Google Analytics

I can monitor data and plan ahead accordingly.

I can monitor data and detects bugs, design flaws and be able to fix.

Catch design flaws early.

Very easy to tell if ads are working

Saves time by putting everything in one spot

Great for visualizing website drop-off pages to theories and test update/iterations.

Bounce rates on pages to pinpoint bugs and issues.

Inaccuracy can lead to incorrect conclusions and decisions around CRO.

Segments can be very useful for validating split testing, providing a free tracking of variation vs. control - great ROI.

Having a free option gets us off the ground with no financial investment

Easy to spot positive or negative trends in traffic or sources

Helps maximize paid search options

Increased transparency

Better knowledge

Better decision making ability

It has helped us gain understanding of what is going on on our website.

It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).

It has helped us understand our biggest avenues for bringing traffic to the website and business in general.

It has helped guide our website redesign.

Being able to track the results and cost for different marketing channels has allowed us to establish ROI and adjust budgets.

The fact that GA is a free service to use means we can spend those funds in other parts of the business.

It's free so the ROI is infinite :)

Continuous analysis of users and improving our marketing initiates across multiple user acquisition channels

Adhoc reporting that allows us to share meaningful data with stakeholders to make informative decision

Goals tracking to understand how likely are our marketing initiatives helping us achieve the top line revenue

It has saved a lot of time for us since most of the important metrics can be accessed through one single dashboard.

After knowing which feature is not getting visitors and considering the bounce rates and average session duration metics, we have made certain changes to the website. We saw users started flowing in more.

It has told us at what time/day people are active on our website. This info made us plan our media activity accordingly and gave us good results.

It has helped us understand where our traffic comes from which is helpful for writing articles so that we write articles on the right topics.

It's been helpful to show which pages of our site are popular and what customers are looking for.

Only positive, seeing as we use a free account

I think we may find Google analytics to be more influential if I was dealing with eCommerce clients, or those that heavily relied on their attribution model features, but for our current set of clients, we only use Google Analytics for basic level reporting and tracking, so ROI is pretty minimal.

Increased website conversions

Increased organic rankings and traffic

Better understanding of our audiences

Conversion tracking not only tells us what is working, but what isn't...and where.

You can get lost in the data, but that's why good goal setting is important. Don't set nice but meaningless goals. Add a goal that changes the business for the better.

There are good dashboard like tools available. Use them.

Increased traffic to our website.

Improved ROI on E-commerce.

Gave us detailed information for designing of UI/UX.

We've been able to provide good data to direct updates for our users with minimal effort.

We've been able to provide professional looking reports for stakeholders with minimal effort.

We've been able to easily track trends over time.

Audience discovery/reach, drive sales

Allows us to effectively build more cost-efficient ad campaigns

Use insights to increase share of digital shelf.

Positive impact on driving a higher conversion rate

positive impact on creating a better user experience

Positive impact on ROI from marketing campaigns

Google Analytics is free so it has saved us money using a paid service

It has helped reduce the bounce rate and increase time and money spent on our site

ROI

Target more efficiently

Learn where our viewers find us so we know where to spend ad money

Helped collect data.

Helped measure performance.

Helped determined customer segments.

User engagement KPIs drive more revenue

Understanding different audience segments drives more revenue

Spotting trends and being able to pivot on data (by month, week, day, hour) leads to better product and user insights

Easy to use tool makes it accessible and useful by many technical and business teams.

It lets us measure and compare traffic generated from various campaigns, which means we can be more efficient and effective with our spending

Quicker time to value

Increased customer retention

Additional budget allocations where success is seen