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Email Marketing Software

Best Email Marketing Software

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Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but they typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

Email Marketing Products

Listings (51-75 of 168)

8 Ratings

SALESmanago is a Polish cloud based marketing automation platform specializing in B2C and e-Commerce. The vendor says that over 2000 companies in 30 countries use the platform. The vendor says they’ve experienced 100% growth for three years in a row with revenue of $2M and net profit of $0.5M....

4 Ratings

250ok is the premier email analytics – not the standard analytics offered by other companies – and deliverability software and services brand, driving advanced insights into inbox placement, deliverability, design, reputation, DMARC, authentication, and consumer engagement. We're a lot like Retur...

3 Ratings

Vero is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.

4 Ratings

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track...

14 Ratings

j2 Global, Inc. (NASDAQ: JCOM) provides Internet services through its two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. Core cl...

13 Ratings

Email On Acid is an email marketing solution built as a standalone product and as an integration into marketing automation tools such as Salesforce Marketing Cloud and Marketo. It includes features such as collaboration, code analysis, and spam filter testing.

3 Ratings

Dyspatch is an email production platform that helps Enterprise organizations create and change transactional and triggered emails faster, by centralizing template creation, approval, and publishing processes. The powerful API, visual editor, and built-in device testing allow for cutting-edge emai...

4 Ratings

All-in-one software for better customer communication HelpCrunch toolset includes: Live chatEmail marketing automationSimple HelpdeskIt's a perfect solution for customer support, sales & marketing teams at SaaS, E-commerce, and any other online businesses. Acquire, convert more leads, and su...

3 Ratings

Autoklose headquartered in Toronto provides an SEP solution, presenting a combined package of sales email automation and tracking, contact and email campaign management with sequence templates and optimization, sales intelligence with contact verification, follow-up tracking, and integration with...

2 Ratings

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). ...

Interakt is a full-service digital communications company spanning four continents. Interakt provides solutions for internal and external communications, which aim to connect a brand with its employees and its customers. Interakt was founded in 2004 and is headquartered in Singapore.

5 Ratings

Vbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.

13 Ratings

From easy email marketing to powerful marketing automation dotMailer provides you with uniquely scalable, easy-to-use and fast email, social, mobile, design, management and reporting features to improve your productivity and drive ROI. Our trusted and powerful, cross-channel marketing automatio...

2 Ratings

INBOX25 is an email marketing and marketing automation module specifically designed for SugarCRM. Features include lead nurturing, lead scoring, landing pages, web visitor tracking, social sharing, and email marketing.

7 Ratings

SendBlaster is the eponymous lean, list management / newsletter-centric email marketing software from the Italian company founded in 2006, basically for creating newsletters in a WYSIWYG editor and sending them out to the multitudes, with tools facilitating this: programmable tags, personalizatio...

16 Ratings

Selligent (formerly StrongView) is a cross-channel marketing campaign management solution enabling enterprise marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

7 Ratings

Sender.net is email marketing software tailored for e-commerce marketing. It is highly focused on user-friendly experience and interface, with features for automating processes and boosting email marketing response, which aim to save users 2x time to send beautiful newsletters.Sender.net includes...

6 Ratings

CakeMail is an email marketing platform from the company of the same name in Montreal with users throughout North America and Europe, designed to be simple and elegant. Dedicated to small businesses and non-technical users, CakeMail's emphasis is the core features of list management, email design...

2 Ratings

Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product...