Social Media Management Tools

Best Social Media Management Tools include:

Zoho Social, Agorapulse, Buffer, Sprout Social, Khoros Marketing (Formerly Spredfast + Lithium), Hootsuite, and Sprinklr Modern Engagement (formerly Social + Messaging Suite).

Social Media Management Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Social Media Management Tools Overview

What are Social Media Management Tools?

Social media management software (SMMS) is a suite of tools designed for managing and analyzing online social interactions. SMMS products typically provide a single dashboard that provides engagement metrics for multiple social media accounts. This is helpful for companies that need to manage their brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients.

Tools that specialize in social media customer service will provide a shared inbox where employees or service reps can view all customer interactions and inquiries across social channels. This provides businesses with a unified view of customer engagement with their brand online.


There are both social media point solutions and larger SMMS suites available in the market. Companies have the choice of using more than one point solution to manage their social media activities or investing in a more comprehensive social media management platform.

Social Media Management Software Features

Though products have different strengths, most social media management suites include at least basic features around:
  • Social listening (identifying brand mentions)

  • Scheduling and posting content to multiple channels

  • Responding to customer inquiries

  • Running social marketing campaigns

  • Analytics to measure social engagement

  • Reporting to measure social campaign performance


Companies leverage social media channels in different ways. Businesses may be using social platforms for reputation management, customer service, customer advocacy programs, collecting product feedback, and market research. Here are five key social media use cases, with the relevant feature sets.

Social Media Monitoring

Social media platforms contain a vast amount of information about individuals’ behavior and online activity. Conversations happen among your customers and potential customers “in the wild” on these platforms. Many companies use a social media monitoring tool for social listening. This means tracking brand mentions and competitor activity.


Social listening helps businesses discover more about their target market. It can also help them understand customer expectations and employee sentiment, and provide ideas for product development.


Features related to social media listening include:

  • Ability to filter out spam/noise

  • Boolean keyword searches

  • Sentiment analysis

  • Competitive analysis

  • Broad channel coverage


You can find tools with a focus on social media monitoring here.

Social Media Publishing

Many companies use social media to communicate with customers and leads. Along with text-based posts, many businesses publish content relevant to their target audience on social platforms. Different social channels are also prime real estate for advertising or retargeting campaigns. All of these activities provide companies with a social way to connect with current and future customers.


Features related to social media publishing include:

  • Content planning and scheduling

  • Content libraries

  • Audience targeting (e.g. by location or demographics)

  • Content optimization

  • Content suggestion engine

  • Workflow management

  • Compliance management


You can find tools with strong social media publishing features here.

Social Media Customer Service

More and more customers, both B2C and B2B, expect to resolve issues via social media. In response, many companies run social customer care programs using these tools.


Features related to engaging with customer issues on social media include:

  • Automated routing and prioritization

  • Customer interaction histories

  • Integration with helpdesk platforms

  • Shared inbox for inquiries across social platforms

  • Assign agents to respond to an inquiry

  • Bulk actions


You can find tools with strong social media customer service features here.

Social Media Marketing

Some companies integrate social media into their overall marketing strategy. Those that do will need an additional set of marketing capabilities. Simply scheduling content won’t be enough. A key set of capabilities that are essential to running an integrated social media marketing strategy including the planning, execution, management, and analysis of cross-channel campaigns.


Features related to social media marketing include:

  • Ability to find and engage influencers and advocates

  • Customer profiling

  • Ability to curate UGC from social channels

  • Social campaign creation and management

  • Gamification capabilities (e.g. contests, apps, sweepstakes, quizzes)

  • Ability to discover and engage with prospects

  • Ability to manage and optimize paid social media posts


You can find tools with strong social media marketing features here.

Social Media Analytics

Companies with comprehensive social media programs will want to measure and optimize the performance of their social activities.


Features related to social media analytics include:

  • Social engagement metrics (e.g. likes, shares, retweets, clicks, etc.)

  • Ability to track paid and organic social efforts

  • Ability to measure ROI

  • Marketing attribution


You can find tools with strong social media analytics here.

Social Media Management Tools Comparison

An important part of picking the best SMMS tool for your business is understanding how well a particular product supports your use case. To help you assess what type of social media management tool to invest in, consider these four key factors:

  1. Does your business need a social media point solution that focuses on one of these five use cases: monitoring, publishing, customer care, marketing, or analytics? Or does your organization need an integrated SMMS suite that addresses two or more of these areas? If your business only needs a tool for one of these activities—like social publishing or listening—a point solution may be ideal. However, if you’ll need advanced features in at least one of these areas, a comprehensive SMMS suite will likely be a better investment. This will also be the case if you are planning to integrate your social media activities into your overall marketing strategy.

  2. Will your employees primarily be accessing the social media management software via desktop, or do they prefer to use mobile applications? Many SMMS vendors now offer mobile compatibility. Make sure you purchase a tool that allows your team to access the tool from mobile devices if that’s what they are used to doing.

  3. The ability to integrate with the rest of your marketing tech is another critical factor to consider. For many businesses, integrating their social media management tool with their CRM or marketing analytics software is critical for tracking things like marketing attribution across digital channels. Before purchasing a new tool, check with the vendor that the product you’re considering will integrate with other software you have.

  4. Usability is an obvious, but still highly important thing to consider. Even if the SMMS platform you purchase has incredible features, it won’t help you achieve your social marketing goals unless it can be easily adopted by the rest of your team. Software demos and free trials can be a great way to assess how well the user-interface works and how easy it will be for your employees to learn how to use.

Social Media Management in Enterprises

The social media management platforms that encompass multiple use cases are some of the best-suited tools for larger enterprises. Advanced analytics and reporting and APIs for integration with third-party software are especially crucial features for enterprises.


Enterprise-level platforms also offer more:

  • Scalability

  • Governance

  • Permissioning / team collaboration

  • Shared asset libraries

  • Access security

Social Media Management Tools for Small Business

Smaller organizations typically don’t require the same level of security and team management. It may also be less important for small businesses to have one central SMMS tool for everything. Larger, enterprise-grade suites may also be financially out of reach for many SMBs.


For small businesses that are working with a tight marketing budget, starting out with a few free tools might be the best first step. This allows you to assess how well a specific tool meets your business needs before investing in additional or advanced capabilities.


Here are a few examples of free social media management point solutions:

Pricing Information

Social media management tools are priced based on a variety of factors. These include:

  • number of brands that need to be managed

  • number of profiles managed

  • number of users

  • range of features available


Prices vary widely based on these factors. There are point solutions with basic features available for free, but most free options won’t cut it if you want to coordinate your social strategy across multiple social media sites and profiles.


Small businesses can count on paying around $100/mo. for an SMMS tool. This tier usually includes at least 10 profiles and a handful of users. Large enterprises may spend a few thousand dollars per month for a more comprehensive platform. For more information about pricing for larger SMMS suites, contact the vendor directly.


Social Media Management Products

(1-25 of 94) Sorted by Most Reviews

HeyOrca
9 ratings
5 reviews
HeyOrca is a solution that allows an agency’s clients to review and approve upcoming social media content. The vendor aims to help agencies save time by moving away from using spreadsheets and docs to communicate and obtain approvals from their clients. With this solution, no logins or spreadsheets …
PromoRepublic
14 ratings
5 reviews
PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. Their products allow users to distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and sta…
Commun.it
8 ratings
5 reviews
Commun.it is a social media management solution built around features such as analytics, automated insights through campaigns, and influencer marketing.
Gremln
7 ratings
4 reviews
Gremln is a St. Louis startup offering basic publishing platform for Facebook, Twitter and LinkedIn. One area of focus is compliance. The platform includes a compliance package that includes approval workflow, keyword filtering, and message archiving. They are also currently working on a Listening /…
eClincher
8 ratings
4 reviews
eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishingpublishi…
Engage121
4 ratings
3 reviews
Engage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.
12mass
6 ratings
3 reviews
12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.
iContact Pro Select
9 ratings
3 reviews
iContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision
MavSocial
4 ratings
2 reviews
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and …
KUKU.io
2 ratings
2 reviews
KUKU.io social media tools allow users to schedule posts on 10 social networks, including Instagram, Facebook, Linkedin, Telegram, Twitter, Pinterest, Google+, OK.ru, Vk.com, and Tumblr, without any risks of a ban. KUKU.io is an official partner of these social networks. In KUKU.io social media ana…
MeetEdgar
5 ratings
2 reviews
Edgar is a social media management solution from Roeder Studios built primarily to provide users with optimized post scheduling to maximize post visibility across social media channels.
ScheduGram
7 ratings
2 reviews
ScheduGram is a social media management solution built as a tool to manage Instagram. It includes features such as web uploading, post scheduling, and multiple account support.
Sniply
7 ratings
2 reviews
Sniply is a social media management solution built primarily as a content management and marketing tool for social media to drive ROI and leads.
MutualMind
4 ratings
1 reviews
MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.
NapoleonCat
1 ratings
1 reviews
NapoleonCat is a social media management solution built around features such as post publishing and engagement across social media channels, competitor monitoring, and analytics and optimization.
ZoomSphere
2 ratings
1 reviews
ZoomSphere is a social media management platform that helps 7000+ customers across the world manage all their social media interactions including social listening, publishing and reporting. According to the vendor, ZoomSphere has been created keeping medium and scaling teams in mind making it super…
Over-Graph
1 ratings
1 reviews
Over-Graph is a social media management solution that can be used to publish, moderate and analyze content on Facebook, Twitter, YouTube, Instagram and LinkedIn.
Brandle
1 ratings
1 reviews
Brandle is a social media management platform focused on governance, compliance and minimizing the brand risks involved in social media.
AreTheyHappy
1 ratings
1 reviews
At AreTheyHappy, we're all about helping businesses be remarkable online. That's why we created an online tool that centralizes all messages, reviews and social media into one easy inbox. We integrate Facebook, TripAdvisor, Instagram, Foursquare, Yelp, Google and many more. From one place, busines…
SAP Cloud for Social Engagement
33 ratings
1 reviews
Platform designed to listen for brand mentions and then engage with customers regarding customer service issues. Includes tools for collaboration within teams or across organizations to resolve issues efficiently.
SocialPilot
4 ratings
1 reviews
SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enab…
Viraltag
2 ratings
1 reviews
Viraltag is a social media marketing and management solution built to provide users with multi-channel content management based on engaging visual content. It includes third-party integrations with Dropbox, Picasa, Instagram, RSS feeds, and Canva, among others.
Ahalogy
Ahalogy is a Pinterest marketing platform that helps companies source and optimize content for Pinterest.
socialondemand
Socialondemand is a social media management solution built to handle social media content aross channels such as Facebook, Twitter, LinkedIn, and Tumblr.

Frequently Asked Questions

What is social media management?

Social media management is a set of activities aimed at monitoring, moderating, and generating online engagement about your brand or products/services. There are six core capabilities that most social media management software (SMMS) suites have:

  1. Social listening and monitoring
  2. Content scheduling and publishing
  3. Social media customer service
  4. Social media engagement analytics and tracking
  5. Marketing campaigns across social platforms
  6. Social campaign performance reporting


What are the best social media management tools?

The Top Rated social media management tools, according to end-user feedback on TrustRadius, include:


There are many social media management tools available today. Some focus on just one or two of the areas highlighted in the previous question, while others include all six functions. Learning more about the different types of SMMS products available will help you figure out which tool fits your business best.

What are the best free social media management tools?

There are a number of free SMMS tools available, though many have a limited number of social profiles and user profiles. Some popular free social media management products include:


Most free products focus either on one specific social channel (e.g. Instagram, Twitter) or on one area of activity, like social listening or publishing. Many of these products have paid plans available that provide advanced features and a greater number of social profiles.

Why is social media management important?

Having a social media strategy, or integrating social into your overall marketing strategy, can help businesses create stronger relationships with their customers and proactively monitor their brand presence online. Some key benefits of using social media management software include:

  • monitoring conversations happening about your brand across social platforms
  • automating repetitive tasks like scheduling and posting content across social channels
  • providing support directly to customers asking questions on different social media sites
  • orchestrating social media campaigns across channels from a unified interface
  • reporting on online engagement metrics and campaign success


How much does social media management software cost?

Aside from the free plans some vendors offer, social media management software is typically priced based on four factors:

  • the number of brands that need to be managed
  • the number of social profiles
  • the number of user profiles, or licenses required
  • the range of features available



Plans for small businesses can range from $30-$200 per month, depending mainly on the number of users and social profiles. Enterprise-level plans can cost upwards of multiple hundreds of dollars per month. For more pricing information about enterprise plans, reach out to the vendor directly.