The “Strong Performers” are GoSquared, AT Internet and KISSmetrics. GoSquared was founded in 2006 in London; its focus is ease of use and real-time capabilities, and, more recently, catering to e-commerce customers. Based in France, AT Internet launched a web analytics product in 1998 and began focusing on enterprise clients in 2007. KISSmetrics was founded in 2008 and focuses on person-based tracking.
Piwik is placed similarly to Google Analytics in the Small Business and Enterprise TrustMaps; however, there are only three reviews of Piwik in this segment, so the lower rating here is possibly an anomaly due to insufficient data.
No vendor is truly focused on the mid-size company segment, according to the mix of reviews on TrustRadius; however, AT Internet is the most focused at 40%. Many of the company's clients are based in Europe, which could explain why some of their customers are smaller in terms of employee count.
|Product||Avg. Mid-Size Company Rating||Mid-Size Company Focus*||Mid-Size Company Segment Adoption**|
|IBM Digital Analytics||3.4||26%||364|