Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage - A Powerful Tool to Enhance Your Marketing Journey.
Lead & list management, done right.
Interactive Customer Journey Portal Where Marketing & Sales Get The Big Picture!
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
Awards
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Popular Features
- Lead nurturing automation (927)8.787%
- List management (949)8.686%
- Email deliverability reporting (952)8.181%
- Standard reports (934)7.777%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.5WYSIWYG email editor(893) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.4Dynamic content(870) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.6Ability to test dynamic content(848) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.9Landing pages(910) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(896) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.7Mobile optimization(868) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(952) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.6List management(949) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.7Triggered drip sequences(859) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.7Lead nurturing automation(927) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.6Lead scoring and grading(902) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.4Data quality management(900) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.2Automated sales alerts and tasks(855) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(712) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(841) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(539) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(896) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.7Standard reports(934) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(889) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(812) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.2Role-based workflow & approvals(690) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.8Customizability(836) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9Integration with Salesforce.com(813) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.3Integration with Microsoft Dynamics CRM(275) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8Integration with SugarCRM(177) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2599)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.6Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(676-700 of 1133)Marketo - An Analyst's Review
- Marketo forms are extremely helpful. They can be customized for a specific business need, and allow us to know who is interacting and engaging.
- Marketo reports are easy to use and export in order to manipulate the date.
- Programs can be customized based on the channel you are working on. You can have programs for tradeshows, internal newsletter communication, invites to download content, etc.
- When you have a specific question or need it can take some time for someone to contact you after submitting a ticket. This can be frustrating, especially if it's something you need to resolve rather quickly.
- It would be nice to export Results for all email campaigns instead of clicking on each email campaign and exporting them to Excel.
- Within the Email Performance Report it would be helpful to see all of the names/leads when you click on an email instead of it just opening the email.
The Smart Choice for Marketing Automation
- Marketo is flexible enough to handle our complex business structure.
- Easy to roll out marketing automation globally.
- Handles large lead databases.
- Doesn’t work well with custom CRM configurations.
- New features seem to take a long time to develop.
- Sometimes experience loading speed issues when using the interface.
Marketo is LIT
- Increase efficiency - the ability to create tokenized templates produces significant time savers for us
- Lead management process is extremely easy to use yet the functionality and customization aspects are top notch
- Integration of new technologies like AI make these crazy ideas a reality for our business with relative ease
- Integration with other services through API make Marketo the one stop shop for everything marketing related for us.
- So far I haven’t had too many issues to be honest.
Marketo Summit Review
- The power of the analytics
- The integrations with key members of our marketing stack
- Comprehensive campaign capabilities
- Customer service
- Support with technical problems
- Continuity of knowledge amongst different Marketo employees about our account
Necessary evil
- N/A
- Analytics - you have to purchase RCE to be able to access ALL of your data, and RCE is basically a glorified pivot table
- User interface is outdated and not user friendly
- Customer service and tech support is awful. They do not do a thorough job of reading through your emails and documentation (screenshots) before asking you to provide more (or the same) information
- Alignment to SalesForce needs improvement. Again, you have to purchase more features in Marketo just to be able to sync simple things like the "Account team" on Accounts
My Marketo Experience
- Automation
- Gating assets
- Database segmentation
- Global execution of email comms
- Analytics
- Customer Support
- Use cases, recommended approaches, guidance on proper setup
Marketing for events
- SalesForce integration
- Sales insight
- Email deliverability
- Tokenized programs
- Capping registration numbers
- Closing registrations
Marketo at a glance
- Email marketing
- Lead generation
- Sales marketing insights
- Forum building
- File organization
My Marketo Review
- Used for email marketing, automation, nurtures, tracking performance
- powerful, customizable automation flows
- email creation and editing is easy
- user interface could be improved for new users
- slow load times when previewing lists
- software bugs in auto-saving - sometimes the platform erases all things recently saved in email
Would love to see process flow diagrams of engagement programs like Pardot
Marketing Analyst's Marketo Review
- Email campaigns - creating content such as emails, forms and landing pages
- Nurture campaigns
- Being able to simplify the process of forms and having a global approach to campaigns
- html version in emails - I always have to close my current version and open the same email to edit the html.
- The reporting capability. It is in the beginner stages and does not allow us to do advanced reporting.. hopefully Marketo Sky will be an easier approach
It allows engagements between marketing and sales. Sales can use the data to target specific personae in an industry or a target account thanks to our ABM efforts. They know who's engaged with us and who's ready to be contacted. Thanks to the specific information, they are not efficient on "spot on" the needs of the people they talk to.
The data we harvest demonstrates how we participate in the pipeline, which is crucial for the department (for headcount, budget, etc.).
- We can create customised templates that serve our exact needs. We save a lot of time, compared to if we had to start each program from scratch.
- Dynamic content is a good start before going with a full content AI. We can customise the content according to our customised segments and engage more with our audiences.
- Endless segmentation: industries, personae, emailable, etc. We can ready categorise our database as we need.
- Reporting (although with the new MPI, it should get better).
- Speed.
- Overall view of all scheduled campaigns (list or calendar).
- Notification message when errors on synchronisation with GTW.
- Recurring and one-off campaigns programs.
- Innovation.
- Cloning repeatable email programs at scale
- Showing the full path of sales and marketing attribution for a customer
- Providing templates but also allowing full customization
- Slow slow slow! Waiting for that spinning wheel costs me upwards of a half hour a day waiting for assets to load (I've tracked).
- Organizing content requires an outside application to document common practices, for example, naming conventions. There is no prebuilt naming convention system to ensure everyone follows the same standards. That would be easy to implement, but they've gone the "you do it" approach.
- Customer support can take days to address simple issues and fixes, which can be problematic if your Marketo instance is accidentally emailing customers due to bugs.
- Great for repeatable and automated email marketing.
- One-off sends can take a bit of time, unlike tools like MailChimp.
- Easy to customize emails and landing pages
- Simple lists structure
- Smart forms management
- Analytics are fragmented
- Analytics depend heavily on salesforce opportunity data
- Nurtures are complicated to understand. There’s no simple trees like in Pardot
Marketo is great!
- Setting up if/then campaigns
- A/B testing
- Being able to design emails within Marketo without coding.
Marketo Review
- Marketing automation - enabling marketers to do everyday tasks efficiently with always-on campaigns
- Analytics - providing analytics that marketers aren't able to create, even with an analytics team.
- Surround sound marketing - enabling marketers to reach client, leads, and prospects on various channels.
- User Interface seemed outdated, although the Marketo Sky seems to address these
- Marketing automation
- Marketing execution
- Analytics reporting
- Speed
- UI
- Great targeting/segmentation capabilities
- Amazing campaign creation, replication, and reporting
- Flexible custom campaign features for recording and reporting on diverse channel activities
- Extremely user friendly interface and very easy to use
- Need to have partner sandboxes readily available
A capable automation platform
- It helps us score and qualify leads.
- It helps us send emails to segments of our database.
- It provides reporting on email and campaign performance.
- Sometimes, the UI can be cumbersome.
- It occasionally glitches out, failing to load or forgetting to save changes.
- It can be difficult to navigate.
Marketo is the best MAP I've used
- Marketo can be integrated with many popular SaaS's, such as Salesforce and Wrike
- Marketo offers a lot of email/landing page templates for marketers to use and build off of
- Ability to target desired audience based on specific criteria using their smart lists
- While Marketo itself is easy to learn and use, the interface is outdated and noisey
- For me, Marketo is often slow and takes longer than it should to do simple tasks like cloning a program template
- Limited report options built into Marketo
Go, go Marketo!
- Integrates with Salesforce
- Email deliverability
- Sales insights
- Tokenized programes
- Closing registration landing pages
- Capping registrations
New Marketo User
- Marketo makes things very organized.
- Marketo lays out a lot of reporting and analytics that are easy to understand.
- Our Marketo team has helped us become smarter marketers with things we previously did on our old platform.
- A lot of our issues have been resolved with the new email editor.
- Learning the technology was troublesome.
Marketo Review
- Email send processes
- Engagement nurturtes
- List building
- Sales insight
- Analytics (hint, not SAP)
Review
- It’s super flexible and a great platform to accommodate our particular internal processes
- Automation
- Engagement - driving folks down the funnel
- Load time on smart lists for member counts
Marketo is a great and exciting tool
- Smart Campaign that allows us to set the workflow is robust
- Smooth integration with Salesforce
- Reverse IP Lookup accuracy
- Engagement program needs to have more flexibility.
Happy Marketo User
- Marketo is a powerful platform for email campaign marketing
- Marketo tracked customer engagement through lead scoring very well
- Marketo allowed us to do customer lead scoring
- The platform took a lot of setup before it was functional
- The WYSIWYG email builder was underpowered, requiring you to have HTML coding skills
- I needed a dedicated staff resource for using the platform