Chorus by ZoomInfo

I used Chorus.ai as a Product Marketing Manager to better understand common questions, and how our sales reps were messaging products. This allowed me to send the snippets directly to our Product team, rather than them having to take my word that customers want it. I also used it to share customer stories and reactions. We also used it in rep training, because some of the more junior sales folks would have long monologues.

This is a great tool for review and training team members. I used this to coach my team when I do their weekly reviews.

Chorus is great to help busy sales managers help coach Sales Reps more easily. I can squeeze in listening to calls between meetings or even on my commute.

Chorus.ai is very well suited for any calls in the workplace. For calls with prospects and customers, the recorded video calls along with the speech to text transcriptions are extremely useful to go back and gather important points to potentially closing of sales with prospects and to attend to most important customer asks and requirements for an increase in usage of products later. This is obvious but I think Chorus.ai is less important for calls or meetings that do not have an agenda or a purpose.

Chorus is perfect for a sales leader who wants to listen to rep calls, gather insights, understand customer feedback, provide coaching, and share best practices. It's also great for a rep who wants to learn from their peers or review their own calls. Less appropriate for non-customer-facing teams, or sales teams that do more cold-calling vs. scheduled calls.

Chorus is a great solution for teams who are short on time but improving on-call performance is a high priority for them. For people who don't plan on coaching or referring to calls, I think the advanced capabilities would be wasted. Separately, this is great when there is a focus on training and growing Sales teams wins.

Chorus is a great platform that enables you to go back and watch how well you did on a phone call. This is important to be able to improve and progress one's sales skills. I have gone back to watch many videos of myself and realize a lot of things that I didn't notice that I did. It's also a great platform to see my team members calls and learn from their wins and failures as well. Chorus is also a great tool to request training from sales leaders and to collaborate easily with them on specific parts of a call that you would like feedback on. Chorus also provides a transcript from your meeting so you can easily pin-point what the customer has said for purposes of taking effective notes. The data that is provided on self-coaching points such as, filler words, engaging questions, and the number of next steps, provides a high-level overview of how well you executed on your phone call with a customer. The data is a great teaching point to know where improvements need to be made and enables you to pin-point exactly where your focus needs to be in regards to improving your skills.

Chorus.ai is well suited to call quality monitoring, qualitative research, and shadowing for research or training purposes. It's not as well suited for evaluating quantitative themes across calls.

Chorus.ai is really helpful with any customer call, whether it's early in the sale with a discovery call, all the way through every interaction. The platform helps to record the conversation, analyze the call, flag any potential risks, and also call out key areas of strong performance. I use Chorus.ai both in my call reviews and coaching but also onboarding.

It's well suited for coaching opportunities between sales managers and their team members, especially when the employee is new to the company or product line they're selling. It's also well suited for when you want to better understand how much you talk vs let your customer talk. I also find it useful for seeing what "filler" words like "um" or "ah" I might use during a conversation but not realize it.

It's great for recording and watching calls but sometimes the script is not that accurate.

I work with the entire commercial sales team to train on proper messaging for a recently-acquired product and working with enablement and sales managers directly, it was my job to ensure that the product was being pitched, sold, and differentiated appropriately. To accomplish this, I created a persistent search that would populate a playlist that I would review weekly, listening for not just the product name but also keywords that related to the product. This allowed me to capture pretty much every discussion across the full commercial sales team of 40+ sellers, listen, and coach directly. I could also track the occurrences of who was mentioning the product the most, least, and use snippets of the calls to also help train others (and share highlights when calls go really well). In that sense, Chorus.ai is also an excellent enablement tool since it allows the sharing of good and bad call instances very easily.

Fantastic tool for onboarding, coaching, and on-demand review of client sentiments, deal progress, etc.

Having a call recording software like Chorus should be apart of every AE's tech stack. For account-based selling or enterprise-level deals, I use it to arm myself with quotes of what different offices, end-users, and stakeholders have said unsolicited across the board about our program, then put that into a "Quotes" PDF. Having that kind of documented internal buy-in is crazy powerful.

Chorus has been instrumental to our sales org for coaching and learning, as well as disseminating examples and customer stories.

Great for new hires to hear qualification calls or demos to learn the business.

Chorus.ai is best suited for improving sales skills as a sales rep & coaching as a sales manager.

Overall Chorus.ai is a good tool for reviewing my team's client calls to offer recommendations. Individual team members find it valuable to share quick snippets with colleagues and customers.

It is great that we are able to see the Salesforce case number for every call in Chorus.ai so that I can plug a case number into Salesforce and see if follow-up was done properly. If that wasn't a possibility, we wouldn't be able to check on follow-up and that is a key part of customer service. We also always rate our calls as either positive, neutral, or negative as far as the sentiment of our customers during the call. It is great to be able to search these sentiments so if my reports have "negative sentiment" calls. I can listen and then coach my reports on how they could do better next time.

Chorus is great for recording my sales calls, this allows me to go back afterwards and review them. Meaning, I can be solely focused on the conversation without worrying that I am missing information. Chorus is also particularly helpful for me to self-coach. I am able to review my calls to see where I went wrong.

Chorus is well-suited for a client facing team with responsibility for retaining or growing revenue. The platform encourages movement on an opportunity by bringing in the Salesforce stage and forecasted amount. Sales teams can use Chorus to coach on communication strategies that are working well with prospects. Post-sales teams can use Chorus to capture key information from clients and identify potential risks.

Concepts like "multi-threading" calls and setting next steps for a meeting are incorporated in the call review. As a manager of a client-facing team, I appreciate the chance to see how many contacts are present on a call and if there is a next conversation scheduled. I really like the ability to create and share snippets, which can be used for sharing positive quotes from clients.

Chorus is not appropriate for teams who do not frequently interact with clients or prospects, or environments where unscheduled interactions are more common. If more negotiations are happening via cell phone or email, those conversations would be missed. I would imagine Support teams would likely benefit less from the call review features, which are more geared toward Sales and Account Management.

At my previous company, we never used a tool like Chorus. At my current company, where I manage a team of several reps, it's imperative to have a tool like this to help uplevel individual and team performance.

Chorus.ai is great for individual call coaching--identifying aspects of the sales cycle that a rep is working on and reviewing strong and developmental examples. It's really good for understanding how a call went historically, pulling out key moments in the conversation where a prospective client mentioned organizational challenges/pain, especially during the discovery portion when you're collaborating with multiple people internally. It's useful as a rep and as a manager to listen to your own calls to see where the conversation was flowing well and where it might have lagged somewhat. Watching your own film, so to speak. Chorus.ai is useful for onboarding new reps by providing examples of solid conversations, presentations, questions, demo flow, etc.

As a product management executive, I use Chorus.ai transcripts and search to get efficient access to all customer touchpoints while also drilling down for more details when needed. Chorus.ai has also been great for helping onboard new customer-facing staff. We build highlights playlists as well as provide reviews as they start to take calls.

I think Chorus.ai is helpful in trying to understand your sales team members' individual strengths and weaknesses, as well as what attributes are important in winning deals.

It would be interesting to see visualizations of how correlated certain tags, such as feature mentions, competitor mentions, pricing discussion, engaging questions, talk/listen ratios, etc., are to winning deals for my company.