Saves my small business time and money
I have been using ActiveCampaign for several years as my primary lead and client communication tool (other than Outlook). It has scaled …
Starting at $9 per month
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What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
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- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
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Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
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What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
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Making more money using advanced Abandoned Cart Tool [eCommerce 2023]
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ActiveCampaign Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
ActiveCampaign starts at $9.
Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.8.
The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
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(126-150 of 676)Companies can't remove reviews or game the system. Here's why
July 29, 2020
Email marketing with customer service better than receiving actual mail in the mailbox :)
Active Campaign is being used by myself in order to prepare all the marketing campaigns to be sent by email. In the future, I also plan to train the fellow junior copywriters working with me, so that they can also use them for my company's marketing, but also for themselves as freelancers, once they start to grow. I changed to Active Campaign after being with another email marketing provider in order to be able to do better and more qualified segmentations.
- Really good segmentation.
- Nice visual to plan your funnels.
- The scaling pricing is fine and fair, not only because the more people you have, the more you get charged, but also because it forces you to have a quality list, not numbers for the sake of numbers.
- Ok, I like Active Campaign, but the email editor is horrendous: zero usability, lots of editing mistakes, lots of difficulties just to put one paragraph after another. Lots to be improved there.
July 30, 2020
Cost Effective and User Friendly
I have used Active Campaign for several years and it does the job that we need it to. It helps us manage our contact list, we are able to create various automated sequences and it has made a big difference in our ability to stay in communication and nurture our contacts. It is very user friendly and the price is very reasonable compared to other software out there.
- User friendly
- Great customer support.
- Lots of templates to choose from.
- Sales function could improve.
- Creating automation and tagging can be a little confusing.
- Lead scoring could improve as well.
August 18, 2020
ActiveCampaign Is Fantastic - Highly Recommend To Beginners And The Experienced Alike!
As a copywriter, I use ActiveCampaign to run email campaigns for my clients. It's easy to use and ActiveCampaign have loads of helpful tutorials to explain how to set up all of the different campaigns, automations etc. I use it for our marketing and clients' marketing.
- Easy to use.
- Effective communication With agents.
- Tutorials to show how to set everything up.
- Easy for beginners to grasp.
- Integration with Clickfunnels requires learning how to code.
- Agents aren't always available during UK working hours for live chat.
August 21, 2020
Does what I need it to do
I use ActiveCampaign as my broadcast and autoresponder email platform in my business, which provides coaching and mentoring to service-based small business owners who want to streamline and reduce the amount of work on their plate, create superstar employees, and take stress-free vacations and time away from the office as they watch their business grow by 50%-1200% and spend more time with their family. Using AC allows me to better focus on being a great coach for my network and clients.
- I like the visual drag and drop dashboard for creating and maintaining autoresponders.
- AC integrates with my other systems and platforms such as LeadPages, StealthSeminar, WordPress.
- There is list segmenting so I can filter in or out whom I want to receive specific campaigns.
- AC should come up with a mobile interface. It's sorely missing.
- I would love it if I could send an email to my distribution lists directly from Outlook desktop and/or mobile.
June 05, 2021
Easy, affordable and reliable
We use ActiveCampaign throughout our whole business. As we are a small firm, everyone involved uses ActiveCampaign between departments. We use it to simplify newsletter subscriptions and for marketing purposes, as we send out individualized marketing to our customers and other interested groups. We also use it to track engagement.
- Well structured automations
- Easy to understand interface
- A lot of options, even in the free version.
- Problems with deliverability.
- Premium prices are quite high.
- Tracking can be complicated.
April 20, 2018
Big Learning Curve but also Big Dividends
ActiveCampaign allows my agency to automate email communications with clients that address their needs at different stages of their relationship with business, identify strong leads, and maintain solid contact over time.
- ActiveCampaign goes beyond email services like MailChimp in that you can build logic trees which trigger email communications to customers rather than handling them on an individual basis. Allows you to send info to interested parties at the moment they're most wanting it.
- With ActiveCampaign, there's quite a bit of learning up front to really understand how to use its services to full effect.
- The tutorial videos are led by a guy who clearly hates his life.
ActiveCampaign helps my clients organize their contacts and use automation to send follow up based on the contacts' interactions with the website and sales team. We use the tagging feature to segment groups like prospects, customers, and other meaningful segmentation. We use the automation to send drip-style emails to our prospects and customers and stay in touch with them.
- The automation builder is fairly easy to use and makes following up really easy.
- The CRM and Deals module makes it easy for our salesteam to track progress of our different sales opportunities.
- It's easy to track behavior of our leads (like clicking on links in emails, visiting our site, etc).
- The automations builder is a bit clunky sometimes and requires a lot of effort to do seemingly easy tasks.
- The CRM is a little weak for our sales team. They'd like a tighter integration into Gmail as well as a more robust task management system.
- The reporting could use a lot of work. There really aren't' any visual reports to show me funnel info and conversion rates of my leads from one step to the next. This would make it easier to improve our marketing efforts.
April 03, 2018
Active Campaign Review
We use the tool for our mass emails and for our email automations. It allows us to create email campaigns and set them to run without much work from us once running.
- Ease of loading targets
- Easy to use templates
- Easy to track targets who click on links/images within email
- Some of the automation features need to be easier to use. When creating a long automation the linking time span or action in between messages is limited.
- Linking targets to automation can sometimes be challenging
- Could use some upgrades to the reports, such as page visit time spent, how many links clicked on, repeat visits etc.
February 25, 2020
So glad we decided to switch to ActiveCampaign
We use ActiveCampaign to manage our email campaigns across the whole company. We also use ActiveCampaign as a 3rd party email automation solution for our clients. It helps us to automate the emails sent to our prospects and current clients. For our marketing agency clients, we use ActiveCampaign to manage their email lists and send automated emails.
- ActiveCampaign can handle large email lists
- ActiveCampaign helps to keep the emails lists organized
- The ActiveCampaign automation is a must to keep the email list healthy and engaged
- We think the workflow, from creating a list until designing the automation, should be a little more intuitive
- First-time users must watch quick tutorials to move quickly inside the application if they want to better understand the system
I scale my self using this tool like creating accountability emails for clients or a followup sequence for folks who come to my LinkedIn booth at a live tradeshow. I can direct my audience to ongoing information without endless admin on my part. It also allows me to have a almost perpetual email marketing system that I can set and forget. It allows me to keep in touch at scale with my network and potential leads. <br><br>On a lighter note, I use it to send my friend automatic emails to inspire her on her journey to find love.
- Linking automations together
- Having access to a secondary login for my assistant
- Forms that trigger stuff for me with ease
- Lead scoring lets me see who is excited about me
- They cut down customer success without warning and then also increased the tax fees that I was never charged before. They didnt do a good job explaining this.
- Its slow in my browser which feels like somethin that should have been fixed ages ago.
- I wish they were more transparent abou the free 30 min calls I used to get. It seems like they changed a lot in the last year
- for an email automation company, they have added me to automations that were not correct like new user ones. Or I got prospecting ones when i was already paying.
For Marketing Automations, Database segmentation, integration with our current CRM (we do not use the CRM or pipeline functions in Active Campaign)
- Automations are logical, easy to understand, and build
- Tagging is very easy
- Importing data and data clean up is simple
- Segmentation is not easy to work with
- Reports are too basic, not easy to craft meaningful reports
- Campaigns (basically emails) need expanded functionality, or just remove them and force them to be used in automations (even if just simple)
- Your new interface for email templates is clunky, and does not accommodate migration from older templates that have been crafted
- Your knowledge center is difficult to navigate and often hard to work with (separate platform with login). Consider a portal format as an upgrade path
I've been so far very impressed with ActiveCampaign. Been a Mailchimp user before, I miss a little bit the friendliness, cuteness and more humanized and intuitive experience. On the other hand, my company gained a robust professional tool with super powerful unlimited automation capabilities and an excelent and responsive support team. If you're ready to take the next step in professionalizing your companies email marketing and marketing automation, just get on this train!
- Mail Marketing
- Marketing Automation
- CRM
- Not 100% friendly
- Contact search limitations
- Lack of visual reports
February 09, 2021
Easy to use email automation with a few minor inconveniences
We use ActiveCampaign to run all of our email marketing campaigns as well as our email automations. [ActiveCampaign] is a great platform, as it allows you to easily manage all of your email needs in one place. The automation capabilities are robust and also quite easy to learn and to use. For more standard email campaigns such as weekly newsletters, [ActiveCampaign] also does a good job and provides you with usable stats to track email performance.
- Email automations
- Email campaigns
- Contact tagging
- Form building
- I wish that I could use my own IP and a third party tool like SendGrid to manage deliverability
- Some of the contact search capabilities are lacking
- Ability to add additional users for a small fee would be preferable to needing to upgrade for a substantial monthly additional fee
February 12, 2021
Intuitive, simple and effective mail marketing with ActiveCampaign
I personally use Active Campaign practically every day for the construction of automatic responders, e-mail sequences and for sending the company newsletter. Active Campaign is built to be very intuitive and easy to use. Over time I have also used other systems and I must say that Active Campaign is the one that has satisfied me the most of all, also in terms of the relationship between price and product quality.
- Active Campaign is great for managing automatic emails
- Active Campaign is well built for tag management
- Active Campaign does not duplicate the number of users if they are subscribed to more than one list, avoiding the increase of costs as happens with other suppliers
- Providing the landing page function in a reduced form also in the lite plan would be an interesting plus
- Providing the Custom audience function on Facebook also in the lite plan would be an interesting plus
- Integrating a webinar feature could be an interesting plus
We started using ActiveCampaign from a recommendation, as we were building another platform. We had been using another CRM and found the tags and automations so effective for us to manage our mailing list and to have regular contact with engaged users.
- Tags
- Automations
- Campaign options
- The speed of loading and moving between automations is slow
February 25, 2021
I should have ditched ConvertKit and MailChimp for ActiveCampaign!
ActiveCampaign is being used across my entire organization. ActiveCampaign connects seamlessly to my client portal through a direct MemberVault integration. I use it for CRM, email marketing, form building, sales pages, gamification, and more! What I value the most about ActiveCampaign is its scalability. If I can think it up, I can build it in ActiveCampaign, and that is huge to me as a business owner.
- With ActiveCampaign, I am able to build automated engagement workflows for my clients that are targeted to where they are in my unique client experience. We all want targeted and timely information, and ActiveCampaign makes this easy for me to provide to my customers.
- With ActiveCampaign, I can integrate directly with MemberVault, within which I have built my client portal and all my offers. No double entering information or having to set up a third-party integration to zap my data from MemberVault to ActiveCampaign.
- With ActiveCampaign's scoring abilities, it was very easy to extend the gamification within my client portal to things my clients do outside of the client portal. Not only can I reward clients for completing modules and lessons, but I can also reward them for reading emails and checking out my social media sites.
- Every time I am creating a workflow, there comes a time when I will copy an action or set of actions and the system will give me the spinning wheel of death--until I refresh the screen. This is disruptive and happens so often that I see it as a part of using ActiveCampaign. That is not good, and if another system could do what ActiveCampaign does without this issue, I would leave ActiveCampaign. That is how frustrating this time suck is.
- I wish that there were a way to input a field as text into another field so that whenever one field is updated, another field's data changes accordingly. For instance, if a client books an appointment with me for Monday and I want ActiveCampaign to input that date plus two days in another field.
- I wish there was a way to make sales pages and forms pretty. These are so boxy and clunky and there is no modernization to draw the eye.
December 18, 2020
A great email marketing tool for the smart marketer
I am the owner of a sole proprietorship. I use ActiveCampaign for email marketing and marketing automation. I use it for lead collection both on my website as well as integrated with a sales funnel software called ClickFunnels.
- Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
- Integration with ClickFunnels: I have Active Campaign integrated with ClickFunnels. I use it for website pop-ups as well as other lead gen purposes.
- Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
- I wish there were more detailed reporting options available at the "plus" level.
- It can be hard to find things you're looking for at times. I had a hard time finding the reports recently and had to jump on live chat to find them. Pretty intuitive most of the time but sometimes not so much.
December 19, 2020
ActiveCampaign Review
We use ActiveCampaign for many purposes to send out newsletters, to recover abandoned carts, and to stay in contact with our email lists. It helps us to nurture the relationship with our customers and potential customers.
- Auto Responder
- Recover abandoned carts
- Lead Generation
- SMS not included as core feature
- Ease to use
- Landing Pages
March 12, 2021
Overall best option for online marketers!
Score 9 out of 10
Vetted Review
Verified User
ActiveCampaign is the central hub for all of our marketing and customer management functions.
As a company that develops & markets digital information products, email is our primary means of customer communication and the central component for all marketing activities. ActiveCampaign enables us to rapidly automate our lead generation and marketing funnels, and customer & prospect segmentation, easier and with greater capability than our previous solution.
As a company that develops & markets digital information products, email is our primary means of customer communication and the central component for all marketing activities. ActiveCampaign enables us to rapidly automate our lead generation and marketing funnels, and customer & prospect segmentation, easier and with greater capability than our previous solution.
- Easy, quick, hassle-free import of our lists from our previous email management company.
- Excellent integration to virtually all of our marketing channels and apps.
- Rapid development & rollout of marketing funnel automations.
- Training and support that we aspire to - and I used to consider ours to be the Gold Standard that others should aspire to!
- The interface is a little counter-intuitive with some features hard to find.
- Lists & segments are a little kludgey setup-wise.
- Reporting is also a little counter-intuitive.
March 15, 2021
Easy to use, highly customizable
I have a small business - I am the owner and operator of the business. I use [ActiveCampaign] to manage clients, automate sales and generally make life easier!
- Integration - ActiveCampaign easily integrates into many other software solutions. It is a simple process to make it happen.
- Automation - ActiveCampaign has easy to use templates to help automate your business, or you can custom build them for yourself.
- Dashboard - Most of the information I need is available at a glance on the home screen.
- ActiveCampaign for my purposes is not a standalone software. It needs to linking to other solutions
- ActiveCampaign is not the cheapest email management software
March 15, 2021
Active Campaign is a winner for organization, making more sales, and keeping in contact with clients
We are using ActiveCampaign Deals CRM to keep track of sales and for email automations to our clients depending on the stages they are in.
- Email Automation
- Campaign Creation
- CRM Organization
- Calendar functionality. Why do I have to save the date first then the time when making an appointment?
- 2 way email communication for Deals.
- Better reporting capabilities. Yes you have reports but i'd like to customize the information i need without having to spend a boat load more for an upgrade
March 16, 2021
Great for solopreneurs
I use ActiveCampaign for all my email marketing. I also have used it to create sign-up forms for lead magnets as well as sales funnels. It allows me to stay connected and ensures that no matter what happens on my social media platforms, I own my list and therefore can still connect with my people.
- Sign-up forms
- Lists to organize your audience
- Funnels
- The automations can be hard and time consuming to set up
March 17, 2021
Great B2b Email Marketing Platform
I am using it for my business first and then helping to implement ActiveCampaign for my client's email marketing. It is being used for broadcast emails, automated drips, and weekly reminder emails.
- Easy To Use Interface
- GREAT Email Creation Platform
- Quality Reporting
- Successful Email Drip Campaigns
- Could use Better Integration into my CRM (Nimble)
- Pop-Up (creation) Should be more customizable
March 19, 2021
I'm a fan of ActiveCampaign.
We are using ActiveCampaign for marketing automation and the CRM. We decided to migrate from Salesforce since Activecampaign's CRM did a lot of the things that we needed. Salesforce and Pardot (Salesforce's marketing automation software) is very pricey compared to ActiveCampaign.
- Marketing Automation
- CRMs
- Integrations with other software
- The gmail extension puts every spammer into Activecampaign as a Contact. I had to delete the AC Chrome extension.
July 02, 2020
Great Infusionsoft replacement... unless you just enjoy complicated and expensive software
I used to use Infusionsoft which is a powerful marketing platform but very cumbersome and costly. I switched over to ActiveCampaign and have been thoroughly pleased with it.
I use it for automated marketing campaigns, newsletters, sales and the ease-of-use is terrific. I didn't have to spend six weeks in a bootcamp to understand the basic functionality of it and how to apply it. I'm the primary user, but a few of my employees use it for occasional things and find it user-friendly.
It saved me money, saved me time, and enabled me to match the features of Infusionsoft, for the most part. And the customer service is terrific. If I ever run into an issue or have a question, I am able to get help almost immediately, which is HUGE.
In a crowded market, ActiveCampaign distinguishes itself, and I recommend at least putting in on your list to research if you're looking for a new marketing automation platform.
I use it for automated marketing campaigns, newsletters, sales and the ease-of-use is terrific. I didn't have to spend six weeks in a bootcamp to understand the basic functionality of it and how to apply it. I'm the primary user, but a few of my employees use it for occasional things and find it user-friendly.
It saved me money, saved me time, and enabled me to match the features of Infusionsoft, for the most part. And the customer service is terrific. If I ever run into an issue or have a question, I am able to get help almost immediately, which is HUGE.
In a crowded market, ActiveCampaign distinguishes itself, and I recommend at least putting in on your list to research if you're looking for a new marketing automation platform.
- Great customer service
- Reasonable cost
- Very easy to use
- Wide range of features
- E-Commerce and payment processing feature
- More robust web chat functionality
- No landing pages