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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Joanne Vallely Hignett | TrustRadius Reviewer
Joanne Vallely Hignett
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)

Video Reviews

7 videos

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User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

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Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(126-150 of 426)
Companies can't remove reviews or game the system. Here's why
July 08, 2022

Hootsuite helps manage social media posts from multiple managers

Verified User
C-Level Executive in Corporate
Education Management Company, 1-10 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well-suited for organizations that have employees working on the same thing but in different locations. It also is helpful in keeping us from scheduling on top of each other when we all have different things we need to post.
July 07, 2022

Hoot and a Holler, but Instagram fall short

Verified User
Administrative Assistant in Social Media
Marketing & Advertising Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is good to use if you have multiple accounts and need to save time managing all of them at your workplace. If you want more than the standard analytics from the platforms themselves, it will let you know how well you are maintaining and growing your social media presence online. It is not great at working with Instagram without using the mobile application.
July 03, 2022

Social Media Marketing Made Easy.

Verified User
Manager in Product Management
Entertainment Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are marketing on many social media platforms, this is a great time saver when it comes to posting on a regular basis, and if you are posting several times a day this works well. If you are only posting to Facebook, or just making Instagram posts, this may not be for you as posting directly to those platforms are always better if you are only doing one or two. But to get total coverage you will want to use several...that is where this program shines.
July 03, 2022

The Best Tool for Social Media Management and Analytics

Abhay Ranjan | TrustRadius Reviewer
Abhay Ranjan
Founder
Digicite (Information Technology & Services, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
No doubt, Hootsuite is a good social media management platform but, these days all social media platforms provide their own scheduling feature, in-depth analytics, and editing tool option for free. So, taking paid plan for such a feature is painful these days. Some more improvements can make this stand in the market.
June 30, 2022

Hootsuite is great - lots of useability for free

Courtney Pulitzer | TrustRadius Reviewer
Courtney Pulitzer
Director, Marketing & Communications
San Miguel High School (E-Learning, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
it is useful when I need to schedule posts in advance so I can focus on something else it is useful when I need to schedule posts for holidays it is not useful when I am limited to just 5 posts I wish it was more intuitive to tag for multiple accounts - right now I have to do posts individually because a tag/mention in Twitter isn't the same as LinkedIn, etc.
June 27, 2022

Hootsuite Has Lagged Behind in Social Media Changes and Integrations

Ivan Briceño | TrustRadius Reviewer
Ivan Briceño
CEO (Chief Executive Officer)
2IM Marketing (Marketing & Advertising, 11-50 employees)
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It does not seem to have good integration with social networks and when it does, it falls behind other tools It does not generate landing pages for Instagram profiles Its extension for google chrome does not work like others It does not provide audience behavior research (social listening).
June 27, 2022

A Solid Social Media Management Tool, For Larger Accounts

Verified User
Professional in Marketing
Marketing & Advertising Company, 1-10 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is very useful for managing social profiles. Reporting is good but can get to be very costly for organizations when you factor in all of the social profiles you might need to monitor. This can lead to having to use other tools for reporting. Overall, Hootsuite is a good tool for most organizations.
June 27, 2022

Want more hours in your day? Hootsuite is the answer!

BL
Brigitte Lammers
Owner
Moxygen for Pick N Pay (Retail, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The only reason I give it a 9, is because I am well aware that I do not use Hootsuite to its full capacity! Hootsuite has given me back many hours in the day because it so efficiently does my posts. Hootsuite has stopped my sleepless nights of dread, close to month end, worrying about how I am going to compile reports for my clients based on my social media content and advertising.
June 24, 2022

Optimization Station

CP
Colleen Parsons
Executive Assistant
Hills Real Estate Team - Keller Williams Realty Black Hills (Real Estate, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Any business that utilizes more than 1 social media page/account would benefit from Hootsuite because it optimizes the output of content and minimizes effort. In fast-paced business environments, time saved is money saved. Whoever is in charge of posting can spend more time creating quality content and less time transferring that content from page to page. In small companies that don't utilize more than 1 social media page/account and have someone who specializes in those posts, Hootsuite may not be as needed.
June 22, 2022

Sure, it costs money. But you save on employee productivity! A++++ rating, ROI worthy!

Verified User
Professional in Marketing
Hospital & Health Care Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I cannot think of any. Our industry is hospice and the subject is a tough one to put on social. Using Hootsuite increases productivity. It allows me as a social media strategist to be able to use my time to create powerful messages instead of guessing what times are better for posting. Easier A/B testing too!
June 20, 2022

Hooray for Hootsuite!

Verified User
Program Manager in Sales
Non-Profit Organization Management Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is excellent for teams (or individuals) who want a comprehensive tool to manage all of their social media platforms. Hootsuite makes it easy to launch campaigns, track results, follow up with constituents, and more. However, it's not magic and can't do all of the work for you. In order to get the most out of Hootsuite, you will still need a strategic plan for your social media marketing overall.
June 20, 2022

Best social media management tool

Gabor Toth | TrustRadius Reviewer
Gabor Toth
CEO and owner
Tóth Gábor EV (Marketing & Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
ResellerIncentivized
Likelihood to Recommend
Hootsuite has a free account with a limited number of social accounts. It is good for smaller projects and also to try out how it works. You do not need to be a programmer or a marketing guru to be able to use it. Per my experience, it has way more features than you will ever use.
June 16, 2022

FishMySpot Is Hooked On Hootsuite

LS
Larissa Smith
CEO (Chief Executive Officer)
FishMySpot (Leisure, Travel & Tourism, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Prior to using Hootsuite, our company would have to open each individual social media app and create the content and post, with Hootsuite, we can easily post to various social media accounts and have our content scheduled in front of us. The number of hours that we initially saved when we used Hootsuite was significant. We were able to focus our resources and energy on other areas of our company because our social media needs are taken care of through Hootsuite.
June 15, 2022

Hootsuite Enables Our Small Team to Be More Social

Verified User
Manager in Other
Non-profit Organization Management Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Creating a post for four different platforms with different restrictions would be unmanageable for us without a tool like Hootsuite. The ability to create a post and edit for each platform increases our capacity and empowers us to reach a broader audience. The features of Hootsuite are user-friendly and I particularly appreciate the scheduling option and recommended scheduling tools. Hootsuite does a good job of continuing to add features and show how to use them including the recent addition of TikTok. A helpful addition would be the ability to create FB events. While I haven't utilized the analytics feature within Hootsuite, instead of relying on those within social platforms, I will make use of them in the near future.
June 14, 2022

Time-saver

Verified User
Manager in Marketing
Health, Wellness and Fitness Company, 501-1000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is perfect for scheduling multiple platforms and multiple brands. It makes it very easy. Hootsuite is not as user-friendly for monitoring.
June 14, 2022

Hootsuite is a great system to use if you're just starting using content management systems.

Nicholas Dettmann | TrustRadius Reviewer
Nicholas Dettmann
Social media/digital marketing specialist
Centers For Independence (Non-Profit Organization Management, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is a great management system to do just that, keep things organized and well managed. The layout of the posting/scheduling calendar is relatively easy. For platforms like Pinterest, scheduling for Pinterest is easier, in my opinion, using Hootsuite than it is on the actual platform. I would like the ability to edit photos made a bit easier.
June 14, 2022

Hootsuite Shows Why They Are A Top Contender In SMM

Stephen Steinberg | TrustRadius Reviewer
Stephen Steinberg
Founder
Raw Athletics (Sports, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you have multiple people either working, managing, or approving social media activity, Hootsuite is a good option for you. To be honest there's not much difference between all the major platforms (Hootsuite, Buffer, Later). If you're very Instagram heavy, Hootsuite may not be the best fit but they are actively adding features so that may not be the case in the future.
June 13, 2022

Great social media and community management tool for its price point. Data-lovers, look elsewhere.

Kimberly Phan | TrustRadius Reviewer
Kimberly Phan
Director of Analytics
Antenna (Public Relations and Communications, 51-200 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is great if you're looking for a simple, easy-to-use social media management tool. Entry-level social media coordinators to experienced social media managers will be able to get a firm grasp on how to use the tool and leverage its capabilities. It helps plan content in advance to prevent drop-off, however, there have been times where the content was scheduled and was never published - which is something to be cautious of due to the platform's bugginess. The analytics are bare bones. You're better off downloading data from a CSV and analyzing it yourself.
June 12, 2022

A good entry level tool for social media management.

Mithil Patel | TrustRadius Reviewer
Mithil Patel
Growth Marketing Director
Trevelino/Keller (Consumer Services, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I feel that the tool is well suited for basic features and for teams who have not evolved much (want to use basic features). It is a great entry-level product. But as you grow, there are other more evolved solutions in the market that should be given a try.
June 07, 2022

Hootsuite is DA BOMB!

Jeremie Langelier | TrustRadius Reviewer
Jeremie Langelier
Content Production & Community Management Specialist
Lion Electric (Automotive, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We currently use Hootsuite Enterprise, but Hootsuite does have smaller-scale solutions for small businesses/start-ups and it is an invaluable tool to have to manage their social media accounts quickly and effectively to boost their reach and presence in their target market, all in one place! As for bigger businesses - as we are - it still provides a great amount of room for different specialized tools like CRM integration and social listening, which require more attention and strategic knowledge of socials and SEO, but it does allow it. It might hit a ceiling when it comes to fully integrated customer service throughout multiple departments in the company - although I did not see all the add-on tools that can potentially meet this need. But that is something that seems to be a stretch for Hootsuite at a glance, while other providers present this feature as a clear selling point for them. But all-in-all, Hootsuite is a beast for the smallest of the smallest, to the smallest of the biggest companies, if that makes any sense!
June 06, 2022

Great user experience!

Verified User
Director in Other
Arts & Crafts Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
The user experience and user interface say it all. It makes managing content so much easier and so much more fun. The preview function is very helpful and the way you can view all your scheduled content from different social media panels in one single calendar view also makes it easier when it comes to content planning. I also like that you can save your content in the draft - You will be surprised not all scheduling tool offers this.
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