SEO Software

Top Rated SEO Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

SEO Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 30 or more ratings to appear on this TrustMap.

SEO Software Overview

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of growing traffic from organic search results. Free results on search engines like Google or Bing make up the core of SEO. The approach improves a website’s ranking on the Search Engine Results Page (SERP).

SEO activities to improve ranking include:

  • Optimizing website structure to make it accessible and clearly understandable to search engine crawlers like Googlebot

  • Providing original and relevant content for end-users

  • Showing value with inbound links from other authoritative websites

Google’s ever-changing search algorithms are designed to improve the relevance of search results for end-users. This can make the SEO process complex. SEO is an area of marketing often outsourced to marketing agencies, consulting groups, and freelancers.

What are SEO Tools?

SEO software helps companies improve and track their SEO progress. A common feature is keyword and content analysis. This ensures that a site uses relevant language and content. The more relevant the content is to a target audience, the better the SEO ranking.


In other words, SEO helps a website speak the ‘language of the web’. This helps sites remain discoverable by search engine crawlers and accessible to visitors. Most SEO solutions will provide an overview of keywords the website is currently ranking for, competitive keyword analysis, and keyword tracking for target keywords. Some tools may also offer a historical view of keyword rankings and related search volume.

SEO Software Features

There are a wide range of SEO platforms available in the market. Below are features that are typically common across different tools:

Keyword Analysis

Keywords are the phrases that represent the content of your website. They are the search terms a user might use to find your website. SEO tools track, recommend, and optimize keywords for your website. The tools find the most relevant keywords given your niche and target audience.

Backlink Analysis

Backlinks are URL listings on other websites linking to your site. These show search engines that your website is valuable and a trusted source of information. Backlinks are crucial in site rankings and reputation. Backlink acquisition, tracking, and analysis is an essential element of SEO software. Many tools will help users identify new backlink opportunities and keep track of existing backlinks.

Crawl Diagnostics/Site Audits

Some SEO software tools can also perform site auditing. Audits assess website structure to suggest improvements. Some solutions will automate the improvement process for you. SEO tools vary in the quantity and quality of SEO audits. Certain tools provide generic best practices, while others have more innovative suggestions.

Reporting & Analytics

Most SEO tools create reports and offer analytics for overall website and keyword rankings. These can include:

  1. Competitive analysis

  2. SERPs ranking tracking

  3. Trend charts

  4. Traffic analytics

  5. Role-specific dashboards (CMO, CEO, etc.)

  6. Share of voice analysis

Agencies

Many SEO platforms are intended for use by agencies. Larger SEO platforms offer rich and detailed white-label reports for these agencies. They’ll also offer multi-domain management features.

SEO Trends

Mobile

Mobile optimization has become a key part of SEO. Websites that don’t function on mobile devices will not rank as well on SERPs. They are also less likely to engage mobile visitors. This has become more important as mobile traffic continues to increase. Many companies have now adopted a ‘mobile-first’ approach to web design, ensuring content renders correctly on mobile before making any changes to the website.

Social

Social signals act as an indication of content quality. They have become a key element in search engine algorithms. Likes and shares are social endorsements of your content’s relevance and overall brand. Many SEO products offer social signal tracking and measurement. Some products will also offer integrations with social platforms like Facebook, Instagram, and LinkedIn for better social engagement and impressions tracking.

Local

Local SEO optimizes a business website for a specific geographic location. Search engines are collecting more information about their users’ locations. The goal is to provide more specific and relevant results. Focusing on local SEO can mean less competition.

SEO vs. SEM Approaches

SEO is closely related to Search Engine Marketing (SEM). SEM is sometimes called PPC (pay-per-click) or paid search marketing. An SEM strategy is focused on gaining website traffic by purchasing ads on search engines, while an SEO strategy focuses on maximizing organic (i.e. non-paid) search results by optimizing website structure and content.


Many companies use both SEO and SEM in their overall marketing strategy - using the same tools in the process. Combining SEO and SEM approaches together is called search marketing. The end goal is to grow website traffic, both organic and paid, from search engines.

SEO Software Comparison

There are many SEO software products available today. Consider these two key factors as you evaluate different SEO tools to help find the best product for your business:

  1. Do you need a comprehensive SEO platform that includes a range of keyword, backlink, and website auditing analysis capabilities? Or would your business be better served trying out a free tool (or two) first? SEO products like Google Trends, Google Search Console, Ahrefs’ Keyword Generator, and Hunter are all free to use. Though they may only focus on one of the feature areas defined above, or have limited functionality. Paid SEO tools are a better choice if your business is looking to adopt an SEO or search marketing strategy.

  2. Would it be more efficient for your business to handle SEO and search marketing in-house, or outsource this work to a marketing agency? If you plan on keeping SEO activities in-house, along with a team of SEO experts, your business will also likely need to invest in at least one paid SEO tool (if not more). However, this makes it easier and faster to communicate with your SEO team and ensure that they are 100% focused on your business’s SEO growth potential. Conversely, working with a marketing agency can help free up time and resources so that your marketing team can focus on other initiatives.

Pricing Information

Some Search Engine Optimization tools are completely free, while others may offer a free version or free trial. Top free examples include Google Trends and Moz Link Explorer. Both offer specific functions, like keyword and backlink research.


Paid SEO platforms usually start at $99/mo. for the ‘pro’ level. Enterprise-level tools can run up to hundreds of dollars per month.

SEO Products

(1-25 of 164) Sorted by Most Reviews

CognitiveSEO

CognitiveSEO is a relatively new search engine optimization toolkit, launched in 2012 from developer and CEO Razvan Gavrilas of the company of the same name based in Romania. With an emphasis on backlink analysis and link creating, the platform also presents content and site audit…

AuthorityLabs, by Traject

AuthorityLabs is an SEO tool providing keyword analysis, from Traject.

UpCity

UpCity is a search engine optimization software solution offered by UpCity.

Google Mobile-Friendly Test

Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.

RankWatch

RankWatch is the eponymous search engine optimization platform from the company based in India with personnel in the UK as well. RankWatch boasts a rather sizable host of users, marketing agencies in 100 countries, with its straightforward SEO tools offering of rank monitoring and…

NinjaCat

NinjaCat is an all-in-one reporting solution for leading digital marketing agencies. It combines Google AdWords, Bing Ads, Analytics, Facebook, DoubleClick and Call Tracking into one interface, allowing users to monitor campaigns and deliver reports. The vendor’s value proposition…

KWFinder

KWFinder is a search engine optimization software solution offered by KWFinder.

Link Detox

Link Detox is a search engine optimization tool focused not only on building safe backlinks but also recovering rankings and protecting user websites from bad SEO.

Searchmetrics Suite

The Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are…

Ninja Outreach

Ninja Outreach is a search engine optimization software solution offered by Ninja Outreach.

SEOquake

SEOquake is a search engine optimization software solution offered by SEOquake.

Rank Ranger

Rank Ranger is a search engine optimization tool that utilizes features like rank tracking, link management, and landing page performance analysis.

Unamo SEO (formerly Positionly)

Unamo SEO combines a dynamic and accurate ranking tool with an interface to fulfill any user’s SEO needs. The vendor says SEO can be as expansive and all-encompassing as it is time consuming. The vendor’s value proposition is that with Unamo SEO, all the data a user needs to run…

Ubersuggest

UberSuggest is a search engine optimization software solution offered by Neil Patel Digital.

WooRank

WooRank offers an SEO tool to analyze websites and provide actionable insights on how they can be optimized. According to the vendor, more than 40,000 companies use WooRank. WooRank’s Web-based software generates instant website reviews that offer valuable data combined with a list…

Monitor Backlinks

Monitor Backlinks

Starting Price $20

Monitor Backlinks, as its name implies, allows users to be notified when websites gain or lose backlinks, and also to understand what links are good for SEO.

Google PageSpeed Insights

Google PageSpeed Insights is a search engine optimization software solution offered by Google.

Ryte (formerly OnPage.org)

Ryte (formerly OnPage.org) is a website quality check application designed to support search engine optimization, from the company of the same name headquartered in Munich.

WebTextTool

Webtexttool aims to help content creators create rank-boosting web content! The tools key differentiator is big dataWebtexttool creates predictive data, by analyzing the data of all our users (anonymously). 20.000+ user generated texts are analyzed and compared to real-world outcomes.…

AppFollow

AppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.

Linkdex Enterprise SEO Platform

Linkdex Enterprise SEO platform from the UK company Linkdex is a cloud-based search engine optimization platform featuring integrated search visibility, market share, and content performance reporting and multi-channel campaign management tools with a focus on organic marketing. It…

Frequently Asked Questions

What is search engine optimization?

Search engine optimization (SEO) is one component of ‘search marketing’. The goal of SEO is to increase website traffic from organic search results by optimizing the relevance of your website structure and content. There are multiple SEO software products available that help businesses track their website and keyword rankings on search engine results pages (SERPs) for Google, Bing, Yahoo, etc.

How to grow website traffic using SEO?

Using search engine optimization software and following SEO best practices, businesses can make a few important changes to help grow their organic traffic:

  1. optimizing your website structure and content to make it more ‘readable’ for search engine crawlers like Googlebot
  2. enhancing the content on your website to make sure it’s authoritative, informative, and relevant content for end-users
  3. signaling that your website is a trusted source of information by earning inbound links (backlinks) from other highly-authoritative websites

What is the best free SEO software?

There are a number of free SEO tools available in the market, including some tools that have both free and paid versions. Popular free SEO tools include:


Most free tools focus on a narrow set of SEO capabilities, such as keyword research, rank tracking, backlinks, analytics, or webpage optimization recommendations. Paid tools will cover all of these areas and provide additional capabilities like competitive keyword analysis.

How much does SEO software cost?

There are a number of free SEO tools available (see list above). Paid SEO platforms can range from $20/mo. to $100/mo. for standard SEO tools. Enterprise-level plans may cost multiple hundreds of dollars per month, depending on how extensive the feature set is and how many licenses are needed.