Best Social Media Management Tools82Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage social media efforts.Facebook Pages Manager1https://media.trustradius.com/vendor-logos/u5/0J/IAUX15TCG2JT-180x180.PNGGremln2https://media.trustradius.com/vendor-logos/lT/HQ/37GHC9M297TX-180x180.JPEGHeyOrca3https://media.trustradius.com/product-logos/zZ/WZ/0B7PL9DHTFMU-180x180.JPEGPromoRepublic4https://media.trustradius.com/product-logos/ra/da/09DB8Z8XW7NP-180x180.GIFeClincher5https://media.trustradius.com/product-logos/Zr/o8/CHTN0MZ82P06-180x180.JPEGiContact Pro Select6https://media.trustradius.com/product-logos/fF/6c/RPMMZTTJ1P97-180x180.PNG12mass7https://media.trustradius.com/product-logos/Wq/Av/EPEBWV3EUJWW-180x180.PNGSynthesio8https://media.trustradius.com/product-logos/Mc/nQ/2CD2PGDABOV8-180x180.PNGEngage1219https://media.trustradius.com/vendor-logos/Tc/jP/BDVSXEFZGM8N-180x180.JPEGSniply10Bazaarvoice Curations11https://media.trustradius.com/vendor-logos/1s/JI/4JT8UTNTTAF0-180x180.PNGMeetEdgar12https://media.trustradius.com/vendor-logos/sU/aX/OZVR4XSOR6T4-180x180.PNGScheduGram13https://media.trustradius.com/product-logos/aS/LD/A0UQA1RV7Q42.pngSocialFlow14https://media.trustradius.com/vendor-logos/9z/UF/3VTTG2PHIP73-180x180.PNGMavSocial15https://media.trustradius.com/product-logos/2N/C3/AXA73FD5JJ5K-180x180.JPEGKUKU.io16https://media.trustradius.com/product-logos/hD/I1/7FUONAGI8AWK-180x180.JPEGViraltag17https://media.trustradius.com/product-logos/4P/LV/92HLA1F4BTZ5.pngMutualMind18https://media.trustradius.com/vendor-logos/Vb/qW/KTBO7UQJ6MTZ-180x180.PNGNapoleonCat19https://media.trustradius.com/product-logos/7H/VW/3V2LJOCGFSA0-180x180.JPEGOver-Graph20https://media.trustradius.com/vendor-logos/BU/t7/V8ZG9421CRAG-180x180.PNGSAP Cloud for Social Engagement21https://media.trustradius.com/vendor-logos/sW/OA/CZD3RG21S16S-180x180.JPEGSocialPilot22https://media.trustradius.com/product-logos/up/Cl/1D1GP57RI5GD-180x180.JPEGAreTheyHappy23https://media.trustradius.com/product-logos/Ig/YH/ZP1I3CC54I1S-180x180.JPEGAhalogy24https://media.trustradius.com/vendor-logos/bq/3z/QLIC7DGV7KAH-180x180.PNGBrandle25https://media.trustradius.com/vendor-logos/wx/dT/PQ78RSN7948C-180x180.PNG

Social Media Management Tools

Best Social Media Management Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Social Media Management Overview

What is Social Media Management Software?

Social media management software (SMMS) is a suite of tools designed for managing and analyzing social interactions. SMMS products typically provide a single dashboard that covers multiple accounts. This is helpful for companies that need to manage their own brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients.


Many companies use more than one tool to manage their social media efforts.

Social Media Management Features & Capabilities

Though products have different strengths, most social media management suites include at least basic features around:


  • Social listening (identifying brand mentions)

  • Scheduling and posting to multiple channels

  • Responding to inquiries

  • Running marketing campaigns

  • Analytics to measure social engagement


Companies leverage social media channels in different ways. Use cases include reputation management, customer service, and market research. Here are five key social media use cases, with the irrelevant feature sets.

Social Media Monitoring

Social media is a source of a vast amount of information. Conversations happen among your customers and potential customers “in the wild” on these platforms. Many companies use a social media monitoring tool for social listening. This means tracking brand mentions and competitor activity.


Social listening helps companies discover more about their target market. It can also help them understand customer expectations and employee sentiment, and provide ideas for product development.


Features related to social media listening include:


  • Ability to filter out spam/noise

  • Boolean keyword searches

  • Sentiment analysis

  • Competitive analysis

  • Broad channel coverage


You can find tools with a focus on social media monitoring here.

Social Media Publishing

Many companies use social media to communicate with customers and leads. It is a social way to connect with their target audience.


Features related to social media publishing include:


  • Content planning and scheduling

  • Content libraries

  • Ability to target a particular audience by geographic location, for example

  • Content optimization

  • Content suggestion engine

  • Workflow management

  • Compliance management


You can find tools with strong social media publishing features here.

Social Media Customer Service

More and more consumers expect to resolve issues via social media. In response, many companies run social customer care programs using these tools.


Features related to engaging with customer issues on social media include:


  • Automated routing and prioritization

  • Customer interaction histories

  • Integration with helpdesk platforms

  • Bulk actions


You can find tools with strong social media customer service features here.

Social Media Marketing

Some companies integrate social media into their overall marketing strategy. Those that do will need an additional set of marketing capabilities. Simply scheduling content won’t be enough.


Features related to social media marketing include:


  • Ability to find and engage influencers and advocates

  • Customer profiling

  • Ability to curate UGC from social channels

  • Campaign creation, such as contests, apps, sweepstakes and quizzes

  • Ability to discover and engage with prospects

  • Ability to manage and optimize paid social media posts


You can find tools with strong social media marketing features here.

Social Media Analytics

Companies with comprehensive social media programs will want to measure and optimize their social activities.


Features related to social media analytics include:


  • Track success (e.g. likes, shares, retweets, clicks, etc.)

  • Ability to analyze the effectiveness of paid and organic social efforts

  • Ability to measure ROI


You can find tools with strong social media analytics here.

Choosing Your Social Media Management Tool

You should begin with understanding how well a particular product supports your use case. The five major use cases are:


  • Social media monitoring

  • Social media publishing

  • Social media customer care

  • Social media marketing

  • Social media analytics


Social media management suites address two or more of these areas. Point solutions focus on one particular set of features. You may need advanced features in certain areas, and only basic features in others, depending on your goals.


On top of this, there are some other important platform criteria:


  • Mobility: A desire to access social media management products via mobile devices.

  • Integration: Capabilities to tie together other systems, including CRM and analytics.

  • Usability: SMMS users place a high emphasis on UX/user interface.

  • Likelihood and impact of acquisition: Acquisitions can bring greater integration. But they can also alter the focus of a product and its roadmap.

Social Media Management in Large Enterprises

Some social media management tools encompass multiple use cases. They may bundle listening, engagement, and publishing, with marketing campaigns and advanced analytics. These are best suited for larger enterprises. Enterprise-level platforms also offer more:


  • Scalability

  • Governance

  • Permissioning / Team collaboration

  • Shared asset libraries

  • Access security


Smaller organizations don’t require the same level of security and team management. It may also be less important for small businesses to have one central SMMS tool for everything.

Pricing Information

Social media management tools are priced along a variety of factors. This includes:


  • The number of profiles managed

  • The number of users

  • Which features you are looking for


Prices range widely based on these factors. There are point solutions with basic features available for free, but most free options won’t cut it if you want to coordinate your social strategy across multiple social media sites and profiles. Small businesses can count on paying around $100/mo. for an SMMS tool. This tier usually includes at least 10 profiles and a handful of users. Large enterprises may spend a few thousand dollars per month for a more comprehensive platform.

Social Media Management Products

Listings (26-50 of 94)

7 Ratings

Gremln is a St. Louis startup offering basic publishing platform for Facebook, Twitter and LinkedIn. One area of focus is compliance. The platform includes a compliance package that includes approval workflow, keyword filtering, and message archiving. They are also currently working on a Listenin...

10 Ratings

PromoRepublic is the all-in-one social media marketing platform for small businesses and agencies that automates posting to social with smart slots & 100,000 templates library. It also helps manage your brand reputation and monitor mentions, hashtags, and reviews. Founded in 2014, PromoRepub...

6 Ratings

eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishingpubli...

6 Ratings

12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.

14 Ratings

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is requir...

4 Ratings

Engage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.

Bazaarvoice is a network of active shoppers, connecting more than one-half billion consumers to thousands of retailers and brands that represent tens of millions of products and services. Online, in-store, and on mobile devices, Bazaarvoice’s technology platform is designed to engage consumers, ...

3 Ratings

SocialFlow is the first social media optimization technology to apply a scientific approach to understanding the real-time value of content on the social graph. With unparalleled access to the Twitter and Facebook data streams, the company developed the SocialFlow AttentionScore™ technology that ...

2 Ratings

XB Software Ltd. is a custom software development company that also provides ERP, fleet management, school management, data visualization, social media management, and other pre-build apps. The company was founded in 2008 and is headquartered in Minsk, Belarus.

2 Ratings

Viraltag is a social media marketing and management solution built to provide users with multi-channel content management based on engaging visual content. It includes third-party integrations with Dropbox, Picasa, Instagram, RSS feeds, and Canva, among others.

4 Ratings

MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.

2 Ratings

SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features e...

1 Ratings

At AreTheyHappy, we're all about helping businesses be remarkable online. That's why we created an online tool that centralizes all messages, reviews and social media into one easy inbox. We integrate Facebook, TripAdvisor, Instagram, Foursquare, Yelp, Google and many more. From one place, busi...

We don't have enough ratings and reviews to provide an overall score.

Ahalogy is a Pinterest marketing platform that helps companies source and optimize content for Pinterest.

We don't have enough ratings and reviews to provide an overall score.

Brandle is a social media management platform focused on governance, compliance and minimizing the brand risks involved in social media.