Hootsuite works for us
Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes …
Starting at $99 per month
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What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
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Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Sr Content Marketing and Comm Mgr
Munich Re America Services, Inc. (Financial Services, 10,001+ employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
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- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(1147)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(176-200 of 426)Companies can't remove reviews or game the system. Here's why
December 22, 2021
Social Media Management Made Easier
We use HootSuite's free version to schedule social media posts on our platforms. We primarily use it for Twitter, although we have used it for Instagram and Facebook in the past too. The other feature I really like is that you can add channels to watch and/or listen to certain content. I added in channels for posts we are tagged in and our hashtag so that we don't miss the chance to interact and be social.
- Social media scheduling
- Social listening and feeds
- Cross-channel dashboard
- Connecting Facebook and Instagram is harder, I've had to re-connect them multiple times.
- The free version is really limited, it's better to invest in the paid version and get the full functionality of the platform if you can.
- The number of posts you can schedule is really limited. We used to be able to schedule 30 posts/tweets with the free version and now we can only schedule six or eight.
December 21, 2021
The best tool for marketing
I use this software to plan the marketing campaigns. It helps me so much to make good decisions for the strategy, look at how is going each campaign, work on the optimization of them, and to save a lot of time with the programming option where I can put every post or history. I like to share with the SoldAi's community and it appears the day and hour I plan before, it is a really great tool to work with your marketing team.
- Manage Social Media.
- Build Communities.
- Show your metrics - easy to understand.
- Save a lot of time planning your campaigns.
- Show less information at the same time.
- The support's time . Answers and solve tickets quickly.
December 21, 2021
Hootsuite fills the gap between you and your audience
Among many works in a digital business, one important work is to keep your audience aware of your company and the services that it's provide. Along with it keeping an eye over the internet and tracking your customer while going with the trend is a difficult task. A lot of works and analytics are required to maintain the pace. With Hootsuite, all these tasks can be done easily without thinking much. Hootsuite has all the required features that helped us to engage with the audience and maintain the pace with the market.
- It allows me to schedule for the whole month in advance which saves time and allows us to focus on other important things.
- Understanding their analytics graphs is easier than its competitor's one.
- Easy user interface which can be learned in no time.
- Bulk uploading cannot be done with image posts.
- Doesn't work properly with Instagram as per my expectations. [I believe] developers should update the software because most of the audience is now on Instagram.
December 21, 2021
Hootsuite Remains a Leader in the Industry for a Reason
I use Hootsuite for periodically scheduling my personal LinkedIn and Twitter posts; both personal and professional. I have used it for many years and have always found it to be a decent and easy-to-use tool. I used Hootsuite for my own personal social scheduling even before I was a business owner. I don't use it regularly but do use Hootsuite as needed and it remains consistent in use and features. I have also recommended it to others depending on their needs, and trust it to be a good tool for social media pros and novices alike. There are good reasons that Hootsuitge remains so popular.
- Easy to post
- Nice layout
- Three free social accounts
- Easy to schedule
- Good features for adding images
- Company has been consistent over time
- Not too many marketing emails
- The cost has risen a lot
- Only 30 scheduled posts for free accounts
- Not as sophisticated as some of the other options
- Doesn't auto recycle posts
December 18, 2021
Hootsuite Review: The Non-Profit Perspective
Currently, my organization uses Hootsuite to schedule our social media posts on Facebook, Twitter, LinkedIn, and Instagram. With the ability to schedule ahead of time I can focus on additional work to support the mentoring field in Washington State. Not only have our analytics shown enormous amounts of growth (on each platform), but I've been able to provide additional trainings that I otherwise would not have had time to deliver. On behalf of MENTOR Washington, thank you, Hootsuite Team!
- Scheduling posts
- Showcasing previous/scheduled posts
- One stop shop for EVERY platform - you log in once
- It provides you with the character limit so you know how much you can write for each platform
- Analytics are too expensive to acquire for small nonprofits
December 14, 2021
I'm Making My Social Media Life Easier with Hootsuite!
Hootsuite is one of the best social media tools I have used. Hootsuite helps you plan important social media posts in advance. An easy-to-use platform and this tool save a lot of time and bring many benefits. Using different social media platforms, such as logging in, logging in, uploading photos, and creating stories, is a time-consuming process, but Hootsuite makes it easy for users to access. I also like the calendar's ability to view the calendar, view posts, and edit from the calendar.
- Access to a media library that you can choose free images.
- Easy scheduling social media posts across multiple platforms.
- Use their own calendar and analyse content.
- With Instagram you can only post one picture.
- It requires crop pictures which is a problem.
- If you use more hashtags, it won't work as often.
December 14, 2021
A complete package to handle all online operation related to social media platforms.
The
world knows how powerful awareness is. Awareness gives people the power to
choose. For organizations, educating their customers about their products and
services is crucial. The more the customer is aware of the product and service
provided by an organization more the business of that organization will grow. In our organization, Hootsuite was used to
study the next move by analyzing the current market trends by conducting
several surveys on different social media accounts. We ran several campaigns from time to time to spread awareness among our customers to educate them about our new products and services.
- Complete analysis of all data collected from different social media accounts that allow us to check where our audience engaged more.
- Easy to customize dashboard according to the user’s preference.
- Efficient integration with other application like Instagram and Twitter.
- The price plan of this software doesn’t suit everyone’s budget plan.
- Semi customizable dashboard which restrict user to use it to its full potential.
- The software doesn’t operate smoothly in mobile as it operates in computer.
December 14, 2021
Hootsuite for easy content management
Internet
trend is volatile. It takes just a minute and the whole world shifts their taste
from one thing to another. So in order to beat the competition on the internet
staying up to date is important which means an organization needs good, easy-to-use content management software. And Hootsuite fills this space. It offers
all the essential features that are required to manage the time and content of
an organization.
- Content management is easy we can add and delete as per our requirement.
- Advance scheduling post to stay ahead of rivals.
- Users can run ad campaigns or surveys to understand ongoing trends which is an easy way to reach a global audience, therefore increasing the popularity of the company and increasing its market value.
- The accuracy of graphs is not that accurate sometimes leads to inappropriate decisions.
- It would be great if it could integrate with a design program like Canva. The current version does not allow users to design and post content directly from inside the software.
December 13, 2021
Effective Market research with Hootsuite
Keeping up
with the latest trends is essential to thriving in the market. Time management
is key to success for every organization Hootsuite offers a feature known as
“Scheduling post” which helped us to stay ahead of time. This saves us time and
gives us the opportunity to work on other tasks as well. Through this software,
we promoted Dairy Products to our target audience as part of Social
Responsibility.
- The ability to post a schedule in advance is one of the features I liked most.
- The graph analytical reports to study the consumer behavior.
- Post-performance reports which tells who and where our customers are.
- This software doesn’t function properly with Pinterest.
- You cannot customize each post if you are posting to all social media platform at once.
December 10, 2021
Automate Your Social Media to the Next Level!
We use Hootsuite to help organize, schedule, and post social media messaging for our team across a variety of platforms (Instagram, Facebook, LinkedIn, etc). Instead of having to post all of these individually on each platform, Hootsuite makes it easy to post automatically across all of them from one unified dashboard.
- Scheduling tool
- Easy to navigate user interface
- Support for many different social media platforms
- The integration on some of the social media platforms is a bit cumbersome (it will post, but the formatting will be off unless you do additional editing within the social media platform).
- [It needs] more flexibility in the pricing tier structure.
December 10, 2021
Hootsuite Is a Fun, Easy to Use Tool for Social Media.
Hootsuite was used to help schedule our Facebook and Instagram posts. It helped us keep an accurate calendar of what was coming up. We used it weekly to make sure our content was staying fresh and relevant. It also helped us to stay organized with our posts. We could see the different times that we had things scheduled and make adjustments quickly.
- Its interface is easy to use.
- It communicates with different social media platforms well.
- The scheduling calendar is particularly useful.
- It could be easier to connect your accounts.
- The price point could be better when it comes to the paid side of things.
- Instagram could be easier to schedule.
December 09, 2021
Game Changer
I create content for not only AE&ES but also for many additional companies as well. Hootsuite allows me to schedule and organize all social media postings and content from one location. It is easy to use and very affordable.
- Organization of content
- Post to multiple platforms at once
- Scheduling out content
- Tracking social media ratings
- No hidden fees
- No unexpected gotchas
December 09, 2021
Convenient, Easy to Use, Time-saving!
Hootsuite allows me to schedule my important social posts in advance, which is so helpful in my industry. It's a real-time saver. When I see something I want to post on Twitter and LinkedIn, I am able to schedule it at the moment, so I don't forget. It's easy to use - especially from a mobile phone! I highly recommend Hootsuite!
- Lets me easily schedule a post on twitter.
- Lets me easily schedule a post on LI.
- Lets me schedule on the flight using my phone.
- Using the desktop version is slower than the mobile one.
- Would like to schedule some posts way in advance.
- UI is not as intuitive on desktop.
December 09, 2021
Save Time and Effort With Hootsuite
We use Hootsuite to consolidate our social media platforms into one dashboard where we can monitor existing posts and create new posts. The ability to have everything in one location is a game-changer. I no longer have to log into four different social media accounts to send out information. I can also reply to anyone who has messaged the company directly from any of those platforms in one location.
- Consolidates all social media channels into one platform
- Provides the ability to edit pictures directly within the product
- Suggests dates and times to schedule posts
- Hootsuite needs a more robust library of Pictures and GIFS.
- They do not integrate newer social media channels like TikTok.
December 09, 2021
A Decent, Comprehensive Social Media Management Tool.
Our agency uses Hootsuite to manage social media accounts across varying platforms (mainly LinkedIn, Facebook, and Twitter) for dozens of law firm clients. Each of our account managers is able to organize their respective clients' social media profiles directly from the platform: scheduling social media, uploading links and images, monitoring mentions, likes, retweets, and more.
- Manage several client accounts that have several social media properties
- Organize client accounts so that the each have their own tab/section
- Easily schedule several social media posts at once
- View/monitor several social media streams side-by-side and update live
- The UI is a bit clunky, and scrolling through the feed can be a hassle.
- Adding multiple users to the enterprise-level tier is very costly.
- Tagging in the post editor is a clunky and difficult experience.
December 09, 2021
A Great Social Marketing Tool
We used Hootsuite for social media content management and insights. It was implemented so that our team could use one platform to post and schedule rather than having to post natively to each site. It is a big time saver in that way! It is also great for community management and being able to reply directly to our customers from the platform without having to go to each social site individually. You can mark comments/messages as complete or save for later if needed. The analytics also helped us grow our audience and see the changes over time. It’s nice being able to segment and see just one site or all.
- Very easy to use
- Instagram posting and scheduling from desktop
- AutoSchedule feature which allows optimal posting times across social sites
- Organized feed view
- Easy to edit and delete posts
- Limited scheduling capabilities. Have to repost if you want to schedule it multiple times rather than selecting more than one post time.
- Customer service takes a while
- Pricey compared to others
December 08, 2021
Hootsuite Provides Valuable ROI for Nonprofits
Hootsuite helps us organize our social media content for Facebook, Instagram, Twitter, and Linkedin. It helps save time by being able to easily make changes or adjust our schedule. It is one of the best ROI decisions we have made for the organization's marketing. As a nonprofit, the cost of any software is a big factor, however, the time savings for us is immense by using Hootsuite for social media management.
- Social media scheduling
- Social media planning
- Social media management
- Social media publishing
- Publishing through Hootsuite to Instagram, you can only publish one picture, which is a problem.
- Sometimes it requires I crop pictures that if I were to publish on a platform directly it wouldn't make me edit.
- The analytics have improved, but adding a suggestion area would be amazing.
December 07, 2021
Hootsuite Features Convenient Creation and Scheduling Tools to Manage Multiple Social Media Channels
I use Hootsuite to manage our company's social media presence. It allows us to schedule social media posts across platforms and edit posts for content and images in one convenient application. Creating and scheduling content for social media is time-consuming. Usually, it requires logging in to each social media platform separately and uploading the same images and videos multiple times in addition to typing comments to posts. Hootsuite offers the ability to make posts one time that can be easily duplicated across several social media channels and scheduled to posts at specific times. Hootsuite also offers the feature to monitor our social media channels or other channels and share content.
- Create social media posts
- Schedule social media posts
- Schedule multiple posts at a time
- Improve phone app
- Increase Google My Business functionality and posts scheduling
- Improve retrieving draft posts
- Create templates for social media posts
December 07, 2021
Solid Platform for Social Scheduling and Management
Hootsuite has been invaluable to my social content sharing. It allows me to block off time to work on scheduling so as not to sporadically distract me when my head is on other tasks the rest of the day. I also love how they suggest the best times to post here and there. I don't have time to do that analysis so it is very helpful. A great tool and resource.
- Scheduling
- Analytics
- Inbox
- Multiple social accounts
- Customer service is non existent
- Give more pricing options
- Free version could use a few more features to entice future purchase
December 06, 2021
The Only Social Media Management Tool We Use!
Our organization uses Hootsuite to manage clients' social media marketing efforts. Clients range from small businesses to enterprise levels. Our team leverages this tool to schedule posts, manage content (organic and paid), and gather insights from the dashboard (social listening, monitor engagement, etc.). Hootsuite allows our team to operate efficiently at scale saving precious time and resources.
- Hootsuite allows us to manage multiple platforms within one dashboard easily, saves time on posting and scheduling.
- Hootsuite's content development tool helps us find and develop better social content quicker.
- Analytics reports can be customized and saved which is a game changer.
- Not all social networks (for example, Google My Business) or types of posts (for example, multi-image Instagram) are supported.
- Over the years the tool has increased in price and the free option has fewer included features.
- Sometimes the social media platforms disconnect.
December 06, 2021
Social Media Marketing You Can Understand
We have a large number of ministries under our main ministry umbrella, and we use Hootsuite to make certain our branding is adhered to, our messaging is consistent across all social media platforms, and that we have an effective impact within our market. Seeing as we are a non-profit org, being nimble and thrifty at the same time are two things we value a great deal. Hootsuite's cost structure allows us an affordable way to achieve our social media marketing goals across a wide range of platforms.
- Multi-platform, multi-entity social media programming
- Reporting
- Content creation and workflow management
- Having a direct injection into Instagram stories would be a great feature, however, that is more a limitation of Instagram than it is of Hootsuite.
- I would love a management system for a Youtube video that does a bit deeper dive on analytics, tags, etc. TubeBuddy comes to mind.
- Creating content is easy and fast, but one of the things I like about Adobe Spark is that they can catalog logos, brand identity, etc., within their visual content creation tools. I'd love it if Hootsuite could do that without having to continually import the logos for each image. Applying a templated system would make content creation very quick and easy. When you're programming a month at a time, with three sub-accounts over 3 different platforms, that would really save a great deal of time.
December 06, 2021
A Free Tool With Great Features for Smaller Companies
If your company posts on social media a few times a week, it's an easy tool to keep up with social media planning and scheduling. The dashboard also provides insight into what the companies you're following post, and you can also follow hashtags to ensure you don't miss any important relevant news.
- Social media
- Planning
- Scheduling
- Optimization
- Post tracking
- Bug fixes - had issues with [content] not posting on scheduled time
December 06, 2021
Hootsuite Makes You More Productive
To promote their products and themselves, every business needs effective marketing. A business cannot succeed without good marketing. Our company has used Hootsuite to promote its new hygiene products during this lockdown period. We used Hootsuite to raise awareness about our new hygiene products among our target audience. Using this software, we were able to manage all our social media accounts from one screen. Hootsuite provides us with the ability to track all of our content and check their progress, in order to make sure we are providing the right service.
- Staying ahead of the competition by auto scheduling posts
- Posts can be monitored and tracked easily
- Using the software requires no additional learning. The interface is interactive and easy to use.
- As with other social media accounts, it does not work properly with Pinterest.
- A static post like a photo is fine, but a video post needs to be improved.
- When you use one or two hastags, it works well, but if you add more, it will not function correctly.
I use Hootsuite on a daily basis when I need to post something on all of our social media accounts. It is much more convenient than going to each individual social media platform and copying and pasting the same exact content. I also utilize Hootsuite when I need to schedule posts for either the weekend, if I'm going to be out-of-office, or for a holiday. I have never had a hiccup when using this software! Great use of money, well worth it, and it saves time!
- Allows you to schedule posts well in advance
- You can post Instagram carousels and videos
- Provides an easy and convenient way to post the same content on multiple social media streams
- I would like to have the ability to see suggested hashtags for the content I'm about to post, and the top or most popular hashtags at the time of the post.
- I would like to have the ability to be told when it is the best time for me to post across all of my social media platforms.
- I wish it wouldn't mess up the quality of the picture/video on some platforms - it should adjust depending on the platform.
December 06, 2021
Hootsuite Has a Lot of Useful Features!
For us, Hootsuite is a great system that has helped us solve a lot of issues. One of the things I enjoy the most is having a quick overview of all of our social media platforms in one place. This just makes it easier to keep track of all of our campaigns that are being launched and the ones that are programmed and haven't been published yet. It also helps to gather data and insights of better posting times and of how well our campaigns are performing. I manage a group of sister companies, Hootsuite makes it easy to have separate dashboards in one account. This makes it much easier to keep track of all of the companies in one place with no need of having separate users and passwords, making it very simple for me to keep track of everything. I like you can schedule posts in advance, I use this a lot to program posts on a monthly basis.
- Schedule posts in advance
- Allows you to have different companies in the same account
- Lets you have a quick overview of all social media platforms
- Suggest best posting times
- On instagram only one image can be posted, can't do a series
- Social Media platforms constantly disconnect [in my experience]
- Provide trainings to take full advantage of the platform