Marketing Automation Software - Reviews

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Reviews (1-25 of 2,413)

Ian Nate profile photo
January 14, 2019

Review: "Marketo is the industry leader for a reason"

Score 10 out of 10
Vetted Review
Verified User
Review Source

We love their forms, and the automation you're able to execute post form submission. I would say they are unparalleled in this area. The flexibility and power the automation provides is invaluable, and reduces the overhead with your Salesforce instance. Triggered actions are pretty fantastic as w...

    Johnathan Speakman profile photo
    January 11, 2019

    Infusionsoft Review: "Great for small businesses!"

    Score 9 out of 10
    Vetted Review
    Verified User
    Review Source

    We are using Infusionsoft strictly for Marketing. Our other departments are using other technology, which makes it a little more difficult to use. It helps us to solve many problems, though, at an affordable price. With it we can create web forms, do email marketing, implement automation, set up ...

      Brittney Collier profile photo
      January 11, 2019

      Review: "Marketo is great for companies who value sending the right content at the right time!"

      Score 7 out of 10
      Vetted Review
      Verified User
      Review Source

      Marketo worked very well when I was working for a for-profit business. Its features really cater to the tech-savvy company who has the budget and time to focus on developing content and following leads. However, I would not use this in the non-profit space or within companies that are not very te...

        Madeline Des Jardins profile photo
        December 27, 2018

        Oracle Eloqua Review: "Eloqua for Internal Communications"

        Score 8 out of 10
        Vetted Review
        Verified User
        Review Source

        Our Marketing team uses Oracle Eloqua to send emails to our customers - I manage Internal Communications for the company and decided it would be a good service to use for our internal emails as well, so everything would have a consistent look and feel and our Team Members would receive the same p...

          Nick Pape profile photo
          December 27, 2018

          Review: "If you do not need enterprise strongly consider whether Oracle Responsys is for you"

          Score 6 out of 10
          Vetted Review
          Verified User
          Review Source

          You need a full-service front end and back end team and marketers to get the best use out of this platform. It is clunky to use day to day. The best example to give is Oracle uses their own form of SQL called RPL. Responsys Programming Language. Whilst simple enough to learn if you know SQL, many...

            Fedor Paretsky profile photo
            December 22, 2018

            Act-On Review: "Great for special use-cases!"

            Score 7 out of 10
            Vetted Review
            Verified User
            Review Source

            If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, i...

              Alec Dibble profile photo
              December 13, 2018

              Review: "Leanplum Offers Superior Analytics & Segmentation Capabilities"

              Score 9 out of 10
              Vetted Review
              Verified User
              Review Source

              I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the...

                Lila Bais profile photo
                December 12, 2018

                Review: "SharpSpring is our preferred Email Marketing System and CRM"

                Score 10 out of 10
                Vetted Review
                Verified User
                Review Source

                SharpSpring is great for companies of 3/4 or more employees, where you can use it's powerful automation features to assist in your marketing and sales efforts. It is also a great option to consider when companies are using several different solutions for email, analytics, social media campaigns a...

                  Becky Jewell Laughton profile photo
                  December 10, 2018

                  Leanplum Review: "Mobile Content Delivery at Scale"

                  Score 10 out of 10
                  Vetted Review
                  Verified User
                  Review Source

                  Leanplum has been exciting for us to use. It's given us visibility into how our campaigns work, and most importantly, it's built with mobile apps and mobile delivery in mind. If you have a lot of content (blogs/emails) that needs to get delivered, and discrete customer segments, it's a good choice.

                    abhishek chandra profile photo
                    December 06, 2018

                    User Review: "Insights about Marketo"

                    Score 8 out of 10
                    Vetted Review
                    Verified User
                    Review Source

                    It is most suited in a B2B scenario where the number of emails sent is less as compared to B2C, but if you are sending lots of mails per day, Marketo may not be as effective. If analytics is the main requirement then Marketo may not be as effective. lAlso predictive lead scoring is definitely are...

                      Jeremy Estes profile photo
                      November 30, 2018

                      Review: "ONTRAPORT is A Great Tool For Automating Sales & Marketing Messages"

                      Score 6 out of 10
                      Vetted Review
                      Verified User
                      Review Source

                      If you have multiple offers, or points of entry where you generate leads, I like ONTRAPORT a lot. You can build out centralized campaigns which make it very easy to manage your messaging and monitor performance. They're also good for multiple users, as each user can customize the interface to sui...

                        Tom Liolios profile photo
                        November 22, 2018

                        "Review on Marketo's Marketing Automation tool"

                        Score 8 out of 10
                        Vetted Review
                        Verified User
                        Review Source

                        Marketo allows us to score, qualify and nurture all marketing leads before they are handed over to our sales department. Marketo fulfills an important part in the beginning of our sales funnel.

                          Erik Heldebro profile photo
                          November 22, 2018

                          Marketo Review: "A clear leader in data management"

                          Score 10 out of 10
                          Vetted Review
                          Verified User
                          Review Source

                          Marketo is currently used in our marketing department. Having a lot of experience with the platform we use it for a multitude of use cases addressing lead generation/management, qualification, and sales insights. We use it as a hub for handling data between our systems as it has a whole range of ...

                            Christina Wells profile photo
                            November 18, 2018

                            Review: "Pardot is a Powerful Marketing Automation Tool for Beginners to Pros"

                            Score 9 out of 10
                            Vetted Review
                            Verified User
                            Review Source

                            Our marketing team uses Pardot to automate demand generation programs for our business development unit. At a small scale, Pardot serves the purpose of acting as our email service provider for general newsletter style mailings. From a big picture perspective, Pardot manages automation of all elem...

                              Austin Schmidt profile photo
                              November 02, 2018

                              Marketo Review: "The B2B Leader. A powerful tool."

                              Score 9 out of 10
                              Vetted Review
                              Verified User
                              Review Source

                              Flexibility. If you can imagine it, you can automate it with Marketo. They make nearly every behavioral action and data point accessible for automation and workflows. Not all platforms, even the other market leaders do this.

                                Anne Angele profile photo
                                October 30, 2018

                                Marketo Review: "Favorite MAP I've tried"

                                Score 10 out of 10
                                Vetted Review
                                Verified User
                                Review Source

                                Marketo is an amazing option for large companies or a company looking for a customizable marketing automation platform that can grow with their company. I'd recommend having a strong plan in place for how you plan to use Marketo before implementing, but you can always start with a simple implemen...

                                  Patricia Villalobos profile photo
                                  October 26, 2018

                                  User Review: "Why you need Marketo!"

                                  Score 10 out of 10
                                  Vetted Review
                                  Verified User
                                  Review Source

                                  It's being used across the whole organization in order to achieve seamless user experience from prospecting stages until retention, loyalty programs, etc.

                                    Tim Noetzel profile photo
                                    October 18, 2018

                                    User Review: "Iterable is Fantastic!"

                                    Score 9 out of 10
                                    Vetted Review
                                    Verified User
                                    Review Source

                                    Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experime...

                                      Coleman Johnson profile photo
                                      January 21, 2019

                                      SharpSpring Review: "Everything you need"

                                      Score 9 out of 10
                                      Vetted Review
                                      Verified User
                                      Review Source

                                      We engaged with SharpSpring (SS) last year to consolidate a plethora of other platforms and also give us a great automation and CRM platform. SS is being used by both operations and sales in a collaborative effort to provide the most efficient experience to our customers and prospects. … I...

                                        Patrick Stephens profile photo
                                        January 20, 2019

                                        Review: "Infusionsoft Trained and Taught The Important Things"

                                        Score 8 out of 10
                                        Vetted Review
                                        Verified User
                                        Review Source

                                        Infusionsoft was being used to handle the marketing and communications efforts for admissions. It was used to reinforce messaging across the campus level, as well as to potential customers. The issue it was designed to address was one of maintaining consistent and clear communication, as well as ...

                                          Hammad Bin Idrees profile photo
                                          January 18, 2019

                                          Oracle CRM On Demand Review: "Just go for it."

                                          Score 9 out of 10
                                          Vetted Review
                                          Verified User
                                          Review Source

                                          This software has really allowed us to improve our customer engagement, keep our systems more organized, and let our team focus on other tasks because we don't have to worry about managing our CRM. This product does a lot of the heavy lifting with keeping things in a nice and neat package with a ...

                                            Romy Ribitzky profile photo
                                            September 24, 2018

                                            HubSpot Review: "A Single Solution for Marketing-Sales Alignment that Delivers"

                                            Score 10 out of 10
                                            Vetted Review
                                            Verified User
                                            Review Source

                                            HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time.

                                              Ignacio Sime profile photo
                                              January 17, 2019

                                              User Review: "Bronto could make sense"

                                              Score 7 out of 10
                                              Vetted Review
                                              Verified User
                                              Review Source

                                              Well suited for mainly big companies, who are capable of getting the best of the suite. The Bronto team joins you during the integration period but after that, they leave you to your own destiny, using self-service support or contacting your barely available KAM. If you are looking for a scalable...