Marketing Automation Software - Reviews

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Reviews (1-25 of 2,614)

Nathan Sichilongo profile photo
May 11, 2019

"Pros & Cons of Marketo -- My Thoughts & Review"

Score 7 out of 10
Vetted Review
Verified User
Review Source

Marketo is better for larger sales & marketing teams that need to have a central hub for repetitive tasks and campaigns that work together on digital marketing to generate leads and sales. Marketo comes with different modules that can work for different marketing methods or goals. In cases of sma...

    Charles Kirkland profile photo
    May 10, 2019

    "Ontraport review from someone who has used it for 5 years."

    Score 10 out of 10
    Vetted Review
    Verified User
    Review Source

    Ontraport is our all in one system that is the brain of the business. Sales, marketing, and accounting use it for different reasons. Ontraport takes the pain out of having to have multiple places to pull in data from. We use the dashboard to see where we are at every day. Instead of trying to mak...

      Richard Massey profile photo
      May 09, 2019

      User Review: "Pardot"

      Score 9 out of 10
      Vetted Review
      Verified User
      Review Source

      Pardot was initially implemented for external marketing purposes - to send company updates to our customers. More recently we have extended the use to include more targeted updates on existing projects as well as all company-wide internal updates. I would estimate that we send out at least 2-3 ta...

        Jillian Papa profile photo
        May 09, 2019

        User Review: "Pardot: Above Par"

        Score 8 out of 10
        Vetted Review
        Verified User
        Review Source

        Pardot is predominately used by our marketing and communications team. However, all departments leverage the usefulness of the product. It assists us in reaching our various audiences and segmenting communications to them. It also helps us see and understand what our audiences are doing to engage...

          Garrett Genest profile photo
          May 09, 2019

          Pardot Review: "Simple, reliable, but with some limitations"

          Score 10 out of 10
          Vetted Review
          Verified User
          Review Source

          Pardot is a cornerstone of our Sales and Marketing program. We use it for the typical marketing automation functionality like email automation (drip/nurture programs, auto-responders, etc.), and also make use of automation and workflows to handle more complex tasks like CASL management, advanced ...

            Bailey Witt, MBA profile photo
            May 08, 2019

            Pardot Review: "Solid all around. Not best in class at any one thing."

            Score 7 out of 10
            Vetted Review
            Verified User
            Review Source

            As an agency, we assist a SaaS client with using Pardot for marketing automation. It solves the need for email marketing, website forms, landing pages, reporting, list management and segmentation, and more. We are able to trap leads with forms and landing pages, capture their lead source, report ...

              Kyle Moloo profile photo
              May 08, 2019

              Act-On Review: "Affordable Marketing Automation that gets the job done adequately"

              Score 5 out of 10
              Vetted Review
              Verified User
              Review Source

              Act-On was being used by marketing to support sales. It was purchased and implemented to facilitate email marketing, landing page design/development, and database organization--amongst other things. Marketing campaigns were to be run and reported on out of Act-On so that we could prove ROI for ou...

                Danielle Armour profile photo
                May 08, 2019

                User Review: "Act-On is Time Efficiency"

                Score 8 out of 10
                Vetted Review
                Verified User
                Review Source

                Our organization used Act-On for over two years as a whole. Act-On became our main source of emailing all of our constituents through our newsletter, gaining new donors through campaigns, providing information and so much more. We not only used the email campaign but we also used the landing page...

                  Dave Moll profile photo
                  May 08, 2019

                  Review: "Act-On Keeps Up with the Big Guys of Marketing Automation"

                  Score 7 out of 10
                  Vetted Review
                  Verified User
                  Review Source

                  As an agency, we use Act-On to manage all our clients' marketing automation efforts. And that covers a lot of ground: web and social tracking, form submissions, content downloads, list management, lead scoring, landing pages reporting and, of course, email programs. The Act-On ecosystem is solid ...

                    Sarah Harris, MBA profile photo
                    May 07, 2019

                    SharpSpring Review: "Feature-Rich and Excellent Customer Service"

                    Score 10 out of 10
                    Vetted Review
                    Verified User
                    Review Source

                    I use all aspects of the platform. I use it for CRM purposes, to track opportunities, potential revenue, close times and lead scores. I also use it for all aspects of marketing - building full campaigns using forms, landing pages, email marketing, social media and all the automation tools. I also...

                      Canh Tran profile photo
                      April 01, 2019

                      User Review: "Adobe Campaign: Real-World Usage"

                      Score 8 out of 10
                      Vetted Review
                      Verified User
                      Review Source

                      We purchased Adobe Campaign to use as an Enterprise Communication Platform to replace in-house developed services to send email and SMS. We wanted a single product to be used for service and marketing communications to our customers. We required the email tracking capability that Campaign offers ...

                        Andrew Johnson profile photo
                        March 29, 2019

                        User Review: "Marketo for growing organizations"

                        Score 9 out of 10
                        Vetted Review
                        Verified User
                        Review Source

                        Marketo is used within our marketing operations today for three primary purposes. First, we track the effectiveness of our marketing programs and progress towards overall department goals. Second, we generate a greater volume of new business leads through content marketing, nurturing, and lead sc...

                          Kyle Moloo profile photo
                          March 27, 2019

                          SharpSpring Review: "Marketing and Sales Automation Tools for Anyone at a Great Value"

                          Score 8 out of 10
                          Vetted Review
                          Verified User
                          Review Source

                          We're using SharpSpring for both our marketing and sales programs. For marketing, it's our tool to create list emails and landing pages for conversions/offers. It lets us stay up to date with our contacts through form submission details and knowing which pages of our site they frequent the most. ...

                            Arpine Babloyan profile photo
                            March 20, 2019

                            Oracle Eloqua Review: "A flexible, scalable and powerful tool for our marketing team"

                            Score 10 out of 10
                            Vetted Review
                            Verified User
                            Review Source

                            We are using Eloqua for the marketing team. It is used to orchestrate marketing campaigns, send email communications to our subscribers and existing customers, create landing pages for digital marketing campaigns, capture lead information and pass it on to Salesforce, and ensure our data is consi...

                              Barry James profile photo
                              March 20, 2019

                              "My review of Oracle Eloqua"

                              Score 9 out of 10
                              Vetted Review
                              Verified User
                              Review Source

                              The value I receive from these groups is knowing there are people out there having the same struggles and successes as myself and our team, and then having the ability to meet them in person. Those relationships are vital as we're constantly in need of subject matter experts, and we also assist i...

                                Berlynn Pierce profile photo
                                March 09, 2019

                                Cordial Messaging Platform Review: "Cordial: the good, the bad, but no ugly"

                                Score 7 out of 10
                                Vetted Review
                                Verified User
                                Review Source

                                Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is no...

                                  Gary Shouldis profile photo
                                  February 15, 2019

                                  SharpSpring Review: "Marketing Automation The Way It Should Be - Easy and Affordable"

                                  Score 9 out of 10
                                  Vetted Review
                                  Reseller
                                  Review Source

                                  I would highly recommend SharpSpring to businesses large and small that want to move beyond basic email marketing and want to improve their marketing efficiency and customer communications. SharpSpring is a full-featured marketing automation platform that is within reach of most small businesses ...

                                    Lisa Moughan profile photo
                                    February 14, 2019

                                    Review: "SharpSpring: the good, the bad, the ugly"

                                    Score 5 out of 10
                                    Vetted Review
                                    Verified User
                                    Review Source

                                    As mentioned in pros, SharpSpring is very good at gathering information and behavior for website visitors. We have used that information to share with our sales reps and that has panned out well. I also believe that SharpSpring is reasonably priced, especially compared to similar programs of the ...

                                      Nicolas Costa Ossa profile photo
                                      May 21, 2019

                                      Pardot Review: "Powerful marketing automation. True sales-marketing integration for B2B"

                                      Score 8 out of 10
                                      Vetted Review
                                      Verified User
                                      Review Source

                                      We use Pardot as our main marketing automation tool. All our online marketing activities are connected to Pardot, that way we funnel all data through the application. Pardot is only used by the Marketing and Sales teams. The main problem is solving for us is that we used to have zero visibility i...

                                        Marena Bitz profile photo
                                        May 17, 2019

                                        User Review: "Sprinklr Marketing"

                                        Score 7 out of 10
                                        Vetted Review
                                        Verified User
                                        Review Source

                                        Sprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr Marketing is primarily used for social media (content management, engagement, analytics) and social care (third-party reviews).

                                          Dana Hursey profile photo
                                          May 16, 2019

                                          Review: "Act-On is a powerful information delivery platform"

                                          Score 8 out of 10
                                          Vetted Review
                                          Verified User
                                          Review Source

                                          I use Act-On as both my email engagement platform and for website analytics. It allows me to both connect with potential clients through email campaigns, social shares, and landing pages and asses visitors interaction with my website at a granular level. I can get activity reports and alerts base...

                                            Vijaya Cheruku profile photo
                                            May 16, 2019

                                            "Adobe Campaign Classic Review"

                                            Score 10 out of 10
                                            Vetted Review
                                            Verified User
                                            Review Source

                                            We use Adobe Campaign Classic v7 for offers and emails and deliveries in marketing. We use Postgres for backend database. We design workflows to import data into a Postgres database in the cloud. We use Audience Manager and Adobe Analytics and personalized offers via email and push notifications....

                                              Tristen Tan profile photo
                                              May 15, 2019

                                              User Review: "SharpSpring hits the sweet spot"

                                              Score 10 out of 10
                                              Vetted Review
                                              Reseller
                                              Review Source

                                              SharpSpring is best suited to SMEs working in the B2B space. It will serve companies with longer sales cycle and who are already investing in inbound marketing well as it will help them get valuable data on their pipeline, shorten their sales cycle, manage their sales team and improve their marke...

                                                Justin Wiebe profile photo
                                                May 13, 2019

                                                Review: "Pardot in the Higher Ed Space Can Be a Blessing or a Lower Top 10"

                                                Score 6 out of 10
                                                Vetted Review
                                                Verified User
                                                Review Source

                                                We are using Pardot as a way of engaging with prospective students. This is being used across the entire college and university system as a way of engaging with prospective students at all levels. This addresses a number of issues but mostly in regards to email and communications with said studen...

                                                  Todd Last profile photo
                                                  May 10, 2019

                                                  Net-Results Review: "Simple, helpful and just what we needed"

                                                  Score 8 out of 10
                                                  Vetted Review
                                                  Verified User
                                                  Review Source

                                                  It is mainly being used by our Marketing department, but Sales is able to see a lead's activity. This solved a big cost problem for us. We were overpaying with our old solution (about $80k per year). This was much more manageable and much simpler to implement/use. We realized that a lot of reason...