Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.2Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.5Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(126-150 of 676)ActiveCampaign Review
- marketing automation
- CRM
- Campaign mail
- crm
Great for the Serious Business Owner Looking for a Complete Solution for a Reasonable Price
- Tagging customers dependent on engagement and interests
- Sending automations and email campaigns
- Pulling it all together in one software
- Having good training and support options
- making it easier to navigate
- making the site faster to load
- making it easier to just send a quick email to a list...
- making the support options more accessible and intuitive
Great Use of ActiveCampaign
- Increasing ability in automations
- Ease of use of campaigns
- Sites are easy to put together
- Themes can be improved
A very Good Solution to bring Email Marketing to a better level
- Scoring Point.
- Automation linked to the actions made by customers and prospects.
- Salesforce Integration.
- Implementation with the Email Template Design Software.
- User Experience Design.
- Bulk Tag of contacts.
- Reports dashboard.
Great automations and email marketing tool
- Automation Workflows
- Contact Segmentations
- Crm
- Lead Scoring
- Integrations
- Form option creation
- Lead scoring included in all plans
- Free version
ActiveCampaign is a good overall solution
- Flexible
- Easy to Automate
- Corporate Capacity
- Interface
- Speed
- Documentation
Powerful CRM for experienced marketers
- Power programming tools
- Integration tools
- Various workflows templates
- Creative email ideas
- Poor tech support
- Outdated tutorials
- ActiveCampaign provides various templates to create a professional-looking email
- ActiveCampaign makes it easy to create your own landing page
- Clear overview of metrics for each email campaign
- Deal overview gives a good impression of the sales funnels
- Integration with Salesforce > automatically delete contacts in SF if they get deleted in AC
- Offer an opportunity to resize images
- Increase the "delete contacts limit" so that the contact list can be adjusted at all times
- Contact Management (tags, lists, merges)
- Automated Campaigns
- Zapier Integration
- Sales Funnels
- Campaign Creation
- Templates
- Template Functionality
- Template & Email Formatting
- One-Off Emails
- Automations are logical, easy to understand, and build
- Tagging is very easy
- Importing data and data clean up is simple
- Segmentation is not easy to work with
- Reports are too basic, not easy to craft meaningful reports
- Campaigns (basically emails) need expanded functionality, or just remove them and force them to be used in automations (even if just simple)
- Your new interface for email templates is clunky, and does not accommodate migration from older templates that have been crafted
- Your knowledge center is difficult to navigate and often hard to work with (separate platform with login). Consider a portal format as an upgrade path
- Linking automations together
- Having access to a secondary login for my assistant
- Forms that trigger stuff for me with ease
- Lead scoring lets me see who is excited about me
- They cut down customer success without warning and then also increased the tax fees that I was never charged before. They didnt do a good job explaining this.
- Its slow in my browser which feels like somethin that should have been fixed ages ago.
- I wish they were more transparent abou the free 30 min calls I used to get. It seems like they changed a lot in the last year
- for an email automation company, they have added me to automations that were not correct like new user ones. Or I got prospecting ones when i was already paying.
ActiveCampaign is for the experienced marketing professional
- It can automatically trigger sequences based on the actions of the contacts. If they click a link they can then trigger a different drip campaign. Or vise versa.
- It was really easy to create the emails with the editor
- The data reporting made sense and was a great way to get a quick glance of how things were going.
- As of January 2017... There were a few integrations that were not there that Infusionsoft had but ActiveCampaign didn't . One of those was SendOutCards. We had wanted a trigger to send people who purchased a physical card in the mail thanking them for their purchase. We had to manually input each sale since there was not an integration. (There may have been a way to do it, we just couldn't figure it out in time)
- They charge based on number of contacts in your list. At the time we were working with a list around 30k. The tiers go from 500, 1000, 2500, 5000, 10k, 25k, 50k etc. So it got a little pricey per month to get the features we wanted. But we found it to be worth it with the number of sales that came in.
- Again as of January 2017 - the backend interface or User Experience could be a bit nicer. It definitely looked like it was designed by engineers, not UX people.
For the person who has a tiny list less then a couple hundred, I would recommend something like MailChimp to get started.
ActiveCampaign is definitely for people who have a bit more experience in the field of email marketing.
Affordable, easy-to-use, worth a look.
- Ease-of-use. Marketing automation has never been this easy. You don't need a marketing tech background to build elaborate automations in this tool. Everything is intuitive.
- The automation builder is flat out incredible. For an inexpensive solution, I'm blown away by the automation capabilities of ActiveCampaign. It blows many of the more expensive solutions like Pardot out of the universe. Not quite on a Marketo level, but ballpark.
- Affordable. The thing I love about ActiveCampaign is that it's inexpensive to get started, but won't restrict growth. AC scales from start up to enterprise.
- No landing page builder. Having to integrate a separate tool for landing pages is a complexity. On the other hand, I respect that they stick to their strengths.
- The reporting is hit or miss. Some of the reporting (example: email open, click through, etc, analytics) is exceptional. Some, like connecting form fill outs to emails and automations isn't quite as clean as I would like. It's workable.
- I wish the user interface of the CRM was configurable. Being able to create my own contact layout would be nice.
Gets the job done
- Email automation
- Lead generation
- Communicating effectively with different parts of your list
- Lists vs. tags can be somewhat confusing -- I feel it could be all tags
- UX is a slow and sometimes confusing
- Snippets are difficult to use
A simple and cost-effective tool to simplify your email marketing and deliver consistent value to your list
- Simple to use
- Good value for the price
- Automation sequences
- Lead scoring
- Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
- Sometimes the platform is a bit slow to respond.
- Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.
ActiveCampaign: Nailed the Sweet Spot of Power vs. Ease-of-Use
- Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
- Campaign Builder (as good as other tools such as MailChimp)
- Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike MailChimp which would consider that 2 contacts)
- The Admin Dashboard Contacts Search tool is very limited in functionality
- The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
- Provide an API to validate email addresses as valid or invalid. MailChimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
- Building email automations that are sent after a purchase has been wonderful and it has been a fairly easy thing to learn how to set up these automations.
- Being able to use filters in email automations has also been great. Sometimes I have email content that I only want to send to people who either have or have not done something previously (e.g. have purchased something or not, clicked a certain link or not). ActiveCampaign makes this easy to do.
- I also like the ability to easily tag subscribers with additional information on opt-in forms, e.g. which lead magnet they opted in for.
- There may be a learning curve in learning to use all the great functions of ActiveCampaign. So for a non-techy type of person it may take a bit time to familiarize with the functions.
- ActiveCampaign is robust against spam contacts; since we switched from Infusionsoft our spam-bot problem disappeared overnight.
- ActiveCampaign is comparatively easy to use and set up; it's more intuitive and visual than Infusionsoft.
- The customer support is bang on, the agents (shout out to Logan!) are really great at teaching you how to use the software and understanding how it works so that you're empowered to do it yourself.
- A migration service from other software platforms would be great. I had to rebuild my automations from scratch which took me a long time to fit into my already hectic schedule.
It seems to be better built in terms of integrity, so far we haven't bombarded by spam bots with this software, which was a problem we had with IS.
It's also just easier to use and more visual when you're building automations to handle your lead nurture, you'll save time by having your well-thought out and easy to build automation sequences to take the mental load out of remembering to send emails and follow-ups, this will do it for you and you can also include reminders for more human interactions like reminders to call a lead and what stage they are at.
Intuitive, simple and effective mail marketing with ActiveCampaign
- Active Campaign is great for managing automatic emails
- Active Campaign is well built for tag management
- Active Campaign does not duplicate the number of users if they are subscribed to more than one list, avoiding the increase of costs as happens with other suppliers
- Providing the landing page function in a reduced form also in the lite plan would be an interesting plus
- Providing the Custom audience function on Facebook also in the lite plan would be an interesting plus
- Integrating a webinar feature could be an interesting plus
- Tags
- Automations
- Campaign options
- The speed of loading and moving between automations is slow
I should have ditched ConvertKit and MailChimp for ActiveCampaign!
- With ActiveCampaign, I am able to build automated engagement workflows for my clients that are targeted to where they are in my unique client experience. We all want targeted and timely information, and ActiveCampaign makes this easy for me to provide to my customers.
- With ActiveCampaign, I can integrate directly with MemberVault, within which I have built my client portal and all my offers. No double entering information or having to set up a third-party integration to zap my data from MemberVault to ActiveCampaign.
- With ActiveCampaign's scoring abilities, it was very easy to extend the gamification within my client portal to things my clients do outside of the client portal. Not only can I reward clients for completing modules and lessons, but I can also reward them for reading emails and checking out my social media sites.
- Every time I am creating a workflow, there comes a time when I will copy an action or set of actions and the system will give me the spinning wheel of death--until I refresh the screen. This is disruptive and happens so often that I see it as a part of using ActiveCampaign. That is not good, and if another system could do what ActiveCampaign does without this issue, I would leave ActiveCampaign. That is how frustrating this time suck is.
- I wish that there were a way to input a field as text into another field so that whenever one field is updated, another field's data changes accordingly. For instance, if a client books an appointment with me for Monday and I want ActiveCampaign to input that date plus two days in another field.
- I wish there was a way to make sales pages and forms pretty. These are so boxy and clunky and there is no modernization to draw the eye.
A great email marketing tool for the smart marketer
- Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
- Integration with ClickFunnels: I have Active Campaign integrated with ClickFunnels. I use it for website pop-ups as well as other lead gen purposes.
- Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
- I wish there were more detailed reporting options available at the "plus" level.
- It can be hard to find things you're looking for at times. I had a hard time finding the reports recently and had to jump on live chat to find them. Pretty intuitive most of the time but sometimes not so much.
If you're looking for an email marketing platform, I really can't think of anywhere where it's not appropriate. I've used Mailchimp, Vertical Response and others over the years and I'm sticking with ActiveCampaign.
ActiveCampaign Review
- Auto Responder
- Recover abandoned carts
- Lead Generation
- SMS not included as core feature
- Ease to use
- Landing Pages
I really love the tagging feature. Right now I'm working with a client for a series of live events. I'm using the tagging feature to create separate automations to go out and send people follow ups after each event. So, I can set up the automations when they register, auto-tag each sign up, then remind people of the event at distinct times and follow up to get feedback to quickly improve for the next week. All on autopilot! I'm looking like a rockstar lately.
The support is really good. They answer any question and have helped me figure out some cool solutions to make my life way easier.
- Robust email automation
- Great visual editors for both campaigns and automation chains
- Patient, knowledgeable staff
- I feel that ActiveCampaign can get a bit laggy, not as snappy as I would like
- Sometimes the support queue can get very long
Definitely a great choice for a newbie!
- Very user friendly and easy to use.
- It looks professional.
- The support is great!
- Some more customization would be nice.
- It's hard to insert images at times.
- The videos show up dark.