Saves my small business time and money
I have been using ActiveCampaign for several years as my primary lead and client communication tool (other than Outlook). It has scaled …
Starting at $19 per month
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What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
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- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
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Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
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What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
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Making more money using advanced Abandoned Cart Tool [eCommerce 2023]
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ActiveCampaign Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
ActiveCampaign starts at $19.
Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.8.
The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
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March 14, 2024
Saves my small business time and money
I have been using ActiveCampaign for several years as my primary lead and client communication tool (other than Outlook). It has scaled with my business and is great for integrating with other client fulfillment tools I use. One of my deliverables needs to be segmented dozens of ways for top-end client fulfillment and this is easily achievable with ActiveCampaign.
- Goals within automations simplifies the funnel
- As a solopreneur who is not technically inclined, I love their direct support
- I've been able to take full advantage of their ongoing learning webinars
- As someone who can be easily put off by tech problems, ActiveCampaign can appear more daunting than it really is.
- Their last interface changed my UX and I found that confusing. If it ain't broken, don't fix it.
November 03, 2023
User friendly and good for automating marketing campaigns
I use ActiveCampaign for my email communication with potential clients, and to create marketing funnels in an automated way. I write marketing campaigns and send them to my list of clients, as well as evergreen funnels for new potential clients. I integrate it with Thrivetheme, which I use for my website and for my online courses.
- User friendly
- Good for automation
- Good for integrating with other software
- I wish it was cheaper
- I wish it would come with a sliding scale price for the number of contacts, at the moment it does, but the difference between one rate and the next is high
- I wish there were more tutorials
December 08, 2023
Love using ActiveCampaign
I use ActiveCampaign for my sales funnel and newsletters. It's easy to link to my website forms and I love the way you can immediately see who subscribed and clicked on links. My virtual team set up automation and newsletters. It's easy to create drafts, schedule emails, and make automation look easy.
- Visual representation of automation
- Stats on the Home dashboard
- Pricing: much higher than alternatives
- Segmentation
August 03, 2018
Advanced automation at a very low price
ActiveCampaign is used primarily by our Marketing team, but it also integrates with our sales team communication. We use it for our weekly newsletter, marketing automation campaigns, signup forms, auto responses, etc. It's primary use it to connect with customers and potential customers. We have a community of users so email communication is extremely important for us.
- Their HTML email builder is easy to use.
- Their automation workflows have tons of options to send custom messages to your audience
- It has advanced features at a much lower price than other vendors
- I wish they had a landing page builder included (like other tools do)
- Their forms are not very customizable
August 16, 2018
Take control of your automated campaigns today!
We are currently using ActiveCampaign on both the corporate side and as an opt-in feature for our franchise locations. On the corporate side, we use ActiveCampaign to manage our franchise sales cycle. We use it to assign automations to leads that come in as well as assign tasks to our team in how those leads are handled. On the franchise side, it's used to manage client leads as well as handle the hiring process in some cases. ActiveCampaign is really useful in cutting out a lot of the grunt work involved. The automations can handle a lot and are very flexible in how they can be built. On top of that the interface is very intuitive and easy to learn.
- ActiveCampaign is really easy to use unlike some of the other automation software available out there. The automated campaigns are very flexible and you can manage contact forms, emails, and users all in one system.
- For the features it offers, it's the cheapest solution out there (as far as I am aware). ActiveCampaign offers a different range of pricing and even has a reseller program.
- ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
- Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.
I am the only person in the company, and I use it for building trust with leads. Once I get them on my email list, they are put into an automation that sends them value-based emails for a 4 week period.
- Automation builder
- Customer support
- Pricepoint
- More features in the base subscription.
- Faster loading time.
- I've had some errors with clients getting stuck in an automation point.
I use ActiveCampaign for all of my email marketing, onboarding, and automations. I send out broadcast emails with weekly blog posts.
- The onboarding is fantastic! I get up and running quickly.
- ActiveCampaign is very intuitive. I rarely have trouble finding what I need.
- Their customer service is as good as I've seen anywhere. Always quick to respond and incredibly helpful.
- I'd love for the CRM to have a task manager built-in. It's fantastic for deals and sales tracking and planning, but I'd love to have everyday tasks in there too.
For sales, marketing and customer support. AC helps us to automate most of our advertising campaigns. Inviting contacts to our events. Follow up in events participations. Sales reminders. Surveys for improvement.
- Forms are very simple to create allowing us to obtain important information from prospects.
- The automation is very visual and through a flow chart perspective it's easy to plan the sequence of communications we send.
- It's very helpful to copy messages from previous campaigns, saves us time!
- It is not possible to add attachments to the emails.
- It has not the option to select contacts based on multiple filter options.
- Welcome training.
I use Active Campaign for two businesses. First, Active Campaign allows my Navajo language learning business to offer daily email notifications. Second, Active Campaign allows my tour business email notifications about tour and booking updates.
- Active Campaign goes beyond other email services because I am able to easily create 7-day email drips and copy it as a template for the next fifty-one weeks. I am able to review the analytics of individual and group customer behaviors and plan accordingly for beneficial content.
- With ActiveCampaign, there was some trial and error to move through the platform, but I focused on three features and gradually added other tweaks. I plan on continuing my learning with Active Campaign to integrate more features.
- I am working away from my desk the majority of the week, and the mobile app with seamless functionality would be a great compliment to Active Campaign.
May 29, 2020
Incredible Customer Service!
It is used both for automation and for weekly emails. Active Campaign keeps me connected to my best readers, followers, and clients. I have especially enjoyed the automation features that I've added in the last few months. I've seen my email list grow considerably since moving to Active Campaign. I'm very pleased with my results.
- Emails
- Automations
- Customer service
- Setting up emails was challenging at first.
- I wish the drop and drags were easier to use.
- Setting up lists takes a little time to understand.
June 02, 2020
ActiveCampaign was my best decision.
In order to manage my leads, I needed a tool to have lists of users, send emails, segment the users, create automation, etc... ActiveCampaign was the solution. Currently, we send a weekly newsletter to more than 500 contacts without issues. Every Monday, all our followers receive it in their inbox.
On the other hand, we have implemented a system in our website to get more leads. Thanks to ActiveCampaign each lead got is introduced in a funnel, an automation, an emails sequence, and created in ActiveCampaign. This sequence is an onboarding process for our leads in order to know us and share our best contents with them.
On the other hand, we have implemented a system in our website to get more leads. Thanks to ActiveCampaign each lead got is introduced in a funnel, an automation, an emails sequence, and created in ActiveCampaign. This sequence is an onboarding process for our leads in order to know us and share our best contents with them.
- Automations
- Send massive emails
- Manage contacts
- More tests scenarios to check if automations is well done
I have used ActiveCampaign for the past three months to manage my new digital fundraising consulting business. I give it outstanding marks overall for being a comprehensive marketing automation and CRM application for any small-to-medium business. Having used several large automation systems, I'm impressed by the breadth and depth of features, its ability to integrate with other systems (I integrate with WordPress), and the amount of effort they put into customer care and education. Setup and ramp-up were both easy; I was ready to do business within a couple of hours of transferring my contacts, putting in my business information, and setting up a few templates--a total of 2–3 hours tops. The system has been stable; I have not experienced any crashes or other downtime since using the product. Overall, I would highly recommend ActiveCampaign to anyone either looking for their first automation/CRM solution or those looking to take a step up from a more basic/less robust application.
- Creating and maintaining a clean list of contacts.
- Integrating contact and other forms with other applications via API.
- Having a cloud-based product, giving peace of mind knowing all data is safe and secure.
- Continual improvement of user interface is always a wise investment.
- Code used for integrating forms directly with WordPress is sloppy.
- Improvements to adding custom fields to contacts and accounts is warranted.
We use ActiveCampaign to send regular newsletter emails and share educational email series. It's been useful for keeping in touch with clients and keeping client-specific notes. It's also easy to use and recommend to clients whether they are new, or a seasoned professional. AC included features we really wanted and faired well compared to some more robust systems, and it was a tool that we could continue to grow and evolve with.
- Automated emails
- Automated email sequences
- Scheduled emails
- Detailed client notes
- Overall user experience/design.
May 18, 2021
The best email Automation + Sales CRM out there!
Score 9 out of 10
Vetted Review
Verified User
ActiveCampaign is really the best tool out there. I haven't used it to the maximum of its capabilities because I am personally at a phase where I am restructuring my business, but it is absolutely amazing. I can not wait to use the entirety of the features it offers. One thing that I love about the system is that it is super easy and intuitive to use. I am a real estate agent and I use it for many drip campaigns and automated autoresponders, so having the ability to include text messages and the way you can condition pretty much everything based on user behavior is pretty amazing.
- Email automation
- Sales pipeline CRM (amazing UX/UI)
- SMS & email integration
- Behavioral messaging, etc.
- Doesn't integrate well with Zapier for some Real Estate CRMs.
- Expensive to get the Sales CRM on the higher plan.
June 04, 2020
Great for beginners in newsletter marketing
I use ActiveCampaign to grow my own tribe, supporting solo entrepreneurs with their marketing. Being a solo entrepreneur myself, I can say that it is used by the whole organization.
My use case is as follows:
My use case is as follows:
- I have several automations, the usual welcome sequence, as well as special sequences for new customers.
- I send out a regular newsletter (weekly, mostly).
- I send out campaigns when launching a product.
- Easy to use visual editor for campaigns.
- Visual builder for automations.
- Intuitive segmenting via tags.
- I would love to import images by drag and drop into a campaign
- PDFs can only be attached with the HTML-editor, not the visual one. This would be great.
- Editing mail in an automation is long-winded and could be improved.
June 04, 2020
Great small business solution with a ton of value!
Score 9 out of 10
Vetted Review
Verified User
ActiveCampaign is being used by our entire organization. We have been able to leverage the system for our B2B channel as well as our B2C channel with its flexibility. We are able to automate marketing, tasks, and process flow for deals and or contacts with the system with ease as well as send out marketing on the fly. We use the deals pipelines, lists, and tagging frequently and are huge fans of the email builder and its ease of use and flexibility. The only piece that I would like to see improved at this time is the CRM functionality but with that said it has been very useful for us.
- Email builder.
- Lists.
- Pipelines.
- Integrations.
- Gmail integration.
- Calendar integration.
June 04, 2020
GREAT COMPANY
We use ActiveCampaign for our email marketing program. It provides us with a reliable way to send clients useful information on a semi-weekly basis. It also allows us to connect with new potential clients.
- Design. It is attractive and easy to use.
- Ease of use. The site makes it simple to create whatever you want. It also allows for easy editing and communication.
- Customer service. The customer service team is excellent. They provide in-depth answers to all questions. They also answer very quickly.
- One con is learning how to use the platform. It isn't difficult to use but can be overwhelming for an amateur.
- Cost. The cost isn't absurd but it can add up quickly depending on what you want to do. It is cheaper than other sites but isn't going to break the bank.
- Function. Some aspects of the site aren't easy to use but aren't too difficult after a few minutes. I would also like there to be more functions and customize options.
June 04, 2020
Great for automated email marketing campaigns
ActiveCampaign is used to automate email marketing campaigns to my growing list of subscribers looking to learn more about building high-performance organizations using the Kanban Method. It enables me to nurture potential clients through automated actions that meet them where they currently are and help built their knowledge until they become highly-qualified prospects.
- Email marketing.
- Automated emails.
- Some of the reports can give trouble to display sometimes and are hard to understand.
June 10, 2020
An event planner on ActiveCampaign
ActiveCampaign is the foremost tool I use to automate our marketing efforts. At first, I was hesitant to use it because I wasn't familiar with the dashboard and different tools. But over time, I've become very comfortable with it. It's great for managing our customer database. I could recommend other event planners use this service.
- Email marketing.
- Database management.
- Lead Gen distribution.
- Dashboard needs to read better. It's not as intuitive as I would like.
June 07, 2020
Email marketing
I use it for email marketing for my own company, but as a content marketer, I also have used it for building my client's email lists and email marketing. It's easy to set up automations, deliver multiple lead magnets, and score MQLs before passing them on to sales. I always recommend that my clients use ActiveCampaign instead of other common email marketing providers.
- Ability to deliver multiple lead magnets to people already on the list.
- Automations and drip campaigns are super easy.
- Easy to tag users and deliver targeted messaging.
- Formatting emails could be easier/better.
- Sometimes the formatting comes out funky.
July 11, 2022
Active Campaign: Not only #1 for me, but it is the last CRM and email marketing platform you will ever need
We started using Active Campaign 4 years ago and the primary purpose of using it was as our CRM. We then integrated it with our WordPress website in order to have a contact form and for registrations for our dinner seminars. We have not utilized it to the best of its abilities by any means, as we are a small company, and have not had a need but now that things are changing we want to start utilizing it more for email marketing which we are looking forward to learning more about.
- CRM: The CRM is customizable, which is the original reason I chose it over other CRMs originally. I found other ones at that time were very hard to customize for our line of business.
- Integrations: The amount of apps that Active Campaign integrates with is huge. I personally have only used a few, more specifically Zapier and WordPress. I expect to use many more in the coming months.
- Templates: They have numerous pre-made templates to use for email campaigns that can be customized with graphics, colors, and fonts making it easier to be more productive.
- Email: Unless it has changed, to my understanding it does not integrate with Outlook in order to save information from outlook into Active Campaign which would be a huge benefit to us. I know you can email from within Active Campaign but we use Outlook and it would be much easier to have a button or way to integrate the 2 from within outlook.
- Calendar: Same as above. I would like to have the option to save my Outlook calendar to Active Campaign and vice versa so they were in sync.
- Layout: While the layout of contacts is easy to use, I've found the interface lacking in showing each contact with a summarized view. I think having a more condensed customizable view along with the option for a more detailed view would be more helpful. Again, this is something I plan to look into further as there may be a way to do this. Once I find out, I will come back and change my review.
June 10, 2020
Awesome for solopreneurs who want to set up email marketing quickly and grow in their business!
I have been using ActiveCampaign in my solopreneur creative business to send out emails to my list. The problem it solves is that I can use it to manage forms, my email subscribers, and emails that I send out. I use it for quite simple emails, and not really any complicated automations or campaigns.
- Great user experience that is intuitive.
- In-depth help guides and videos for someone starting out with emailing software.
- Analytics are a great tool and easy to understand.
- Email composition is easy.
- If someone unsubscribes, I would like ActiveCampaign to remove the subscriber from all mailing lists. (Fixed it by creating an automation that does it.)
- A more affordable option for solopreneurs who use it for not super complicated emails and automations.
ActiveCampaign is used for our email marketing automation and it helps existing and new clients to learn about our products and our company. So far it helped a lot to speed up marketing and customer loyalty. It works great to educate customers on an automation level and was really helpful to build processes in our company.
- Automation.
- Email marketing.
- Email workflow.
- Prices for smaller accounts.
- Design in email templates.
- Intuitive operation.
I use it for email marketing automation to follow up with leads that I collect from my blog. It helps me keep readers in the long term.
- Great marketing automation
- Great support
- Competitive pricing
- Great deliverability
- Can be hard to use when you first start, just like anything else.
- No landing page builder.
June 15, 2020
ActiveCampaign keeps you active
Score 9 out of 10
Vetted Review
Verified User
ActiveCampaign (AC) is used across the organization to help: Automate repetitive tasks, manage comms externally, promote the business, grow the pipeline, manage online events, integrate with our e-learning platform, manage engagement and optimize deliverability. In essence, to do the heavy lifting and leverage so much more with less so that we can comfortably punch way above our weight!
- Building the automation is easy.
- Integration with other platforms is easy/robust.
- The insights are powerful.
- It is very flexible.
- List categorization relies on tags only. It would be nice to display segmented lists more creatively.