Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.2Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.7Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.4Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(251-275 of 676)Easy to use, highly customizable
- Integration - ActiveCampaign easily integrates into many other software solutions. It is a simple process to make it happen.
- Automation - ActiveCampaign has easy to use templates to help automate your business, or you can custom build them for yourself.
- Dashboard - Most of the information I need is available at a glance on the home screen.
- ActiveCampaign for my purposes is not a standalone software. It needs to linking to other solutions
- ActiveCampaign is not the cheapest email management software
Active Campaign is a winner for organization, making more sales, and keeping in contact with clients
- Email Automation
- Campaign Creation
- CRM Organization
- Calendar functionality. Why do I have to save the date first then the time when making an appointment?
- 2 way email communication for Deals.
- Better reporting capabilities. Yes you have reports but i'd like to customize the information i need without having to spend a boat load more for an upgrade
Great for solopreneurs
- Sign-up forms
- Lists to organize your audience
- Funnels
- The automations can be hard and time consuming to set up
Great B2b Email Marketing Platform
- Easy To Use Interface
- GREAT Email Creation Platform
- Quality Reporting
- Successful Email Drip Campaigns
- Could use Better Integration into my CRM (Nimble)
- Pop-Up (creation) Should be more customizable
I'm a fan of ActiveCampaign.
- Marketing Automation
- CRMs
- Integrations with other software
- The gmail extension puts every spammer into Activecampaign as a Contact. I had to delete the AC Chrome extension.
Not so great for a call center. Pipedrive or Salesforce is better for a call center.
Active Campaign Gave Me the Confidence to Take on the Email Marketing for Our Company...and It WORKED
- Easy to use. I love the drag and drop.
- Automations are easy to set up, especially with the templates provided.
- Forms are easy to set up and integrate.
- I would love to be able to search images by keyword.
- I'd like to be able to pull a complete engagement reports for all contacts.
- Deleting contacts is only allowed on a campaign level. I'd like this to be easier to do on a higher level.
ActiveCampaign--great choice for solopreneurs
- Many options between templates
- Pictures upload very fast and easy
- Creating segments of email lists is very easy
- Intuitive handling of tags in email list
- A bit tricky to place pictures in emails without template
- A bit difficult to edit email addresses in the list directly
Overall best option for online marketers!
As a company that develops & markets digital information products, email is our primary means of customer communication and the central component for all marketing activities. ActiveCampaign enables us to rapidly automate our lead generation and marketing funnels, and customer & prospect segmentation, easier and with greater capability than our previous solution.
- Easy, quick, hassle-free import of our lists from our previous email management company.
- Excellent integration to virtually all of our marketing channels and apps.
- Rapid development & rollout of marketing funnel automations.
- Training and support that we aspire to - and I used to consider ours to be the Gold Standard that others should aspire to!
- The interface is a little counter-intuitive with some features hard to find.
- Lists & segments are a little kludgey setup-wise.
- Reporting is also a little counter-intuitive.
Great!
- Email builder: Drag and drop and design functionality.
- Funnels easy to use.
- Email templates are not the most aesthetic.
- A mobile app that notifies me of new subscribers, messages, or events in my automation.
- Tracking the customer behavior across multiple marketing channels
- Adapting and aligning our marketing strategies to the interests of the customer
- Keeping records of our customer history in a single database
- A drip functionality can help avoid spam filters especially when sending campaigns to an extremely large list.
- A blank image box may appear below the image when I use the drag and drop option to add an image
The best email marketing software you'll find for advanced marketing
- Can create a welcome sequence/sales sequence and automatize contacts going through
- Can easily segment your list and create a customized email experience for contacts
- Easily integrate with some of the online course platforms
- Contact management could be easier
- I wish it could provide email preference option for subscribers
- Interface could be a little more user-friendly
Best price : value ratio, easy to use, ideal for self-publishers
- Weekly emails on service improvements and new functions
- Great ratio price : service, incl. users count
- Email template formatting
- A possibility to link several landing pages to a single email sequence
- More formatting options for landing pages
- More intuitive user interface
Great Step Up for Small Business Owners
- Setting up automated systems
- Tracking data
- Integrations
- Steep learning curve when you're learning the software
- Ability to see the message for past campaigns without multiple clicks
Great for Emailers and Sales Funnel Tracking
- Great Metrics.
- Intuitive Interface.
- Easy Contact Management.
- Once you send an email there is no way to review the content of it without copying it. So if I wanted to share an email that has been sent already with my team I have to duplicate it within the email builder.
ActiveCampaign makes email marketing easy and super flexible
- It's easy to add/update contacts automatically
- Designing automation is really flexible and easy to do
- Campaign reports are in-depth and easy to interpret
- The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
- There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
- I'd like more reporting data on one page.
ActiveCampaign takes care of your email marketing and sales needs, from composing, automation to CRM!
- Automations
- Sending marketing emails
- Landing pages
- WHATSAPP integration
- Merging deals
- Copying data from fields among contacts, tasks, accounts and deals
- Importing has a few bugs
It works for me!
- Customized scheduling features.
- User friendly interface.
- Conditional logic makes sense.
- Umm....more options for split responses.
- Automations
- DB connection
- Custom fields
- Design template email
- Conversations
- Landing page
- Tracking data
- For setup and automation of triggered campaigns, sales monitoring, automated segmentation, and dynamic email content, ActiveCampaign works well.
- It is capable of sending sales emails automatically, one by one, through your own mailbox.
- I would like ActiveCampaign to include the option to add phone numbers to contacts instead of just email addresses, that would be beneficial.
- The ability to generate a report based on user activity on the website or in marketing emails is something I wish ActiveCampaign offered.
Advanced automation at a very low price
- Their HTML email builder is easy to use.
- Their automation workflows have tons of options to send custom messages to your audience
- It has advanced features at a much lower price than other vendors
- I wish they had a landing page builder included (like other tools do)
- Their forms are not very customizable
Take control of your automated campaigns today!
- ActiveCampaign is really easy to use unlike some of the other automation software available out there. The automated campaigns are very flexible and you can manage contact forms, emails, and users all in one system.
- For the features it offers, it's the cheapest solution out there (as far as I am aware). ActiveCampaign offers a different range of pricing and even has a reseller program.
- ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
- Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.
- Mail Marketing
- Marketing Automation
- CRM
- Not 100% friendly
- Contact search limitations
- Lack of visual reports
Easy to use email automation with a few minor inconveniences
- Email automations
- Email campaigns
- Contact tagging
- Form building
- I wish that I could use my own IP and a third party tool like SendGrid to manage deliverability
- Some of the contact search capabilities are lacking
- Ability to add additional users for a small fee would be preferable to needing to upgrade for a substantial monthly additional fee
Intuitive, simple and effective mail marketing with ActiveCampaign
- Active Campaign is great for managing automatic emails
- Active Campaign is well built for tag management
- Active Campaign does not duplicate the number of users if they are subscribed to more than one list, avoiding the increase of costs as happens with other suppliers
- Providing the landing page function in a reduced form also in the lite plan would be an interesting plus
- Providing the Custom audience function on Facebook also in the lite plan would be an interesting plus
- Integrating a webinar feature could be an interesting plus
A great email marketing tool for the smart marketer
- Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
- Integration with ClickFunnels: I have Active Campaign integrated with ClickFunnels. I use it for website pop-ups as well as other lead gen purposes.
- Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
- I wish there were more detailed reporting options available at the "plus" level.
- It can be hard to find things you're looking for at times. I had a hard time finding the reports recently and had to jump on live chat to find them. Pretty intuitive most of the time but sometimes not so much.
If you're looking for an email marketing platform, I really can't think of anywhere where it's not appropriate. I've used Mailchimp, Vertical Response and others over the years and I'm sticking with ActiveCampaign.