Saves my small business time and money
I have been using ActiveCampaign for several years as my primary lead and client communication tool (other than Outlook). It has scaled …
Starting at $19 per month
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What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
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- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
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Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
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3 simple steps to writing great emails using AI in 6 minutes
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Getting Started With Automation In 5 Minutes With Free Templates
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A/B Testing automations using the drag and drop builder (Case Study)
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ActiveCampaign Updates: AI Tools, and Advanced Segmentation
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Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
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What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
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Making more money using advanced Abandoned Cart Tool [eCommerce 2023]
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ActiveCampaign Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
ActiveCampaign starts at $19.
Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.8.
The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
Reviews
(51-75 of 676)Companies can't remove reviews or game the system. Here's why
June 29, 2020
Great option if you are serious about your business
I am using ActiveCampaign in my own company as my main marketing channel. Not just for email marketing but for building and growing my client list consistently. I love how easily I can set up automations (the new templates on offer are amazing). ActiveCampaign is the third email marketing I've used and I think I am going to keep using it for a long time.
- Integrations, more specifically Zapier and WordPress.
- Templates : I love pre-made templates that can be customized.
- Lead gen distribution.
- Prices for smaller accounts.
- I would like to receive email reports of my account activity (daily, weekly, monthly basis)
- Dashboard design.
- Deleting inactive clients from my lists and keeping them out of my price accountability.
June 16, 2020
Better than most alternatives...
I've used ActiveCampaign for one of my two copywriting businesses since 2016, and recently migrated my other business to ActiveCampaign from ConvertKit. As a marketing consultant and copywriter for SaaS and ecommerce businesses, I look for email service platforms that integrate well with store software and other tools. I preferred AC's old interface (I think it changed about a year and a half ago?), which I thought was more intuitive, but regardless, it still offers a MUCH better user experience and much more flexibility of use than ConvertKit.
- WYSIWIG automations - Easy to map out branching flow logic and If/Then branches.
- Integrations - Can use API or built-ins to connect with other tools.
- Preview screen before sending - Nice to have a concise review before hitting Send.
- Email editor - Can't insert images in-line in a text block, which is absolutely maddening.
- Email editor's image tool itself is limited, and navigation is not intuitive (mostly hovering over graphic buttons and guessing what they might do).
- It's not always clear when to use segments vs. groups vs. tags.
- They insist on branding forms even on paid plans, which they didn't do in the past — If I'm paying $49+/month for a tool, I should be able to turn off the ActiveCampaign branding (I asked and was told I'd need to upgrade to the *next* level. Not cool).
March 12, 2021
The best solution for email marketing
We use ActiveCampaign to create email automation. It is fundamental for follow up and customer service.
- Easy to set up. One of the first things that you notice when you start using ActiveCampaign is how well-designed and intuitive the user interface is.
- Intuitive automation. You don't need to be an expert to build an automation.
- Affiliate friendly. I've never had problem adding affiliate link in my emails.
- Customizable forms.
- Customer service. The customer support must improve the response time, I had problem with billing and I waited days to have an answer.
- A mobile app would be great.
June 26, 2020
Few tweaks away from being the best in its class
We started using ActiveCampaign as a tool to collect and manage our database of contacts and to create email campaigns and newsletters. This is pretty straight-forward and easy to use. Our sales team was recently engaged to use the CRM component with the Deals features. While this is well developed and easy to use overall, we are facing some issues either because the platform has some flaws, either it was not explained well enough how to use it.
- Easy to use
- A lot of features
- Friendly price
- email integration is flawed. Synchronising the email address with a deal does not bring only the relevant conversation between Sales Agent and Contact referring to a deal; all emails with the contact or with the sales agent are imported. So this feature is useless as it is wrongly implemented - you can not track the conversation and see what your contact and sales discussed so far. Also the feature does not bring the attachments of an email (if, for example, there was an offer or a brochure sent by one of your sales team, no one will be able to see it and pick up the sales process).
- Deals reporting needs improvement. reporting from deals is a bit confusing and not very friendly. There are some features, but so far they don't hold a lot of value and still we need to go through a lot of manual work to get some data. Some reports (e.g. funnel) show numbers and percentages, but you can not see who the contact was and explore the case-by-case issue (e.g. if there were 4 deals LOST in stage X, we need to see who the contacts were so Sales can explain case by case why the deal was lost)
- Customer service reply time needs optimization. It can be improved with better response time. If we open a case today regarding an issue or need assistance, getting a response after 3-4 days is not fast enough.
July 01, 2020
Pleased With ActiveCampaign
ActiveCampaign has been a great addition to our in/outbound marketing efforts. What you receive in the platform rivals others I tried like Hubspot e.g. marketing automations for a lot less in terms of monthly costs to our business. The platform is very user friendly and intuitive and they are always upgrading features/functionality. Highly recommend.
- Email marketing
- Marketing Automation
- List segmentation
- User support
- Email campaign templates limited
- Pricing tiers could be more flexible
July 06, 2020
Solid Product, Good Price
ActiveCampaign is primarily being used by our marketing department to manage all of our marketing automation needs. We use it to segment our qualified and disqualified users, entering them to our onboarding track based on their level of qualification. We also have developed a series of automations based on a user's behavior (we are able to do this through the native integration with Salesforce to track very specific behaviors).
- Easy to build automations that allow you to have highly segmented email tracks.
- Integrates directly with Salesforce for easy contact management.
- Intuitive user interface that makes it easy to navigate.
- A/B testing at the automation level for all plan levels.
- Better reporting interface.
- An easier way to take existing list members and add them to automation without having to tag them or create some kind of "trigger."
ActiveCampaign provides us a solid marketing automation foundation, from keeping a database of our leads, to email marketing, and managing our lead-gen drip campaigns. In the past, we've struggled with needing to use multiple products, and keeping the data in sync and up to date was a challenge. We've centralized that information in ActiveCampaign, which has been quite valuable.
- Email marketing
- Designing marketing campaigns
- Competitive pricing
- CRM isn't robust enough for complex B2B sales.
- Better management of leads at scale.
July 02, 2020
ActiveCampaign - learner driver!
I use ActiveCampaign to store my email list and communicate with subscribers. I use it to deliver emails on a regular basis, and I've created different automations for different segments of users in my list. I have tried different types of email software, but ActiveCampaign is so far the best and the most flexible one.
- Send broadcast emails to targeted users.
- Preview and testing before sending.
- Automations.
- Reporting.
- Email editor - Can't insert images in-line in a text block, which is absolutely maddening.
- Email editor's image tool itself is limited, and navigation is not intuitive (mostly hovering over graphic buttons and guessing what they might do).
July 02, 2020
The work horse for your email marketing creativity
Used to build & develop relationships with engaged prospects to move them to make a buying decision.
- Automation
- Segmenting lists
- Integrates easily with other platforms
- Email editor
July 09, 2020
Easy and Intuitive, but Be Prepared to Add-On
I used ActiveCampaign to create and track form completion for people who clicked on a video or static ad I produced for Facebook for wine industry clients. The forms would smoothly allow a prospect to fill in their details and be gathered onto a list after they clicked on one of our Facebook ads.
- Easy and intuitive to use.
- Quick responsiveness from customer support.
- Simplicity for a prospect to understand.
- Form development was maybe a little too simple, may not look appealing to a prospect.
- Could be more functionality in scheduling/calendaring functions.
- Customer support was responsive, but sometimes the chat was unavailable or hard to find.
ActiveCampaign is currently being used by our marketing department to help automate various tasks and create more personalized messaging for our current and future clients. We also use ActiveCampaign to assist our sales team, while are not currently using them for your CRM, we have looked at switching to them since it would allow us to further benefit from the features offered by ActiveCampaign and further automate and lessen the work load of our team.
- Email Marketing - ActiveCampaign has an easy to use email marketing and email editing platform making it a cinch to create hand crafted emails with dynamic content, schedule, track and integrate with various analytic platforms.
- Marketing Automation - ActiveCampaigns marketing automation tool has been a life saver for our marketing and sales teams. Easily allowing us to create various automations to nurture and tag new leads and existing clients, with personalized content all while minimizing manual tasks and saving us tons of time.
- Lead Generation - ActiveCampaigns form builder easily allows us to create landing pages and link forms that will auto fill fields if the contact is already in the system. These forms allow us to nurture these leads and existing clients because each form can be added to a automation and various tasks and tags may be set automatically allow our teams to better understand what each client is specifically looking for.
- Improve the conversations iOS app - The iOS provided by ActiveCampaign allows our sales team to use the conversations add-on to instantly chat with new leads or existing clients on the various landing pages we have it enabled on. However, the app consistently crashes and since about 6 months ago, we have been unable to use it. The ActiveCampaign support team is aware of the issues and is working on a fix but at this time, the app is still plagued with problems.
- Add additional features for their lower packages such as deep data integrations and SMS marketing. While the lower packages offer many features by default, as a small business, adding on or upgrading packages for features such as the SMS sending is currently not in the budget. Having the SMS marketing feature in the the lower tier packages would, I think, be an amazing asset and help propel the ActiveCampaign platform further.
- Improve navigation of the custom HTML email editing section. The HTML editing section of the email marketing section on ActiveCampaign, while easy to use, can be a bit of a hassle to go back and edit various campaigns or easily change subject lines without having to work through multiples steps in order to do so.
July 22, 2020
ActiveCampaign is much better than Mailchimp
I use ActiveCampaign to host my email list, email then Monday - Friday and handle all my automations. It's being used by me as I'm currently a solo operation. It allows me to set up my own funnels and automations for customers coming in meaning I can make money with very little effort after the initial work is done.
- Easy to use.
- Great automation options.
- Compatible with everything I need.
- The mobile app could be clearer.
- Open rates and CTR aren't visible on the main page.
- The site on mobile isn't formatted very well.
July 23, 2020
Great tool for email and marketing automation
We use ActiveCampaign for email campaigns like one-off announcements and newsletters, as well as for automation tied to landing pages and other opt-ins. Our marketing department uses the software primarily. We are a small business and this is our primary tool for marketing and email automation.
- User interface.
- Designing campaigns.
- Managing contacts.
- Managing lists and list segments.
- Editing/changing format of draft campaigns could be easier.
- 3rd party integrations could be more robust.
July 29, 2020
Email marketing with customer service better than receiving actual mail in the mailbox :)
Active Campaign is being used by myself in order to prepare all the marketing campaigns to be sent by email. In the future, I also plan to train the fellow junior copywriters working with me, so that they can also use them for my company's marketing, but also for themselves as freelancers, once they start to grow. I changed to Active Campaign after being with another email marketing provider in order to be able to do better and more qualified segmentations.
- Really good segmentation.
- Nice visual to plan your funnels.
- The scaling pricing is fine and fair, not only because the more people you have, the more you get charged, but also because it forces you to have a quality list, not numbers for the sake of numbers.
- Ok, I like Active Campaign, but the email editor is horrendous: zero usability, lots of editing mistakes, lots of difficulties just to put one paragraph after another. Lots to be improved there.
July 30, 2020
Cost Effective and User Friendly
I have used Active Campaign for several years and it does the job that we need it to. It helps us manage our contact list, we are able to create various automated sequences and it has made a big difference in our ability to stay in communication and nurture our contacts. It is very user friendly and the price is very reasonable compared to other software out there.
- User friendly
- Great customer support.
- Lots of templates to choose from.
- Sales function could improve.
- Creating automation and tagging can be a little confusing.
- Lead scoring could improve as well.
August 18, 2020
ActiveCampaign Is Fantastic - Highly Recommend To Beginners And The Experienced Alike!
As a copywriter, I use ActiveCampaign to run email campaigns for my clients. It's easy to use and ActiveCampaign have loads of helpful tutorials to explain how to set up all of the different campaigns, automations etc. I use it for our marketing and clients' marketing.
- Easy to use.
- Effective communication With agents.
- Tutorials to show how to set everything up.
- Easy for beginners to grasp.
- Integration with Clickfunnels requires learning how to code.
- Agents aren't always available during UK working hours for live chat.
August 21, 2020
Does what I need it to do
I use ActiveCampaign as my broadcast and autoresponder email platform in my business, which provides coaching and mentoring to service-based small business owners who want to streamline and reduce the amount of work on their plate, create superstar employees, and take stress-free vacations and time away from the office as they watch their business grow by 50%-1200% and spend more time with their family. Using AC allows me to better focus on being a great coach for my network and clients.
- I like the visual drag and drop dashboard for creating and maintaining autoresponders.
- AC integrates with my other systems and platforms such as LeadPages, StealthSeminar, WordPress.
- There is list segmenting so I can filter in or out whom I want to receive specific campaigns.
- AC should come up with a mobile interface. It's sorely missing.
- I would love it if I could send an email to my distribution lists directly from Outlook desktop and/or mobile.
June 05, 2021
Easy, affordable and reliable
We use ActiveCampaign throughout our whole business. As we are a small firm, everyone involved uses ActiveCampaign between departments. We use it to simplify newsletter subscriptions and for marketing purposes, as we send out individualized marketing to our customers and other interested groups. We also use it to track engagement.
- Well structured automations
- Easy to understand interface
- A lot of options, even in the free version.
- Problems with deliverability.
- Premium prices are quite high.
- Tracking can be complicated.
April 20, 2018
Big Learning Curve but also Big Dividends
ActiveCampaign allows my agency to automate email communications with clients that address their needs at different stages of their relationship with business, identify strong leads, and maintain solid contact over time.
- ActiveCampaign goes beyond email services like MailChimp in that you can build logic trees which trigger email communications to customers rather than handling them on an individual basis. Allows you to send info to interested parties at the moment they're most wanting it.
- With ActiveCampaign, there's quite a bit of learning up front to really understand how to use its services to full effect.
- The tutorial videos are led by a guy who clearly hates his life.
ActiveCampaign helps my clients organize their contacts and use automation to send follow up based on the contacts' interactions with the website and sales team. We use the tagging feature to segment groups like prospects, customers, and other meaningful segmentation. We use the automation to send drip-style emails to our prospects and customers and stay in touch with them.
- The automation builder is fairly easy to use and makes following up really easy.
- The CRM and Deals module makes it easy for our salesteam to track progress of our different sales opportunities.
- It's easy to track behavior of our leads (like clicking on links in emails, visiting our site, etc).
- The automations builder is a bit clunky sometimes and requires a lot of effort to do seemingly easy tasks.
- The CRM is a little weak for our sales team. They'd like a tighter integration into Gmail as well as a more robust task management system.
- The reporting could use a lot of work. There really aren't' any visual reports to show me funnel info and conversion rates of my leads from one step to the next. This would make it easier to improve our marketing efforts.
April 03, 2018
Active Campaign Review
We use the tool for our mass emails and for our email automations. It allows us to create email campaigns and set them to run without much work from us once running.
- Ease of loading targets
- Easy to use templates
- Easy to track targets who click on links/images within email
- Some of the automation features need to be easier to use. When creating a long automation the linking time span or action in between messages is limited.
- Linking targets to automation can sometimes be challenging
- Could use some upgrades to the reports, such as page visit time spent, how many links clicked on, repeat visits etc.
June 29, 2019
ActiveCampaign is a solid option for small business
Score 8 out of 10
Vetted Review
Verified User
We're using ActiveCampaign for a number of marketing functions:
It is also flexible enough to allow us to do this for multiple brands too.
- Lead gen efforts that are part of our content strategy.
- Broadcasting our newsletters.
- Managing pipelines.
- Automations.
It is also flexible enough to allow us to do this for multiple brands too.
- The marketing automation 'canvas' is very intuitive and easy to use -- you can set up sophisticated automation in minutes.
- Using the sales pipelines for other tasks such as outreach efforts to source blog contributors.
- Website tracking is a powerful option too, that helps you build a very good 'picture' of your contacts.
- ActiveCampaign's main USP is that it fully integrates email marketing, marketing automation, and sales pipelines.
- As a CRM, it lacks the sophistication to track companies and contacts.
- The new live chat function is still very much a 'minimum viable product.'
- There is no landing page function.
March 13, 2019
ActiveCampaign helps you super sell!
ActiveCampaign is used across our whole organization, from Program Director to Office Manager to Executive Director, in order to organize, promote, and provide registration for our various music education programs. We can also track trends for registration, run reports on t-shirt sizes, do a demographics breakdown, create coupon codes, and send emails internally.
- ActiveCampaign is great at organizing and storing information about our email lists.
- ActiveCampaign is an incredible tool for marketing automation, setting up blasts to go out.
- Their reaction time is great for help desk questions.
- The Customer messaging tools aren't necessarily a huge improvement on doing it yourself, but I really appreciate the option.
- The automated text messages for sales have gotten us a little bit of negative feedback but it has also helped with awareness! So it's a toss-up.
- I'm not positive that ActiveCampaign is the very best email marketing on the market, but it's super sleek and easy to use.
April 27, 2021
Great Platform
ActiveCampaign is used for email automation for my wellness business and courses. It saves me so much time by doing all the heavy lifting for me and integrating other platforms to seamlessly funnel clients along and provide them with quality content effortlessly.
- Automation
- User friendly
- Integrations
- Low cost
- No feedback on this. It is a great platform.
December 19, 2020
Good bang for the buck
I use ActiveCampaign as my email platform to stay in touch with customers. I'm a solopreneur and this helps me communicate with my audience efficiently.
- I love how easy it is to create automated campaigns
- The dashboard has all the handy info in one place and navigation to more detail is clear.
- I've found support to be fairly easy to access.
- I wish YouTube videos could be embedded in the text of emails.
- I wish anchors to a particular part of a webpage could be included in links.