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Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
Starting at $449 per month
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What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …
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Popular Features
- List management (498)9.292%
- Email deliverability reporting (496)8.989%
- Lead scoring and grading (490)8.686%
- Dashboards (486)8.383%
Reviewer Pros & Cons
- Automation Sequences - SharpSpring makes it really easy to set up automation sequences (Action Groups) that allow you to automate your communications ...
- I'd like to see some survey tools integrated into the platform so that our campaigns can track user feedback (and whether they started/completed a sur...
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SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
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Pricing
Lead Gen & CRM
Starting at $449
Cloud
per month
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $449 per month
Features
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Product Details
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- Integrations
- Competitors
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- FAQs
What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Constant Contact Lead Gen & CRM Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Constant Contact Lead Gen & CRM Integrations
Constant Contact Lead Gen & CRM Competitors
Constant Contact Lead Gen & CRM Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
| Supported Countries | Available Internationally |
| Supported Languages | English, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian |
Frequently Asked Questions
Constant Contact Lead Gen & CRM starts at $449.
HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.
Reviewers rate Lead nurturing automation highest, with a score of 9.5.
The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).
Constant Contact Lead Gen & CRM Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 56% |
| Mid-Size Companies (51-500 employees) | 43% |
| Enterprises (more than 500 employees) | 1% |
Comparisons
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.
The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.
Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.
By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.
Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.
The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.
Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.
For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.
Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.
Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.
Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.
Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.
Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.
Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.
Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.
Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.
Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.
Attribute Ratings
Reviews
(51-75 of 426)Companies can't remove reviews or game the system. Here's why
I didn't use it, but it was among my options. Undoubtedly because of the costs, and because different tools had to be integrated, I decided to discard it. In addition, from the IT area they have been working with Salesforce for years. Since it was not profitable to integrate the Salesforce marketing module, SharpSpring became my best value for money and integration.
We whittled down the options to HubSpot and Infusionsoft.
Infusionsoft had some features that we had to pay extra for that was included in SharpSpring such as dynamic landing pages, dynamic content in email and RSS syndication, and 3rd party form features including Webex and GoToWebinar.
The cost of onboarding HubSpot, as well as the monthly investment, was much higher than SharpSpring for features that were not as robust. The full-year cost for Infusionsoft was lower but the initial onboarding cost was prohibitive (plus the add ons).
We compared 10 factors and the scoring for SharpSpring came out on top on the top 5 that were most important to us, as well as across all comparisons:
Infusionsoft had some features that we had to pay extra for that was included in SharpSpring such as dynamic landing pages, dynamic content in email and RSS syndication, and 3rd party form features including Webex and GoToWebinar.
The cost of onboarding HubSpot, as well as the monthly investment, was much higher than SharpSpring for features that were not as robust. The full-year cost for Infusionsoft was lower but the initial onboarding cost was prohibitive (plus the add ons).
We compared 10 factors and the scoring for SharpSpring came out on top on the top 5 that were most important to us, as well as across all comparisons:
- Pricing and terms
- Contact tracking
- Landing page designers
- Social media features
- Automation features
- Email features
- Form features
- Blog builders
- Platform features
- Customer support
Score 10 out of 10
Vetted Review
Verified User
SharpSpring stacks up nicely among the others. I have used separate platforms for either CRM or Marketing and really like the fact that you have all software needs on one platform. The value seems much better than the rest. It keeps our marketing and sales team very organized and that helps with time management
June 22, 2021
SharpSpring is a robust solution for agencys own marketing and for doing B2B marketing for their clients
SharpSpring has in some way more features than the top 5 solutions, but it's way easier to use, not to mention the price. SharpSpring is almost a tenth of the price and is a monthly-based payment solution. Every other star destroyer promisess a lot of features but you need to have doctoral degree to use them. Other solution is to always pay providers support/consulting.
June 21, 2021
SharpSpring. A great alternative to Hubspot.
Our agency used Hubspot years ago, but the cost and overkill on capabilities brought us to SharSpring. It's both affordable but has all the features we need to execute effectively.
June 18, 2021
SharpSpring Review
In Brasil there is RD Station.
I have used also Acoustic
I have used also Acoustic
June 08, 2021
SharpSpring Review
This is the tool that our agency uses and I have used a few different platforms. This is better than Sitecore.
June 08, 2021
Good quality/price relationship!
The price/quality relationship is really good! It has a lot of features that are charged separately or are more expensive in other platforms and the prices are easier to predict than other ones, where multiple variables can change the price and make it really hard to predict how much you'll be paying over time. There are some issues that should be better resolved, like workflows which can't be done or should be easier to create, platform speed, and some feature requests that are never resolved that could make the platform a lot better.
June 03, 2021
Powerful Sales Automation
- Keap (formerly Infusionsoft)
SharpSpring has a greater value for money. It brings comparable functionality to HubSpot at a better price. It brings more functionality and power than ActiveCampaign. The life of the lead is an important tool for our customers because it brings insight even prior to the opt-in moment. SharpSpring is a great tool to facilitate the complete customer journey.
June 02, 2021
A Great Tool for Marketing and Sales Teams Alike
Score 8 out of 10
Vetted Review
Verified User
While I wasn't around when SharpSpring was chosen, I've worked with Salesforce for a number of years as well as various proprietary CRM services at other companies. While not as powerful as Salesforce in terms of capability/reporting/analytics, SharpSpring certainly brings a lot to the table and is easier to work with overall.
June 02, 2021
Overall good value for the money
- Freshworks CRM (formerly Freshsales)
As a CRM I preferred Freshsales, as it was fewer clicks and more relevant information easily accessible as well as an integrated phone system (SharpSpring has this but not in Canada for non-marketing companies). But the marketing integration is what drew us to SharpSpring, as Freshsales and their separate marketing platform was very clunky with many disconnects, which was difficult to use.
May 31, 2021
We helped our business grow with SharpSpring
Score 10 out of 10
Vetted Review
Verified User
Hubspot is a great tool at affordable to get started with. However, Hubspot can get pricey very quickly as you begin to start using its more advanced features.
We have tested and work with several marketing automation/CRM systems over the course of over 25 years in the B-to-B marketing/advertising business, among them are: HubSpot, Marketo, Pardot, Zoho, Salesforce, and many others. SharpSpring continues to be the gold standard for me in terms of overall value and ease of use.
May 27, 2021
SharpSpring Review
Score 9 out of 10
Vetted Review
Verified User
I find it more effective than Salesforce. Better reporting and more detailed data capturing. Also the ability to launch marketing campaigns and follow up. The reporting and emailing capability has been extremely effective.
We're currently in the process of switching over to ActiveCampaign because of the glitches/usability. I like the interface that SharpSpring uses and how it separates the sales and marketing aspects into two different sections. The email workflows are easy to set up but can be problematic when adding additional information to them. For my role in sales, I export a lot of data based on different aspects of either the contact's information or the pipeline. This is where I have found quite a few problems with the program. Exporting data seems to be a downfall of the system based on specific search criteria.
sendgrid is very limited on automation capabilities, and seems to me to be very clunky with list organization (not able to organize lists the way I want)
May 23, 2021
Do you continue to use Gmail and a bunch of spreadsheets, that is a thing of the past...
Score 10 out of 10
Vetted Review
Verified User
I didn't personally choose SharpSpring, but I would have chosen it if I had been charged with finding a management platform.
The alternative is using a bunch of spreadsheets that can become very messy over time.
The alternative is using a bunch of spreadsheets that can become very messy over time.
SharpSpring is functional and easy to set up for small teams. There could be better reporting functions and a better vision of the life of a lead. It is easy to learn too, so teams can expedite their marketing function timelines easily.
I also think it would be an excellent tool for B2C companies.
I also think it would be an excellent tool for B2C companies.
I've used a variety of marketing automation systems but I've used SharpSpring longer than any of the others. Given the price point and feature available I would say that SharpSpring is one of the best automation platforms for small to medium sized teams. I found it much easier to use that eTrigue, very analogous to HubSpot, and lightyears past Mailchimp and Wufoo.
May 20, 2021
SharpSpring - a powerful automation tool that will connect your marketing department with sales.
Score 9 out of 10
Vetted Review
Verified User
- Mautic (open source)
SharpSpring has more powerful features, although Mautic is slightly easier to use. But if you really want to get the most out of inbound marketing and connect both the marketing department and the sales department to it, SharpSpring is a must. That's one of the strongest sides of it compared to other software, the ability to follow through, from lead to closed deal.
May 19, 2021
SharpSpring Review
SharpSpring is superior in price and marketing capability. Hubspot is more user friendly, though when it comes to CRM ability. However, with SharpSpring's ability to have multiple marketing e-mail campaigns going at once, tracking all of that, and being as affordable as they are, I strongly prefer SharpSpring for our company.
SharpSpring is comparable to Insightly, Pipedrive[,] and Zoho Assist. I'm giving the edge to SharpSpring because it's what I'm using now, it's easy to use and I like the layout, and it's easy to move leads through the sales process as well as set tasks and reminders. I much prefer it to Salesforce, because Salesforce was cumbersome to use, had long load times[,] and error messages that were mostly in [a] language that was unreadable to someone outside of tech support. SharpSpring is fast to update and pages load quickly.