eCommerce Platforms

Top Rated eCommerce Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

eCommerce Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 30 or more ratings to appear on this TrustMap.

eCommerce Platforms Overview

What are eCommerce Platforms?

eCommerce software allows merchants to display a product catalog and conduct transactions online. Most eCommerce transactions are B2C (business-to-consumer). Some also support more complex B2B (business-to-business) transactions with contract negotiation features, for example.


There are two general types of eCommerce platforms: hosted and self-hosted open source:


  • Hosted eCommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.

  • Self-hosted eCommerce solutions are more advanced, customizable, and free.

eCommerce Websites

eCommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.

Hosted eCommerce platforms include a set of pre-made templates and themes for storefront design. The best eCommerce software for your online business depends on your use cases. There are many different aspects of an online storefront that different eCommerce products may focus on:


  • Managing larger inventories

  • Displaying multiple versions (e.g., colors and sizes) of the same item

  • Managing multiple stores

  • Representing digital versus physical products

Scalability is also a major consideration when evaluating product catalog options and features.

Online Shopping Cart

An online shopping cart allows eCommerce website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.


Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.

Another additional functionality some eCommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.

Online Payment System

Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most eCommerce platforms have standard security measures in place.

eCommerce Platforms Features & Capabilities

  • Online storefront

  • Product catalog

  • Online shopping cart

  • Online payment system or integration with a payment gateway

  • Order fulfillment and shipping management

  • Merchant interface/dashboard

  • eCommerce marketing tools

  • eCommerce business management

  • Customer behavior analytics and reporting

  • Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)

eCommerce Platforms Comparison

There are a few key things buyers should consider to help them more easily compare eCommerce products:

1. Technical expertise required: Will the person or team managing your eCommerce website have technical/coding knowledge? Some eCommerce platforms are especially user-friendly for individuals with little to no coding experience, while others offer advanced customization that can be achieved through coding. Consider whether you’ll have access to a developer or other administrator with coding experience to help customize your eCommerce platform. If not, platforms that include a wide range of eCommerce website themes, or a WYSIWYG editor, may be a better for your business.

2. Open source vs. paid software: Are you looking for a free eCommerce platform to start out with, or a more advanced software that has all the bells and whistles? Especially if you or your team have experience with web design, an open source platform can be a great way to start building your online store. Popular open source platforms include Magento Open Source, Drupal, and Joomla. On the other hand, if you’re looking for an eCommerce platform that comes with access to customer support and a wide variety of pre-built website themes and templates, a paid platform will likely be a better bet.

3. B2B vs. B2C (or both): Do you sell to primarily a B2B or B2C market? Or both? There are a few main differences between B2B and B2C selling that, in part, determine what your eCommerce platform needs to have. For example, eCommerce businesses selling primarily to other businesses will need the ability to segment customer groups and to set up customizable pricing and configuration options. Some must-have features for B2C companies include built-in store themes, abandoned cart recovery, and compatibility with multiple payment gateways. Some ecommerce platforms are better designed for B2B, or B2C.

Pricing Information

Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.


It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long-term, picking the ecommerce platform that is the best for your eCommerce business's needs will present cost savings that may not be immediately apparent in the startup phase.

More Resources

eCommerce Products

(1-25 of 189) Sorted by Most Reviews

CS-Cart Multi-Vendor Marketplace Platform
0 ratings
7 reviews
CS-Cart Multi-Vendor is an on-premise eCommerce marketplace software. It allows users to open an online marketplace, where the user is the admin, and all the others—invited sellers. Each seller has his or her own micro-store with a customizable storefront, categories, filters, and search. Just like …
PrestaShop
18 ratings
6 reviews
PrestaShop is a free, open source e-commerce solution available under the Open Software License and officially launched in August 2007. The software is written in PHP and based on the Smarty template engine and is currently used by 165,000 shops worldwide. The PrestaShop group was founded in Paris, …
IBM Digital Commerce
17 ratings
5 reviews
IBM Digital Commerce is an e-commerce platform that is designed to deliver omni-channel shopping experiences, including mobile, social, and in-store. In June 2019, IBM Digital Commerce was acquired by HCL Technologies.
Spree
1 rating
5 reviews
Spree Storefront is a modular, open source e-commerce platform with a large community, comprehensive API and integration features right out of the box. Spree is comprehensive enough for large ecommerce stores and easy enough for small online merchants.
3dcart
6 ratings
4 reviews
3dcart is a customizable eCommerce platform designed to build an online store. Some features include Level 1 PCI security compliance, the same level used by banks and large financial institutions, along with search engine optimized templates and no transaction fees.
1ShoppingCart
19 ratings
4 reviews
1ShoppingCart is a shopping cart and eCommerce software featuring integrated eCommerce, email, and online marketing software tools. The platforms is owned and supported by Web.com.
TrueCommerce Nexternal
1 rating
3 reviews
Nexternal is an ecommerce system is used by hundreds of clients in many diverse industries now owned and supported by HighJump since the May 2015 acquisition of the company and its flagship platform. HighJump is the company formed from the mid-2014 merger of former warehouse management software comp…
KalioCommerce
1 rating
3 reviews
KalioCommerce is an enterprise eCommerce platform that powers Internet Retailer Top 1000 B2C & B2B brands. According to the vendor, online retailers get the flexibility to build uniquely branded sites with sophisticated business needs, and transform ideas into revenue faster with the platform’s …
ecomdash
0 ratings
3 reviews
ecomdash is a cloud-based inventory management solution that aims help online retailers save time and money, improve profit margins and optimize inventory control. This solution includes several web-based tools that are designed to make managing an e-commerce business simple and efficient.
inkFrog
0 ratings
3 reviews
inkFrog headquartered in Phoenix provides auction management and ecommerce listing software for vendors selling through major ecommerce platforms (e.g. Amazon, eBay, etc.).
Kooomo
1 rating
3 reviews
The Kooomo platform consists of an e-commerce solution for managing online trade transactions and a content management system (CMS) that is designed to assist with coordinated institutional content.
Netsuite SuiteCommerce
14 ratings
3 reviews
SuiteCommerce from Netsuite provides a flexible, open web store front-end solution enabling richly branded, highly personalized and engaging shopping experiences that will drive conversion and grow revenue. Built upon a modern, scalable and extendable HTML and JavaScript architecture, SuiteCommerce …
Paddle
1 rating
3 reviews
London-based Paddle offers an ecommerce and subscription management solution for software companies seeking a streamlined demonstration of their services and centralized management of their different service levels and cloud-based offerings.
ShipperHQ
0 ratings
3 reviews
ShipperHQ (or WebShopApps) headquartered in Austin offers their shipping experience management platform.
Webflow
3 ratings
3 reviews
Webflow headquartered in San Francisco offers what they describe as a visual solution to web design, with a CMS for editors, designers, and developers that they state allows users to create needed content structures, add content (by hand, from a CSV, or via our API), and then design it visually. Web…
cleverbridge
0 ratings
2 reviews
Cleverbridge is an enterprise eCommerce solution with subscription management capability to drive growth.
WebLinc
1 rating
2 reviews
WebLinc is an e-commerce platform and services provider for fast growing online retailers, from the North American company of the same name headquartered in Philadelphia. WebLinc’s modern, agile technologies and strategic expertise empower enterprise level companies running global, omnichannel comme…
Elastic Path
2 ratings
2 reviews
Elastic Path is a privately held company that provides an enterprise level Java ecommerce platform. It is meant to integrate with many commonly used content management systems, like Adobe Marketing Cloud, OpenText, and Hippo.
CommerceHub
0 ratings
2 reviews
CommerceHub is an omnichannel retail platform for suppliers, manufacturers, and retailers. It has three pieces: ProductStream, DemandStream, and OrderStream. ProductStream connects retailers with suppliers and product data, allowing users to manage their online product catalog. DemandStream connects…
Kibo eCommerce
1 rating
2 reviews
Kibo Software offers Kibo eCommerce (formerly Mozu), designed to support retailers with online offer creation and deployment, content publishing and landing pages, and many tools and widgets out of the box with a retail-oriented ecommerce solution. Mozu was acquired by Kibo Software from Volusion i…
Mirakl Marketplace Platform
0 ratings
2 reviews
Mirakl Marketplace Platform allows users to manage a network of third-party sellers whose products or services are featured on their online marketplace. Mirakl's API is designed to allow users to easily integrate product supply information from sellers into their eCommerce solution (such as Hybris, …
Affirm
1 rating
2 reviews
Affirm, headquartered in San Francisco, offers their dynamic payment system for ecommerce, supporting payments broken out into installments to accommodate shopper preference.
Customer Focus
2 ratings
1 review
Customer Focus is solution that includes order management, inventory management, warehousing, CMS, E-mail marketing, CRM, and general accounting functions. E-Commerce web stores are also included in the solution.
Big Cartel
2 ratings
1 review
Big Cartel is an eCommerce platform built for artists, such as artists, designers, and musicians, to build an online store.
Yahoo Small Business
6 ratings
1 review
Yahoo Small Business, now part of Verizon Media, is a website hosting solution for small businesses and retailers, supporting business email, basic or managed web hosting, a well as Wordpress and "Business Maker" web services.

Frequently Asked Questions

What are the differences between B2C and B2B eCommerce software?

There are a few main differences between businessto-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include.

Key dimensions where B2B and B2C sales differ include:

  • buying motivations
  • what the market looks like
  • the importance of brand reputation
  • how much long-term value vs. immediate cost matters
  • what the buying process looks like

What are some key features B2B eCommerce software should have?

If your company primarily sells to other businesses (B2B), ensure that your ecommerce platform includes:

  • Customizable pricing, payment, and ordering options
  • Deep personalization capabilities for your online storefront (e.g. branding, site search and navigation)
  • Options for customers to easily reorder the same items and quantities > Discounted bulk ordering
  • The ability to set a minimum order quantity (MQO)
  • The ability to restrict access to certain groups (e.g. allowing only registered customers to view products)
  • The ability to segment customers into groups, or integrate with the user’s CRM or ERP software
  • A wide range of payment options and a highly secure checkout experience

What are some key features B2C eCommerce software should have?

If your business primarily sells to consumers (B2C), ensure that your ecommerce platform includes:

  • > Built-in online storefront themes or templates
  • The ability to customize product listings and have multiple product variants
  • Abandoned cart recovery capabilities
  • Promotion and discount code tools
  • Built-in SEO tools
  • Content management capabilities and a blog section
  • Built-in email marketing capabilities, or integration with email marketing platforms
  • Secure check-out experiences with multiple payment options