Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.2Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.7Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.4Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(76-100 of 676)ActiveCampaign is much better than Mailchimp
- Easy to use.
- Great automation options.
- Compatible with everything I need.
- The mobile app could be clearer.
- Open rates and CTR aren't visible on the main page.
- The site on mobile isn't formatted very well.
Great tool for email and marketing automation
- User interface.
- Designing campaigns.
- Managing contacts.
- Managing lists and list segments.
- Editing/changing format of draft campaigns could be easier.
- 3rd party integrations could be more robust.
Active Campaign Review
- Ease of loading targets
- Easy to use templates
- Easy to track targets who click on links/images within email
- Some of the automation features need to be easier to use. When creating a long automation the linking time span or action in between messages is limited.
- Linking targets to automation can sometimes be challenging
- Could use some upgrades to the reports, such as page visit time spent, how many links clicked on, repeat visits etc.
Big Learning Curve but also Big Dividends
- ActiveCampaign goes beyond email services like MailChimp in that you can build logic trees which trigger email communications to customers rather than handling them on an individual basis. Allows you to send info to interested parties at the moment they're most wanting it.
- With ActiveCampaign, there's quite a bit of learning up front to really understand how to use its services to full effect.
- The tutorial videos are led by a guy who clearly hates his life.
- The automation builder is fairly easy to use and makes following up really easy.
- The CRM and Deals module makes it easy for our salesteam to track progress of our different sales opportunities.
- It's easy to track behavior of our leads (like clicking on links in emails, visiting our site, etc).
- The automations builder is a bit clunky sometimes and requires a lot of effort to do seemingly easy tasks.
- The CRM is a little weak for our sales team. They'd like a tighter integration into Gmail as well as a more robust task management system.
- The reporting could use a lot of work. There really aren't' any visual reports to show me funnel info and conversion rates of my leads from one step to the next. This would make it easier to improve our marketing efforts.
ActiveCampaign - Almost There.
- Marketing Automation
- Click/Link Tracking
- Email Integration with Gmail via a Chrome extension
- One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
- Sometimes the Chrome plugin does not work properly.
- The email builder could use improvement on the UX end.
AC in a nurse business
- Automatic messages
- Contact thousands of costumers at the same time.
- Create funnels
- Has to be more simple to use it in my opinion.
- Not predictive
- Expensive
A very Good Solution to bring Email Marketing to a better level
- Scoring Point.
- Automation linked to the actions made by customers and prospects.
- Salesforce Integration.
- Implementation with the Email Template Design Software.
- User Experience Design.
- Bulk Tag of contacts.
- Reports dashboard.
Great for day to day operations with the occasional glitch
- Customer Support
- Customizable actions
- Keeping contacts well organized
- Tags seem to randomly malfunction when sending campaigns
ActiveCampaign: A Great Choice in the Big World of CRM
- Helping you to get ready with their features
- Doing webinars to learn more about marketing
- Limitless features and configurations
- Easy to implement with other plugins
- The menu can be easier to use
- Sometimes emails take a "long time" to be sent
- I think it is a pretty expensive service, it could be cheaper
- Useful e-mail templates.
- Clear academy where we can find detailed videos'/trainings on how to set up emails campaigns, websites and drip campaigns for instance.
- Various options to edit the email templates to our own branding.
- Easy to upload & update contacts.
- Easy to integrate with other apps like Salesforce and WooCommerce.
- So far there is no possibility to refresh the nr of people that viewed a landing page, this is a pity since we often view the page ourselves during the launch to see if everything works live. These numbers however are no longer accurate in that way.
A bit of work to get started but great design, flexibility and scalability at a good starting price
- The graphic design is very good, especially fonts, colours and templates
- Flexibility of design and functionality
- Takes a little while to learn it, but generally user-friendly
- Looks very professional but doesn't cost much to get started
- There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
- It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
- The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
- I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
- I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
- I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
Great for the Serious Business Owner Looking for a Complete Solution for a Reasonable Price
- Tagging customers dependent on engagement and interests
- Sending automations and email campaigns
- Pulling it all together in one software
- Having good training and support options
- making it easier to navigate
- making the site faster to load
- making it easier to just send a quick email to a list...
- making the support options more accessible and intuitive
ActiveCampaign Review
- marketing automation
- CRM
- Campaign mail
- crm
Great Use of ActiveCampaign
- Increasing ability in automations
- Ease of use of campaigns
- Sites are easy to put together
- Themes can be improved
Great automations and email marketing tool
- Automation Workflows
- Contact Segmentations
- Crm
- Lead Scoring
- Integrations
- Form option creation
- Lead scoring included in all plans
- Free version
ActiveCampaign is a good overall solution
- Flexible
- Easy to Automate
- Corporate Capacity
- Interface
- Speed
- Documentation
Powerful CRM for experienced marketers
- Power programming tools
- Integration tools
- Various workflows templates
- Creative email ideas
- Poor tech support
- Outdated tutorials
- ActiveCampaign provides various templates to create a professional-looking email
- ActiveCampaign makes it easy to create your own landing page
- Clear overview of metrics for each email campaign
- Deal overview gives a good impression of the sales funnels
- Integration with Salesforce > automatically delete contacts in SF if they get deleted in AC
- Offer an opportunity to resize images
- Increase the "delete contacts limit" so that the contact list can be adjusted at all times
ActiveCampaign - Something for everyone!
- Automation
- Integration
- Contact Tracking
- Pricing
- Contact Management (tags, lists, merges)
- Automated Campaigns
- Zapier Integration
- Sales Funnels
- Campaign Creation
- Templates
- Template Functionality
- Template & Email Formatting
- One-Off Emails
ActiveCampaign is the best solution for all your marketing needs! Save time and be active with ActiveCamapaign
- Automations are simple to use
- Email builder is exceptional
- List management and contact management
- Increase the number of contacts with their starting plans
- Have more modern and advanced landing pages
- Include the CRM for other basic packages with limited functions as well
If a business has a mailing list or sends newsletters, ActiveCampaign is for you.
ActiveCampaign: Automations King
- Email campaigns
- Intake forms
- Automations
- Attachments to deals: this is a major miss.
We like Active Campaign
- Click tracking
- Automated tags
- Interaction with Zapier
- I'd like to be able to group content elements before saving it
ActiveCampaign's Ease Of Use Makes Direct Response Marketing A Sinch!
- They create well-organized automation templates.
- They provide easy-to-implement documentation for new users.
- They offer an excellent reseller program.
- They give phenomenal customer service and support.
- The way their automation templates are set up could use some better organization.
- The SMS feature needs to employ a new sender. SMS doesn't always go through.
- They could offer a better Chat option with their support team via the website's interface.