Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.2A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.2Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.3Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.3Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.7Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.4Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(201-225 of 676)A Good Option for Small Businesses
- Easy management of campaigns and data
- Short learning curve
- Some GUI dialogues are not matching the common standards one is used to
ActiveCampaign is a must-have software if you do email marketing. They want you to succeed as much as they want to grow.
It is simple to use, has GREAT customer service, and they'll go above and beyond to show you how to properly use the tool. In our company, it is the only solution we recommend when it comes to email marketing.
- Their onboarding process is off the charts! They have a great customer journey that teaches you how to use their product.
- Incredibly complex, surprisingly simple. Usually, complex software is difficult to use or has a long learning curve. ActiveCampaign is very intuitive and simple to use.
- They have a great support system. Their customer support is easy to get a hold of and they have plans in place to answer any question you may have.
- For what we use it it might have a little "too much", but it doesn't really affect our performance. It might just create a temporary distraction.
It has all the solutions that we need and more. Their customer service is ff the charts and will help you quickly with any issues you may have.
Lastly, their education program is great. Thorough resources and opportunities to get on calls with experts that can show you how to properly use and leverage the software to grow your business.
Totally recommend using ActiveCampaign as your email marketing software of choice.
Quality Email Platform that can get you in the Inbox Regularly
- Automations
- Campaigns
- CRM
- The interface tends to be slow at times where there is a delay
- Some of the instructional videos are older and a little confusing to the beginner so they could be updated
- Better pricing structure. Once you get above 10K addresses the price jumps quite a bit.
My experience with ActiveCampaign from a small ecommerce business owner perspective
- Recovering abandoned carts
- Seamless integration with Shopify
- Detailed reports with marketing revenue from each campaign
- More customization options on graphic design for emails
- more affordable pricing
- Better and easier graphic design in general
ActiveCampaign is great for all types of businesses
- Easy integration
- Easy campaign sending
- Easy marketing automations
- HTML editor
ActiveCampaign has options for all the needs of any business, plus they are very flexible and have many pricing options, so it is recommended for any type of business.
Actively Use and Love ActiveCampaign
- Shopify integration
- Automations
- Campaign setup
- Customer Support
- Learning Center could be better organized
- More fields from Shopify brought into AC, for instance, address
- Landing Pages instruction is a bit hard to understand
ActiveCampaign made my life as a solopreneur easier
- Integration is easy with my shopify store
- Creating automations and campaigns are very easy.
- Lots of resources available to properly set up any tool they have
- Some more tools could be added directed at physical product businesses such as specific templates used after an order has been delivered to the customer's house. So adding an automation when it's been "delivered" on Shopify.
The cream of the crop for my business needs
- Connecting Lead Generation to my email list
- Connecting Lead Generation clients to their content they want
- Allows me to keep my list up to date on what's going on.
- The UI (which is great) can tend to get bugged and not allow scrolling which can simply be fixed by refreshing the browser
- A bit more workflow/how-to videos on their help pages would be fantastic.
It's got a pretty great feature for custom labels where you can also track the time and method of how they got into your list, which allows you to be able to follow up with clients who've not been involved in specific campaigns. The automation tool is great.
Robust and easy to use
- Tagging
- Lists
- Integrating with websites
- A landing page feature
- Other information available on the dashboard
- Ease in updating integration with website
Automation
- Track clients through our process
- Automate email communication
- Plan marketing campaigns.
- The learning curve is real.
- Sometimes hard to find answers to questions
- I'd love more functionality in the "Deals" section
Great Tool for the More Experienced Small Business Owner
- Tags
- Automations
- Conact imports
- Tag hierarchy would be a great improvement
- Sometimes contacts get stuck in automations with wait steps
- Random movement of various functions to different places isn't always as helpful as they clearly think
Happy with Everything
- Email blasts
- Lead Gen
- Marketing
- Lower pricing options
- Proactive customer support
- Easier interface
Great Value + Functionality for Small Business Owners
- Automation
- Standardized emails
- Stats
- None!
ActiveCampaign for Intermediate Business Growth
- CRM-style database
- Solid metrics for emails and engagement by constituent
- Great deliverability (better than competitors)
- Impressive integrations with many, many systems
- The mobile app could use a view that shows scheduled emails and automations.
- I'd prefer more integrations on the starter level of subscription.
If a client is looking for a very simple system for email deliverability without the need to integrate with other systems and/or to know more than very surface-level metrics, I'd consider ActiveCampaign but wouldn't necessarily recommend it since the smallest level of subscription is more than some competitors who offer basic email marketing features for low-cost or free. If you're serious about funnels, integrations, and/or constituent metrics, this may be for you!
ActiveCampaign helps me to grow my business and reduce friction
- Automation
- CRM
- Customer Support
- Customer Education
- Performance
- Sometimes handling could be more intuitive
- Some minor fixes could be done sooner
The CRM is easy to use, not the most sofisticated, but a good starting point, if you still not have one.
Active Campaign Makes Marketing Easier!
- Marketing Automation
- Lead Generation
- Landing Page Design
- Email Campaigns
- CRM - Contact Storage
- Program Integration to Propertybase go.
- Adding a form to the landing pages should have a dropdown to add a form not require you to go back and forth to copy the code.
- Google Analytics integration should be more clear.
- Automation - simple automation system makes it easy to set up our drip campaigns
- CRM - with the ability to create custom fields and forms, it has handled our massive load of contacts without a problem
- Support - wonderful LIVE CHAT function gets answers quickly AND their enablement team we meet with each month helps us to use AC with its full power.
- Easy To Use - AC has been the easiest software we have ever used. They even have great training modules provided.
- Perfect tool for the full customer cycle - acquire new leads, drip campaigns, sales
- ActiveCampaign has some great design elements but would like to see more. The available fonts are limited, email styling is limited.
- Text Message integration. AC does have some but would be good to be able to do more with it.
ActiveCampaign: Recommended, Useful, and Straightforward
- It allows me to maintain multiple audience lists with as many tags as I need for segmentation.
- It's got a comprehensive editor for the emails with lots of pre-fab templates.
- The automation system is both powerful and relatively easy to figure out and use, and the open-tracking and reporting is useful.
- The learning curve can be challenging, especially if you haven't previously used an email list manager or CRM system.
- There are many concepts and a set of vocabulary to master before the entirety of the system's benefits and usefulness become evident.
- Pages can be slow to reload after changes. It's hard for me to know whether the cause is server capacity or local processing capability on my system.
Great, easy-to-use product with lots of helpful features
- Creating automations from scripts
- Managing email lists
- Creating quick landing / opt-in pages
- I have just about no complaints / improvement suggestions for the service
ActiveCampaign is the bar to meet
- Automation
- Sequences
- Segmentation
- Better Shopify Integration (Drip)
- Sequence templates
- Better commerce integration
autoresponder I found that had such a robust sequencing system. Also one of the only that had a graphic map for automations. But it goes much further than that with managing large customer lists
Great value and a lot of benefit if you use it correctly.
- Marketing automation
- CRM
- Customer success
- Email templates
- SMS marketing user experience
Best CRM for small businesses
My favorite bit is how easy the automation is to set up - they are a simple drag and drop builder. This is by far the best automation builder there is on the market ahead of Hubspot, Mailchimp, and all the rest. The price is incredibly based on the features you get for the price.
- Automations
- Forms
- Tagging for segmentation
- Site tracking setup is a bit tricky without a tech background. My clients find it tricky to use.
- Paying for the number of contacts you use is pretty annoying
- When a contact unsubscribes they are still counted as contacts, therefore, increasing your bill - this is annoying
Not suited for bigger companies that have lots of traffic and revenue as I feel with more traffic the system gets a bit slow. Otherwise fantastic
Great ROI!
- Landing pages: creating landing pages is easy.
- Forms: seamless integration of forms on our home site
- setting up the automations and tagging was a bit difficult. Be sure to really plan out what your tags will be, otherwise it can become chaotic fast.
- Wish it could track whether or not a subscriber forwarded an email to someone else.
ActiveCampaign does it all and has great support.
- Email Marketing
- Campaign Building
- Contact Tagging
- Workflow
- CRM
- Contact Management
- Automation
- Reporting
- List views
- Recovery from accidental deletions or updates
An essential tool for professional email marketing
- Without a doubt, segmentation and everything that surrounds it is an essential point for me. It is not just about putting a label on a customer, but about being able to create dynamic lists based on the behaviors of the contacts.
- A tool that is in continuous evolution. Listening to the market and offering a solution according to needs.
- Integration with other tools, essential for the entire system to work automatically.
- More detailed and accessible information on unsubscribing contacts.
- Better statistics in the forms.
- Improve integration with Zapier.