Saves my small business time and money
I have been using ActiveCampaign for several years as my primary lead and client communication tool (other than Outlook). It has scaled …
Starting at $19 per month
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What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
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- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
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What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
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ActiveCampaign Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
ActiveCampaign starts at $19.
Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.8.
The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
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August 27, 2020
ActiveCampaign is a great visual tool for campaigns
We are using ActiveCampaign to market our coaching programs and automate thank-you messages for registering for our Find Love Playbook. With ActiveCampaign's automation for our client emails and teachings, we are able to spend the time would would have spent on essential marketing functions, on what really counts, serving our clients as best we can. ActiveCampaign gives us tools and resources to automate these features without having to be too techy. The customer service is always there to walk us through any issues or questions we have, and that makes this platform feel very supportive to our business. We highly recommend this automation platform for your business.
- Customer service.
- Organizational tool.
- Better delivery - so emails don't end up in spam.
- Better pricing options for larger email lists.
- More fonts available to use.
We are using ActiveCampaign to market our coaching programs and automate thank you messages for registering for our organizational newsletter. ActiveCampaign automates many of the essential marketing touches that we used to have difficulty finding time to do while our client base is growing. ActiveCampaign gives us tools and resources to automate these features without having to be technical gurus.
- Quickly create workflows to automate campaign messages.
- Easily integrate with my other tools to keep my contact list updated.
- Wizard-like templates that help me create technical automations that work.
- More powerful mobile app.
Our organization has used ActiveCampaign for many functions. First and foremost, we use it to manage deals in our sales pipeline. Automation features make it easy for us to pass contact data from forms and events into our CRM. We also use it heavily in marketing, not only to record info from lead magnets, but also to run webinar events. For instance, we automatically send invites and post-webinar drip marketing using automation.
- Automations are easy to build.
- Highly customizeable.
- Integrates with a lot of other platforms.
- Reporting is fairly basic.
August 27, 2020
Great for sequences and automation/easy to use
I use Active Campaign to send emails out regularly to my list. I’ve also set up email automations for funnels, as well as segregating lists depending on marketing efforts. It’s been great for selling products, keeping customers informed, and targeting the right customer with segregation. The email automations are brilliant and very easy to use.
- Email automation
- Segregating lists
- Tagging
- Connecting it via Zapier to our website, etc.
- More email design templates.
- Loading and selecting images for email templates can take a little while.
- Some real stories of people using the product for medium and small size businesses.
- I would like to see how creative industries like music use Active Campaign.
August 31, 2020
Outstanding B2C Email Platform
Using ActiveCampaign to stay in touch with our entire customer/client-base. It helps us stay in touch with them and affords us a very professional & smooth communication medium via which to do so. If we launch a new product or wish to keep tabs on how a recent rollout went, ActiveCampaign gives us a very quick & easy way to reach out.
- Smooth/professional looking communications.
- Good templates = plug & play.
- Good support & training modules.
- A bit higher price point than competitors.
- Drag & drop features within email composition can rarely be a bit clunky.
- Sometimes experience a font resizing issue in the signature line.
ActiveCampaign is an email marketing platform/CRM that we use for our own company and for our clients. It automates email campaigns, user journeys, and allows us to send out single email broadcasts. ActiveCampaign provides a platform to communicate with potential customers and turn them into repeat customers, loyal buyers, and to follow up with people after purchase.
- Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
- Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
- CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
- Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
- Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
- Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
- User education - I really appreciate the company's effort with many help articles, study halls in cities, and reps for accounts. It does take a bit to get up to date on what functionality the platform has and in applying it.
- Migration from Mailchimp - Mailchimp has just been disabled as a CRM with access to Shopify. So a slew of customers are looking for new solutions. Technically Mailchimp is probably a competitor to ActiveCampaign as an ESP (email service provider), but if that's the case, wouldn't you want to make it easier to get data from that platform/migrate from that ESP?
- Clarity in communication & expectation setting - (ex: possibilities if you do/don't have a rep) - I really appreciate the support that is provided by the platform - but my team was helping clients migrate to the platform for some time before we learned about extra services we had available to us (ex: partner programs, migration services) and then IF you had a rep, what expectations looked like for the relationship, things that you didn't have access to if you did have a rep.
- Error prevention in sequences and flows - Building flows can be really tricky - make one spelling mistake on a tag, and you can really get yourself into trouble (and it takes a while to clean up the mess). New users need to put serious thought into what they're building and the data that they're trying to track.
- Simplification of the system - I appreciate the system for what it is, but it's a lot more complicated than other ESP's. The capabilities are great - it's broad and flexible and can handle big builds, but it's not as user intuitive as Mailchimp for new users or out of the box.
November 14, 2019
Wondrous Email Campaign Tool for Sales, Support and Marketing
We changed our mind to get an alternative from one of the popular tools which they said hub of a marketing campaign. It was 100% the right decision to move over to ActiveCampaign. I love the simplicity of the UI as well as their easy-to-use features like Newsletter campaigns, contact management, deal tracking and the one I like most, the automation setup to follow up with leads.
- Event-Triggered Email: It's way more easy to set up event-triggered email. It sends the email to your subscriber for the action they took. I love that part.
- API Integration: Their documentation is very well done and they have functional examples that you can use as a base for your work.
- Subscriber Management: We're product based SaaS company which is one of the leading social media marketing tools. It's incredible to have ActiveCampaign in our workflow to manage our subscribers. We can see each single detail right from when they visited our website to subscribe to us.
- The way I use I don't have anything to dislike, but I have some feature requests and enhancement request I'm thinking to submit to their support team.
- I wish there were some extra customisation available in their forms, would be great.
- Little things aren't possible in their reports. For example, we can't get the information on how some parts of our contact list are performing.
I use ActiveCampaign for sending weekly emails for my email list and automating online course delivery. I am building my email list with the help of ActiveCampaign and staying in contact with potential customers and with people who have already purchased something from me (either services or digital products, like online courses).
- Building email automations that are sent after a purchase has been wonderful and it has been a fairly easy thing to learn how to set up these automations.
- Being able to use filters in email automations has also been great. Sometimes I have email content that I only want to send to people who either have or have not done something previously (e.g. have purchased something or not, clicked a certain link or not). ActiveCampaign makes this easy to do.
- I also like the ability to easily tag subscribers with additional information on opt-in forms, e.g. which lead magnet they opted in for.
- There may be a learning curve in learning to use all the great functions of ActiveCampaign. So for a non-techy type of person it may take a bit time to familiarize with the functions.
We use ActiveCampaign in our administration and marketing departments. ActiveCampaign handles our lead capture, with webforms that sit on our website, and lead management / nurture, by allowing us to see where our leads are in our pipeline and to communicate with them applicable to the stage that they are currently at; for example, the way we communicate to someone who is making contact for the first time and someone who has already been chatting to us multiple times is quite different (like human interaction right?). ActiveCampaign is perfect for this and takes the emotional load out of having to remember how many times we've contacted someone, it's right there in front of us and we can make notes at every step of the way. The software also handles our client management and communications, again by allowing us to see clearly how long someone has been a client and how much feedback we're getting from them. We also use it for basic marketing such as handling our email newsletters.
- ActiveCampaign is robust against spam contacts; since we switched from Infusionsoft our spam-bot problem disappeared overnight.
- ActiveCampaign is comparatively easy to use and set up; it's more intuitive and visual than Infusionsoft.
- The customer support is bang on, the agents (shout out to Logan!) are really great at teaching you how to use the software and understanding how it works so that you're empowered to do it yourself.
- A migration service from other software platforms would be great. I had to rebuild my automations from scratch which took me a long time to fit into my already hectic schedule.
Score 9 out of 10
Vetted Review
Verified User
ActiveCampaign is by far the most functional "email autoresponder" out there that I've tried. I use the quotes because it does so much more than just deal with simple email list campaigns.
I really love the tagging feature. Right now I'm working with a client for a series of live events. I'm using the tagging feature to create separate automations to go out and send people follow ups after each event. So, I can set up the automations when they register, auto-tag each sign up, then remind people of the event at distinct times and follow up to get feedback to quickly improve for the next week. All on autopilot! I'm looking like a rockstar lately.
The support is really good. They answer any question and have helped me figure out some cool solutions to make my life way easier.
I really love the tagging feature. Right now I'm working with a client for a series of live events. I'm using the tagging feature to create separate automations to go out and send people follow ups after each event. So, I can set up the automations when they register, auto-tag each sign up, then remind people of the event at distinct times and follow up to get feedback to quickly improve for the next week. All on autopilot! I'm looking like a rockstar lately.
The support is really good. They answer any question and have helped me figure out some cool solutions to make my life way easier.
- Robust email automation
- Great visual editors for both campaigns and automation chains
- Patient, knowledgeable staff
- I feel that ActiveCampaign can get a bit laggy, not as snappy as I would like
- Sometimes the support queue can get very long
October 30, 2023
Definitely a great choice for a newbie!
I use this to maintain an email list, send out weekly automations, send out campaigns and to monitor activity.
- Very user friendly and easy to use.
- It looks professional.
- The support is great!
- Some more customization would be nice.
- It's hard to insert images at times.
- The videos show up dark.
February 25, 2021
I should have ditched ConvertKit and MailChimp for ActiveCampaign!
ActiveCampaign is being used across my entire organization. ActiveCampaign connects seamlessly to my client portal through a direct MemberVault integration. I use it for CRM, email marketing, form building, sales pages, gamification, and more! What I value the most about ActiveCampaign is its scalability. If I can think it up, I can build it in ActiveCampaign, and that is huge to me as a business owner.
- With ActiveCampaign, I am able to build automated engagement workflows for my clients that are targeted to where they are in my unique client experience. We all want targeted and timely information, and ActiveCampaign makes this easy for me to provide to my customers.
- With ActiveCampaign, I can integrate directly with MemberVault, within which I have built my client portal and all my offers. No double entering information or having to set up a third-party integration to zap my data from MemberVault to ActiveCampaign.
- With ActiveCampaign's scoring abilities, it was very easy to extend the gamification within my client portal to things my clients do outside of the client portal. Not only can I reward clients for completing modules and lessons, but I can also reward them for reading emails and checking out my social media sites.
- Every time I am creating a workflow, there comes a time when I will copy an action or set of actions and the system will give me the spinning wheel of death--until I refresh the screen. This is disruptive and happens so often that I see it as a part of using ActiveCampaign. That is not good, and if another system could do what ActiveCampaign does without this issue, I would leave ActiveCampaign. That is how frustrating this time suck is.
- I wish that there were a way to input a field as text into another field so that whenever one field is updated, another field's data changes accordingly. For instance, if a client books an appointment with me for Monday and I want ActiveCampaign to input that date plus two days in another field.
- I wish there was a way to make sales pages and forms pretty. These are so boxy and clunky and there is no modernization to draw the eye.
December 19, 2020
ActiveCampaign Review
We use ActiveCampaign for many purposes to send out newsletters, to recover abandoned carts, and to stay in contact with our email lists. It helps us to nurture the relationship with our customers and potential customers.
- Auto Responder
- Recover abandoned carts
- Lead Generation
- SMS not included as core feature
- Ease to use
- Landing Pages
December 18, 2020
A great email marketing tool for the smart marketer
I am the owner of a sole proprietorship. I use ActiveCampaign for email marketing and marketing automation. I use it for lead collection both on my website as well as integrated with a sales funnel software called ClickFunnels.
- Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
- Integration with ClickFunnels: I have Active Campaign integrated with ClickFunnels. I use it for website pop-ups as well as other lead gen purposes.
- Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
- I wish there were more detailed reporting options available at the "plus" level.
- It can be hard to find things you're looking for at times. I had a hard time finding the reports recently and had to jump on live chat to find them. Pretty intuitive most of the time but sometimes not so much.
I've been so far very impressed with ActiveCampaign. Been a Mailchimp user before, I miss a little bit the friendliness, cuteness and more humanized and intuitive experience. On the other hand, my company gained a robust professional tool with super powerful unlimited automation capabilities and an excelent and responsive support team. If you're ready to take the next step in professionalizing your companies email marketing and marketing automation, just get on this train!
- Mail Marketing
- Marketing Automation
- CRM
- Not 100% friendly
- Contact search limitations
- Lack of visual reports
February 09, 2021
Easy to use email automation with a few minor inconveniences
We use ActiveCampaign to run all of our email marketing campaigns as well as our email automations. [ActiveCampaign] is a great platform, as it allows you to easily manage all of your email needs in one place. The automation capabilities are robust and also quite easy to learn and to use. For more standard email campaigns such as weekly newsletters, [ActiveCampaign] also does a good job and provides you with usable stats to track email performance.
- Email automations
- Email campaigns
- Contact tagging
- Form building
- I wish that I could use my own IP and a third party tool like SendGrid to manage deliverability
- Some of the contact search capabilities are lacking
- Ability to add additional users for a small fee would be preferable to needing to upgrade for a substantial monthly additional fee
February 12, 2021
Intuitive, simple and effective mail marketing with ActiveCampaign
I personally use Active Campaign practically every day for the construction of automatic responders, e-mail sequences and for sending the company newsletter. Active Campaign is built to be very intuitive and easy to use. Over time I have also used other systems and I must say that Active Campaign is the one that has satisfied me the most of all, also in terms of the relationship between price and product quality.
- Active Campaign is great for managing automatic emails
- Active Campaign is well built for tag management
- Active Campaign does not duplicate the number of users if they are subscribed to more than one list, avoiding the increase of costs as happens with other suppliers
- Providing the landing page function in a reduced form also in the lite plan would be an interesting plus
- Providing the Custom audience function on Facebook also in the lite plan would be an interesting plus
- Integrating a webinar feature could be an interesting plus
August 03, 2018
Advanced automation at a very low price
ActiveCampaign is used primarily by our Marketing team, but it also integrates with our sales team communication. We use it for our weekly newsletter, marketing automation campaigns, signup forms, auto responses, etc. It's primary use it to connect with customers and potential customers. We have a community of users so email communication is extremely important for us.
- Their HTML email builder is easy to use.
- Their automation workflows have tons of options to send custom messages to your audience
- It has advanced features at a much lower price than other vendors
- I wish they had a landing page builder included (like other tools do)
- Their forms are not very customizable
August 16, 2018
Take control of your automated campaigns today!
We are currently using ActiveCampaign on both the corporate side and as an opt-in feature for our franchise locations. On the corporate side, we use ActiveCampaign to manage our franchise sales cycle. We use it to assign automations to leads that come in as well as assign tasks to our team in how those leads are handled. On the franchise side, it's used to manage client leads as well as handle the hiring process in some cases. ActiveCampaign is really useful in cutting out a lot of the grunt work involved. The automations can handle a lot and are very flexible in how they can be built. On top of that the interface is very intuitive and easy to learn.
- ActiveCampaign is really easy to use unlike some of the other automation software available out there. The automated campaigns are very flexible and you can manage contact forms, emails, and users all in one system.
- For the features it offers, it's the cheapest solution out there (as far as I am aware). ActiveCampaign offers a different range of pricing and even has a reseller program.
- ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
- Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.
March 15, 2021
Easy to use, highly customizable
I have a small business - I am the owner and operator of the business. I use [ActiveCampaign] to manage clients, automate sales and generally make life easier!
- Integration - ActiveCampaign easily integrates into many other software solutions. It is a simple process to make it happen.
- Automation - ActiveCampaign has easy to use templates to help automate your business, or you can custom build them for yourself.
- Dashboard - Most of the information I need is available at a glance on the home screen.
- ActiveCampaign for my purposes is not a standalone software. It needs to linking to other solutions
- ActiveCampaign is not the cheapest email management software
March 15, 2021
Active Campaign is a winner for organization, making more sales, and keeping in contact with clients
We are using ActiveCampaign Deals CRM to keep track of sales and for email automations to our clients depending on the stages they are in.
- Email Automation
- Campaign Creation
- CRM Organization
- Calendar functionality. Why do I have to save the date first then the time when making an appointment?
- 2 way email communication for Deals.
- Better reporting capabilities. Yes you have reports but i'd like to customize the information i need without having to spend a boat load more for an upgrade
March 16, 2021
Great for solopreneurs
I use ActiveCampaign for all my email marketing. I also have used it to create sign-up forms for lead magnets as well as sales funnels. It allows me to stay connected and ensures that no matter what happens on my social media platforms, I own my list and therefore can still connect with my people.
- Sign-up forms
- Lists to organize your audience
- Funnels
- The automations can be hard and time consuming to set up
March 17, 2021
Great B2b Email Marketing Platform
I am using it for my business first and then helping to implement ActiveCampaign for my client's email marketing. It is being used for broadcast emails, automated drips, and weekly reminder emails.
- Easy To Use Interface
- GREAT Email Creation Platform
- Quality Reporting
- Successful Email Drip Campaigns
- Could use Better Integration into my CRM (Nimble)
- Pop-Up (creation) Should be more customizable
March 19, 2021
I'm a fan of ActiveCampaign.
We are using ActiveCampaign for marketing automation and the CRM. We decided to migrate from Salesforce since Activecampaign's CRM did a lot of the things that we needed. Salesforce and Pardot (Salesforce's marketing automation software) is very pricey compared to ActiveCampaign.
- Marketing Automation
- CRMs
- Integrations with other software
- The gmail extension puts every spammer into Activecampaign as a Contact. I had to delete the AC Chrome extension.
ActiveCampaign enables the marketing department in acquiring and retaining customers as well as ultimately engaging them while keeping tabs of the post-sales processes of the company. The department is able to utilize the great set of messaging and email features that are readily available within this web-based platform. The CRM built-in functionalities enable teams to create special marketing workflows and automate follow-up sequences for all our contacts.
- Tracking the customer behavior across multiple marketing channels
- Adapting and aligning our marketing strategies to the interests of the customer
- Keeping records of our customer history in a single database
- A drip functionality can help avoid spam filters especially when sending campaigns to an extremely large list.
- A blank image box may appear below the image when I use the drag and drop option to add an image