Marketing Automation Software - Reviews

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Reviews (1-25 of 2,346)
Christina Wells profile photo
November 18, 2018

Review: "Pardot is a Powerful Marketing Automation Tool for Beginners to Pros"

Score 9 out of 10
Vetted Review
Verified User
Review Source

Our marketing team uses Pardot to automate demand generation programs for our business development unit. At a small scale, Pardot serves the purpose of acting as our email service provider for general newsletter style mailings. From a big picture perspective, Pardot manages automation of all elem...

    Austin Schmidt profile photo
    November 02, 2018

    Marketo Review: "The B2B Leader. A powerful tool."

    Score 9 out of 10
    Vetted Review
    Verified User
    Review Source

    Flexibility. If you can imagine it, you can automate it with Marketo. They make nearly every behavioral action and data point accessible for automation and workflows. Not all platforms, even the other market leaders do this.

      Anne Angele profile photo
      October 30, 2018

      Marketo Review: "Favorite MAP I've tried"

      Score 10 out of 10
      Vetted Review
      Verified User
      Review Source

      Marketo is an amazing option for large companies or a company looking for a customizable marketing automation platform that can grow with their company. I'd recommend having a strong plan in place for how you plan to use Marketo before implementing, but you can always start with a simple implemen...

        Patricia Villalobos profile photo
        October 26, 2018

        User Review: "Why you need Marketo!"

        Score 10 out of 10
        Vetted Review
        Verified User
        Review Source

        It's being used across the whole organization in order to achieve seamless user experience from prospecting stages until retention, loyalty programs, etc.

          Tim Noetzel profile photo
          October 18, 2018

          User Review: "Iterable is Fantastic!"

          Score 9 out of 10
          Vetted Review
          Verified User
          Review Source

          Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experime...

            Fes Askari profile photo
            October 11, 2018

            Review: "HubSpot for Sales and Marketing team - everything in one place!"

            Score 10 out of 10
            Vetted Review
            Reseller
            Review Source

            HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.

              Romy Ribitzky profile photo
              September 24, 2018

              HubSpot Review: "A Single Solution for Marketing-Sales Alignment that Delivers"

              Score 10 out of 10
              Vetted Review
              Verified User
              Review Source

              HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time.

                Jason Ensign profile photo
                August 24, 2018

                Review: "STAY AWAY FROM ZOHO CAMPAIGNS IF YOU VALUE YOUR SANITY!"

                Score 1 out of 10
                Vetted Review
                Verified User
                Review Source

                I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all.

                  Whitney Slothower profile photo
                  August 10, 2018

                  User Review: "Marketo- The Powerhouse"

                  Score 6 out of 10
                  Vetted Review
                  Verified User
                  Review Source

                  Marketo is being used by both the Marketing team and the Sales Team. Marketo assists our Marketing team by providing a platform to gather lead information at each phase of the buyer's journey. Through the information that Marketing gathers, we are able to enroll selected leads into email campaign...

                    Tony Burke profile photo
                    August 09, 2018

                    Review: "Agency Overview For SharpSpring Marketing Automation"

                    Score 10 out of 10
                    Vetted Review
                    Reseller
                    Review Source

                    All of our team are using SharpSpring across the board, from management who use all features to track incoming sales and opportunities, through to our web designers, who use the CRM and email features to talk with clients and send them updates. Overall, the system is very useful as it keeps all o...

                      Jeff Siegel profile photo
                      August 09, 2018

                      ThriveHive Review: "An excellent business dedicated to helping smaller businesses and start-ups grow."

                      Score 10 out of 10
                      Vetted Review
                      Verified User
                      Review Source

                      ThriveHive is my marketing team. They have helped me to develop a far more effective website, maximizing the SEO components so that my site is far more visible organically. We have, and continue to tweak the keywords on my Adwords campaign in order to zero in on my target market. Working with Thr...

                        David Elmasian profile photo
                        August 08, 2018

                        ThriveHive Review: "Personalized marketing assistance that is very affordable to the small business owner that needs help with marketing!"

                        Score 10 out of 10
                        Vetted Review
                        Verified User
                        Review Source

                        I believe ThriveHive is an affordable, helpful platform for any small business that doesn't have the resources to have a full time marketing department. The functionality, reporting and support you receive from them is unmatched in my opinion. They truly care about the success of their clients an...

                          Michelle Miles profile photo
                          August 07, 2018

                          Review: "Marketo - THE Marketing Automation Leader"

                          Score 10 out of 10
                          Vetted Review
                          Verified User
                          Review Source

                          Marketo is a powerful, flexible, and scalable marketing automation platform. It integrates very well with SFDC and a number of Martech solutions. From data management to scoring and lifecycle reporting to online and offline marketing initiatives, Marketo has you covered. I highly recommend Market...

                            Johnathan Karch profile photo
                            August 01, 2018

                            Review: "Coming up on a decade of working with Bronto"

                            Score 10 out of 10
                            Vetted Review
                            Verified User
                            Review Source

                            Bronto was the upgrade that we needed to see exactly how well our emails were doing. Tracking clicks, watching interaction, and of course conversions. Never hesitant to ask chat support as they have been great from day one. [They could improve with] scaled pricing. They have some a la carte featu...

                              Josh Hill profile photo
                              November 17, 2018

                              Review: "Save Time with Marketing Automation and Marketo"

                              Score 9 out of 10
                              Vetted Review
                              Verified User
                              Review Source

                              Remember to use your brain during the RFP process. Don't rely on vendor materials (and I mean all vendors). Think about your business process and sales funnel first. Think about Marketo as a catalyst for change and prepare that in advance of any vendor selection. Then go to the vendor and ask the...

                                Tesia Ray profile photo
                                November 17, 2018

                                User Review: "Turn to Engagio for Optimal ABM"

                                Score 10 out of 10
                                Vetted Review
                                Verified User
                                Review Source

                                Engagio is our account-based analytics platform that we have used at our company since launching ABM. We use it to understand the impact our marketing has on our target accounts, so that we can have a better conversation with our sales team and really tailor our messaging to help close more clien...

                                  Cody Kimball profile photo
                                  November 15, 2018

                                  User Review: "Developer's Perspective of Marketo"

                                  Score 4 out of 10
                                  Vetted Review
                                  Verified User
                                  Review Source

                                  It is a great tool currently used at our organization for admins to customize emails, build workflows and marketing paths to help drive traffic down the funnel. It is mostly used by the marketing department, but we are now trying to leverage it more across the organization and provide visibility ...

                                    Ravi Ansal profile photo
                                    November 14, 2018

                                    Marketo Review: "Better than others that's all i can say!!!"

                                    Score 9 out of 10
                                    Vetted Review
                                    Verified User
                                    Review Source

                                    The UI is really good and the DOCs they provide are really detailed and you hardly need any tech support. Marketo de some email deliverability issues but it is better than others any day.

                                      Ben Beck profile photo
                                      November 13, 2018

                                      Review: "Marketo - the best SMB marketing tool out there"

                                      Score 10 out of 10
                                      Vetted Review
                                      Verified User
                                      Review Source

                                      Marketo is the perfect match between performance and features and price. While not quite as robust as Eloqua, it is far more simple to use and has a much better price. It is far more feature rich and customizable than both HubSpot and Infusionsoft - though both of those marketing automation engin...

                                        Kristina Schroffel profile photo
                                        November 13, 2018

                                        User Review: "Marketo expertise is a career shaper"

                                        Score 10 out of 10
                                        Vetted Review
                                        Verified User
                                        Review Source

                                        I use Marketo for our global company and across the organization. It solves CRM business requirements as well as personalization. We manager a lean marketing team and run campaigns using Marketo on a global scale.

                                          Joe Kevens profile photo
                                          November 13, 2018

                                          Review: "Marketo for VSMB (25 person B2B IT Services firm)"

                                          Score 8 out of 10
                                          Vetted Review
                                          Verified User
                                          Review Source

                                          Marketo is our marketing system of record. It's integrated with our CRM (Salesforce) and data source (RainKing). We have only one person using Marketo, though several leverage Marketo Sales Insight. Marketo helps us send the right message to the right person at the right time.

                                            George Hoffmann profile photo
                                            November 12, 2018

                                            "Marketo Review"

                                            Score 7 out of 10
                                            Vetted Review
                                            Verified User
                                            Review Source

                                            Marketo hosts all of our forms, handles our lead routing and lead scoring, and executes all of our email communications to prospects, brands and members.

                                              Meghan Pavasaris profile photo
                                              July 19, 2018

                                              SharpSpring Review: "Ideal for agencies and smaller companies"

                                              Score 9 out of 10
                                              Vetted Review
                                              Verified User
                                              Review Source

                                              The onboarding was customized to how we were planning to use the platform. At no point were we made to feel that we didn't know marketing at all just because we hadn't yet used a marketing automation platform.

                                                David Kaufer profile photo
                                                November 05, 2018

                                                SharpSpring Review: "Most affordable CRM & email marketing solution you've probably never heard of"

                                                Score 9 out of 10
                                                Vetted Review
                                                Reseller
                                                Review Source

                                                It's great for small to medium size businesses that don't need all of the bells and whistles (and costs) associated with HubSpot or other competitors. If you're looking for a solid platform to help serve as a dual CRM and email marketing tool then SharpSpring is a good solution. The software is f...

                                                  Tim Berman profile photo
                                                  November 05, 2018

                                                  Drip from Leadpages Review: "Drip is not your average marketing automation tool"

                                                  Score 10 out of 10
                                                  Vetted Review
                                                  Verified User
                                                  Review Source

                                                  Drip from Leadpages is excellent for B2B and B2C businesses where personalization, engagement, and results are a priority. If you are highly satisfied with MailChimp, Drip isn't for you. If you're looking to drive revenue with automation, Drip is a powerful choice.