I have worked on Marketo before moving to Oracle and felt that it is more user friendly in terms of navigation and reporting. The customer support is very helpful and the training and documentation are very informative.
Oracle Eloqua is more user-friendly, and the features are more suited for us as the integration points are richer. We also found Marketo too expensive compared with Eloqua. Marketo's training was not as good as Oracle Eloqua training either. Oracle Eloqua also provides the B2B marketers certificate training program which is a great way for us to evaluate our new users before onboarding them.
I have used CheetahMail for four years. It is known for volume batching. Also it has unique features like bulk-creation of dynamic content, which is what Eloqua is lacking. However, Eloqua outruns CheetahMail with the automation as it can be easily configured, while CheetahMail requires an implementation team for projects like triggers. Eloqua also has more sophisticated data and segment tools, which CheetahMail is missing.
BlueKai platform is a leading solution when it comes to cloud-based data management platforms. Despite being expensive it has the richest set of features. BlueKai has already been chosen by world leading companies, which makes it a desirable choice for our company as well. Our assessment has shown that it allows us to capture, unify and store 1st party, 2nd party and 3rd party audience data better than other products we have looked into.
We have used HubSpot and retained parts of it while extensively using Oracle CX Marketing (formerly Oracle Marketing Cloud) for the flexibility and scalability it offered in terms of email campaigns and A/B testing.
Further, we found a sweet spot where Eloqua runs the majority of workload while seamlessly integrating into other systems.
Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua stacks up fairly well with these other tools, as they all have similar functions and features. Pricing and how seamlessly the platform integrates with a company's CRM are the main deciding factors. The customer training and support provided by Oracle have always been great and allow users to quickly get accustomed to the tool.
We ultimately selected the Oracle product due to its native web capabilities which, at the time, were not offered by Adobe, which required the download and installation of a desktop application for users to be able to leverage the full capabilities of their solution. We deployed in a Mac + PC environment, and required support across both device ecosystems, which Oracle delivered via their web client.
ClickDimensions sat inside of our Microsoft CRM system, but wasn't as easy to build emails through and had a long set up for email campaigns. Although Oracle Eloqua doesn't sit inside of our D365 system, it has an easier email builder tool as well as a much shorter email campaign form so you can get your email out quicker!
Oracle stacks up fairly well with these other tools - They all have very similar functions and features. The main thing that differentiates one from another is the cost of each of the software and the ability to integrate one of these programs/software in the existing infrastructure within your organization. This could be the main deciding factor.
We were using Marketo before I became a marketing automation admin. So I am only able to evaluate my experiences with Oracle against my own perceptions of how a marketing automation platform should function.
I was able to play around with ChatBot a couple of years ago at OpenWorld and liked the product very much but it just was not a good fit for our department's needs at the time.
I believe Eloqua stands out because it's a progressive roadmap of development and enhancements that keep up with the industry and trends. The ability to find help and support is great compared to other organizations that I've experienced.
Oracle Eloqua and HubSpot have their fair share of strengths and weaknesses. HubSpot is cheaper, offers a less harsh contract, updates its documentation on a monthly basis, and implementation time is short. However, HubSpot does not support A/B testing in their Pro tier, and many integrations that are free in Eloqua are paid in HubSpot. Technical support is better on Eloqua than HubSpot.
Oracle Eloqua had a more robust feature set. It had all the functions and features we needed to scale and was able to support our high lead volume and processing.
Oracle Eloqua has the best combination of features, scalability, visibility into campaign and lead activities, and user interface of any of the marketing automation software or email service providers I've used.
Oracle Responsys is cost effective compared to Adobe Campaign. Java and SQL integration is also very efficient compared to Adobe products and that is the reason we are using Oracle Responsys.
It has a lot more functionality and third party / app integrations compared to the majority of the tools on the market, with probably only Marketo being just as powerful with Pardot being the next close contender. I found Eloqua much easier to use and being a lot more flexible and scalable compared to Marketo.
What is Oracle CX Marketing (formerly Oracle Marketing Cloud)?
Oracle CX Marketing (formerly Oracle
Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to
deliver personalized experiences. Products include:
Oracle Responsys: Cross-channel
customer experience orchestration for B2C marketers, enabling them to deliver
value to every individual
Oracle Maxymiser: Customer journey optimization
across websites & mobile apps through testing, personalization,
recommendations, & insights
Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
Oracle CrowdTwist: Personalized loyalty
& reward programs to grow brand value, purchase frequency, and customer relationships
Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
Oracle Unity: Single, dynamic view of the customer
through unified online, offline, & third-party data
Oracle DataFox: Verified company data & real-time
signals to drive personalized marketing
These tools help marketers unify customer data,
deliver relevant experiences at scale & in real time, and easily execute
sophisticated cross-channel marketing to accelerate
business growth & brand loyalty.