Best Social Media Management Tools82Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage social media efforts.Commun.it1https://media.trustradius.com/product-logos/Gk/VH/N4LKJFW0W8ML.pngSynthesio2https://media.trustradius.com/product-logos/Mc/nQ/2CD2PGDABOV8-180x180.PNGHeyOrca3https://media.trustradius.com/product-logos/zZ/WZ/0B7PL9DHTFMU-180x180.JPEGGremln4https://media.trustradius.com/vendor-logos/lT/HQ/37GHC9M297TX-180x180.JPEGeClincher5https://media.trustradius.com/product-logos/Zr/o8/CHTN0MZ82P06-180x180.JPEG12mass6https://media.trustradius.com/product-logos/Wq/Av/EPEBWV3EUJWW-180x180.PNGEngage1217https://media.trustradius.com/vendor-logos/Tc/jP/BDVSXEFZGM8N-180x180.JPEGSocialFlow8https://media.trustradius.com/vendor-logos/9z/UF/3VTTG2PHIP73-180x180.PNGiContact Pro Select9https://media.trustradius.com/product-logos/fF/6c/RPMMZTTJ1P97-180x180.PNGScheduGram10https://media.trustradius.com/product-logos/aS/LD/A0UQA1RV7Q42.pngSniply11MavSocial12https://media.trustradius.com/product-logos/2N/C3/AXA73FD5JJ5K-180x180.JPEGMeetEdgar13https://media.trustradius.com/vendor-logos/sU/aX/OZVR4XSOR6T4-180x180.PNGBazaarvoice Curations14https://media.trustradius.com/vendor-logos/1s/JI/4JT8UTNTTAF0-180x180.PNGKUKU.io15https://media.trustradius.com/product-logos/hD/I1/7FUONAGI8AWK-180x180.JPEGBrandle16https://media.trustradius.com/vendor-logos/wx/dT/PQ78RSN7948C-180x180.PNGMutualMind17https://media.trustradius.com/vendor-logos/Vb/qW/KTBO7UQJ6MTZ-180x180.PNGNapoleonCat18https://media.trustradius.com/product-logos/7H/VW/3V2LJOCGFSA0-180x180.JPEGOver-Graph19https://media.trustradius.com/vendor-logos/BU/t7/V8ZG9421CRAG-180x180.PNGZoomSphere20https://media.trustradius.com/product-logos/CQ/QY/U04XD1448QA7-180x180.JPEGAreTheyHappy21https://media.trustradius.com/product-logos/Ig/YH/ZP1I3CC54I1S-180x180.JPEGSAP Cloud for Social Engagement22https://media.trustradius.com/vendor-logos/sW/OA/CZD3RG21S16S-180x180.JPEGViraltag23https://media.trustradius.com/product-logos/4P/LV/92HLA1F4BTZ5.pngSocialPilot24https://media.trustradius.com/product-logos/up/Cl/1D1GP57RI5GD-180x180.JPEGAhalogy25https://media.trustradius.com/vendor-logos/bq/3z/QLIC7DGV7KAH-180x180.PNG

Social Media Management Tools

Best Social Media Management Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Social Media Management Overview

What is Social Media Management Software?

Social media management software (SMMS) is a suite of tools designed for managing and analyzing social interactions. SMMS products typically provide a single dashboard that covers multiple accounts. This is helpful for companies that need to manage their own brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients.


Many companies use more than one tool to manage their social media efforts.

Social Media Management Features & Capabilities

Though products have different strengths, most social media management suites include at least basic features around:


  • Social listening (identifying brand mentions)

  • Scheduling and posting to multiple channels

  • Responding to inquiries

  • Running marketing campaigns

  • Analytics to measure social engagement


Companies leverage social media channels in different ways. Use cases include reputation management, customer service, and market research. Here are five key social media use cases, with the irrelevant feature sets.

Social Media Monitoring

Social media is a source of a vast amount of information. Conversations happen among your customers and potential customers “in the wild” on these platforms. Many companies use a social media monitoring tool for social listening. This means tracking brand mentions and competitor activity.


Social listening helps companies discover more about their target market. It can also help them understand customer expectations and employee sentiment, and provide ideas for product development.


Features related to social media listening include:


  • Ability to filter out spam/noise

  • Boolean keyword searches

  • Sentiment analysis

  • Competitive analysis

  • Broad channel coverage


You can find tools with a focus on social media monitoring here.

Social Media Publishing

Many companies use social media to communicate with customers and leads. It is a social way to connect with their target audience.


Features related to social media publishing include:


  • Content planning and scheduling

  • Content libraries

  • Ability to target a particular audience by geographic location, for example

  • Content optimization

  • Content suggestion engine

  • Workflow management

  • Compliance management


You can find tools with strong social media publishing features here.

Social Media Customer Service

More and more consumers expect to resolve issues via social media. In response, many companies run social customer care programs using these tools.


Features related to engaging with customer issues on social media include:


  • Automated routing and prioritization

  • Customer interaction histories

  • Integration with helpdesk platforms

  • Bulk actions


You can find tools with strong social media customer service features here.

Social Media Marketing

Some companies integrate social media into their overall marketing strategy. Those that do will need an additional set of marketing capabilities. Simply scheduling content won’t be enough.


Features related to social media marketing include:


  • Ability to find and engage influencers and advocates

  • Customer profiling

  • Ability to curate UGC from social channels

  • Campaign creation, such as contests, apps, sweepstakes and quizzes

  • Ability to discover and engage with prospects

  • Ability to manage and optimize paid social media posts


You can find tools with strong social media marketing features here.

Social Media Analytics

Companies with comprehensive social media programs will want to measure and optimize their social activities.


Features related to social media analytics include:


  • Track success (e.g. likes, shares, retweets, clicks, etc.)

  • Ability to analyze the effectiveness of paid and organic social efforts

  • Ability to measure ROI


You can find tools with strong social media analytics here.

Choosing Your Social Media Management Tool

You should begin with understanding how well a particular product supports your use case. The five major use cases are:


  • Social media monitoring

  • Social media publishing

  • Social media customer care

  • Social media marketing

  • Social media analytics


Social media management suites address two or more of these areas. Point solutions focus on one particular set of features. You may need advanced features in certain areas, and only basic features in others, depending on your goals.


On top of this, there are some other important platform criteria:


  • Mobility: A desire to access social media management products via mobile devices.

  • Integration: Capabilities to tie together other systems, including CRM and analytics.

  • Usability: SMMS users place a high emphasis on UX/user interface.

  • Likelihood and impact of acquisition: Acquisitions can bring greater integration. But they can also alter the focus of a product and its roadmap.

Social Media Management in Large Enterprises

Some social media management tools encompass multiple use cases. They may bundle listening, engagement, and publishing, with marketing campaigns and advanced analytics. These are best suited for larger enterprises. Enterprise-level platforms also offer more:


  • Scalability

  • Governance

  • Permissioning / Team collaboration

  • Shared asset libraries

  • Access security


Smaller organizations don’t require the same level of security and team management. It may also be less important for small businesses to have one central SMMS tool for everything.

Pricing Information

Social media management tools are priced along a variety of factors. This includes:


  • The number of profiles managed

  • The number of users

  • Which features you are looking for


Prices range widely based on these factors. There are point solutions with basic features available for free, but most free options won’t cut it if you want to coordinate your social strategy across multiple social media sites and profiles. Small businesses can count on paying around $100/mo. for an SMMS tool. This tier usually includes at least 10 profiles and a handful of users. Large enterprises may spend a few thousand dollars per month for a more comprehensive platform.

Social Media Management Products

Listings (26-50 of 91)

8 Ratings

Commun.it is a social media management solution built around features such as analytics, automated insights through campaigns, and influencer marketing.

15 Ratings

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required …

9 Ratings

HeyOrca is a solution that allows an agency’s clients to review and approve upcoming social media content. The vendor aims to help agencies save time by moving away from using spreadsheets and docs to communicate and obtain approvals from their clients. With this solution, no logins or spreadsheets …

7 Ratings

Gremln is a St. Louis startup offering basic publishing platform for Facebook, Twitter and LinkedIn. One area of focus is compliance. The platform includes a compliance package that includes approval workflow, keyword filtering, and message archiving. They are also currently working on a Listening /…

8 Ratings

eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishingpublishi…

6 Ratings

12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.

4 Ratings

Engage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.

iContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision

7 Ratings

ScheduGram is a social media management solution built as a tool to manage Instagram. It includes features such as web uploading, post scheduling, and multiple account support.

7 Ratings

Sniply is a social media management solution built primarily as a content management and marketing tool for social media to drive ROI and leads.

4 Ratings

MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and …

5 Ratings

Edgar is a social media management solution from Roeder Studios built primarily to provide users with optimized post scheduling to maximize post visibility across social media channels.

Bazaarvoice Curations is a social media curation platform that enables brands and retailers to gather social media content that is tailored to their marketing needs and display it on their website. The vendor says that their platform allows users to build engaging experiences on their site with high…

2 Ratings

KUKU.io social media tools allow users to schedule posts on 10 social networks, including Instagram, Facebook, Linkedin, Telegram, Twitter, Pinterest, Google+, OK.ru, Vk.com, and Tumblr, without any risks of a ban. KUKU.io is an official partner of these social networks. In KUKU.io social media ana…

4 Ratings

MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.

1 Ratings

NapoleonCat is a social media management solution built around features such as post publishing and engagement across social media channels, competitor monitoring, and analytics and optimization.

1 Ratings

Over-Graph is a social media management solution that can be used to publish, moderate and analyze content on Facebook, Twitter, YouTube, Instagram and LinkedIn.

2 Ratings

ZoomSphere is a social media management platform that helps 7000+ customers across the world manage all their social media interactions including social listening, publishing and reporting. According to the vendor, ZoomSphere has been created keeping medium and scaling teams in mind making it super…

1 Ratings

At AreTheyHappy, we're all about helping businesses be remarkable online. That's why we created an online tool that centralizes all messages, reviews and social media into one easy inbox. We integrate Facebook, TripAdvisor, Instagram, Foursquare, Yelp, Google and many more. From one place, busines…

2 Ratings

Viraltag is a social media marketing and management solution built to provide users with multi-channel content management based on engaging visual content. It includes third-party integrations with Dropbox, Picasa, Instagram, RSS feeds, and Canva, among others.

4 Ratings

SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enab…

We don't have enough ratings and reviews to provide an overall score.

Ahalogy is a Pinterest marketing platform that helps companies source and optimize content for Pinterest.

TrustRadius Top Rated for 2020

2020 Top Rated Social Media Management Tools

There are plenty of options out there, but here's our shortlist of the best Social Media Management Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.