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PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

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Recent Reviews

Ease of use.

8 out of 10
June 01, 2023
Incentivized
PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool …
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Review of PF

8 out of 10
April 05, 2023
Incentivized
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend …
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How PathFactory Differs From Its Competitors

PathFactory Value Proposition

PathFactory has definitely helped us get better results in terms of content distribution and lead generation. We are using PathFactory on 90% of our content, from the website to social media, press, sponsored campaigns, etc. Since using PathFactory, we have been able to better track our results …
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PathFactory Time to Value

Setting up PathFactory has been a complex process but that is expected with any new integration. We have had a great deal of support from the PathFactory team and we are constantly improving our strategies based on their new updates and product releases. I would say that any process involving …
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PathFactory Buyer Enablement

By using PathFactory, we make sure to enable our audience to self-educate and browse through our content until they are ready to make a buying decision. For example, we create tracks on one particular theme or topic of interest and we give users the freedom to read and learn at their own pace. …
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PathFactory Value Proposition

We are at this time only just now instituting a campaign approach, so there is more to come on this front. With that being said, I expect to see PathFactory used in upcoming campaigns. We will be converting our latest white paper into a PathFactory track and this will be the best example of …
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PathFactory Time to Value

Yes at first the tool seemed like a good deal of work, but I quickly got the hang of it. PathFactory's platform is intuitive and straightforward. I think I could reasonably say I became a PathFactory expert in the space of a day. On top of that our CSM, Samantha is outstanding and her organization …
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PathFactory Buyer Enablement

I think it has made our content more consumable, but it has not fixed our content problem. In short, I do believe that PathFactory has helped some of our buyers self-educate, but it hasn't been as wide-ranging as we would prefer. That is more a content problem than a PathFactory problem. The fact …
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PathFactory Value Proposition

PathFactory has allowed us to stand up our very first nurture campaign, which has had a direct impact in increasing our MQLs. I admit, I'm not as close to analyzing the direct amount of MQLs PathFactory has generated, as we have a revenue marketing specialist on staff.
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PathFactory Time to Value

It was about as much work as I expected, however, I wish I would have received more advice on how to maintain and organize our tracks. In general, it was well worth the effort, and continues to help us market to both prospects and current customers.
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PathFactory Buyer Enablement

PathFactory has allowed us to pinpoint engaged users, and make sure they are nurtured and/or contacted. Their content habits allow us to pivot and test new messaging quickly if something isn't working/performing. In general, we learn what content drives interest, which only improved our …
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PathFactory Value Proposition

We channeled our online display advertising through into specific content tracks. This allowed us to target our already segmented audiences with not only one piece of content but an entire campaign.
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PathFactory Time to Value

It can be a bit daunting to look at at first but becomes quite intuitive quite quickly. There may be some need for a best practices or a community knowledge sharing center so that users can make recommendations to one another.
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PathFactory Buyer Enablement

We hope that this tool has allowed our audiences more choice when consuming our online assets and we hope it has a positive effect on how they see us as a company - by trying to limit the amount of form filling they have to do to find out more about us.
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PathFactory Value Proposition

With PathFactory, our marketing team is able to score each lead based on certain types of content they access and read. This helps us to qualify our leads when we convert them into our marketing funnel. The more quality leads that we send to sales, the more likely we are to get a final sale.
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PathFactory Time to Value

Like any new platform, setting up PathFactory can definitely be an overhaul. It takes time to adjust to the new experience and analytics. We also had to set up all of our 3rd party integration software, rules for forms, engagement scoring, and more; however, once you have it in place, the process …
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PathFactory Buyer Enablement

We are able to help potential buyers self-educate and make better purchase decisions faster by creating a better user experience that allows them to explore their interests. We are able to specialize tracks for the user and make them based on persona, topic, content type, and more. We can even use …
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PathFactory Value Proposition

Our organization has received good results from using Pathfactory and marketing it outside of PathFactory's capabilities. I cannot speak to the use of website campaigns as we do not use this feature.
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PathFactory Time to Value

In my estimation, the onboarding process was not overly long. We had been provided the proper and relevant information to get acclimated with the platform quickly. This set us up for timely use of the platform and the ability to leverage its capabilities with our virtual events to drive audience …
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PathFactory Buyer Enablement

As a technician, I rarely see the actual numbers behind a platforms use. I can only speak to the engagement I've seen during the events I've configured. Depending on the size of the event, I've seen up to 400% engagement with the assets distributed in the content hub. I've also seen anywhere from …
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PathFactory Value Proposition

PathFactory gives us more insight into who is actually viewing our content and for how long. Can actually see who is interested. Based on this, allows us to score contacts more appropriately and provide them with content related to what they've shown interest in while viewing the PathFactory track.
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PathFactory Time to Value

I'd say it's about what was expected in terms of setup. The support staff at PathFactory helped us every step of the way to make it as easy on us as possible to set up, plus integrate with our marketing automation platform. It is used by several business units in our organization.
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PathFactory Buyer Enablement

We set up different content tracks that can include many assets. Potential buyers can view any of these pieces of content and based on what they are interested in, we can initiate follow up emails or have calls with sales reps that are more tailored to what they have shown an interest in.
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PathFactory Value Proposition

It sure did, as we gained valuable information regarding microsegments of our customers and their content consuming habits. We are now able to formulate our content strategy for next year based on more clear evidence.
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PathFactory Buyer Enablement

PathFactory enable our sales team to be informed with the content consumption of all their leads, contacts, accounts, and opportunities. Therefore, they were able to customize their communication regarding our products & services.
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PathFactory Value Proposition

PathFactory has facilitated Nintex a novel way to engage with our customers and prospects and delivered better marketing result. In the past, we would send out nurture emails that link to one piece of content. Wait a week. Then we send a second email with another piece of content. However, the …
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PathFactory Time to Value

I was not part of the set up process, however, I benefited greatly from using PathFactory. From what I can see, uploading content into PathFactory was fairly straightforward and creating new tracks was easy. PathFactory also has a good CSM team that helps support your onboarding effort, so all in …
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PathFactory Buyer Enablement

PathFactory has impacted our potential buyers in these ways:<br><ul><li>Giving flexibility to business users to consume as much content as they would like</li><li>Provide a better experience to business users as we can detail out top, middle-, and bottom of the funnel contents</li><li>The gated …
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PathFactory Buyer Enablement

Adding content popups and other interactive elements outside of just our resource hub has turned the entire website into an engagement platform for content. Filtering abilities on the primary resource page make it easy to find things.
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PathFactory Value Proposition

PathFactory has given our team a better understanding of which content is best resonating with our audience. I think the greatest effect of PathFactory is that we are able to offer multiple content offers at once. This provides the user with an opportunity to learn more in one setting. Our next …
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PathFactory Time to Value

The PathFactory team was helpful in getting us set up. It took longer than I had expected, due to a shift in our internal team structure. The key piece is making sure that all of the proper tracking is in place as well as making sure that the tracks are in-line with our brand guidelines. It took …
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PathFactory Buyer Enablement

PathFactory's self-educate format provides a better experience for the user. Instead of having to search for content, we are able to offer multiple pieces of content in a track to best suit the user.
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PathFactory Value Proposition

PathFactory has helped with delivering multiple relevant content pieces at one moment to give a binging ability. This has also helped restructure the way we execute on certain campaigns like webinars and content courses. We have had less of an issue with email triggers not being fired and improved …
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PathFactory Time to Value

It was more work to get PathFactory set up than anticipated. The level of customization required by our company was a heavy lift to be up to brand standards as well as built-in features exclusive to our company use. We have found ourselves continually making tweaks since we started using the …
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PathFactory Value Proposition

We have benefited from the engagement track functionality, particularly when used on email nurturing. The binging nature of the tracks works very well and is different/better functionality than we have elsewhere in our tech stack.
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PathFactory Time to Value

It was very easy and definitely worth the effort. Also, one of the best things about PathFactory is their customer service. It’s possibly the best I’ve ever used in marketing.
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PathFactory Value Proposition

The biggest problem that PathFactory is solving is the need for quality leads who are self-educated. Previously, we were sending a massive quantity of leads to our salespeople, but the conversations weren't as productive due to unfamiliarity with our company and it's products. Now an SDR can see …
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PathFactory Time to Value

Our setup needs were quite complex and required a lot of custom work. Thankfully, the implementation team guided us through every step and didn't rest until we got things set up just right. For most implementations, however, you can expect a quick and painless setup out of the box.
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PathFactory Buyer Enablement

When leads come to our salespeople, they are warmer and more knowledgeable about our product. Plus, SDR's can see exactly what content they viewed and for how long, which makes the sales phone conversations a bit more contextual.
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PathFactory Value Proposition

Definitely, the nurturing email campaigns that we are building using PathFactory have proven to be really successful generating MQLs that, in some cases, we have been able to convert into SQLs that lead to business opportunities and pipeline. It is also a great way to gain insights and a better …
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PathFactory Time to Value

It was super easy and quick, definitely worth the effort. The interface to add content, classify it and create targeted experiences is really user friendly and easy to understand. Same with the analytics module and integrating submission forms.
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PathFactory Buyer Enablement

In our case, we are using relevant content so clients can engage and find value in what we are sharing. They navigate as they prefer and go deep or remain more "superficial" on the different assets, which also allows us to customize their journey depending on their behaviour and time spent on …
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PathFactory Value Proposition

We've been using PathFactory for over a year now, during which it has helped us launch successful campaigns in brand new market segments. So far it's helped strengthen sales-marketing alignment, better qualify leads based on detailed content engagement data, expand our target account lists by …
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PathFactory Time to Value

Absolutely worth the effort, but a bit more work than first expected. You also have to be very meticulous about content and track management (tagging, track set up, etc.) to make sure system integration with e.g. your marketing automation platform will work seamlessly. For fast scalability, …
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PathFactory Buyer Enablement

In 2019 most visitors will not engage with sales until they have well-educated themselves about potential solutions to their challenges. People want binge-able, snackable,on-demand, and personalized experiences in their professional lives just as much as in their personal ones. PathFactory helps …
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PathFactory Time to Value

Getting setup was more work than we expected, but that's probably because we had more tools integrate with it. The biggest time was spent implementing the majority of our content offerings and making sure from a UX standpoint that it didn't' disrupt the user's flow. Other than that, from a UX …
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PathFactory Buyer Enablement

With PathFactory, it lets buyers consume as much content as they need to in order to make a decision. You don't have to rely heavily on your nurture programs because you can setup the right content/asset as soon as the content track launched. This gives the buyer the decision to read as much …
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PathFactory Value Proposition

PathFactory is a great tool that helps us understand which programs are efficient and which are not, or what adjustments have to be done, who are our customers, what are their interests and what are their behavior an a particular period of time (it is very quick and flexible when setting time …
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PathFactory Buyer Enablement

We are in the beginning, as PF was implemented quite recently, we just now start seeing relevant analytics, and are able to start making decisions based on those analytics. Any system/tool implemented needs some time until being 100% running and delivering analysis that helps taking reliable …
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PathFactory Time to Value

Setting up PathFactory is relatively easy but does require a methodical approach to content tagging, engagement scores, setting up content tracks, setting up track IDs, etc. to ensure consistency across content and across the campaign. This is best done by defining objectives and guidelines from …
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PathFactory Buyer Enablement

We have been using PathFactroy actively for 6 months, and sales cycles are typically longer than this. Although it is a bit too soon to tell whether it is impacting target buyers (decision makers), we know that we have been successful in reaching our target technical audience (influencers) from …
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PathFactory Value Proposition

We now have the ability, with PathFactory, to easily create experiences with very targeted messaging and materials, and customize it from each of our sales reps. Although we have just recently started with this approach, I think we'll be able to generate better marketing results through more …
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PathFactory Time to Value

The implementation process was a little slow-moving at first until we got PathFactory's head tech guru to help us with the webhook Marketo integration and scoring. Once they took a deep dive into our Marketo instance, they quickly started coming up with solutions and tested them and got everything …
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PathFactory Buyer Enablement

PathFactory definitely makes it easier for potential buyers to self-educate. Before, each of our marketing pieces was siloed, so you'd have to get out a PDF and into a video, then out of a video, and into a PDF...all scattered throughout a webpage. Then, when we needed to show certain prospects …
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PathFactory Value Proposition

Yes. it has helped us measure the effectiveness and performance of the content we create. It also has helped us generate leads and see who's viewing our content and for how long, what content types/topics perform best and worst, and other great insights that we can't get from our website or other …
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PathFactory Buyer Enablement

I can understand that easiness to providing contents makes us easier to educate those self-educate buyers. But I couldn't have felt we make our prospects to feel purchase our products at this point of time -- I just started to use PathFactory from April. So better use case should be helpful for me.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Content performance analytics (138)
    9.2
    92%
  • Content hub (132)
    9.2
    92%
  • Embedded CTAs (116)
    9.2
    92%
  • Forms / Gated content (132)
    8.9
    89%

Reviewer Pros & Cons

View all pros & cons
Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Verified User
Contributor in Marketing
Marketing & Advertising Company, 10,001+ employees
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Pricing

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PathFactory

PathFactory

N/A
Unavailable

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.1
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.1
Avg 7.8
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Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Video

How PathFactory’s Content Insight & Activation Platform Helps B2B Marketers

PathFactory Integrations

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

PathFactory Downloadables

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content automation highest, with a score of 9.3.

The most common users of PathFactory are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(234)

Attribute Ratings

Reviews

(76-100 of 140)
Companies can't remove reviews or game the system. Here's why
December 03, 2020

Awesome Go-To Solution for Busy Content Marketers

Laura Pop-Badiu | TrustRadius Reviewer
Laura Pop-Badiu
Marketing Manager
TrustYou (Hospitality, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is being used by the marketing department in my company, especially by the content and communication managers. As one of them, I can attest that in the 2+ years that we have been using PathFactory, we have come to rely on it almost daily. This particular platform is a great solution to many content-specific challenges. By uploading our content to PathFactory and creating tracks and explore pages in a visual-appealing way, we are encouraging our readers to browse through our resources, to educate themselves, and to consume more content than they would have by accessing a stand-alone piece. We are able to track their journey and their engagement, as well as to generate leads through form strategies and we have noticed that most of our end-users now tend to consume two or more pieces of content during a session, which goes to show that their interest is rising.
Pros and Cons
  • Ease of use: PathFactory is a very user-friendly platform, easy to navigate and understand.
  • Nurture: readers are automatically engaged by the content presentation, whether it's in a track or a page. Enabling readers to consume more resources, while straying on the same page, has proven to increase their interest and engagement.
  • Client support: our account manager is wonderful, she is very hands-on and extremely helpful. We can rely on her and the rest of the PathFactory team for any questions or issues that we might encounter and it's easy to see that they are always happy to support us.
  • Analytics: it is sometimes hard to get a clear overview of our KPIs because different analytics are accessible in different areas and the experience sometimes feels a bit scattered.
  • Tracking: I think PathFactory could provide more clear ways of tracking activity and leads and tried-and-true strategies.
Likelihood to Recommend
I think PathFactory is a great addition to any content marketing team, where it can turn out to be the very base of the content distribution strategy. It's great to have the entire content library in one place and to be able to manage it from there.
I can't think of scenarios where PathFactory is not appropriate, at least not outside of the marketing department.
December 02, 2020

How PathFactory Made our Whitepapers Pop

Connor Holbert | TrustRadius Reviewer
Connor Holbert
Digital Marketing Specialist
Cleo (Information Technology & Services, 201-500 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is being used across our demand generation efforts and on our website. Right now, the majority of users are concentrated within the marketing department, but we are starting to see more requests from the sales team to make use of tracks to send to prospects.

I think the two problems that have been addressed are conversion rates and then visibility as to where prospects are engaging with content. Since implementing PathFactory, we have seen a significant bump in conversions for our white papers. We also know better now more than ever where readers are going within a track or piece of content.
Pros and Cons
  • Analytics - Business Intelligence
  • Presentation
  • Coloring
  • CTA Buttons could stand to be more programmable and visually attractive
  • Spotting errors within UTMs to ensure conversions are tracked in PathFactory
  • Communication of outages
Likelihood to Recommend
PathFactory is fantastic if you want to know within inches of how and where folks are engaging with your website content. It's a fantastic visibility tool.

One thing PathFactory cannot do is automatically make your content better. It makes it more consumable, but it will not make your content better than it already is. You need a competent and effective content marketer along with PathFactory for the tool to be effective.
November 24, 2020

I don't see us walking away from PathFactory anytime soon

Sara Kelly | TrustRadius Reviewer
Sara Kelly
Content Strategist
Field Nation (Information Technology & Services, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Currently, PathFactory is utilized across multiple departments — mainly by our Marketing and CSS teams. PathFactory allows us to nurture new prospects and educate current clients. With limitations to our own website, PathFactory allows us to build tailored customer experiences, and track the success (or failure) of any particular campaign/use case.
Pros and Cons
  • PathFactory allows you to build tailored content experiences for many different audiences.
  • PathFactory's client support is exemplary, and they listen to and address any concerns/issues we experience using their tools.
  • PathFactory understands the goals of our organization, and partners with us to implement our strategies.
  • PathFactory's user experience could use a little work, however, I'm in the platform every day and have learned to deal with any quirks it may have. For the most part, I'm satisfied, and it gets the job done (and done well).
  • I wish I would have known how important it would be to keep tracks organized into folders at the beginning of our partnership. You end up making many tracks for many different campaigns (for example, I just built 5 different tracks for one virtual event). You need to be extremely organized, especially if you intend to use PathFactory long term. Definitely not something to be afraid of, but just aware of.
Likelihood to Recommend
PathFactory is great for:
  • Nurture campaigns
  • Social promotions
  • Event campaigns (for virtual events or webinars, pre-event, during the event, and after the event)
  • Explore pages to do a complete blog takeover (if your blog is lacking in organization, and would take too many developer hours to fix)
Honestly, I can't think of a reason it wouldn't be appropriate. You get to choose what you gate, and when. There's never harm in using PathFactory for any link.
November 24, 2020

PathFactory | Networking and Security

Verified User
Manager in Marketing
Computer & Network Security Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to help us supply users with more targeted content and it allows us more insight into their habits when consuming that content. It also allows us more visibility into which campaigns are delivering conversions as we can segment out the PathFactory tracks. This is used by the global team and all across funnel stages in the buyers journey.
Pros and Cons
  • Integrates with data management systems.
  • Helps identify binge-worthy content.
  • Provides a better converting experience for the user.
  • Choice with the recommended tracks for positioning of assets.
  • UI looks a little dated.
  • Social follow buttons in tracks.
Likelihood to Recommend
We were struggling to keep on top of where our leads were coming from, which was posing us a difficult ROI question. We found that by using PathFactory we could easily create segmented tracks that would allow us more insight into who was converting and what sort of actions were being taken on our content, like dwell time for instance.
November 24, 2020

Kudos to Charlie's PathFactory

Verified User
Professional in Marketing
Accounting Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is being used in all KPMG offices across Canada. We use PathFactory content tracks and analytics extensively, for events, client-based eComms, welcoming new executives, podcasts, video for thought leadership roll out, series of talks, launching national/local campaign, just to say a few. Our clients/target enjoy bingeing through the thoughtfully selected materials, and our stakeholders are pleased with the results. Now everyone is asking for it.
Pros and Cons
  • Great coaching from our Client Service Manager, Charlie T. who is always helpful and encouraging users of all kind (fast, slow, or in between).
  • Knowledge base and recording in PathFactory are handy and relevant to view, learn and refresh learning. Love the basic training video!
  • Everyone from PathFactory Team who I have encountered, both directly and indirectly, is so professional and yet personal.
  • Always on top of improving or enhancing features so best serve our needs - endless!
  • The team has constantly found ways to accommodate our needs!
Likelihood to Recommend
November 24, 2020

Great functionality with intuitive and high-performing analytics.

Verified User
Employee in Marketing
Computer Software Company, 501-1000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is being used by our marketing team to create a more seamless user experience with our content initiatives. We are using the platform to help convert leads into our marketing funnel and engaging users based on their awareness level, persona, content interests, and more. We are able to make a customized approach to how we group and display all of our content. Using PathFactory's analytics, we can make educated decisions based on all of the intuitive data it provides.
Pros and Cons
  • Great functionality with intuitive analytics. We are able to make educated decisions based on the engagement data with various content tracks.
  • Ease of use and integration capability with 3rd party marketing automation software. Our team is able to convert and track leads from PathFactory and funnel them into Marketo.
  • Good search functionality within the content platform. We have a lot of content and I never have issues locating any piece.
  • Embedding tracks into WordPress is more of a manual overhaul and can be time consuming.
  • It takes time to adjust to the platform and connect all of our 3rd party integration software.
  • If you share tracks for email tracking purposes, there are security concerns since the URL contains the email address. We don't use that functionality because of it.
Likelihood to Recommend
PathFactory is great for B2B marketing and organization looking to interpret various pieces of content with high-performing analytics. It also provides a much better UX experience. It is less suited for those that do not lean on content marketing for lead generation efforts.
November 24, 2020

Pathfactory from a Technologist's POV

Verified User
Technician in Other
Marketing & Advertising Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is being used chiefly in our digital events space. At the company I reside at, we use PathFactory to support the larger digital events we host by providing sponsor companies an opportunity to host their associated content in a place that will be accessible before, during, and after their virtual event takes place. We have found this drives engagement in the actual event and also produces leads well after the event has concluded.
Pros and Cons
  • Easy to configure from the backend
  • Palatable design options for the frontend product
  • Reporting Capabilities
  • Featuring some sort of bulk edit capability would be nice
Likelihood to Recommend
PathFactory is very well suited to use in supporting a digital event. It drives engagement in the actual event and also provides an alternate stream of leads. It can also be useful as a standalone product for a company to host assets that they'd like to promote. It may be a little more difficult to implement PathFactory during an in-person event being that it seems less likely people would take time to look at their phones/computers.
November 24, 2020

Easy way to track content consumption.

RB
Ron Butterman
CRM Manager
JC Inc (Machinery, 5001-10,000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
[PathFactory is used for] tracking of content consumption by website visitors.
Pros and Cons
  • Track which content is used
  • Track where multimedia content is abandoned
  • Missing native integration with Marketo
Likelihood to Recommend
Easy to implement on website.
Form functionality is better done in marketing automation tool.
November 18, 2020

A tool that helps get better intel on what topics viewers are interested in.

Verified User
Manager in Marketing
Legal Services Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Integrate[d] PathFactory with our marketing automation system - to score leads based on the assets that they are viewing/length of time they are viewing assets for in PathFactory, and also to send them unique nurture campaigns based on what assets/topics they are interested in.
Pros and Cons
  • Form Gating - can set your own strategy as to when a form pops up. Can give readers a chance to view content for a certain amount of time before a form popping up. If a user is already known, can also set form to only show up for unknown users.
  • Can create as many unique tracks based on different topics as needed.
  • The support is amazing. Meet weekly with our PathFactory reps, who talk us through any issues we've experienced during the week, plus offer insight in to new features that may be beneficial to our campaigns.
  • Some areas are very easy and intuitive, others take a lot of time to understand.
Likelihood to Recommend
Great for organizing assets. Can tag assets with what stage of the funnel they are for or what topic they cover. Can integrate with marketing automation system to send related emails based on what users are viewing. Reporting is strong within the platform. Can see what companies are most interested in your content.
November 18, 2020

Excellent offering for high demand B2B teams that seek content at scale creation

Verified User
Analyst in Marketing
Telecommunications Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used on the Business section in order to create content aimed to Enterprise customers. It tries to solve when there's need for content at scale creation. Under normal circumstances, it takes a lot of effort to create different creatives for different target groups and needs.
Pros and Cons
  • Creates content at scale.
  • Displays in-depth report in relation to content efficiency.
  • Evaluates content based on engagement.
  • Advanced integration with 3rd party data providers.
  • Frequency capping on device level.
Likelihood to Recommend
PathFactory is a well suited tool for content marketers that create content at scale simultaneously. If you get a hang of the platform and its basic scenarios, it is pretty straightforward to use.
November 12, 2020

Looking for a new way to promote content? Check out PathFactory

PH
Paul Hsu
Director of Product Marketing
Nintex (Information Technology & Services, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We leverage PathFactory to assist our customers and prospects in content consumption. Marketing leverages PathFactory as a new and innovate way to facilitate this notion of 'binging', similar to the idea of Netflix and YouTube promoting its next popular content. Prior to PathFactory, we engage with our customers using one-off content which wasn't as efficient, especially for those customers who are super interested in "tell me more", "tell me now".
Pros and Cons
  • Creating tracks and uploading contents is super easy
  • Creating gated forms using different rules made data-capturing easy
  • Ability to understand how contents are consumed create visibility for marketing to understand what works and what doesn't
  • Content management is tough - recommend PathFactory come up with a way to create better content categorization or archiving, so it's not as confusing when you have 100's of assets in PathFactory
Likelihood to Recommend
If you're looking to promote binge-consumption of contents, you're well suited to use PathFactory. If you're wanting to create a better customer experience by detailing out your top-of-the-funnel, mid-, and bottom-of-the-funnel content in one place for our prospect/customer to consume, PathFactory will prove to be a great technology for your company to consider.
November 12, 2020

PathFactory is a winning platform for content marketers

Naor Chazan | TrustRadius Reviewer
Naor Chazan
Chief Marketing Officer
TrialScope (Computer Software, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is primarily managed and used by the marketing department, with some spillover use by the sales team.
Pros and Cons
  • Micro-level content engagement metrics by time spent and key topic areas, extremely useful for sales intelligence and ABM
  • Easy to deploy curated content tracks that turn a single piece of content into a binge-worthy experience
  • Customer specific content pages (explore pages) are easily deployed and highly effective - and make the prospect feel good about the effort we're putting in
  • Time-specific engagement triggers make our lead scoring much more intelligent
  • Unbelievably comprehensive reporting system is intuitive and offers many insights across both content utilization, ENGAGEMENT and ROI
  • Inability to automatically organize list of content items by reverse chronology means new content must be drag-dropped to top of page. Not a huge deal but a minor annoyance.
Likelihood to Recommend
Just an overall incredibly designed solution for any marketing team using content. Clearly developed by and for marketers with frequent updates that improve the solution over time. Much better than competing resource hub solutions (I have 7 years of experience with those). Great support and customer success team. Just a pleasure to work with them.
July 24, 2020

A path to a great user experience

Verified User
Analyst in Marketing
Computer Software Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We are using PathFactory in our demand gen marketing through email nurtures or a CTA link for people who have just downloaded an eBook, attended a webcast, or downloaded a free trial of our product. Our customer success team is also using PathFactory as a tool to help people who just purchased our product. PathFactory gives the marketer the opportunity to serve multiple content pieces and also lead score individuals.
Pros and Cons
  • PathFactory has an amazing support team, always quickly answering my questions.
  • The analytics in PathFactory are great.
  • One of my favorite things about PathFactory is that they give the marketer the option to gate or ungate content if the visitor is known or unknown. I find this especially helpful because we always want to give the user the best experience, and not force them to fill out a form if they already have in the past.
  • PathFactory has the opportunity to improve when it comes to integrating into differing forms of marketing tracking. Path Factory can track UTM parameters, but we use a different system in-house which does not integrate, so we have resolved to creating a different track for every marketing source so we can have proper attribution.
  • I would love to see comparative analytics. The analytics are great at the track level but would like to have a comparative view based off our foldering system.
Likelihood to Recommend
PathFactory is great if you have a lot of content and want to get it organized. It's great for email nurture drips, allowing the marker to list one link in the email (out to the PathFactory track) instead of having a list of five different links in an email going out to the various different assets. PathFactory is very helpful to create pages quickly.
July 22, 2020

Pretty good platform with a few intricacies to keep in mind.

Verified User
Employee in Marketing
Computer Software Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory in demand generation marketing although it is starting to span across multiple departments now. We use PathFactor to serve multiple content pieces and lead score individuals based on activity and engagement. Although we haven’t seen the results we were originally looking for, I firmly believe that PathFactory has added value in places we didn’t originally anticipate. There are tons of ways to customize the platform and for the most part, dev for PathFactory is very helpful.
Pros and Cons
  • Serving multiple assets
  • Customization to certain extents
  • Analytics
  • Integrations with other marketing technology frequently used in organizations like marketing automation tools.
  • Support
  • Customized reporting to the organization.
  • Ability to customize things like external codes and such without support help.
  • Ability to customize metrics that are tracked like custom company tracking codes instead of UTM parameters.
Likelihood to Recommend
This is well suited for B2B companies for nurture programs, gated content, recourses, and lead scoring.
July 21, 2020

Good content engagement product with excellent analytics and top class service

Verified User
Director in Marketing
Computer Software Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
It’s mainly being used by sales and marketing but it is on our website too. We use it as the best way to capture user behavioural data for content engagement whilst giving our users a great user experience. Previously or outside of PathFactory we had no way of knowing who is engaging with our content, how much they’re engaging and what is our most engaging content.
Pros and Cons
  • User engagement data
  • Content engagement data
  • Content engagement tracks e.g. Netflix style binging for content
  • Compatibility with SEO when used on a website.
  • Full PathFactory data available in a CRM such as SFDC. Limited today.
  • Choice of content track presentation.
Likelihood to Recommend
Content engagement from email. It works less well on a website due to the issues with SEO.
November 11, 2019

You won't find a better content activation platform!

Verified User
Manager in Marketing
Marketing and Advertising Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory has been used on our website to promote our resource library as well as within segmented email nurtures and ABM campaigns. With the integrated forms, we have been able to reduce dead-ends typically associated with content offers. Robust integration with Marketo allows us to un-gate our content and still alert our Sales team to fast-moving buyers.
Pros and Cons
  • No shortage of analytics... connect it to your CRM for some amazing possibilities.
  • Customer Success team is highly technical and easy to work with.
  • Content track management is a breeze. Once it's set up, you'll be creating custom tracks within minutes.
  • Honestly not much to say here. The product roadmap that they have shared seems to cover most of the areas we need, such as deeper analytics and UX improvements.
Likelihood to Recommend
If you need a highly customizable content bingeing platform that integrates well with Marketo and SFDC, then PathFactory clearly beats out the competition.
September 02, 2019

Great MarTech tool

Verified User
Director in Marketing
Accounting Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use it on nurturing email campaigns which help us to have a better track on marketing efforts & measures, allowing us to create engaging experiences with users on a digital journey. We can collect great data about their interests and behaviours so we can adapt their experience in future campaigns and also generate qualified leads for the company.
Pros and Cons
  • Provide key data from users
  • Allows to include different assets to make it more appealing
  • Connects with other CRM and marketing clouds
  • Would like it to work better with IFrame
  • Would like to be able to rank in searching tools (SEO and metadata)
  • Make it easier to customize the interface to display with users
Likelihood to Recommend
PathFactory is well suited for marketing nurturing email campaigns in which you want to get deeper insight on customers interests in terms of content, format (like videos, pdfs, surveys, infographics, etc.) as well as customize their journey so you can develop better experiences and generate qualified leads in order to build pipeline and create business opportunities.

Not highly recommended for more "interactive" experiences since the assets you can add are limited to pdfs and videos, not flash or others.
August 31, 2019

Exciting digital tool to create and deliver winning content strategies, topped off with a dream team to work with

Verified User
Manager in Marketing
Telecommunications Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We are currently using PathFactory in our Enterprise business group to further support our audience-centric strategy and vision. PathFactory has been truly valuable at helping us:
  • Build greater brand awareness in new market segments by accelerating the self-education phase of prospective customers via binge-able content on guided tracks, so visitors stay on and engage longer with our content.
  • Better qualify new prospects based on detailed content and topic engagement data.
  • To enable our Sales Teams to prioritize follow-ups based on account insights, and engage buyers with the most relevant topics to them.
Pros and Cons
  • Accelerate self-education phase of buyers journey through binge-able content on guided content tracks.
  • Easily shareable, unlimited tracks for diverse use: unique content URLs allow trackable use in email nurtures, paid/organic media, events, sales outreach, etc.
  • Content/Visitor/Account -level insights. Visibility into actual engagement data. No blind downloads anymore. Volume and length of engagement per asset/contact/account.
  • Greater guidance on internal governance for large enterprise use. They are excellent partners in figuring everything out.
  • Requires meticulous management (tagging, naming conventions, etc). Not a con, but this is why internal governance over tool management and processes is important.
  • Even greater reporting options. They are happy, willing, and eager to work with you to satisfy all your custom reporting needs.
  • Mobile view is less appealing than desktop, especially for heavier content types.
Likelihood to Recommend
You need a clear strategy on why and how you want to use PathFactory in your marketing campaigns and commit to it. In my opinion, the platform is better-suited for asset-heavier campaigns, and reputation or ABM campaigns. Because content living on PathFactory tracks is binge-able, if you don't have enough assets to leverage and in multiple formats to satisfy diverse consumption habits, your visitors will soon look elsewhere.
August 31, 2019

Great tool to increase leads and binge content!

Steven Wilson | TrustRadius Reviewer
Steven Wilson
UX Developer
Alert Logic (Computer & Network Security, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
At Alert Logic, we use PathFactory as a content binging tool. This allows us to show various assets to each visitor with one click compared to showing one asset per landing page. By giving the visitors the ability to see several assets, we are able to increase the visibility of our offerings and increase our engagement score when a visitor jumps from one offering to the next.
Pros and Cons
  • The ability to track the engagement for each piece of content/asset.
  • Excellent customer success team that was able to work with us to get us up and running in no time.
  • PathFactory is able to integrate with other platforms such as Marketo, Google Analytics and Adobe Analytics.
  • From a UX Developer, the ability to better customize the content tracks for visitors, especially the generic form.
Likelihood to Recommend
If you are a medium to a large company with various assets/content pieces at your disposal and you need lead generation, then PathFactory is your choice. This is probably not well suited for smaller companies as you would need a considerable amount of assets and traffic to your site to see any kind of ROI.
August 30, 2019

Knowing your customer was never easier than now!

Verified User
Analyst in Marketing
Information Technology and Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We are quite new users of PathFactory, as it has been implemented quite recently. In my company, PathFactory is being used mainly by the Marketing Department/ Digital Marketing strategists more exactly, but not only them. Even if we are in the beginning, it is a quite useful tool that helps us driving demand to our assets and increase traffic, but it also helps us figure out exactly who are our customers, what are their interests, behavior and it is also able to suggest them the most appropriate content based on their recent interests/behavior.
Pros and Cons
  • Analytics per Asset Hubs, as it is usually quite difficult to have quickly such a detailed report and adapt it per need.
  • Machine learning abilities.
  • Easy navigation, as there is no need for huge training in order to understand how it works.
  • Sometimes it is not as quick as we would like, but it is normal as there is a lot of content and images involved.
  • It is disappointing when you can not identify all of the visitors, but that is not a PathFactory issue, it is just the willing of any company :).
Likelihood to Recommend
PathFactory is very well suited when you have a large audience, and vice versa. You can not rely on analytics if the traffic is poor. It is also possible that in the other areas than enterprise IT the suitability to be very different, but in our case, this depends on the audience volume.
August 27, 2019

Engaging new audiences with PathFactory

GH
Gary Holland
Marketing Director
Nokia Networks (Telecommunications, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Nokia needed a new approach for a new campaign to reach a new target market and personas who were not familiar with Nokia, its solutions, or its relevance to them. This target market and the personas are very different from the traditional Nokia audience, and our campaign needed to adopt new approaches, tactics, and methods to reach this new audience. As part of the campaign, we are using PathFactory as the content hub, using social outreach, email nurture, targeted events, and other tactics to reach this new audience and invite them to consume and binge on relevant content that is of interest to them.

Currently, PathFactory is being used as a pilot for a single campaign in one business group in Nokia.
Pros and Cons
  • PathFactory allows us to present specific content to our target audience in curated content tracks. These content tracks give the audience the opportunity to consume and binge on content that is relevant to them at their own pace. Content tracks allow us to create content based on topic, personas, stage in a buyer's journey, etc. We can also create tracks based on campaign tactics (e.g. event content track to support a webinar).
  • PathFactory provides very detailed analytics about who visited the content tracks (both known and unknown visitors), the accounts that visited (based on IP address), what content they consumed (how many pieces of content) and how long they engaged with the content (time per asset, average time, total time, etc). By monitoring PathFactory analytics and cross-referencing with other analytics/reports (e.g from Marketo, Salesforce), we are able to track individual visitors, build up a picture of their content consumption and therefore their interests, their engaged intent, and hand over more meaningful prospects to sales.
  • PathFactory also allows us to understand what type of content visitors prefer to consume, what type of content works best for different personas and stages of the buyer's journey, and how effective the content is in terms of ROI. When content is added to PathFactory, we can specify content source, type, topic, funnel stage, cost, etc. This helps us set up relevant content tracks, understand the way that content performs and determine the best types of content to develop for different stages of the campaign.
  • PathFactory can be integrated with martech platforms such as Marketo, which helps to ensure acceptance by the wider marketing team but does require some effort to ensure proper integration and reporting.
  • Path Analytics provides a highly visual and easy to understand aggregated view of visitors, accounts and content views. Much more detailed but less visual views are provided per content track and across content tracks, requiring significant manual analysis to obtain useful results. It would be good to have some of the snapshot visuals provided by Path Analytics for individual tracks and across multiple tracks.
  • Visitor account identification is based on the IP address of the visitor. This provides a good indication of account engagement at a high level but sometimes is subject to error and could be more accurate.
  • Although this is not due to PathFactory alone as it requires careful setup and consistency across the different platforms, visitor attribution based on UTM source reporting is not as accurate as it could be and does not always align well between PathFactory and other martech platforms.
Likelihood to Recommend
From our experience to date, PathFactory is well suited to marketing campaigns that are trying to reach new audiences in new markets in an engaging way.
August 27, 2019

Great Product for Customized Content Streams

Verified User
Manager in Marketing
Computer Software Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used by my department to build multiple streams of content for our current and potential customers to consume. What I love most about PathFactory is that it is really easy to build a steady flow of reports, videos, surveys, and even content pages into a flow so that the user doesn't have to guess where they need to go next.
Pros and Cons
  • Great way to build a stream of content for customers and prospects to consume.
  • An excellent way to gate materials to generate leads.
  • Very easy to use and build customized libraries for a variety of purposes.
  • Make it easier to embed content from cloud platforms such as AWS and Azure.
  • Find ways to identify if specific content was uploaded already to the library to avoid duplication.
  • Can't think of anything else. It's a really great product.
Likelihood to Recommend
If you're looking to nurture customers or prospects to consume more content focused on your brand or product. This is an excellent tool. I love the way I can provide customers with a variety of content from one specific URL, and see how they consume the resources I provide.
August 23, 2019

New Personalized Web-pages in Seconds with PathFactory

Tristan Galvan | TrustRadius Reviewer
Tristan Galvan
Marketing Communications Manager
Provation Medical (Information Technology and Services, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Currently, PathFactory is only being used by our Marketing Department. However, there's heavy interest in integrating with SalesForce to give the Sales Team access to contact and account-level engagement data. In addition, Customer Implementation and training teams are showing interest in using PathFactory, as well as HR.
Pros and Cons
  • Tracking engagement with each piece of content on an account and/or contact level.
  • Integration with other systems.
  • Excellent sales and client relations.
  • Sometimes it takes a little longer to get a tech issue involved once a ticket has been issued.
  • We were first assigned a technical representative who was not "up to snuff," but was promptly removed from our implementation team once we raised concerns.
  • I wish we didn't have to make our videos "public" in order to appear in PathFactory iframing.
Likelihood to Recommend
If you are looking for a way to make your content more "binge-able," track metrics and activity to the second and score based on engagement, and/or you don't want to have to create a new webpage for every purpose, PathFactory is a great option! It took us longer than anticipated to get up and going on the software, but once our scoring and integration with Marketo were set up, it's been SUPER easy. We now have a 25% binge rate, meaning 25% of visitors now consume at least two pieces of content per session, which is great. Before PathFactory, we would not know how much time they spent on the content, so we couldn't score on anything but "viewed."
August 23, 2019

Great Content Tool

Verified User
Manager in Marketing
Information Technology and Services Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
The marketing team is using it to create content experiences on the website, social media, paid search, and email campaigns. It's helping us educate our prospects by providing them with relevant/related content, and is improving the engagement metrics on our site. It's also helping us generate more leads by gating content that's typically ungated, allows us to test out different form strategies, and gives us insights into the topics, themes, and content types that perform the best and are most engaging to viewers.
Pros and Cons
  • Customer Success/Support: their team is always available to help answer any questions or solve any issues with fast response times.
  • Inspiration: they have a great library of resources to look at for inspiration to help us with ideas for new campaigns or things to test out.
  • Allowing you to customize or compare date ranges for analytics.
  • Better/easier search engine optimization capabilities.
Likelihood to Recommend
PathFactory is well suited for content promotions in our marketing campaigns, on our website, social media (paid & organic campaigns), paid search & display campaigns, email campaigns, etc.
August 22, 2019

Feedback on PathFactory from a user based in Japan

Makoto Nakamura | TrustRadius Reviewer
Makoto Nakamura
Program Marketing Manager
Red Hat (Computer Software, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Most of the member in my department are using PathFactory. It is used for providing Slide Deck & the content (URL, Brochure) to the attendees and those who cannot attend the seminar/event. It is also used for the promotional summary site of the webinar registration.

Problem:
- Little guidance to use this tool.
- Little information on how to collect customer contact information effectively.
Pros and Cons
  • It's easy to publish.
  • Reason: I can easily share what I want to share with the attendees of events.
  • How to collect contact information correctly. I would like to collect only to unknown users which I think PathFactory can configure it. But I don't know if it works right.
Likelihood to Recommend
Suited:
- Share slides on or after an event.
- Share brochure on or after an event.
- Share selected contents through eDM with single CTA.
- Share URL and webinar registration page URL.

Less Appropriate:
- Long videos (although we would like to upload a video which is 40min or so).
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