TrustRadius
Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impacthttps://dudodiprj2sv7.cloudfront.net/product-logos/Bs/Xs/7FT717CKHC5H.JPEGAwesome product, great support.I've used Spredfast at two different technology companies. Here are some use cases: 1) Strategic Marketing Campaign. Jive Software wanted to reach a new audience and broaden awareness for their SaaS application for teams. Through analysis and content strategy, we worked with the Spredfast services team to launch a multi-faceted social campaign around the “Office Hero”—creating a persona, an interactive social experience, and a mix of paid, earned, and owned social content. The social content created performed 43% better than email and 170-190% better than traditional advertising. 2) Influencer Engagement. We use Spredfast Intelligence and Conversations to find and build relationships with key technology evangelists. 3) Social Customer Service. At a B2B technology organization, we integrated Spredfast with Salesforce to provide real-time, customer support on a variety of social networks like Facebook and Twitter.,For the last seven years, I've used Spredfast tools to build scalable, B2B social media programs that include real-time monitoring, optimization, reporting and displays. Spredfast has flexible products. I've used it at various companies with different social strategies, team sizes, organizational workflows, and security frameworks. Spredfast integrates with marquee digital products like Google Analytics, Salesforce, and Tableau.,Integration with stock photography provider like Adobe or iStock. Integration with Chinese social media platforms,10,Social media is a core component to our brand awareness and demand generation goals. We also use it to help with a low volume of customer support requests.,10,10,9,10,Radian6, Adobe Social, Sprinklr, Hootsuite Enterprise, Hootsuite Pro, Lithium Social Media Management, Sprout Social and Buffer,20,1,Core social media responsibilities – listening, publishing, engagement, activation, analytics Relationship building with influencers, press, analysts Marketing campaigns Customer support Lead generation Product Feedback Research Primary use case for the core social media team; however, we use a combination of Spredfast and Jive Anywhere connect social conversations to employee social intranet and public-facing communities. Additionally, Spredfast lets the social media team serve as a human filter to “highlight” key conversations to various groups – support, executives, sales, etc.,10,Improved customer support response time, increase lead generation, workforce productivity gains.,,Vendor implemented,Online training In-person training,8,7,No,Integrated Google Analytics,9,10Very strong analytics. Not ideal for competitor tracking.Ease of on boarding new accounts. Once everything has been set up, adding new social accounts is very simple. Analytics are very strong. Not everything is tracked, but Spredfast is very good at tracking accounts, campaigns, conversions etc. Scheduled publishing is a breeze. Most issues we have encountered are a result of some issues with the Twitter API, and not Spredfast. The company is extremely easy to work with. We have made many product suggestions and they have frequently listened to us and made changes that we suggested.,There are some minor issues in exporting data. Depending on which channels are supported for a given brand, when we export data, the rows and columns do not always match up perfectly. Competitor data (our competitors) is not built-in. For example, account growth for our competitors are is not easy to track. We actually use a competitive product (Wildfire) to do this.,Main operational benefit is time savings. It’s now possible for us to schedule posts across multiple channels simultaneously. The time this saves the team can be spent on higher-order work such as actually being social: interacting with customers!,9,30,10,1,Outbound marketing campaigns / brand management (By March 2010) Management of disparate Facebook and Twitter corporate accounts with message scheduling / monitoring and rolled-up analytics. We monitor the following social media properties: Facebook Twitter RSS Feeds YourTube Flickr Blogs,,Vendor implemented,10,In-person training,9,No,9,7,10,Currently integrated with Omniture and Google for web analytics.,we are looking at integrating with SFDC (primarily for customer service) but have not done so yet.,As an early customer, we likely got preferential pricing. Pricing model has changed recently: • Initially, pricing was by “initiative” which is analogous to brand. We have 13 total initiatives. • They have recently switched to a set-based modelNon-stop innovation!Workflows and auditing: Spredfast allowed me to see how often my community manager was posting, how often she was creating content that was engaging, and what the best times for her to post were. I could add an intern to an approval path so that her posts weren't published without being vetted by a senior employee. I could assign replies to Spredfast users with due dates -- and then measure how often they replied on time. Everything that takes place within Spredfast has an audit trail -- I could see who edited what and when, who highlighted what for whom, and so on. Through the platform, you can measure reach of social campaigns, manage social CRM, tag content for R&D, and even pull in your Google Analytics stats to create a more complete view of what you're doing online. Security -- for a national brand like Jason's, it's really important for us to keep our Twitter and Facebook logins private instead of sharing them with multiple users. Because of the way Spredfast works, you can grant access in a LOT of really customized ways without ever giving up logins or passwords (e.g., granting access to Twitter but not Facebook, or to just one Facebook page even if you have 200 of them). When someone leaves the company, you simply turn off access. No need to change all of your credentials.,I do wish there had been a seamless way to integrate email marketing stats into the social CRM piece and the analytics.,Reduction in customer service and marketing overhead, increase in customer frequency, among others.,10,10,10,Measurement and reporting Workflows and auditing Allows a company to see what's possible in the social landscape Publishing and listening at scale,,,Implemented in-house,10,Online training In-person training Self-taught,10,8,It was easy for me because, again, I'm a geek. For others, I'd recommend joining Spredfast's webinars for ongoing training.,No,10,7,9,7,Salesforce.com Email vendor(s),Spredfast ReviewSpecifically, it hosted all of our analytical data across Flickr, Facebook, twitter etc. Were able to see all the the data in one place rather than each individual channel.,The platform didn't update quickly. Numbers were often skewed and off a bit from checking the channels.I often had trouble getting up-to-date numbers for my brands which was the main reason for using Spredfast. The system often went down and was unavailable to use We did have issues with posts when we scheduled; sometimes the post/tweet would not actually go out. However, our client did not like posting to multiple channels simultaneously, so we did not use this capability extensively.,Each month we had an update with our client per brand to go over each social channel and show growth, areas for improvement, channels to develop etc. Since having issues with Spredfast, our client now has another agency run the overall analytics while we run the day-to-day. Spredfast didn't really enhance our standing with the client.,3,6,10,5,Analytical social media work. We measured our social channels for a major client throughout Spredfast which would then change the way we posted and engaged with the fan base on social media. For example, based on the engagement numbers provided by Spredfast, we would change our language, photo/video usage, etc to try to get the highest engagement possible. Per each channel we measured different things: On YouTube we would measure subscribers and views mostly; On Facebook, likes, comments, shares, follower rate. Each channel has different key components that we would pull from Spredfast.,,Vendor implemented,4,Online training In-person training Self-taught,9,8,Yes, it was easy. Some features I wouldn't have discovered on my own however and the formal training was useful for this reason.,9,5,2,4,No,,Not really. No advice hereSpredfast is an industry leader. Great product, great company.Spredfast, as a company, shows a lot of promise in becoming a leader in the industry. They have a great company culture, provide great customer service and have a great product. In the time that we’ve become a customer, they have deployed several new and improved features, which demonstrates their ability to keep pace with the quickly evolving needs of their customer and the disruptive technologies that become available. We’ve already proven ROI simply by having a tool that results in efficiencies in our existing social media processes,I actually don’t think the tool does anything “poorly” but I do see opportunities for the tool to become integrated in more enterprise level systems, such as community platforms (Jive) and web analytics tools (Google Analytics, Omniture, NetInsights). There’s a lot of opportunity to break down siloes of information and processes by becoming integrated with any of these tools.,Mostly efficiency gains for human capital. We could survive without the tool but it would take us twice as long and we would not have access to the analytics it provides such that we could continuously improve our content strategy.,8,8,5,Our primary need for the Spredfast tool was to address inefficiencies in our social publishing processes. We realized we were spending a lot of time opening individual social network applications to publish updates on our corporate social profiles. The tool allows us to schedule, publish and gather analytics for social content, all in one experience. We also recognized a greater need for content performance analytics, which we were relying on free tools to pull manually. The Spredfast tool allows us to gather these analytics faster and easier.,,Vendor implemented,Online training In-person training,8,8,No,8,6,8,We would like to integrate with enterprise level systems, such as community platforms (Jive) and web analytics tools (Google Analytics, Omniture, NetInsights).,,Tip: signing up for extended membership (3 year vs 1 year contract) often brings down price (although increases risk)
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Spredfast
105 Ratings
Score 8.1 out of 101
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Spredfast
105 Ratings
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Score 8.1 out of 101
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May 20, 2018

Spredfast Review: "Awesome product, great support."

Score 10 out of 10
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In-Person Training

8
Great, onsite training that facilitated lots of higher-level business conversations.
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October 16, 2014

Spredfast Review: "Very strong analytics. Not ideal for competitor tracking."

Score 9 out of 10
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In-Person Training

9
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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March 21, 2013

Spredfast Review: "Non-stop innovation!"

Score 10 out of 10
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In-Person Training

10
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.
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October 23, 2013

"Spredfast Review"

Score 6 out of 10
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In-Person Training

9
Trainers were great people - welcoming and nice. Training was very good overall.
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November 12, 2012

Review: "Spredfast is an industry leader. Great product, great company."

Score 8 out of 10
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In-Person Training

8
Presales – roughly 3 hours of demos and training for successful trial of software
Postsales - 4 hour onsite training with customer service team
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October 28, 2012

Spredfast Review: "Poor UI, good analytics."

Score 3 out of 10
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In-Person Training

5
So much left undone – very cursory.
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January 21, 2013

Spredfast Review: "Some performance issues."

Score 7 out of 10
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Feature Scorecard Summary

Boolean keyword searches (25)
8.5
Filtering out noise/spam (26)
7.2
Sentiment analysis (23)
6.4
Broad channel coverage (29)
7.8
Content planning and scheduling (28)
8.7
Audience targeting (24)
7.8
Content optimization (5)
5.1
Workflow management (25)
9.0
Automated routing and prioritization (20)
8.1
Customer interaction histories (23)
8.1
Bulk actions (22)
7.8
Lead generation (9)
6.5
Content marketing (18)
8.0
Paid media management (2)
7.1
Campaigns and promotions (20)
8.0
Twitter (30)
9.6
Facebook (31)
9.4
LinkedIn (20)
7.5
Google+ (16)
7.6
Instagram (30)
7.8
Pinterest (14)
6.6
YouTube (20)
7.2
Campaign success analytics (26)
8.0
Real-time tracking (27)
8.4
Competitor analysis (21)
8.0
Role-based user permissions & privileges (31)
8.3
Mobile access (28)
7.0

About Spredfast

Spredfast is a leading social software suite that aims to help enterprise brand, media, and agency users maximize social engagement with customers on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat and Tumblr.

Using Spredfast, businesses can deliver social marketing and responsive social care informed by real time analytics and social data insights. Spredfast’s easy to use and purpose built interfaces for marketing and care are designed to streamline workflows and help users maintain a consistent voice across social channels.

Spredfast’s open platform enables companies to easily connect social to other technologies in their corporate stack. The platform also provides governance, security, and administrative flexibility, which the vendor says enterprise customers need to manage the risks associated with social marketing and social care.

The vendor offers strategy, training and enablement services designed to provide sustained business value throughout the course of a partnership, covering customers from the initial rollout through organizational change or shifts in priorities.

Spredfast was named a Leader in the The Forrester WaveTM: Social Media Management Solutions, Q2 2017.


Spredfast Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access
Additional Features
Has featureTriage inbound items for response, workflow, or action from other teams in order to quickly reply and take social actions in an easily configured dashboard
Has featureFull interaction history between user and company across social channels.
Has featureIntegration to CRMs, i.e. Salesforce
Has featureTrack efficiency metrics like SLA's, Topics, and Status
Has featureConsumer insight through access to the new Facebook Audience Insights API
Has featureUGC redisplay and visualizations

Spredfast Screenshots

Spredfast Videos (4)

Spredfast Downloadables

Spredfast Integrations

Smarsh Connected Suite (formerly Actiance), Bitly, Brandwatch, BudURL, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt

Spredfast Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Spredfast Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)Enterprises (> 500 employees)
97%

Spredfast Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Spredfast Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support