Hootsuite works for us
Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes …
Starting at $99 per month
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What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
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How Hootsuite Differs From Its Competitors
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Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Sr Content Marketing and Comm Mgr
Munich Re America Services, Inc. (Financial Services, 10,001+ employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
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Hootsuite Dashboard Interactive Demo
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- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1147)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(1-25 of 119)Companies can't remove reviews or game the system. Here's why
February 16, 2024
Hootsuite knows about customer satisfaction!
Score 10 out of 10
Vetted Review
Verified User
My business uses Hootsuite for social analytics and management! I am the primary user and I use it 3 to 4 times a week.
- Engagement analytics
- AI inspiration
- Suggested analytic metrics
- LinkedIn tagging capabilities
- Publishing issues
December 29, 2023
Ok, but there are better options
I currently use Hootsuite for two of my clients. I specifically use the scheduling and reporting tools. I have also used the premium version of the platform previously for other clients. In total, I've been using it for about 6 years or so. I've also used the app quite a bit.
- Versioning posts per platform
- Easy scheduling
- Reporting types
- I like the options for reporting but I find the interface really difficult to navigate.
- Reporting metrics vary too much per platform.
- Scheduling calendar is hard to navigate/preview posts
November 20, 2023
Marketing staff of one? Hootsuite is a lifesaver!
Score 9 out of 10
Vetted Review
Verified User
I manage marketing the 6 locations for our business, with a marketing staff of one- without Hootsuite, there is no way I could post relevant info in a timely manner. The ability to plan a week's worth of social content in a couple of hours is amazing! Hootsuite Academy has been a lifesaver for helping me not only increase engagement of the platforms we currently use, but educates me on the newer avenues we need to explore.
- suggest optimum post times
- ability to add multiple social media platforms in one step
- ongoing training to learn within Hootsuite
- mobile app flexibility
- it's still a bit pricey for a smaller company
November 03, 2023
Hootsuite is your one stop social media planning hub!
Score 10 out of 10
Vetted Review
Verified User
We use Hootsuite to help us schedule our social posts across all our platforms. We also utilize the AI text generator to help us get inspiration for posts when the creative well is dry.
- Scheduling posts
- Reporting
- A one stop social media hub
- The ability to tag people or companies across all the social platforms (instagram and Linkedin)
- If you're scheduling a post that is going out across all your social channels it would be good to be able to bulk move them if you have to post them on a new date instead of having to do it manually one by one
October 26, 2023
Intuitive Tool, User Friendly, Easy to Onboard, CSMs are Supportive, Integrations are Nice
It's not easy to make efficient time of your day-to-day social media tasks when you have to log in to each of the platforms and make separate posts, but aggregately logins and dashboards and reporting all into one hub really helps cut the time needed to make these posts. It also helps will calendar-izing your planned posts and pinging other people in your organization to review copy or content.
- UI Structure
- Platform Integrations
- Navigation
- Social Listening Tool
- Functionality Not 100%
- Integrations expire too quickly
September 01, 2023
Hootsuite is a lifesaver for school communications
We use [Hootsuite] daily to manage our Twitter, Facebook and Instagram accounts to give our parents and community timely information about upcoming events and news.
- It is user friendly and easy to schedule posts across different platforms.
- It aggregates data well so we know how much interaction we are receiving on every platform
- The mobile site is easy to use
- Hootsuite has room to improve when it comes to consistency - sometimes videos are difficult to upload, sometimes things get double posted by accident, or occasionally something will be scheduled but an unforeseen error will cause it not to post.
August 30, 2023
Hootsuite Makes My Social Media Life Easier!
For Hootsuite, we use it in the marketing department to help share posts on our social media channels. Right now, that consists of just myself but [I'm] hoping that will be expanded over time. This helps [me] schedule and put together monthly content calendars for our social media channels and see them all in one structured place.
- The layout is great and how you can see the monthly calendar is appealing to the eye.
- Hootsuite is very easy with incorporating and linking to your existing social media channels, [whereas] other programs have not been as smooth.
- The whole process of adding images, creating posts, and scheduling them is very easy in Hootsuite.
- Tagging pages in posts doesn't always work or the pages do not pop up
- Not having the ability to reshare or retweet posts
- Analytics side of things
Manage multiple social networks: schedule and post to many Facebook pages, manage engagements
- Schedule & post content to multiple facebook pages
- Conduct training webinars
- Manage facebook page engagements for multiple pages
- Great social presence themselves with great tips and tricks
- Localization of posts for a franchise system
- Included review management for franchise locations
- Social listening
- Local listing managment
August 23, 2023
Hootsuite makes managing social more manageable
I used Hootsuite for my automotive dealership group's multitude of social media accounts. Hootsuite allowed me to schedule posts, post to numerous accounts, and get more in-depth reporting than what is natively available. We currently have 5 dealerships, each with their own set of social media profiles. Hootsuite makes managing multiple profiles much easier.
- Schedule posts
- in-depth reporting
- post a single post to multiple profiles
- monitor reviews and comments
- Google post integration
August 23, 2023
Great product!
I use it to schedule out posts on our social media channels, monitor engagement with our posts and monitor our competitors.
- Able to schedule posts easily and use Canva to edit photos
- Able to use AI to help generate content
- Allow scheduled carousel posts on Instagram
- More information on reporting
- It can be glitchy at times
August 23, 2023
So what is the free Hootsuite really like?
Everyone knows Linkedin has an algorithm and Hootsuite is a great tool that allows you to make the most of the Linkedin algorithm. If you are regularly posting on Linkedin, the ability to schedule, duplicate and move posts around on the publish allows you to always be active in your networks. The ease with which you can reschedule posts and repost old posts makes creating content almost thoughtless. It is almost plug and play in terms of its ease of use and I would fully recommend to anyone looking to take a more structured approach to their social media
- Suggest timings for posts
- Ability to duplicate old posts
- Ability to move pre written posts if something comes up
- Ability to schedule more than 5 posts on the free version
- Allows you to tag people in the posts
- Suggest hashtags
August 23, 2023
Give a Hoot... your organization will be glad you did!
We use Hootsuite in our Digital Communications Analytics class every semester to assist students in their preparation for the working world. Students often asked for more insights and education in the tools used by today's brands and agencies to measure success. By providing Hootsuite in the classroom, we give our students a better chance at success right now and in the future.
- Easy to get started
- Training videos that are not hard to understand
- Industry-leading platform
- Sometimes the dashboard can "lag" behind
- Does not always show posts in specific sections, like mentions
- Layout can be an issue at times
May 17, 2023
Hoot! Hoot! Hootsuite is amazing!
Hootsuite is an excellent social media manager. We use it to upload content across our various platforms, TikTok, Instagram, Facebook, Youtube, etc. We can schedule posting times, reposts, and strategic engagement. We can respond to replies, and delete content. Hootsuite has extensive analytics and engagement tracking. Customer service and training videos are excellent. Setting up multiple users with varying access is a breeze.
- User management
- Content posting
- Timed posting
- User groups can be confusing
- Onboarding training could be better
May 08, 2023
JetPack Social Media Tool
Hootsuite, a multipurpose social media tool which helping us to manage all out social media activities, from scheduling to content planning using calendars to social media analytics it is our daily driver. The analytics part is really helped us to get the past insights and take better decisions for the future. Making social media reports are ez pz, just two click away, plus 3-4 types of views to choose from. Filtering posts is also a easy task, for understanding our social media performance which is a daunting task to be honest, we can filter the posts easily here, even for the all the sites. That's the best part.
- Social Media Analytics
- Scheduling posts on social media
- Social Media Planning
- Analytics Reporting
- LinkedIn Carousel: We cannot post LinkedIn Carousels using Hootsuite, would be awesome if they can implement this feature.
- Similar to my last point there should be an option for sharing converting the PDFs to the pictures when sharing on other platforms (in case of posting multiple series of pictures) i.e. If we provide multiple pictures, the algorithm has to smart enough to understand that we are trying to post a carousel, so it optimizes the images for the specific platforms and help us to schedule the posts.
We use Hootsuite to schedule and publish in our four social media channels, as well as to monitor results and review analytics provided within the tool. It is especially helpful for scheduling content since we post every day; this ensures that we can continue engaging with followers even if the person with primary posting responsibilities is on vacation. We have been using it for several years and the platform continues to improve; most recently they introduced a cool AI tool to help generate posts and photo captions. We also like using the reporting tools that allow us to benchmark ourselves within our industry and to view how we perform against our competitors.
- Ability to schedule posts in advance of publishing (allows us to review/approve content)
- Tools to provide Competitive Analysis
- We can see all four of our social media accounts in one place for ease of responding and monitoring performance
- Other tools give us the ability to determine the best time of day to post and how posts perform overall.
- Would be awesome if Hootsuite could auto-generate executive reports on a monthly basis
May 05, 2023
Saves you a lot of time spent on social media :)
We wanted to have a tool for our social media manager to administrate all social networks accounts from one place, allowing the person to save time on creating and publishing posts, but also on assets creation and management, and tagging of links in order to align with our global data strategy. We also needed a place to centralize data about our performance on social networks, allowing us to generate consistant reports.
- tag link with dynamic UTMs, this feature has become a deal maker for me!
- organize streams of posts by social network in a nice fashion
- calendar view of posts is great and very useful to balance the number of posts
- Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
- We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
March 31, 2023
Hootsuite review- an interesting viewpoint
We use Hootsuite for social listening, social media management, and social media analytics. Using Hootsuite, we are able to post content to all social media channels of choice and monitor the engagement of the content, reach, and other performance metrics without having to log into each social media platform separately. I also get useful insights on share of voice and what's buzzing on social media and competitive benchmarking for better content planning
- In-depth social media analytics across all platforms to give complete perspective
- Competitive intel and market updates through social listening
- Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management
- Set up process can be seamless, it is difficult to configure in self serve mode
- Pricing is very high and can be made more affordable for smaller companies
- Unable to tag people on images on social media and has to be done manually
March 07, 2023
Hootsuite helped my performance
Plan, schedule, and create social media postings for my projects & clients.
- Ease of use
- Ability to customize posts
- Integrations with other technologies
- Expensive Analytics Reports
- Owly Short Links
- Some image quality
We are able to manage our social media platforms and communicate with key stakeholders by meeting them where they are. This eliminates duplication and makes our process efficient.
- Mobile app works great
- Scheduling social media posts on key platforms
- Provides stock photos
- There is little social monitoring/listening offered.
January 05, 2023
Great tool overall
Hootsuite helps us manage multiple accounts at the same time, making posting and scheduling easier than ever. It also has great features for analytics and reporting.
- Analytics
- Scheduling posts
- Monitoring social activity
- Integration with Twitter for in depth numbers
- Improve features on Inbox for community management
- Responding Youtube comments within the Stream
January 04, 2023
An economical solution to your social media scheduling woes...
My organization is active on 4 social media platforms, however there wasn't a strong tool in place to schedule and map out our social media content. Also, pulling analytics was difficult because I had to go into each platform for all metrics. Hootsuite helped solve all of those issues by allowing post scheduling and providing performance metrics.
- Planner is very reliable... all posts have deployed correctly and timely.
- Metrics are accurate - I've cross-checked vs. native platform and the variance is within an acceptable range.
- The ability to set up posts across multiple platforms has saved me hours of work!
- The analytics view is limited... I would prefer to have the ability to order the columns.
- Even though I pay for Pro I need to bump up my plan to output to Excel. You know this data is making it's way to Excel one way or the other, right?
- Instagram metrics are limited. You get better insights from Instagram itself, although you need extended time in order to analyze on a daily basis.
January 03, 2023
Social Media Scheduling Savior!
I used Hootsuite to schedule all of our social media posts across various accounts. It is a great tool for scheduling posts and tracking analytics from one main hub. It is easy to use and efficient. I highly recommend it!
- ease of scheduling
- can hit multiple accounts at once
- analytics from one mail dashboard
- mobile app could be a little better with tagging
December 31, 2022
Best platform to plan all your business social media posts
I appreciate the convenience of being able to schedule posts for multiple platforms at once with the option to customize each post individually. In contrast, other tools require scheduling each platform separately. Additionally, I find it useful that the calendar displays the post image. The ability to schedule posts in advance, view upcoming posts on a calendar, optimize posts for each platform, schedule posts at optimal times, and access basic analytics allows me to better plan and strategize my social media decisions, saving me time and helping me stay organized.
- Schedule your social media posts
- plan your content calendar
- analytics in one-stop
- helps to create strategy and plan your posts accordingly.
- Sometimes it can be difficult to find draft posts after saving them.
- pricing factor for small business
- can improve a space for better analytics
December 30, 2022
All in one social media tool.
Assigning social media posts to various team members and approving workflows has been made easier and hassle free with hootsuite.
- Scheduling social media posts across multiple social media platforms at one go.
- Track real time actionable insights from social media to make critical business decisions
- Manage paid and organic social media at one place
- Providing complete free plan
- Offering trial period of paid features in a free plan
- Easy transfer of content from other apps in to hootsuite like canva for hassle free post scheduling
September 30, 2022
Hootsuite, a definite social management tool to try for small to medium businesses.
Hootsuite is used to manage 30+ social accounts. It is currently being used centrally by our marketing department. Hootsuite addresses three business problems for us. First, it allows us to easily schedule posts across multiple accounts and social platforms simultaneously with relative ease. Second, it provides fast and flexible reporting on key performance indicators across any and all key social accounts. Third, Hootsuite provides social community management tools that make it easier to stay informed and engaged.
- Hootsuite is inexpensive. We subscribe to the Pro Team Plan.
- Hootsuite is easy to use out of the box.
- Hootsuite's reporting is easy to use and comes with a catalog of preset metric widgets that you can use to create your own social reporting dashboard.
- Hootsuite allows you to manage your GMB listings and post across multiple listings at once.
- Hootsuite doesn't allow the user to post video to GMB listings.
- Hootsuite provides the ability to post videos over 60 seconds and carousel posts to Instagram; however, you have to take an extra step and use the Hootsuite mobile app to post the content on Instagram. Note, videos under 60 seconds and single image posts can be scheduled and posted directly from a web browser.
- There are a few metrics that Hootsuite does not provide, such as FB response time.
- The reporting GUI could use a facelift for 2021.