Great overall campaign management platform!
Oracle CX Marketing is being used mainly by the marketing department. The marketing department uses it for many different uses, including …
Oracle CX Marketing
Top Rated
Oracle CX Marketing
Starting at $2,000 per month
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Recent Reviews
Awards
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Top Rated
2022
Most Loved
2022
Popular Features
View all 26 featuresLanding pages (125)
8.5
85%
List management (127)
8.4
84%
Email deliverability reporting (237)
8.4
84%
Dashboards (123)
8.1
81%
Reviewer Pros & Cons
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Pricing
View all pricingEntry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $2,000 per month
Features Scorecard
Email & Online Marketing
8.3
83%
Lead Management
8.3
83%
Campaign Management
8.3
83%
Social Media Marketing
7.8
78%
Reporting & Analytics
8.1
81%
Platform & Infrastructure
8.1
81%
Product Details
What is Oracle CX Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:
- Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
- Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
- Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
- Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
- Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
- Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
- Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
- Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
- Oracle DataFox: Verified company data & real-time signals to drive personalized marketing
These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.
Oracle CX Marketing Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Oracle CX Marketing Screenshots
Oracle CX Marketing Videos
Oracle CX Marketing Downloadables
Oracle CX Marketing Integrations
- Salesforce.com
- Insightpool Social Selling Platform
- Oracle CRM On Demand
- Microsoft Dynamics 365
- Oracle Engagement Cloud (formerly Oracle Sales Cloud)
- Oracle Marketing App Cloud
- Verticurl
- DemandGen
- MarketOne
Oracle CX Marketing Competitors
Oracle CX Marketing Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Mobile Web |
| Supported Countries | North & South America, EMEA, APAC, Japan |
| Supported Languages | English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish |
Comparisons
View all alternatives
Frequently Asked Questions
What is Oracle CX Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
How much does Oracle CX Marketing cost?
Oracle CX Marketing starts at $2000.
What are Oracle CX Marketing's top competitors?
Adobe Marketo Engage, Salesforce Marketing Cloud Email Studio, and HubSpot Marketing Hub are common alternatives for Oracle CX Marketing.
What is Oracle CX Marketing's best feature?
Reviewers rate Landing pages and Lead nurturing and Integration with Salesforce.com highest, with a score of 8.5.
Who uses Oracle CX Marketing?
The most common users of Oracle CX Marketing are from Enterprises (1,001+ employees) and the Computer Software industry.
Reviews and Ratings
(650)
Reviews
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December 07, 2021
A much-recommended tool for marketers.
There might be some good marketing automation tools in the
market but this one is our very initial experience and so far one of our
wonderful experiences that we don’t look forward to switching to any other one.
December 01, 2021
Great for optimizing and enhancing the performance.
My very first experience in this company is with Oracle and I am satisfied with it.
November 20, 2021
Powerful marketing automation tool.
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
October 05, 2021
Using Eloqua for large-scale campaigns
Can process huge volumes of data really well-facilitated cookie-based interest-based advertising.
October 05, 2021
Great product
There are not a lot of other options out there that are as robust as Oracle CX Marketing. Typically we would have to use at least several companies' software to be able to have similar functionality.
Oracle CX Marketing is strong within the Oracle ecosystem. The company used Eloqua as it had a strong product roadmap in terms of features for the marketing team to leverage day-to-day. The CDP platform that is offered by Eloqua sets it apart from the competition as it really gives a full view of the prospect and lead.
- Adobe Advertising Cloud (formerly adobe media optimizer) and Acoustic Campaign (formerly IBM Watson Campaign Automation)
The Oracle CX Marketing tool has a few advantages over our previously used solutions. One of the most impactful ones would be the easy-to-use interface - more evidently seen when developing Email Marketing (Emailers) and also when creating steps for Marketing Automation Campaigns. Besides the fact the there is one more step to take from Segment to Campaign activation (i. e. Program Creation) it is still way easier and quicker to deploy in Oracle's.
May 29, 2021
Oracle isn’t just for ERP!
I feel they both have strengths and weaknesses, just like any other product on the market. Oracle is strong in the lead scoring and nurturing platform while HubSpot is strong in other ways. Oracle integrates better with CRM software because it plays with most which makes it higher on the scale than HubSpot.
April 07, 2021
Data Management Platform that makes a difference!
BlueKai platform is a leading solution when it comes to cloud-based data management platforms. Despite being expensive it has the richest set of features. BlueKai has already been chosen by world leading companies, which makes it a desirable choice for our company as well. Our assessment has shown that it allows us to capture, unify and store 1st party, 2nd party and 3rd party audience data better than other products we have looked into.
April 02, 2021
Eloqua Rocks!
Oracle Eloqua is more user-friendly, and the features are more suited for us as the integration points are richer. We also found Marketo too expensive compared with Eloqua. Marketo's training was not as good as Oracle Eloqua training either. Oracle Eloqua also provides the B2B marketers certificate training program which is a great way for us to evaluate our new users before onboarding them.
December 12, 2020
A great tool for marketers
Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua stacks up fairly well with these other tools, as they all have similar functions and features. Pricing and how seamlessly the platform integrates with a company's CRM are the main deciding factors. The customer training and support provided by Oracle have always been great and allow users to quickly get accustomed to the tool.
December 11, 2020
Boost your marketing potential with Oracle CX Marketing
We have used Adobe Neolane before, but it lacked lot of functionalities compared to Oracle CX Marketing (formerly Oracle Marketing Cloud).
December 07, 2020
Eloqua--still a great go-to CRM
We ultimately selected the Oracle product due to its native web capabilities which, at the time, were not offered by Adobe, which required the download and installation of a desktop application for users to be able to leverage the full capabilities of their solution. We deployed in a Mac + PC environment, and required support across both device ecosystems, which Oracle delivered via their web client.
December 04, 2020
Oracle Eloqua - Great Tool
ClickDimensions sat inside of our Microsoft CRM system, but wasn't as easy to build emails through and had a long set up for email campaigns. Although Oracle Eloqua doesn't sit inside of our D365 system, it has an easier email builder tool as well as a much shorter email campaign form so you can get your email out quicker!
December 03, 2020
Eloqua - A Marketer's Best Friend
I was not involved in the decision around choosing Eloqua over others.
December 03, 2020
Eloqua: getting it done
I have used CheetahMail for four years. It is known for volume batching. Also it has unique features like bulk-creation of dynamic content, which is what Eloqua is lacking. However, Eloqua outruns CheetahMail with the automation as it can be easily configured, while CheetahMail requires an implementation team for projects like triggers. Eloqua also has more sophisticated data and segment tools, which CheetahMail is missing.
October 16, 2020
Great Marketing Automation, Best Visualizer of Campaign Canvases
We were using Marketo before I became a marketing automation admin. So I am only able to evaluate my experiences with Oracle against my own perceptions of how a marketing automation platform should function.
February 13, 2020
Oracle Eloqua has a lot of down time
Oracle is at the bottom of the stack.
October 04, 2019
Kubota K-Service Web
Connectivity to other system and ease of use for our internal users.
October 02, 2019
Pricey, but fulfills a specific niche.
Oracle Eloqua and HubSpot have their fair share of strengths and weaknesses. HubSpot is cheaper, offers a less harsh contract, updates its documentation on a monthly basis, and implementation time is short. However, HubSpot does not support A/B testing in their Pro tier, and many integrations that are free in Eloqua are paid in HubSpot. Technical support is better on Eloqua than HubSpot.
September 19, 2019
Review from Marketing Side of Eloqua
We liked the simplicity but were not at the scale yet.
September 18, 2019
Helpful for Business!
September 17, 2019
Great Marketing Automation Product!
September 17, 2019
Great Eloqua Perspective and Use Experience
I believe Eloqua stands out because it's a progressive roadmap of development and enhancements that keep up with the industry and trends. The ability to find help and support is great compared to other organizations that I've experienced.