentiment analysis
70%
7.0
Broad channel coverage
80%
8.0
Publishing (3)
N/A
N/A
Content planning and scheduling
N/A
N/A
Audience targeting
N/A
N/A
Workflow management
N/A
N/A
Engagement (3)
N/A
N/A
Automated routing and prioritization
N/A
N/A
Customer interaction histories
N/A
N/A
Bulk actions
N/A
N/A
Marketing (3)
N/A
N/A
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Campaigns and promotions
N/A
N/A
Channel coverage/integration (5)
N/A
N/A
Twitter
N/A
N/A
Facebook
N/A
N/A
LinkedIn
N/A
N/A
Instagram
N/A
N/A
Pinterest
N/A
N/A
Reporting/analytics (3)
N/A
N/A
Campaign success analytics
N/A
N/A
Real-time tracking
N/A
N/A
Competitor analysis
N/A
N/A
Account management (2)
N/A
N/A
Role-based user permissions & privileges
N/A
N/A
Mobile access
N/A
N/A
February 26, 2024

Khoros Marketing

Verified User
Manager in Marketing
Entertainment Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (4)
N/A
N/A
Boolean keyword searches
N/A
N/A
Filtering out noise/spam
N/A
N/A
Sentiment analysis
N/A
N/A
Broad channel coverage
N/A
N/A
Publishing (3)
73.33333333333333%
7.3
Content planning and scheduling
80%
8.0
Audience targeting
60%
6.0
Workflow management
80%
8.0
Engagement (3)
56.66666666666667%
5.7
Automated routing and prioritization
90%
9.0
Customer interaction histories
80%
8.0
Bulk actions
N/A
N/A
Marketing (3)
N/A
N/A
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Campaigns and promotions
N/A
N/A
Channel coverage/integration (5)
44%
4.4
Twitter
70%
7.0
Facebook
90%
9.0
LinkedIn
N/A
N/A
Instagram
60%
6.0
Pinterest
N/A
N/A
Reporting/analytics (3)
N/A
N/A
Campaign success analytics
N/A
N/A
Real-time tracking
N/A
N/A
Competitor analysis
N/A
N/A
Account management (2)
85%
8.5
Role-based user permissions & privileges
80%
8.0
Mobile access
90%
9.0
December 14, 2023

Good tool for social media

Verified User
Professional in Marketing
Marketing & Advertising Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (4)
57.5%
5.8
Boolean keyword searches
80%
8.0
Filtering out noise/spam
70%
7.0
Sentiment analysis
80%
8.0
Broad channel coverage
N/A
N/A
Publishing (3)
80%
8.0
Content planning and scheduling
80%
8.0
Audience targeting
70%
7.0
Workflow management
90%
9.0
Engagement (3)
53.33333333333333%
5.3
Automated routing and prioritization
N/A
N/A
Customer interaction histories
80%
8.0
Bulk actions
80%
8.0
Marketing (3)
N/A
N/A
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Campaigns and promotions
N/A
N/A
Channel coverage/integration (5)
32%
3.2
Twitter
80%
8.0
Facebook
80%
8.0
LinkedIn
N/A
N/A
Instagram
N/A
N/A
Pinterest
N/A
N/A
Reporting/analytics (3)
76.66666666666667%
7.7
Campaign success analytics
80%
8.0
Real-time tracking
80%
8.0
Competitor analysis
70%
7.0
Account management (2)
N/A
N/A
Role-based user permissions & privileges
N/A
N/A
Mobile access
N/A
N/A
December 06, 2023

Up your social media campaigns

MRIDUL NIGAM | TrustRadius Reviewer
MRIDUL NIGAM
Individual Contributor
KIET (Education Management, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (2)
15%
1.5
Filtering out noise/spam
30%
3.0
Broad channel coverage
N/A
N/A
Publishing (3)
86.66666666666666%
8.7
Content planning and scheduling
90%
9.0
Audience targeting
80%
8.0
Workflow management
90%
9.0
Engagement (3)
86.66666666666666%
8.7
Automated routing and prioritization
80%
8.0
Customer interaction histories
90%
9.0
Bulk actions
90%
9.0
Marketing (3)
86.66666666666666%
8.7
Lead generation
80%
8.0
Content marketing
90%
9.0
Campaigns and promotions
90%
9.0
Channel coverage/integration (5)
68%
6.8
Twitter
90%
9.0
Facebook
80%
8.0
LinkedIn
80%
8.0
Instagram
90%
9.0
Pinterest
N/A
N/A
Reporting/analytics (3)
76.66666666666667%
7.7
Campaign success analytics
90%
9.0
Real-time tracking
70%
7.0
Competitor analysis
70%
7.0
Account management (2)
80%
8.0
Role-based user permissions & privileges
80%
8.0
Mobile access
80%
8.0
December 05, 2023

Great service for scalability and efficient management

Verified User
Employee in Marketing
Environmental Services Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (4)
62.5%
6.3
Boolean keyword searches
70%
7.0
Filtering out noise/spam
60%
6.0
Sentiment analysis
60%
6.0
Broad channel coverage
60%
6.0
Publishing (3)
76.66666666666667%
7.7
Content planning and scheduling
80%
8.0
Audience targeting
70%
7.0
Workflow management
80%
8.0
Engagement (3)
63.33333333333333%
6.3
Automated routing and prioritization
70%
7.0
Customer interaction histories
60%
6.0
Bulk actions
60%
6.0
Marketing (3)
63.33333333333333%
6.3
Lead generation
50%
5.0
Content marketing
70%
7.0
Campaigns and promotions
70%
7.0
Channel coverage/integration (5)
64%
6.4
Twitter
60%
6.0
Facebook
70%
7.0
LinkedIn
60%
6.0
Instagram
70%
7.0
Pinterest
60%
6.0
Reporting/analytics (3)
70%
7.0
Campaign success analytics
70%
7.0
Real-time tracking
70%
7.0
Competitor analysis
70%
7.0
Account management (2)
65%
6.5
Role-based user permissions & privileges
70%
7.0
Mobile access
60%
6.0
October 16, 2023

Great experience and customer support, room for more features

Verified User
Director in Corporate
Food Production Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (3)
23.333333333333336%
2.3
Filtering out noise/spam
N/A
N/A
Sentiment analysis
N/A
N/A
Broad channel coverage
70%
7.0
Publishing (3)
83.33333333333334%
8.3
Content planning and scheduling
90%
9.0
Audience targeting
80%
8.0
Workflow management
80%
8.0
Engagement (3)
30%
3.0
Automated routing and prioritization
N/A
N/A
Customer interaction histories
N/A
N/A
Bulk actions
90%
9.0
Marketing (3)
53.33333333333333%
5.3
Lead generation
N/A
N/A
Content marketing
70%
7.0
Campaigns and promotions
90%
9.0
Channel coverage/integration (5)
62%
6.2
Twitter
10%
1.0
Facebook
90%
9.0
LinkedIn
90%
9.0
Instagram
70%
7.0
Pinterest
50%
5.0
Reporting/analytics (3)
26.666666666666664%
2.7
Campaign success analytics
80%
8.0
Real-time tracking
N/A
N/A
Competitor analysis
N/A
N/A
Account management (2)
45%
4.5
Role-based user permissions & privileges
90%
9.0
Mobile access
N/A
N/A
September 19, 2023

Marketing Could Use Some Help

Verified User
Manager in Corporate
Hospitality Company, 5001-10,000 employees
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (3)
10%
1.0
Boolean keyword searches
10%
1.0
Filtering out noise/spam
10%
1.0
Broad channel coverage
10%
1.0
Publishing (2)
15%
1.5
Content planning and scheduling
20%
2.0
Audience targeting
10%
1.0
Engagement (3)
N/A
N/A
Automated routing and prioritization
N/A
N/A
Customer interaction histories
N/A
N/A
Bulk actions
N/A
N/A
Marketing (3)
6.666666666666666%
0.7
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Campaigns and promotions
20%
2.0
Channel coverage/integration (5)
42%
4.2
Twitter
70%
7.0
Facebook
70%
7.0
LinkedIn
N/A
N/A
Instagram
70%
7.0
Pinterest
N/A
N/A
Reporting/analytics (3)
N/A
N/A
Campaign success analytics
N/A
N/A
Real-time tracking
N/A
N/A
Competitor analysis
N/A
N/A
Account management (2)
40%
4.0
Role-based user permissions & privileges
70%
7.0
Mobile access
10%
1.0
August 23, 2023

Good for social media moderation

Verified User
Employee in Social Media
Marketing & Advertising Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Khoros Marketing Feature Ratings
Listening/monitoring (3)
86.66666666666666%
8.7
Boolean keyword searches
80%
8.0
Sentiment analysis
90%
9.0
Broad channel coverage
90%
9.0
Publishing
N/A
N/A
Engagement (2)
90%
9.0
Customer interaction histories
100%
10.0
Bulk actions
80%
8.0
Marketing
N/A
N/A
Channel coverage/integration (4)
100%
10.0
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
100%
10.0
Instagram
100%
10.0
Reporting/analytics
N/A
N/A
Account management
N/A
N/A
August 16, 2023

For the Love of Khoros Marketing!

Verified User
Employee in Social Media
Retail Company, 5001-10,000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring
N/A
N/A
Publishing (3)
30%
3.0
Content planning and scheduling
90%
9.0
Audience targeting
N/A
N/A
Workflow management
N/A
N/A
Engagement (1)
N/A
N/A
Automated routing and prioritization
N/A
N/A
Marketing (3)
30%
3.0
Lead generation
N/A
N/A
Content marketing
90%
9.0
Campaigns and promotions
N/A
N/A
Channel coverage/integration (5)
36%
3.6
Twitter
90%
9.0
Facebook
90%
9.0
LinkedIn
N/A
N/A
Instagram
N/A
N/A
Pinterest
N/A
N/A
Reporting/analytics (3)
16.666666666666668%
1.7
Campaign success analytics
50%
5.0
Real-time tracking
N/A
N/A
Competitor analysis
N/A
N/A
Account management (2)
35%
3.5
Role-based user permissions & privileges
70%
7.0
Mobile access
N/A
N/A
July 21, 2023

2 year review of Khoros Marketing

Verified User
Manager in Social Media
Retail Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (4)
57.5%
5.8
Boolean keyword searches
40%
4.0
Filtering out noise/spam
50%
5.0
Sentiment analysis
70%
7.0
Broad channel coverage
70%
7.0
Publishing (3)
73.33333333333333%
7.3
Content planning and scheduling
80%
8.0
Audience targeting
60%
6.0
Workflow management
80%
8.0
Engagement (3)
60%
6.0
Automated routing and prioritization
50%
5.0
Customer interaction histories
60%
6.0
Bulk actions
70%
7.0
Marketing (3)
50%
5.0
Lead generation
50%
5.0
Content marketing
50%
5.0
Campaigns and promotions
50%
5.0
Channel coverage/integration (5)
54%
5.4
Twitter
80%
8.0
Facebook
80%
8.0
LinkedIn
70%
7.0
Instagram
40%
4.0
Pinterest
N/A
N/A
Reporting/analytics (3)
80%
8.0
Campaign success analytics
80%
8.0
Real-time tracking
80%
8.0
Competitor analysis
80%
8.0
Account management (2)
75%
7.5
Role-based user permissions & privileges
80%
8.0
Mobile access
70%
7.0
July 19, 2023

Nice tool for monitoring and planification of posts

Verified User
Employee in Social Media
Insurance Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (4)
47.5%
4.8
Boolean keyword searches
60%
6.0
Filtering out noise/spam
50%
5.0
Sentiment analysis
20%
2.0
Broad channel coverage
60%
6.0
Publishing (3)
70%
7.0
Content planning and scheduling
70%
7.0
Audience targeting
70%
7.0
Workflow management
70%
7.0
Engagement
N/A
N/A
Marketing (3)
70%
7.0
Lead generation
70%
7.0
Content marketing
70%
7.0
Campaigns and promotions
70%
7.0
Channel coverage/integration (4)
90%
9.0
Twitter
90%
9.0
Facebook
90%
9.0
LinkedIn
90%
9.0
Instagram
90%
9.0
Reporting/analytics
N/A
N/A
Account management (1)
80%
8.0
Role-based user permissions & privileges
80%
8.0
July 19, 2023

Comprehensive, scalable tool with excellent broad social media and community management in a simple tool

Verified User
Manager in Marketing
Pharmaceuticals Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Khoros Marketing Feature Ratings
Listening/monitoring (4)
N/A
N/A
Boolean keyword searches
N/A
N/A
Filtering out noise/spam
N/A
N/A
Sentiment analysis
N/A
N/A
Broad channel coverage
N/A
N/A
Publishing (3)
60%
6.0
Content planning and scheduling
80%
8.0
Audience targeting
N/A
N/A
Workflow management
100%
10.0
Engagement (3)
N/A
N/A
Automated routing and prioritization
N/A
N/A
Customer interaction histories
N/A
N/A
Bulk actions
N/A
N/A
Marketing (3)
N/A
N/A
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Campaigns and promotions
N/A
N/A
Channel coverage/integration (5)
100%
10.0
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
100%
10.0
Instagram
100%
10.0
Pinterest
100%
10.0
Reporting/analytics (3)
100%
10.0
Campaign success analytics
100%
10.0
Real-time tracking
100%
10.0
Competitor analysis
100%
10.0
Account management (2)
100%
10.0
Role-based user permissions & privileges
100%
10.0
Mobile access
100%
10.0
July 18, 2023

Would recommend, especially for small and medium organizations.

Verified User
Strategist in Social Media
Information Technology & Services Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (4)
87.5%
8.8
Boolean keyword searches
80%
8.0
Filtering out noise/spam
90%
9.0
Sentiment analysis
90%
9.0
Broad channel coverage
90%
9.0
Publishing (3)
90%
9.0
Content planning and scheduling
90%
9.0
Audience targeting
100%
10.0
Workflow management
80%
8.0
Engagement (3)
80%
8.0
Automated routing and prioritization
80%
8.0
Customer interaction histories
80%
8.0
Bulk actions
80%
8.0
Marketing (3)
80%
8.0
Lead generation
70%
7.0
Content marketing
80%
8.0
Campaigns and promotions
90%
9.0
Channel coverage/integration (3)
86.66666666666666%
8.7
Twitter
90%
9.0
Facebook
90%
9.0
LinkedIn
80%
8.0
Reporting/analytics (3)
90%
9.0
Campaign success analytics
90%
9.0
Real-time tracking
90%
9.0
Competitor analysis
90%
9.0
Account management (2)
90%
9.0
Role-based user permissions & privileges
90%
9.0
Mobile access
90%
9.0
July 18, 2023

A great tool for our use case.

Verified User
Professional in Social Media
Non-profit Organization Management Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Khoros Marketing Feature Ratings
Listening/monitoring (4)
N/A
N/A
Boolean keyword searches
N/A
N/A
Filtering out noise/spam
N/A
N/A
Sentiment analysis
N/A
N/A
Broad channel coverage
N/A
N/A
Publishing (3)
30%
3.0
Content planning and scheduling
90%
9.0
Audience targeting
N/A
N/A
Workflow management
N/A
N/A
Engagement (3)
23.333333333333336%
2.3
Automated routing and prioritization
70%
7.0
Customer interaction histories
N/A
N/A
Bulk actions
N/A
N/A
Marketing (3)
N/A
N/A
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Campaigns and promotions
N/A
N/A
Channel coverage/integration (5)
74%
7.4
Twitter
100%
10.0
Facebook
70%
7.0
LinkedIn
100%
10.0
Instagram
100%
10.0
Pinterest
N/A
N/A
Reporting/analytics (3)
33.333333333333336%
3.3
Campaign success analytics
100%
10.0
Real-time tracking
N/A
N/A
Competitor analysis
N/A
N/A
Account management (2)
95%
9.5
Role-based user permissions & privileges
100%
10.0
Mobile access
90%
9.0
July 18, 2023

Khoros Marketing vs. Later

Verified User
Employee in Social Media
Marketing & Advertising Company, 11-50 employees
Score 6 out of 10
Vetted Review
Verified User
Khoros Marketing Feature Ratings
Listening/monitoring (4)
55%
5.5
Boolean keyword searches
40%
4.0
Filtering out noise/spam
60%
6.0
Sentiment analysis
40%
4.0
Broad channel coverage
80%
8.0
Publishing (3)
30%
3.0
Content planning and scheduling
30%
3.0
Audience targeting
40%
4.0
Workflow management
20%
2.0
Engagement (3)
60%
6.0
Automated routing and prioritization
50%
5.0
Customer interaction histories
50%
5.0
Bulk actions
80%
8.0
Marketing
N/A
N/A
Channel coverage/integration (2)
75%
7.5
Facebook
90%
9.0
Instagram
60%
6.0
Reporting/analytics
N/A
N/A
Account management (1)
20%
2.0
Mobile access
20%
2.0
July 18, 2023

Happy with Khoros

MA
margaux adams
Senior Communications Advisor
Blue Cross NC (Hospital & Health Care, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (4)
67.5%
6.8
Boolean keyword searches
70%
7.0
Filtering out noise/spam
50%
5.0
Sentiment analysis
50%
5.0
Broad channel coverage
100%
10.0
Publishing (3)
80%
8.0
Content planning and scheduling
100%
10.0
Audience targeting
60%
6.0
Workflow management
80%
8.0
Engagement (3)
43.33333333333333%
4.3
Automated routing and prioritization
N/A
N/A
Customer interaction histories
100%
10.0
Bulk actions
30%
3.0
Marketing (3)
26.666666666666664%
2.7
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Campaigns and promotions
80%
8.0
Channel coverage/integration (5)
84%
8.4
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
100%
10.0
Instagram
70%
7.0
Pinterest
50%
5.0
Reporting/analytics (3)
70%
7.0
Campaign success analytics
100%
10.0
Real-time tracking
80%
8.0
Competitor analysis
30%
3.0
Account management (2)
90%
9.0
Role-based user permissions & privileges
100%
10.0
Mobile access
80%
8.0
July 18, 2023

Khoros is a decent one-stop-shop for social media needs

Verified User
Manager in Social Media
Marketing & Advertising Company, 501-1000 employees
Score 7 out of 10
Vetted Review
Verified User
Khoros Marketing Feature Ratings
Listening/monitoring (4)
37.5%
3.8
Boolean keyword searches
N/A
N/A
Filtering out noise/spam
70%
7.0
Sentiment analysis
N/A
N/A
Broad channel coverage
80%
8.0
Publishing (3)
70%
7.0
Content planning and scheduling
60%
6.0
Audience targeting
70%
7.0
Workflow management
80%
8.0
Engagement (3)
56.66666666666667%
5.7
Automated routing and prioritization
60%
6.0
Customer interaction histories
50%
5.0
Bulk actions
60%
6.0
Marketing (3)
70%
7.0
Lead generation
50%
5.0
Content marketing
80%
8.0
Campaigns and promotions
80%
8.0
Channel coverage/integration (5)
68%
6.8
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
90%
9.0
Instagram
50%
5.0
Pinterest
N/A
N/A
Reporting/analytics (3)
50%
5.0
Campaign success analytics
70%
7.0
Real-time tracking
60%
6.0
Competitor analysis
20%
2.0
Account management (2)
N/A
N/A
Role-based user permissions & privileges
N/A
N/A
Mobile access
N/A
N/A
July 18, 2023

Khoros Marketing & Care Review - Social Media Agency

Verified User
Strategist in Marketing
Marketing & Advertising Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (4)
17.5%
1.8
Boolean keyword searches
20%
2.0
Filtering out noise/spam
10%
1.0
Sentiment analysis
30%
3.0
Broad channel coverage
10%
1.0
Publishing (3)
83.33333333333334%
8.3
Content planning and scheduling
90%
9.0
Audience targeting
60%
6.0
Workflow management
100%
10.0
Engagement (3)
73.33333333333333%
7.3
Automated routing and prioritization
50%
5.0
Customer interaction histories
80%
8.0
Bulk actions
90%
9.0
Marketing (3)
16.666666666666668%
1.7
Lead generation
N/A
N/A
Content marketing
50%
5.0
Campaigns and promotions
N/A
N/A
Channel coverage/integration (5)
68%
6.8
Twitter
90%
9.0
Facebook
70%
7.0
LinkedIn
70%
7.0
Instagram
60%
6.0
Pinterest
50%
5.0
Reporting/analytics (3)
33.333333333333336%
3.3
Campaign success analytics
50%
5.0
Real-time tracking
50%
5.0
Competitor analysis
N/A
N/A
Account management (2)
25%
2.5
Role-based user permissions & privileges
N/A
N/A
Mobile access
50%
5.0
July 18, 2023

My honest review.

AK
Ashley Keravuori
Global Social Media Manager
IQVIA (Pharmaceuticals, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (2)
75%
7.5
Filtering out noise/spam
70%
7.0
Broad channel coverage
80%
8.0
Publishing (3)
66.66666666666667%
6.7
Content planning and scheduling
100%
10.0
Audience targeting
100%
10.0
Workflow management
N/A
N/A
Engagement (3)
93.33333333333334%
9.3
Automated routing and prioritization
100%
10.0
Customer interaction histories
100%
10.0
Bulk actions
80%
8.0
Marketing (2)
80%
8.0
Content marketing
70%
7.0
Campaigns and promotions
90%
9.0
Channel coverage/integration (4)
67.5%
6.8
Twitter
20%
2.0
Facebook
90%
9.0
LinkedIn
70%
7.0
Instagram
90%
9.0
Reporting/analytics (2)
50%
5.0
Campaign success analytics
80%
8.0
Real-time tracking
20%
2.0
Account management (2)
50%
5.0
Role-based user permissions & privileges
100%
10.0
Mobile access
N/A
N/A
July 18, 2023

Khoros Marketing, The Social Media Manager's Best Friend

Benjamin D. Nicholson | TrustRadius Reviewer
Benjamin D. Nicholson
Social Media Manager
The Social Lights (Marketing & Advertising, 51-200 employees)
Score 6 out of 10
Vetted Review
Verified User
Khoros Marketing Feature Ratings
Listening/monitoring (4)
30%
3.0
Boolean keyword searches
20%
2.0
Filtering out noise/spam
30%
3.0
Sentiment analysis
50%
5.0
Broad channel coverage
20%
2.0
Publishing (3)
40%
4.0
Content planning and scheduling
80%
8.0
Audience targeting
10%
1.0
Workflow management
30%
3.0
Engagement (3)
23.333333333333336%
2.3
Automated routing and prioritization
30%
3.0
Customer interaction histories
30%
3.0
Bulk actions
10%
1.0
Marketing (3)
40%
4.0
Lead generation
20%
2.0
Content marketing
60%
6.0
Campaigns and promotions
40%
4.0
Channel coverage/integration (5)
50%
5.0
Twitter
80%
8.0
Facebook
20%
2.0
LinkedIn
50%
5.0
Instagram
60%
6.0
Pinterest
40%
4.0
Reporting/analytics (3)
40%
4.0
Campaign success analytics
40%
4.0
Real-time tracking
40%
4.0
Competitor analysis
40%
4.0
Account management (2)
55%
5.5
Role-based user permissions & privileges
40%
4.0
Mobile access
70%
7.0
July 18, 2023

Khoros Marketing Review.

Verified User
Employee in Social Media
Marketing & Advertising Company, 10,001+ employees
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing Feature Ratings
Listening/monitoring (4)
25%
2.5
Boolean keyword searches
20%
2.0
Filtering out noise/spam
30%
3.0
Sentiment analysis
20%
2.0
Broad channel coverage
30%
3.0
Publishing (3)
23.333333333333336%
2.3
Content planning and scheduling
40%
4.0
Audience targeting
10%
1.0
Workflow management
20%
2.0
Engagement (3)
23.333333333333336%
2.3
Automated routing and prioritization
30%
3.0
Customer interaction histories
30%
3.0
Bulk actions
10%
1.0
Marketing (3)
10%
1.0
Lead generation
10%
1.0
Content marketing
10%
1.0
Campaigns and promotions
10%
1.0
Channel coverage/integration (5)
4%
0.4
Twitter
10%
1.0
Facebook
10%
1.0
LinkedIn
N/A
N/A
Instagram
N/A
N/A
Pinterest
N/A
N/A
Reporting/analytics (3)
10%
1.0
Campaign success analytics
10%
1.0
Real-time tracking
10%
1.0
Competitor analysis
10%
1.0
Account management (1)
10%
1.0
Role-based user permissions & privileges
10%
1.0
July 18, 2023

Khoros a good overall tool with a few quirks. Also need deep pockets.

Verified User
Manager in Corporate
Insurance Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Khoros Marketing Feature Ratings
Listening/monitoring (4)
72.5%
7.3
Boolean keyword searches
50%
5.0
Filtering out noise/spam
70%
7.0
Sentiment analysis
70%
7.0
Broad channel coverage
100%
10.0
Publishing (3)
83.33333333333334%
8.3
Content planning and scheduling
100%
10.0
Audience targeting
50%
5.0
Workflow management
100%
10.0
Engagement (3)
73.33333333333333%
7.3
Automated routing and prioritization
100%
10.0
Customer interaction histories
80%
8.0
Bulk actions
40%
4.0
Marketing (3)
10%
1.0
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Campaigns and promotions
30%
3.0
Channel coverage/integration (5)
80%
8.0
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
100%
10.0
Instagram
50%
5.0
Pinterest
50%
5.0
Reporting/analytics (3)
40%
4.0
Campaign success analytics
50%
5.0
Real-time tracking
50%
5.0
Competitor analysis
20%
2.0
Account management (2)
80%
8.0
Role-based user permissions & privileges
100%
10.0
Mobile access
60%
6.0
July 18, 2023

Review of Khoros

Stephen Hodson | TrustRadius Reviewer
Stephen Hodson
Senior Marketing Manager
T. Rowe Price (Financial Services, 5001-10,000 employees)
Score 6 out of 10
Vetted Review
Verified User
Khoros Marketing Feature Ratings
Listening/monitoring
N/A
N/A
Publishing (2)
70%
7.0
Content planning and scheduling
80%
8.0
Workflow management
60%
6.0
Engagement (1)
80%
8.0
Bulk actions
80%
8.0
Marketing
N/A
N/A
Channel coverage/integration (1)
100%
10.0
LinkedIn
100%
10.0
Reporting/analytics (2)
70%
7.0
Campaign success analytics
70%
7.0
Real-time tracking
70%
7.0
Account management (2)
60%
6.0
Role-based user permissions & privileges
60%
6.0
Mobile access
60%
6.0
July 18, 2023

Khoros, more like For Us

Verified User
Executive in Marketing
Marketing & Advertising Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Khoros Marketing Feature Ratings
Listening/monitoring (1)
50%
5.0
Broad channel coverage
50%
5.0
Publishing (2)
95%
9.5
Content planning and scheduling
90%
9.0
Workflow management
100%
10.0
Engagement
N/A
N/A
Marketing (2)
85%
8.5
Content marketing
80%
8.0
Campaigns and promotions
90%
9.0
Channel coverage/integration (4)
85%
8.5
Twitter
80%
8.0
Facebook
100%
10.0
LinkedIn
70%
7.0
Instagram
90%
9.0
Reporting/analytics (2)
95%
9.5
Campaign success analytics
90%
9.0
Real-time tracking
100%
10.0
Account management (1)
50%
5.0
Mobile access
50%
5.0
July 18, 2023

It's not perfect, but it's great for a large team!

HO
Hannah Oh
UVU Herbert Institute Communications and Events Coordinator
Utah Valley University (Education Management, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Khoros Marketing Feature Ratings
Listening/monitoring
N/A
N/A
Publishing (3)
63.33333333333333%
6.3
Content planning and scheduling
70%
7.0
Audience targeting
50%
5.0
Workflow management
70%
7.0
Engagement (3)
93.33333333333334%
9.3
Automated routing and prioritization
100%
10.0
Customer interaction histories
100%
10.0
Bulk actions
80%
8.0
Marketing (3)
23.333333333333336%
2.3
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Campaigns and promotions
70%
7.0
Channel coverage/integration (3)
83.33333333333334%
8.3
Twitter
100%
10.0
Facebook
80%
8.0
Instagram
70%
7.0
Reporting/analytics (2)
95%
9.5
Campaign success analytics
100%
10.0
Real-time tracking
90%
9.0
Account management (2)
50%
5.0
Role-based user permissions & privileges
60%
6.0
Mobile access
40%
4.0
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