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Search Engine Optimization (SEO) Tools

Best Search Engine Optimization (SEO) Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Search Engine Optimization (SEO) Overview

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of growing traffic from organic search results. Free results on search engines like Google or Bing make up the core of SEO. The approach improves a website’s ranking on the Search Engine Results Page (SERP).


SEO activities to improve ranking include:


  • Assessing website structure to make it visible to search engine crawlers

  • Ensuring original and relevant content for end users

  • Showing value with inbound links from other authoritative websites

Google’s ever-changing search algorithms are designed to improve the relevance of search results. This can make the SEO process complex. SEO is an area of marketing often outsourced to marketing agencies, consulting groups, and freelancers.

What are SEO Tools?

SEO tools help companies improve and track their SEO progress. A common feature is keyword and content analysis. This ensures that a site uses relevant language and content. The more relevant content is to a target audience, the better the SEO ranking.


In other words, SEO helps a website speak the ‘language of the web’. This helps sites remain discoverable by search engine crawlers and accessible to visitors.

SEO Tools Features & Capabilities

Keyword Analysis

Keywords are the phrases that represent the content of your website. They are the search terms a user might use to find your website. SEO tools track, recommend and optimize keywords for your website. The tools find the most relevant keywords given your niche and target audience.

Backlink Analysis

Backlinks are URL listings on other websites linking to your site. These show search engines that your website is valuable. Backlinks are crucial in site rankings and reputation. Backlink acquisition, tracking and analysis is an essential element of SEO tools. Many tools will help users identify new backlink opportunities.

Crawl Diagnostics/Site Audits

Some SEO tools can also do site auditing. Audits assess site structure to suggest improvements. Some will automate the improvement process for you. SEO tools vary in the quantity and quality of SEO audits. Some have generic best practices, while others have more innovative suggestions.

Reporting & Analytics

Most SEO tools create reports and offer analytics for your rankings. These can include:


  1. Competitive analysis

  2. SERPs ranking tracking

  3. Trend charts

  4. Traffic analytics

  5. Role-specific dashboards (CMO, CEO, etc.)

  6. Share of voice analysis

Agencies

Many SEO platforms are intended for use by agencies. Larger SEO platforms offer rich and detailed white-label reports for these agencies. They’ll also offer multi-domain management features.

SEO Trends

Mobile

Mobile optimization has become a key part of SEO. Websites that don’t function on mobile devices will not rank as well on SERPs. They are also less likely to engage mobile visitors. This has become more important as mobile traffic continues to increase.

Social

Social signals act as an indication of content quality. They have become a key element in search engine algorithms. Likes and shares are social endorsements of your content’s relevance. Many SEO tools offer social signal tracking and measurement.

Local

Local SEO optimizes a business website for a specific geographic location. Search engines are collecting more information about their users’ locations. The goal is to provide more specific and relevant results. Focusing on local SEO can mean less competition.

SEO vs. SEM

SEO is closely related to Search Engine Marketing (SEM). SEM is sometimes called PPC (pay-per-click) or paid search marketing. It means gaining website traffic by purchasing ads on search engines. In contrast, SEO focuses on free content strategies.

Many companies use both SEO and SEM - using the same tools in the process. Using SEO and SEM together is called search marketing. The end goal is to grow website traffic from search engines. Search marketing can involve both organic and paid efforts.

Pricing Information

Some Search Engine Optimization tools are completely free. Top examples include Google Trends and Open Site Explorer. These offer specific functions, like keyword and backlink research.

Established SEO platforms usually start at $99/mo. for the ‘pro’ level. Enterprise-level tools can run up to hundreds of dollars per month.

Search Engine Optimization (SEO) Products

Listings (26-50 of 143)

10 Ratings

The Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are provided with in...

4 Ratings

CognitiveSEO is a relatively new search engine optimization toolkit, launched in 2012 from developer and CEO Razvan Gavrilas of the company of the same name based in Romania. With an emphasis on backlink analysis and link creating, the platform also presents content and site audit analysis, keywo...

5 Ratings

WooRank offers an SEO tool to analyze websites and provide actionable insights on how they can be optimized. According to the vendor, more than 40,000 companies use WooRank. WooRank’s Web-based software generates instant website reviews that offer valuable data combined with a list of comprehens...

1 Ratings

The Search Monitor from the company of the same name based in Orlando, Florida does, as the name suggests, as a search marketing intelligence tool based on constant monitoring of organic and paid search listings, as well as geo-targeted marketing and display ads. The Search Monitor monitors its o...

2 Ratings

Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO featur...

2 Ratings

gShift is the flagship cloud-based search engine optimization platform from the Canadian company gShift Labs headquartered in Barrie, Ontario, launched in 2009 to simplify and "demystify" organic SEO. Billed as a comprehensive and integrated suite of tools, gShift offers keyword analysis across m...

1 Ratings

RankWatch is the eponymous search engine optimization platform from the company based in India with personnel in the UK as well. RankWatch boasts a rather sizable host of users, marketing agencies in 100 countries, with its straightforward SEO tools offering of rank monitoring and keyword analysi...