Useful for identifying intent!
We used ZoomInfo Sales to understand how we can find out who key decision makers are and where they stand in their buyer journey using the …
Overview
What is ZoomInfo Sales?
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Advanced search (653)8.080%
- Company information (649)7.878%
- Contact information (653)7.474%
- List quality (641)7.373%
Reviewer Pros & Cons
Sales and Marketing Associate
Advanced Surfaces Corporation (Construction, 51-200 employees)
Video Reviews
4 videos
Product Review: ZoomInfo Gets Customer Data & Leads Onto The Desk of Sales Faster & Easier
02:16
Product Review: ZoomInfo's Real Time Data Streams Allow Sales To Keep Business Up to Speed
03:32
ZoomInfo Optimizes Outreach to Improve Sales: Product Review
02:43
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What is ZoomInfo Sales?
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals…
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is ZoomInfo Sales?
ZoomInfo SalesOS is a go-to-market platform for B2B companies offering a database of insights, intelligence, and purchasing intent data about companies and contacts.
ZoomInfo layers additional tools on top of the intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help users engage with prospects and customers.
By integrating all of these tools with the other key systems already in use, ZoomInfo helps go-to-market teams to be more prepared and well equipped to close more deals and hit their number.
ZoomInfo Sales Features
Prospecting Features
- Supported: Advanced search
- Supported: Web browser extension
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Web traffic insights
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
- Supported: Salesforce opportunity creation
- Supported: Ability to append contact, lead, and account level data
Sales Intelligence Email Features Features
- Supported: Automated initial emails
- Supported: Sales email templates
- Supported: Engagement tracking
- Supported: Gmail integration
- Supported: Exchange integration
- Supported: Marketing automation integration
ZoomInfo Sales Video
RevOS is built around ZoomInfo's comprehensive B2B data. The Data can be put into motion to help connect with the next customers at precisely the right time.
ZoomInfo Sales Integrations
ZoomInfo Sales Competitors
ZoomInfo Sales Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
ZoomInfo Sales Downloadables
Frequently Asked Questions
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.
Reviewers rate Salesforce integration highest, with a score of 8.3.
The most common users of ZoomInfo Sales are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(1668)Attribute Ratings
Reviews
(301-325 of 681)Companies can't remove reviews or game the system. Here's why
February 13, 2021
Can't go wrong with ZoomInfo
Currently, our entire BDR team uses ZoomInfo as our primary tool to find out company information (revenue size, location, tools they use) as well as find the current decision-makers that we need to connect with. The feature that I love the most is the mobile phone number. Since COVID many of our potential customers are working from home and their work lines do not ring to their homes.
- Provides us updated information on prospects.
- Provides us updated information on company location.
- Connects directly to SFDC and saves us time with creating new leads to work.
- Helps us with our ABM process with finding key players we need to connect with.
- Importing lists when they do not have the ZoomInfo company ID can result in duplicate accounts being created.
February 12, 2021
ZoomInfo provides more information than what I can find on my own and much more detail into a company!
ZoomInfo is being used by our organization as a lead generator to find new customers based on revenue, size, and intent information provided by ZoomInfo. It helps us find new companies that are searching for the service we provide currently and gives us the opportunity to reach out to the correct people within that organization. We have had great success with the service that ZoomInfo has provided for our Sales team.
- Provides contact information of companies that we are searching for.
- Lets us know when companies are searching for the service we provide.
- Able to narrow down our search fields for each different salesperson and what they are searching for in their customer portfolio.
- Some outdated contact information has been found.
- Websites that aren't correct or need to be updated for some companies.
- Wish other users can also view the saved searches I have created in my profile.
February 11, 2021
ZoomInfo
We utilize Zoominfo to capture emails and contact information of prospective entities that we want to get in front of and use the export functionality to aggregate the data in a concise and easy to read format. The tool is currently being used by our Sales department and addresses the problem of not having the right contact.
- Showcasing company org charts.
- Having mobile numbers.
- Export functionality.
- Exporting bulk data.
- Searching internally for individuals in companies.
- Recommended companies.
February 11, 2021
Go-to tool for business development and growth initiative research
Sales and client partners (growth department) currently utilize ZoomInfo to gather information about current and prospective clients. This is used on both new pursuits and on current clients to keep track of employee financials, executive leadership movements, new initiatives, and more. This saves us time and resources when conducting research.
- Access to almost all companies that match our target profile
- Integrations with Salesforce are smooth and functionality is robust
- Reachout tool is amazing
- Contact information can be inaccurate occasionally
- Intelligence/scoops are often stale or incorrect
February 11, 2021
Accurate information at your fingertips!
We use ZoomInfo as part of our demand generation/prospecting efforts. It helps us to identify potential buyers of our services and provides great details on those organizations. It helps to have reliable data and get contact information for prospects. We currently have 10 users and use it to collaborate between sales and marketing for campaigns.
- Provides insights on companies
- Easy to filter for the exact companies you are looking for
- Contact information is reliable
- Find that tech stacks listed for companies are not always verified
- Would be helpful to be able to export details on contacts (specifically what technologies they are responsible for)
February 10, 2021
ZoomInfo is Great!
We use [ZoomInfo] across both our marketing and sales teams for a variety of purposes. Marketing uses it to enrich event lists, create advanced searches for ABM initiatives, we also use FormComplete on all of our forms. I'm probably forgetting a use-case or two as well. Our sales team is also using it a lot for finding the right contacts at our target accounts.
- FormComplete is an incredible tool and has a better match rate compared to other tools I've used in the past.
- The advanced search is also a powerhouse when it comes to finding companies using specific technologies and more.
- Being able to upload a list and see that in you advanced search, whether it's a contact or company list is also a huge help.
- The UI can be weird in places. Making it hard to navigate to specific tools or the resources.
February 10, 2021
ZoomInfo is a helpful tool for every sales organization
Our sales and marketing teams use ZoomInfo for contact and project information. It helps provide the proper names, titles and email addresses for targeted marketing and sales campaigns. The org charts also help the sales teams get a better understanding of the corporate structure and the information on the technologies being used is also very helpful.
- Provides contact information
- Org charts
- Technology landscape
- Scoop Alerts are not accurate
- Direct contacts should be included in all scoop alerts
- I prefer the org chart layout in the DiscoverOrg platform over the new Zoominfo platform
February 10, 2021
Zoominfo Honest Review
[ZoomInfo is] used for Marketing Campaigns contact building. Lacking in APAC company contacts & contacts might not be updated [until] almost 1 year after [they have] left the organization. Multiple records found of the same contacts also - same contact in different companies.
- AMS contact building
- Profile check of organisations
- Filter options
- APAC & EMEA DB, especially for non-English countries like Japan, Germany, France
- Cleaner record results when indicated location country. Ie. when only certain countries are selected, lists should not contain other countries also
February 09, 2021
ZoomInfo Review
ZoomInfo is being used to gather Customer information for our Sales Orgs and helps to solve the problem of calling into Customer without research
- Contact information
- Company information
- Org Charts
- Admin portal
February 09, 2021
Want better contact information? Buy ZoomInfo.
ZoomInfo is being used in the marketing team for enrichment purposes and to improve our form conversion rate using their FormComplete product. On the Sales side, it is helping our ADRs outbound more effectively.
- Enrichment
- Data Quality
- Intent data is good, but integrating it into Salesforce in a useable way needs to be improved.
February 09, 2021
DataStax uses ZoomInfo to drive pipeline growth with buyer intent and technographic intelligence
We leverage ZoomInfo for buyer intent and technographic install data for strategic and target accounts to enhance our lead to sales process. ZoomInfo allow us to have a hyper targeted approach and leads to more conversions when we execute customer centric marketing programs within the right buyer personas in the right accounts.
- Technographic install data
- Buyer intent
- Easy search capabilities
- Massive database
- Can't search by records with twitter or LinkedIn handles
February 09, 2021
ZoomInfo is a Great Service/Product
ZoomInfo is a good way to gain access to contacts to further business relationships as well as general networking. It helps us to find our specific target market(s) to increase our business. As a startup, it's hard at times to be in talks with the right people but ZoomInfo helps to alleviate that problem for us.
- Prospecting
- Lead Qualification
- List management
- Search Functions
- Load times
February 09, 2021
ZoomInfo Adds Value to a Sales Team
Our entire sales and marketing department uses ZoomInfo, primarily in the area of researching contacts at a particular company.
- ZoomInfo provides a great cross-section of contacts at companies
- Continue to build out contact lists.
- Add mobile numbers whenever possible to a contact.
February 09, 2021
Review of ZoomInfo
ZoomInfo is being used by Veolia North America to gather more comprehensive data on customer and potential customer information.
- List building
- General filtering capabilities
- Intent data
- Exclusions
February 07, 2021
Essential to finding key contacts
We currently use ZoomInfo to find key contacts in verticals that play well with our product. Specifically, it is used in Marketing and Sales operations. ZoomInfo helps us find prospects and determine our potential total addressable market.
- Locate key contacts at named accounts.
- Help us understand our total addressable market.
- Enables our Sales team to build their outreach portfolio.
- Could support marketing operations more in terms of functionality.
- User interface not intuitive nor easy to use.
February 06, 2021
ZoomInfo continues to outperform all other platforms
We use it on a regular basis within my team to further research customers and prospects alike in order to refine our approach. It helps us ensure relevancy when talking with new prospects about our capabilities, solutions, and ultimately how we can better serve their needs. It's also incredibly valuable in locating viable contacts for marketing and brand awareness campaigns. It's utilized on a regular basis by sales, business development, and marketing.
- Simple-to-use user interface
- Immense and very detailed database
- Alternative licensing options to meet a variety of business needs and structures would be nice
February 05, 2021
Great tool
We use primarily in the sales, marketing, and pre-sales process. Highly utilize the contact data base. We use the data to analyze where prospect are and coming from.
- Data base.
- Integrations.
- Targeting prospects.
- Updated db field.
- More updates.
February 05, 2021
Great prospecting tool to find the right people!
Use as prospecting tools to find contacts that fit our target verticals and management levels.
- Accuracy of contact data
- Scoop, Intent, and WebSight intelligence features
- With enrich feature, ability to map data with regional HQ instead of parent HQ
- Sometimes database is slow to load
February 04, 2021
Easier data hygiene and improved ABM development all in one!
ZoomInfo is a strategic sales and marketing prospecting tool that we use to identify target accounts and contacts, verify demographics, stay on top of news and industry changes, and maintain CRM hygiene.
- CRM mapping/data validation
- Prospecting/list development
- Customer service
- Expanded search options for specific industries (intellectual property, brand protection specifically)
- AE responsiveness with requests for updated pricing/increased functionality on time crunch. Potentially increased ability for AEs to offer on the spot discounts to avoid lag
- No ability to set an account admin with zero credit allotment. We need an admin that doesn't require a paid seat as they do not perform many of the required functions, simply maintain the system setup and integrations.
ZoomInfo is being used by our Outbound sales teams to prospect potential clients. It allows users to prospect clients more efficiently as it provides accurate contact data of the potential lead, integrates with Salesforce so we can export leads directly into our system, and is easy to use for our sales representatives. From an administrator perspective, it's easy to setup new users, remove users, and check who is utilizing the tool. I like the reports that are provided out of the box on our users.
- Efficient prospecting via targeted lists
- Ease of use
- Accurate data
- Simplify sorting of lists
- Reduce bounced contacts frequency
- Outdated contact information
February 04, 2021
ZoomInfo fulfills day to day needs and larger project requirements
Determine contacts for our target customers for new business. Run larger downloads to create prospect account lists for SDRs and AEs. Run downloads to determine how to segment our accounts into SMB and ENT based on ZoomInfo fields like number of employees, industry, office locations.
- Information is robust and includes majority of our target customers.
- Can be integrated in SFDC to live update information for account segmentation.
- Trust in accuracy of information - there is some misalignment between number of locations and where those locations are.
February 04, 2021
My ZoomInfo Review
We use ZoomInfo in our business development department. It saves us loads of time and improves accuracy of our data and helps us create strategies.
- Accurate contact information
- Accurate Scoops and Intelligence
- Great tool - can't think of much.
February 04, 2021
Great for data enrichment
We currently have a few different departments that use ZoomInfo (some more heavily than others). We use it for data enrichment and lead gen.
- Data enrichment
- Search capabilities
- Ease of integration with other tools
- Search results - when searching for a name or company that doesn't produce an exact match, the search results that appear when you click the magnifying glass are always the same, which has created a sometimes confusing user experience.
February 04, 2021
Good Program
ZoomInfo is currently being used by our Sales and Press Release teams. They use it to find new leads to market our products and services to. Our reps run searches to look for leads who could be in our potential target market and then export them to salesforce and outrech to do communications.
- Searches
- Exports
- Admin
- More thorough integration with Salesforce
February 04, 2021
Accurate Information
It is being used by our sales and marketing department to identify appropriate target audiences and company information.
- Accurate contact information.
- Inside look to company employee structure.
- Very easy to use and find the information you need.
- We didn't find the intent feature to be useful - it's a cool concept but it didn't lead us anywhere.