Saves my small business time and money
I have been using ActiveCampaign for several years as my primary lead and client communication tool (other than Outlook). It has scaled …
Starting at $19 per month
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What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
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- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
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Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
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3 simple steps to writing great emails using AI in 6 minutes
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What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
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ActiveCampaign Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
ActiveCampaign starts at $19.
Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.8.
The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
Reviews
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November 06, 2018
ActiveCampaign is one of the most flexible marketing automation platforms out there!
We use ActiveCampaign to generate and nurture leads, manage sales pipeline with a built-in CRM to help close sales, and stay in touch with existing customers. It's an integral part of the business as it helps bring in new customers and keep existing customers while increasing their lifetime value with new orders and services.
- Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
- Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
- Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
- Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
- You can't add a contact without an email address.
- Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
- Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
- Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
- No Android app for CRM (suppose to be in the works as we were told).
January 05, 2022
Great for day to day operations with the occasional glitch
We use ActiveCampaign to keep our current and potential clients organized and ensure their information is updated, as well as sending marketing campagins.
- Customer Support
- Customizable actions
- Keeping contacts well organized
- Tags seem to randomly malfunction when sending campaigns
December 27, 2021
A very Good Solution to bring Email Marketing to a better level
We decided to swap from another Email Marketing platform to ActiveCampaign in order to get more tools to track our Email Marketing activity and always improve it to give our prospects and clients the right information at the right time during their buying journey. We were looking for a solution to be easily implemented with our CRM software (Salesforce), and with ActiveCampaign we found the right tool.
- Scoring Point.
- Automation linked to the actions made by customers and prospects.
- Salesforce Integration.
- Implementation with the Email Template Design Software.
- User Experience Design.
- Bulk Tag of contacts.
- Reports dashboard.
December 05, 2021
ActiveCampaign: A Great Choice in the Big World of CRM
Score 8 out of 10
Vetted Review
Verified User
I use ActiveCampaign in my organization to create my newsletters and help me with creating an email list. ActiveCampaign is very focused on user experience so it wasn't difficult to get what I wanted. You can do everything you think about! I am going to use it as well with my online program to send emails with learndash automatically. It doesn't need me to do that so I am spending more time on creating content for example.
- Helping you to get ready with their features
- Doing webinars to learn more about marketing
- Limitless features and configurations
- Easy to implement with other plugins
- The menu can be easier to use
- Sometimes emails take a "long time" to be sent
- I think it is a pretty expensive service, it could be cheaper
April 01, 2021
ActiveCampaign is well worth the pricetag
We use ActiveCampaign for several clients. We design emails and set up automations. ActiveCampaign has a robust automation feature and since we are a reseller, we can organize our client's accounts in one place.
- Automation is the major feature of ActiveCampaign. We can visually outline how every email is sent out and when.
- Having a reseller account lets us organize all of our client's account in one dashboard.
- Texting automation in addition to sending emails is time saving and efficient. We can have both texts and emails sent in one automation outline.
- I don't like how we currently have to log in to our account as a reseller. I wish there was an easier way to do this.
- Automation outlines can get very detailed and can be hard to see on one page. I wish there was a way to zoom out to see the entire outline on one page.
June 02, 2020
Great tool for beginners in email automation
Score 8 out of 10
Vetted Review
Verified User
We use it as a marketing tool for email automation.
- Easy to use.
- Good automation.
- Lots of designs to choose from.
- Not cheap.
- Problems with foreign credit cards.
July 09, 2020
An excellent experience for a marketing novice
We use it across all my business: online shop, retail sell, newsletters, coupons, appointment forms... ActiveCampaign brings me solutions for all my business needs. I can have the control over our social media at two accounts plus a personal social media. ActiveCampaign has made it all easier, quicker and with a professional form.
- Marketing campaigns.
- Collect data securely from user.
- Organize data.
- Marketing automations.
- Campaign design.
- Fast messaging.
June 11, 2020
Packed with features for a great price!
We use Active Campaign to send out transactional emails based on customer's visits and/or purchases from our site. We currently use this across all departments as it integrates with our marketing team as well to keep our visitors engaged. With all of this data, we are able to ensure that the communications that we send to our customers are targeted and relevant.
- Contact's journey/interaction with our site and content.
- Reporting
- Customer support
- Reporting on spam reports.
- Speed of the web interface.
- The way you access some features are less than logical.
June 11, 2020
Quick thoughts from a new user
Active Campaign is being used by Phantom Billstickers for email marketing campaigns. It is being used by the Marketing department only at this stage, but we are looking to extend the CRM piece to the Sales team. The automation functions as a way for us to send engaging and personalized content to customers to encourage them to become repeat customers.
- Setting up automation is very easy and intuitive.
- The onboarding process and help from Active Campaign has been amazing and helped solve any issues I have had.
- Some of the personalization on automation requires too much input of information or assigning when it could be a simple client detail from the client card.
June 11, 2020
Great but not perfect!
Currently used in my own as well as my clients businesses.
It saves so much time in sending out marketing especially with the automation recipes, and nurturing prospects.
It saves so much time in sending out marketing especially with the automation recipes, and nurturing prospects.
- Makes it easy to decide which automation to use when building my own sequence.
- Made it simple for me to set up a simple campaign for my client.
- Troubleshooting was fairly simple with the walk-through videos.
- More diverse templates.
- Stock image catalogue in-built.
- Could do with highlighting the best order for setting up campaigns, lists, etc. Sometimes a bit uncertain what to do first.
I am using it for CRM and for email marketing. What I love is that you can have both in one place and target your marketing efforts much more effectively.
- It allows you to really customize your email marketing approach to make sure that the right people get the right content.
- It is a very good tool to also do your CRM.
- I love the potential of automation where you can have different funnels running at the same time. All customized to the specific prospect.
- I find navigating sometimes a bit cumbersome and I tend to open multiple windows as a result.
- It takes a bit of tweaking to receive notification about new subscribers. This is not as easy as turning something on or off if I recall correctly.
- I would love to see a bit more flexibility in the email editor. It is good but it could be better.
June 29, 2020
Great option if you are serious about your business
I am using ActiveCampaign in my own company as my main marketing channel. Not just for email marketing but for building and growing my client list consistently. I love how easily I can set up automations (the new templates on offer are amazing). ActiveCampaign is the third email marketing I've used and I think I am going to keep using it for a long time.
- Integrations, more specifically Zapier and WordPress.
- Templates : I love pre-made templates that can be customized.
- Lead gen distribution.
- Prices for smaller accounts.
- I would like to receive email reports of my account activity (daily, weekly, monthly basis)
- Dashboard design.
- Deleting inactive clients from my lists and keeping them out of my price accountability.
June 16, 2020
Better than most alternatives...
I've used ActiveCampaign for one of my two copywriting businesses since 2016, and recently migrated my other business to ActiveCampaign from ConvertKit. As a marketing consultant and copywriter for SaaS and ecommerce businesses, I look for email service platforms that integrate well with store software and other tools. I preferred AC's old interface (I think it changed about a year and a half ago?), which I thought was more intuitive, but regardless, it still offers a MUCH better user experience and much more flexibility of use than ConvertKit.
- WYSIWIG automations - Easy to map out branching flow logic and If/Then branches.
- Integrations - Can use API or built-ins to connect with other tools.
- Preview screen before sending - Nice to have a concise review before hitting Send.
- Email editor - Can't insert images in-line in a text block, which is absolutely maddening.
- Email editor's image tool itself is limited, and navigation is not intuitive (mostly hovering over graphic buttons and guessing what they might do).
- It's not always clear when to use segments vs. groups vs. tags.
- They insist on branding forms even on paid plans, which they didn't do in the past — If I'm paying $49+/month for a tool, I should be able to turn off the ActiveCampaign branding (I asked and was told I'd need to upgrade to the *next* level. Not cool).
March 12, 2021
The best solution for email marketing
We use ActiveCampaign to create email automation. It is fundamental for follow up and customer service.
- Easy to set up. One of the first things that you notice when you start using ActiveCampaign is how well-designed and intuitive the user interface is.
- Intuitive automation. You don't need to be an expert to build an automation.
- Affiliate friendly. I've never had problem adding affiliate link in my emails.
- Customizable forms.
- Customer service. The customer support must improve the response time, I had problem with billing and I waited days to have an answer.
- A mobile app would be great.
June 26, 2020
Few tweaks away from being the best in its class
We started using ActiveCampaign as a tool to collect and manage our database of contacts and to create email campaigns and newsletters. This is pretty straight-forward and easy to use. Our sales team was recently engaged to use the CRM component with the Deals features. While this is well developed and easy to use overall, we are facing some issues either because the platform has some flaws, either it was not explained well enough how to use it.
- Easy to use
- A lot of features
- Friendly price
- email integration is flawed. Synchronising the email address with a deal does not bring only the relevant conversation between Sales Agent and Contact referring to a deal; all emails with the contact or with the sales agent are imported. So this feature is useless as it is wrongly implemented - you can not track the conversation and see what your contact and sales discussed so far. Also the feature does not bring the attachments of an email (if, for example, there was an offer or a brochure sent by one of your sales team, no one will be able to see it and pick up the sales process).
- Deals reporting needs improvement. reporting from deals is a bit confusing and not very friendly. There are some features, but so far they don't hold a lot of value and still we need to go through a lot of manual work to get some data. Some reports (e.g. funnel) show numbers and percentages, but you can not see who the contact was and explore the case-by-case issue (e.g. if there were 4 deals LOST in stage X, we need to see who the contacts were so Sales can explain case by case why the deal was lost)
- Customer service reply time needs optimization. It can be improved with better response time. If we open a case today regarding an issue or need assistance, getting a response after 3-4 days is not fast enough.
July 01, 2020
Pleased With ActiveCampaign
ActiveCampaign has been a great addition to our in/outbound marketing efforts. What you receive in the platform rivals others I tried like Hubspot e.g. marketing automations for a lot less in terms of monthly costs to our business. The platform is very user friendly and intuitive and they are always upgrading features/functionality. Highly recommend.
- Email marketing
- Marketing Automation
- List segmentation
- User support
- Email campaign templates limited
- Pricing tiers could be more flexible
July 06, 2020
Solid Product, Good Price
ActiveCampaign is primarily being used by our marketing department to manage all of our marketing automation needs. We use it to segment our qualified and disqualified users, entering them to our onboarding track based on their level of qualification. We also have developed a series of automations based on a user's behavior (we are able to do this through the native integration with Salesforce to track very specific behaviors).
- Easy to build automations that allow you to have highly segmented email tracks.
- Integrates directly with Salesforce for easy contact management.
- Intuitive user interface that makes it easy to navigate.
- A/B testing at the automation level for all plan levels.
- Better reporting interface.
- An easier way to take existing list members and add them to automation without having to tag them or create some kind of "trigger."
ActiveCampaign provides us a solid marketing automation foundation, from keeping a database of our leads, to email marketing, and managing our lead-gen drip campaigns. In the past, we've struggled with needing to use multiple products, and keeping the data in sync and up to date was a challenge. We've centralized that information in ActiveCampaign, which has been quite valuable.
- Email marketing
- Designing marketing campaigns
- Competitive pricing
- CRM isn't robust enough for complex B2B sales.
- Better management of leads at scale.
July 02, 2020
ActiveCampaign - learner driver!
I use ActiveCampaign to store my email list and communicate with subscribers. I use it to deliver emails on a regular basis, and I've created different automations for different segments of users in my list. I have tried different types of email software, but ActiveCampaign is so far the best and the most flexible one.
- Send broadcast emails to targeted users.
- Preview and testing before sending.
- Automations.
- Reporting.
- Email editor - Can't insert images in-line in a text block, which is absolutely maddening.
- Email editor's image tool itself is limited, and navigation is not intuitive (mostly hovering over graphic buttons and guessing what they might do).
July 02, 2020
The work horse for your email marketing creativity
Used to build & develop relationships with engaged prospects to move them to make a buying decision.
- Automation
- Segmenting lists
- Integrates easily with other platforms
- Email editor
July 09, 2020
Easy and Intuitive, but Be Prepared to Add-On
I used ActiveCampaign to create and track form completion for people who clicked on a video or static ad I produced for Facebook for wine industry clients. The forms would smoothly allow a prospect to fill in their details and be gathered onto a list after they clicked on one of our Facebook ads.
- Easy and intuitive to use.
- Quick responsiveness from customer support.
- Simplicity for a prospect to understand.
- Form development was maybe a little too simple, may not look appealing to a prospect.
- Could be more functionality in scheduling/calendaring functions.
- Customer support was responsive, but sometimes the chat was unavailable or hard to find.
ActiveCampaign is currently being used by our marketing department to help automate various tasks and create more personalized messaging for our current and future clients. We also use ActiveCampaign to assist our sales team, while are not currently using them for your CRM, we have looked at switching to them since it would allow us to further benefit from the features offered by ActiveCampaign and further automate and lessen the work load of our team.
- Email Marketing - ActiveCampaign has an easy to use email marketing and email editing platform making it a cinch to create hand crafted emails with dynamic content, schedule, track and integrate with various analytic platforms.
- Marketing Automation - ActiveCampaigns marketing automation tool has been a life saver for our marketing and sales teams. Easily allowing us to create various automations to nurture and tag new leads and existing clients, with personalized content all while minimizing manual tasks and saving us tons of time.
- Lead Generation - ActiveCampaigns form builder easily allows us to create landing pages and link forms that will auto fill fields if the contact is already in the system. These forms allow us to nurture these leads and existing clients because each form can be added to a automation and various tasks and tags may be set automatically allow our teams to better understand what each client is specifically looking for.
- Improve the conversations iOS app - The iOS provided by ActiveCampaign allows our sales team to use the conversations add-on to instantly chat with new leads or existing clients on the various landing pages we have it enabled on. However, the app consistently crashes and since about 6 months ago, we have been unable to use it. The ActiveCampaign support team is aware of the issues and is working on a fix but at this time, the app is still plagued with problems.
- Add additional features for their lower packages such as deep data integrations and SMS marketing. While the lower packages offer many features by default, as a small business, adding on or upgrading packages for features such as the SMS sending is currently not in the budget. Having the SMS marketing feature in the the lower tier packages would, I think, be an amazing asset and help propel the ActiveCampaign platform further.
- Improve navigation of the custom HTML email editing section. The HTML editing section of the email marketing section on ActiveCampaign, while easy to use, can be a bit of a hassle to go back and edit various campaigns or easily change subject lines without having to work through multiples steps in order to do so.
July 22, 2020
ActiveCampaign is much better than Mailchimp
I use ActiveCampaign to host my email list, email then Monday - Friday and handle all my automations. It's being used by me as I'm currently a solo operation. It allows me to set up my own funnels and automations for customers coming in meaning I can make money with very little effort after the initial work is done.
- Easy to use.
- Great automation options.
- Compatible with everything I need.
- The mobile app could be clearer.
- Open rates and CTR aren't visible on the main page.
- The site on mobile isn't formatted very well.
July 23, 2020
Great tool for email and marketing automation
We use ActiveCampaign for email campaigns like one-off announcements and newsletters, as well as for automation tied to landing pages and other opt-ins. Our marketing department uses the software primarily. We are a small business and this is our primary tool for marketing and email automation.
- User interface.
- Designing campaigns.
- Managing contacts.
- Managing lists and list segments.
- Editing/changing format of draft campaigns could be easier.
- 3rd party integrations could be more robust.
July 29, 2020
Email marketing with customer service better than receiving actual mail in the mailbox :)
Active Campaign is being used by myself in order to prepare all the marketing campaigns to be sent by email. In the future, I also plan to train the fellow junior copywriters working with me, so that they can also use them for my company's marketing, but also for themselves as freelancers, once they start to grow. I changed to Active Campaign after being with another email marketing provider in order to be able to do better and more qualified segmentations.
- Really good segmentation.
- Nice visual to plan your funnels.
- The scaling pricing is fine and fair, not only because the more people you have, the more you get charged, but also because it forces you to have a quality list, not numbers for the sake of numbers.
- Ok, I like Active Campaign, but the email editor is horrendous: zero usability, lots of editing mistakes, lots of difficulties just to put one paragraph after another. Lots to be improved there.