HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.https://dudodiprj2sv7.cloudfront.net/product-logos/vG/FW/82VTWIZC8WTT.JPEGHootsuiteEnterprising!2015-05-29T14:30:51.655ZIt's being used by the corporate social media team along with the social media admins from our regional hospitals and service lines.,Publishing to multiple channels Scheduling in advance Content library,It would be nice to be able to add more streams to a page for monitoring. Sometimes have difficulty with geo targeting of search results,9,25,Employee efficiency Social care/customer service Better engagement,Sprout Social,9,2,Publishing Engagement Social Care,Love the content library for creating standard messaging that creates consistency across the organization when it comes to social care. The integration of Nexgate Social Patrol for security to monitor for potential HIPAA or PHI violations Reports on team performance,Further development of the content library for use developing drafts for campaigns that can then be approved before publishing The ability to publish photo galleries Native integration of Instagram and the ability to geotarget Instgram search The ability to monitor competitor and/or industry social channels,Yes,Product Features Product Usability Product Reputation Prior Experience with the Product Vendor Reputation,I don't think we'd change anything. The reality is that there are many platforms and tools that are available for social media monitoring and engagement. It seems like there is a new one every day. Some of them have good features that are similar to Hootsuite. The difference in my mind is Hootsuite's experience and reputation. They are clearly an established leader that continues to innovate.,No,9,Yes,Standard reports Adding social channels Making assignments to team members Scheduling posts,Integration with LinkedIn is not the best. Not sure where the issue lies, but I can't use the Hootlet tool to schedule a post because it doesn't properly import the picture for the post.,Yes,9,10,8,10,10,Hootsuite took the time to learn about our specific needs related to the channels we utilize and the industry in which we work. They provided several potential solutions and variations from which we could choose. We were able to then provide feedback on what we needed and didn't need when it came to the various features like training, crisis management simulations, scanning for any channels related to our company and price.,Don't be afraid to negotiate. Hootsuite is very willing to work with you to create a custom solution that will meet your specific needs. And, the solution can scale as you grow or your needs change or expand. For instance, you don't have to start with a custom training or education solution. The Hootsuite Enterprise comes with access to Hootsuite Universities extensive library of video training. But, if at a later time you want to implement any of their additional custom training, you can do that. And, it's easy to add seats to the platform as your team grows, or as you expand use throughout your organization.Michael YoderHootSuite as one of the leading Social Media management platforms2013-06-06T17:09:07.214ZEffective overview of Social Media environment thanks to the well-developed dashboard and customization options. Good tracking & monitoring capabilities thanks to the simplicity of adding required data (tweet) streams. Easy-to-use communication capabilties. The highly intuitive HootSuite dashboard makes it very easy for users to publish new content, and reply to other users, on various different platforms, e.g. Twitter, Facebook, LinkedIn. Integrated link shortener. Effective & customized KPI reports that offer good first overview of business performance with an additional option to integrate your Google Analytics account.,Competitor analysis could be improved in the future. At the moment, HootSuite is lacking superior capabilities around tracking competitor performance. Access to historical data is rather limited, but this is a common issue for most of the tools in this category.,Increased social media community that generates more leads can be partially attributed to the integration of HootSuite into our business activities.,9,,9,2,Social Media management Communication "Buzz" monitoring,9,,Implemented in-house,9,Online training Self-taught,8,From my personal experience and the experience collected from other clients, including complete newcomers, there are no big issues encountered in learning this tool. In case some tips & tricks are necessary, most of answers can be found on the web.,No,8,8,10,9,Integration with Google Analytics may be done in the future, and this is already supported by HootSuite.,Clients considering Pro and Enterprise plans can negotiate on different topics, including how many users are going to work with the tools; what kind of support is necessary; and the amount of credits required to track the data via analytics reports. For this reason, it is advisable to decide exactly how the tool will be used before engaging into a firm business relationship. Bear in mind that you have an option to try things out with a trial account, so use this trial wisely!.Igors SkuteHootsuite Enterprise for Social Media Agency2013-07-23T17:26:19.826ZAutomating the posting of content across various social networks (Facebook, Twitter, Google+, LinkedIn, etc.). It would take a very long time to do this manually. We would have to write our own software and figure out the APIs to do this any other way.,The reporting didn't work particularly well for our clients' needs. Most of our clients were paying too little to warrant in-depth reporting, so it wasn't really a big issue. There are a lot of great reporting modules that our clients just couldn't take advantage of due to their small size. There is a limit (200) on how "tabs" one user can create. This hasn't yet been an issue but it may end up being one. Not much else. It's solid.,Automation of monitoring and posting results in a lot of time and labor savings. We're able to leverage employees at a lower base via the team infrastructure and security levels.,9,10,10,2,Automation of social media account monitoring and content posting for 200+ small business clients.,,,Implemented in-house,9,Online training Self-taught,10,It's pretty intuitive. Getting setup is the toughest part, but it's not terribly difficult.,Yes,10,9,10,9,Google Docs would be great since we build our content calendars using a Google Docs template provided by Hootsuite. It would save us a lot of time exporting and importing batches of content for each client. Pinterest,,We had an initial trial of a couple of months to be sure we could work with the software before committing to a full year. That was great!Tony PintoHootSuite Review2013-08-26T21:38:59.031ZFeatures that seem to work well: Monitoring conversations in real time. Scheduling automatic post. Team management.,When posting across several platforms their can be considerable delays. At times there are system outages.,Direct contact with targeted audience. Staff knowledge of advantages of the system has increased which has led to measurable productivity. Brand awareness.,9,9,12,8,Under the recruiting umbrella it allowed for us to compose the "Iron Triangle" which is the alignment of three different departments. Also, to monitor and engage our audience in an effective manner. Lastly, the collaborative tool that allows for the assignment of task.,,Implemented in-house,9,Self-taught,Training is a MUST and a lot of things will be missed if training is not conducted. Training builds confidence and efficiency with the product!,No,9,8,9,9,Not at this time.,,Internal approval for two years. Signed a one year contract with GSA pricing.Verified UserScheduling and analytics both very strong.2012-11-12T20:45:02.565ZScheduling capability is excellent Analytics package is also very strong. Allows us to share detailed campaign performance metrics with our clients. Channel reach is also a key feature. We can post once to five or six channels at the same time which is a huge time saver.,Biggest issue for us right now is the Excel bulk up-loader. Our client firms typically build out content for the month. They share the content with us and we modify and improve it and then schedule out discrete posts on different channels for the month. The easiest way to get client data for the month is to use the bulk up-loader which brings in all of their content in an Excel file. Unfortunately, there are some limitations with the up-loader. Biggest issue is that pictures cannot be uploaded, and we cannot add pictures to content that has been uploaded in this way. This means that we have to schedule posts one at a time which is a big time suck. There have also been some other minor hiccups where items don’t post correctly when using the up-loader.,The biggest operation advantage is automated scheduling which frees up everyone’s time to work on other higher value projects.,10,8,8,2,Initially, our biggest problem was the ability to schedule posts to multiple social channels simultaneously FB, Twitter, Tumblr, LinkedIn, Google+) on behalf of our clients. The ability to schedule posts to Google+ was actually the reason for upgrading to HootSuite Enterprise. It’s also important for us to monitor and respond to tweets in the same tool For example we have been running hiring campaigns over Twitter and Facebook for some of our clients, and we need a platform that allows us to react quickly. However, we quickly realized that although scheduling is important, the analytics capability is just as important, if not more so. The detailed analytics package not only lets us see how we our campaigns are performing, but it also allows us to share detailed metrics with our clients to justify the fees we charge them. This is now very important. We can export key metrics to CSV or PDF and share with clients.,Yes,Vendor implemented Implemented in-house,10,Online training,10,No,9,10,10,10,We are not integrated to any other systems, but we are connected to multiple social media products: Facebook, Twitter, Flickr, Tumblr, LinkedIn, Google+ etc. Apart from that, we have considered integrating to our built email tool MailChimp (which is possible) but we have not felt the need to do so yet.,Verified User
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Reviews (1-7 of 7)
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November 13, 2014
Read Igors Skute's full review
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
July 23, 2013
Read Tony Pinto's full review
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).
November 12, 2012
November 12, 2012
Read this authenticated review
We sometimes notice a bit of latency with Facebook posts.
October 16, 2012
Hootsuite Enterprise Scorecard Summary
Feature Scorecard Summary
About Hootsuite Enterprise
HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.
Hootsuite Enterprise Integrations
Hootsuite Enterprise Competitors
Hootsuite Enterprise Technical Details