Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.5WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.9Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.2A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.2Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.3Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.3Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.7Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.4Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(101-125 of 633)Stacks up!
- Super easy to search for leads using the tags.
- Email sequence creation.
- In general, it’s a pretty easy and straightforward platform that isn’t too complicated but gets the job done.
- The email builder itself could use some changes and updates to make it a little easier.
A very Good Solution to bring Email Marketing to a better level
- Scoring Point.
- Automation linked to the actions made by customers and prospects.
- Salesforce Integration.
- Implementation with the Email Template Design Software.
- User Experience Design.
- Bulk Tag of contacts.
- Reports dashboard.
Great Email Marketing Tool
- Email Templates.
- Easy to configure and build emails.
- Range of automations available.
- It is sometimes slow in making the changes and takes good use of the computer CPU.
- Many automations are NOT for beginners of email marketing and take time to be fully digested.
Solid marketing automation tool that's great value for money
- Email automations.
- Website personalisation.
- Marketing attribution.
- Interface can be quite slow and clunky.
- Some quirks - e.g. duplicating automations - make it time consuming.
- Our form validation requirements needed external development - other platforms offer this built-in.
Recommended, with caveats
There is a learning curve and there are still areas to focus on and utilize for my benefit. It's not a cheap product but it does provide good value if you fully leverage what it offers.
- Newsletters/campaigns - I've found it easy to create the newsletter I want to send out.
- Contact information - particularly the tagging facility which really is useful.
- Reporting information - great to get insight into what is working and what is not.
- Deals - I'm finding that this area doesn't yet reflect how I'd like to work. WIP.
- Campaigns - I've praised this and rightly so, but there are still improvements to be made in formatting and flexibility.
- Pricing - particularly for sole traders.
Great functionality without the overwhelm
- Easy to create automations.
- Integrates well with other platforms.
- Excellent and fast support available.
- Dashboard could have more options for displaying quick access data.
- Ability to track number of emails a contact has opened.
Helpful for starting my very small business
- Great customer service with 1:1 calls monthly included with membership.
- Integration with other platforms.
- User education with help articles.
- The landing page designing could be more user friendly and intuitive.
- The form feature sometimes doesn’t format to fit different screens like a phone to desktop or vice versa.
An amazing leap forward for email automation!
- Creating automations and customer journeys easily.
- Designing great looking emails.
- Allowing for custom follow-up sequences based on our front-end sales platform.
- The UI can be a little clunky at times.
- A fully featured mobile app (or at least mobile compatibility for the website) would be amazing.
- It’s been a bit disappointing to see that a few basic features (that are available on other ESP’s basic plans) are not available on ActiveCampaign’s Lite plan.
Highly impressed with Active Campaign's ease of use as a CRM and automated yet custom email marketing tool.
- Automating tasks
- Ability to schedule and set reminders for tasks
- Automated email campaigns
- Customer Service
- Servers were slow at one point but was recently improved and fixed.
- Increase the features of crafting emails to be as powerful as Outlook and make a one-stop-shop.
Customer Relationship Manager (CRM) is also a huge strength of this platform.
The ability to test what works and doesn't in your marketing is excellent.
The power of its one-to-one emailing can be improved.
ActiveCampaign: A Great Choice in the Big World of CRM
- Helping you to get ready with their features
- Doing webinars to learn more about marketing
- Limitless features and configurations
- Easy to implement with other plugins
- The menu can be easier to use
- Sometimes emails take a "long time" to be sent
- I think it is a pretty expensive service, it could be cheaper
Using ActiveCampaign for the French and B2B market
- inbound recruiting: community generation and activation (through lead generation and marketing automation)
- implementation of sales strategy for a software - inbound marketing
- Automations: really easy to understand and implement
- Landing page and form: template are great and then really easy to use
- Client services
- CRM part of the tool could be improved, tracking, task and meeting management
From the lead generation to the lead nurturing, the tool is really appreciated and cover all our needs.
ActiveCampaign - all the features I need at a great price!
- In depth, multi-step automations
- Contact Management
- Integrations with multiple other platforms and Webhooks
- Better email editor
- Lower price option with less features
- More tutorials
ActiveCampaign is a must-have software if you do email marketing. They want you to succeed as much as they want to grow.
It is simple to use, has GREAT customer service, and they'll go above and beyond to show you how to properly use the tool. In our company, it is the only solution we recommend when it comes to email marketing.
- Their onboarding process is off the charts! They have a great customer journey that teaches you how to use their product.
- Incredibly complex, surprisingly simple. Usually, complex software is difficult to use or has a long learning curve. ActiveCampaign is very intuitive and simple to use.
- They have a great support system. Their customer support is easy to get a hold of and they have plans in place to answer any question you may have.
- For what we use it it might have a little "too much", but it doesn't really affect our performance. It might just create a temporary distraction.
It has all the solutions that we need and more. Their customer service is ff the charts and will help you quickly with any issues you may have.
Lastly, their education program is great. Thorough resources and opportunities to get on calls with experts that can show you how to properly use and leverage the software to grow your business.
Totally recommend using ActiveCampaign as your email marketing software of choice.
Lov'in my ActiveCampaign!!
- Sends sequenced emails in perfect order with lots of customization
- Tracks new leads
- Offers great reporting on progression of Campaigns
- Would be nice if it was easier to set up
- More visual reporting
- Easy to understand set up
Ditch your other email services in favor of ActiveCampaign
- Marketing automation is straightforward, powerful, and became the backbone for all of the marketing funnels that we build for clients.
- Reporting is robust enough to give our team an idea of what campaigns are working but without overwhelming them with useless details.
- Advanced CRM features have allowed us to use ActiveCampaign as more than just an email tool but to drive sales pipelines.
- In the past, the email composition tool started to feel a bit dated and what appeared on screen wouldn't perfectly match the emails as they appeared in the email client.
- Sometimes the CRM feature became a little distracting from the core function of the email service where clients would get frustrated in using it for sales.
- When scheduling broadcast emails it would be nice to have a calendar view where you can see what content is scheduled and a better way to collaborate with the writing team.
ActiveCampaign - Something for everyone!
- Automation
- Integration
- Contact Tracking
- Pricing
Using ActiveCampaign in a small business
- Automations. You can send different emails to users, based on their behavior and their level of interest in your business
- Form is easily embedded in your website
- Scoring lets you know who your target clients are
- If a user signs up to two different lists, he will be counted twice
- Email editor is not so easy to use
Astonishing capabilities!
- Contact management
- Automation
- Newsletters
- Allowing bi-weekly & other frequencies for automation (not only date-based or 1 week apart)
- Deliverabilty
- Automation
- Scheduling
- WYSIWYG Editor is glitchy on occasion
- A better way to sort user engagement would be great
Comprehensive Marketing Solution with ActiveCampaign
- The automation builder is a huge timesaver. I am able to automate many tasks such as alerts to sales which keeps the marketing team and sales team all on the same page.
- The campaign builder is easy to use and makes beautiful emails that are consistently rendered correctly across multiple email service providers. The drag and drop functionality really makes creating emails a breeze.
- The reports I can generate from campaigns are detailed and have everything I need to analyze and adjust for future campaigns. The reports can also get very detailed based on what information needs to be reviewed.
- The CRM has some limitations, that make it difficult to use. We use another CRM in addition to ActiveCampaign so it isn't a huge deal for us but it is a sticking point for some. For example, users don't have the ability to assign more than one email address to a contact which makes organizing communication a bit of a stress.
- Some bugs pop up here and there in the email builder like the undo button not functioning properly or text boxes/images not being placed where they should be but these are minor inconveniences in the scheme of things.
Great product that saves time and changes the way you work!
- Distribution list creation and management
- Creation of standardized emails which can be customized using customer tags/fields
- Provides great data on how people respond to marketing, where they stop/progress in a marketing campaign
- A little more flexibility and functionality on email templates would be the icing on the cake.
The perfect automation solution for small business. The right amount of features for the right price.
- Easy to use interface
- Creating custom fields is straightforward
- Creating automations is simple
- The email editor is smooth
- Reporting could be more robust
- Automation
- Email management
- CRM
- Allowing for more than one email address per user
- Allowing no email address for a user
- Allowing for quicker loading up of certain pages
ActiveCampaign is the best ESP on the market!
- Email Deliverability
- Marketing Automation
- Email Segmentation
- View contacts who clicked in a campaign from the campaign report
- Advanced search for subscribers who haven't engaged with an email within a specific time period.
Software that is always ahead of the growth of my business.
- build campaigns
- Tagging
- customer service
- More explanation as you pick a task for an automation on what that will do for the automation. I made sooooooo many simple mistakes in the beginning that caused quite a few an hours to fix.
- Emails in campaigns can only be found to 'duplicate' or review by getting into a campaign. Would like to access all emails I have sent from one location in the platform.
- It's big and complex. I am only using a small percentage of what it offers. Feel like a guppy in the ocean and wonder what I am missing out on. It can be really overwhelming for a small business owner starting out. I wish there was a more basic, entry level to Active Campaign that had just 10 things you can do. The top 10 things you can use the platform for to jumpstart your business. And then add on from there.