Saves my small business time and money
I have been using ActiveCampaign for several years as my primary lead and client communication tool (other than Outlook). It has scaled …
Starting at $19 per month
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What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
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- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
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Pricing
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
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3 simple steps to writing great emails using AI in 6 minutes
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Getting Started With Automation In 5 Minutes With Free Templates
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A/B Testing automations using the drag and drop builder (Case Study)
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Getting More Deals With This Automated Cold Email Outreach Tool
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ActiveCampaign Updates: AI Tools, and Advanced Segmentation
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Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
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What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
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Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]
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ActiveCampaign Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
ActiveCampaign starts at $19.
Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.8.
The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
Reviews
(51-75 of 676)Companies can't remove reviews or game the system. Here's why
August 24, 2022
ActiveCampaign provides great service and a good tech set
We use ActiveCampaign to track internal leads through the sales cycle as well as maintain marketing lists based on different business rules.
- Automations are easy to create and use.
- Customization of fields is very user friendly and intuitive.
- ActiveCampaign has a robust integrations list.
- Customer service is excellent. :)
- Tasks cannot be automated outside of deals.
- It can be difficult to understand how automations may interplay.
- Zapier integration to GoogleSheets double or triple charges the task runs if new contacts come through that are part of automation to add data to custom fields.
I use ActiveCampaign to re-engage with customers, build landing pages and acquire leads, convert leads into conversions, and build embed forms on our website. We have linked our DB with ActiveCampaign, and in this way, we can filter every customer based on their own behavior and on their own data. We also use a lot the automation that lets you segment all the different paths that a customer can take (abandoned cart, birthday gifts, welcome kit email, etc.)
- Automations
- DB connection
- Custom fields
- Design template email
- Conversations
- Landing page
- Tracking data
August 11, 2022
ActiveCampaign - You should totally try this if you are more service-based and need a reliable ESP!
I use it all the time to send emails to my audience. It also sends automation or flows, so it's easier to manage when it comes to engaging a new lead.
- Automations - sending automated emails
- Scheduling campaigns
- Managing my CRM
- Integrations with other software without using third party apps like Zapier
- Help with improving deliverability
August 11, 2022
ActiveCampaign takes care of your email marketing and sales needs, from composing, automation to CRM!
We use ActiveCampaign for our B2B marketing and sales (CRM). The automations are great and user-friendly. ActiveCampaign has many features, and it takes some time to learn how to use them all. It's worth it, though! We use chat support quite a bit. It's fast, and the support people are very polite and usually manage to help us. It has many integrations. We use the one with Google Sheets a lot. We also use webhooks. One feature that we find is missing is Whatsapp integration which they are working on. We highly recommend ActiveCampaign!
- Automations
- Sending marketing emails
- Landing pages
- WHATSAPP integration
- Merging deals
- Copying data from fields among contacts, tasks, accounts and deals
- Importing has a few bugs
August 09, 2022
ActiveCampaign- great for middle grade flexibility and control, but could grow in user friendliness
We use ActiveCampaign chiefly as a contact manager and an email campaign platform. We send all of our company's emails out from AC and take notes on clients / group them into lists for easy management. It is our CRM and Marketing Platform. Additionally, we are starting to use the deal features to create sales pipelines for our clients, and it is going very well.
- Organizing contacts into lists is easy
- The deals pipelines make sense and are intuitive
- Seeing a 360 view of a contact is easy and clear
- The main thing is that it can be clunky and slow. If the software just went faster, my life would be way easier.
- The drag and drop email builder is hard to use and feels inflexible.
- Sometimes emails will have strange formatting that doesn't show up on the backend but shows up when I send a test email or real email out. Random font size changes, etc. When I contacted ActiveCampaign, their solution was to literally delete all of my email campaigns and try again. So... not ideal.
We use ActiveCampaign for keeping customers up to date about new products/brands and monthly newsletters. Also we organize our opt-in lead campaigns through ActiveCampaign.
- Useful e-mail templates.
- Clear academy where we can find detailed videos'/trainings on how to set up emails campaigns, websites and drip campaigns for instance.
- Various options to edit the email templates to our own branding.
- Easy to upload & update contacts.
- Easy to integrate with other apps like Salesforce and WooCommerce.
- So far there is no possibility to refresh the nr of people that viewed a landing page, this is a pity since we often view the page ourselves during the launch to see if everything works live. These numbers however are no longer accurate in that way.
August 02, 2022
It works for me!
We used ActiveCampaign after realizing that we had outgrown our 'homemade' marketing efforts of individually emailing potential leads. AC integrates nicely with salesforce and just made sense! It streamlines our email marketing campaigns and ensures that all leads are getting a targeted email campaign that works for them! And the best part is, the leads respond so well, thinking that it is the live agent themselves who is reaching out! This helps us turn our cool leads into HOT leads! I highly recommend this product.
- Customized scheduling features.
- User friendly interface.
- Conditional logic makes sense.
- Umm....more options for split responses.
July 28, 2022
ActiveCampaign offers a lot but could be better
Score 6 out of 10
Vetted Review
Verified User
I was working on a freelance marketing campaign for a client, and they were just getting started with ActiveCampaign. I had not used it before but figured I could learn since I have used other software similar to this. Once they were able to build their database of emails, we started an email campaign. It was somewhat easy to set up but some of the additional features like A/B testing and automated responses were not as easy as they should have been to set up. I needed to get some tech help from ActiveCampaign, and it ended up working. The campaign was mildly successful, but that was not the fault of the software. I do wish some of the automated tools were more straightforward.
- Manage email addresses
- Automated process
- Email blasts
- Making the automated process more straight forward
- Simplifying tools
- No need to complicate things that are simple
July 27, 2022
ActiveCampaign makes me active!
Score 9 out of 10
Vetted Review
Verified User
ActiveCampaign is the perfect tool for my business. It allows me to perfectly design my email marketing and to exactly know my customer's behaviors. It gives me clarity about my selling process because I can follow each customer step by step. ActiveCampaign helps me to create a strong relationship with my customers.
- Email marketing
- Customers following
- Selling process improved
- More template emails
- Videos explaining how to use it.
- Better design
July 11, 2022
Active Campaign: Not only #1 for me, but it is the last CRM and email marketing platform you will ever need
We started using Active Campaign 4 years ago and the primary purpose of using it was as our CRM. We then integrated it with our WordPress website in order to have a contact form and for registrations for our dinner seminars. We have not utilized it to the best of its abilities by any means, as we are a small company, and have not had a need but now that things are changing we want to start utilizing it more for email marketing which we are looking forward to learning more about.
- CRM: The CRM is customizable, which is the original reason I chose it over other CRMs originally. I found other ones at that time were very hard to customize for our line of business.
- Integrations: The amount of apps that Active Campaign integrates with is huge. I personally have only used a few, more specifically Zapier and WordPress. I expect to use many more in the coming months.
- Templates: They have numerous pre-made templates to use for email campaigns that can be customized with graphics, colors, and fonts making it easier to be more productive.
- Email: Unless it has changed, to my understanding it does not integrate with Outlook in order to save information from outlook into Active Campaign which would be a huge benefit to us. I know you can email from within Active Campaign but we use Outlook and it would be much easier to have a button or way to integrate the 2 from within outlook.
- Calendar: Same as above. I would like to have the option to save my Outlook calendar to Active Campaign and vice versa so they were in sync.
- Layout: While the layout of contacts is easy to use, I've found the interface lacking in showing each contact with a summarized view. I think having a more condensed customizable view along with the option for a more detailed view would be more helpful. Again, this is something I plan to look into further as there may be a way to do this. Once I find out, I will come back and change my review.
June 28, 2022
Super helpful for running my law practice
I've used ActiveCampaign for years to run the email marketing for my law firm. ActiveCampaign helps capture leads off of my website, sign them up for an email sequence, and keep in touch with them over the years as I offer new services and need to give updates to my current and potential clients.
- Email capture
- Marketing automation
- Creation and sending of email newsletter campaigns
- Automatic list pruning and engagement tracking (the way it's done is a bit clunky)
- More integration with third party services
June 27, 2022
Good Value and features, but slow
Score 9 out of 10
Vetted Review
Verified User
ActiveCampaign helps us send the right communication to the right person at the right time. It saves us a lot of time and speeds up the workflow by automating messages and reminder notes to speak to our leads and clients based on where they are in their journey with our company.
- Email and text automation.
- Contact list segmentation.
- Pipeline management.
- Landing page templates.
- The mainframe is slow and takes a long time to get some simple tasks done.
June 25, 2022
ActiveCampaign is Great for Startups!
I am thrilled to have ActiveCampaign as a partner for my personal brand. I knew that I needed to build an email list and engage my community. ActiveCampaign was part of several entities that I reviewed based on my needs for marketing automation. I interviewed a number of colleagues who were in similar spaces to identify the pros and cons of different platforms. I also comparison shopped online and evaluated the price to value for each platform. I attended a couple of demos and webinars as well to determine what would be the right fit for me and continue to be glad I chose ActiveCampaign. While it meets my immediate needs, I love that they also offer free coaching to help me get the most out of the system. I'd highly recommend ActiveCampaign.
- Marketing automation is easy and powerful
- Integrations with websites and other tools are included and work well
- Templates for using the system are easy to use
- Would love to have incremental pricing instead of big tier jumps
- Learning about all the features is time-consuming; shorter video tutorials would be great
- Some of the features available on other platform are not available on AC
June 22, 2022
AC in a nurse business
Active Campaign let us contact all our customers in one go and organize and automatize all the messages and communications for months. However, if you want to be able to use it as a pro and get all of this tool, you have to spend time learning how to make things happen and it has a learning curve that is not suitable for everybody. In general, very useful!
- Automatic messages
- Contact thousands of costumers at the same time.
- Create funnels
- Has to be more simple to use it in my opinion.
- Not predictive
- Expensive
June 07, 2022
Try ActiveCampaign. You will not be disappointed
When I joined the company, the MarTech stack was all over the place, which meant that several different platforms had to be maintained, which also did not exchange data with each other. This made our marketing and sales work extremely inefficient. ActiveCampaign gave us the all-in-one solution that we required and allowed us to consolidate our data, insights, and workflows on one single platform. This has not only increased our efficiency, but also team collaboration, reporting, and strategic decision making.
- Automations
- Contact Management
- Email Campaigns
- Landing pages
- Reporting
- Deal Management
- Customization
- Dynamic Contact Lists (where contacts are added or removed based on custom events, i.e. Deal Stage).
- Emails in Automations (there is currently no way to add existing emails to automation).
- Custom Reporting (could be made a bit easier).
June 06, 2022
Exactly what I need for my growing small business
I use ActiveCampaign to maintain my mailing list and send campaigns, and automated responses, allowing me to better stay in touch with my followers. I find it easy to automate my lead magnets, set tags and get the help I need. Also, the forms are easily customized to fit my brand.
- Each person is only counted once regardless of how many lists they are on.
- The system for using tags works well with my way of thinking.
- Great value for what I am getting.
- I wish they had a better way for me to keep notes of what I've done so I can remember when I return after not checking on automation or form for months.
June 06, 2022
Have been loving ActiveCampaign so far!
I use ActiveCampaign to manage two different membership programs that I have, which integrate with Memberium. I also use ActiveCampaign for email marketing and CRM management/pipeline management.
- It is super user friendly and has an intuitive layout.
- Allows you to create easy but aesthetic templates for emails
- The CRM and pipeline management is super helpful and is something that my old email marketing platform did not do particularly well.
- I would love to see ActiveCampaign have eCommerce so I can create a product and cart page and integrate with credit card processing providers like Stripe. In my opinion, this is the only downfall currently of ActiveCampaign.
June 06, 2022
ActiveCampaign is amazing
We use ActiveCampaign to manage leads, and email nurturing campaigns. We specifically purchased ActiveCampaign to increase the visibility of user interaction and analytics. We found it very easy to use and extremely effective. We can now see how and when users interact with our content, communications, and campaigns.
- Campaign Management
- Nurture Campaigns
- Lead Tracking
- Simplifying the packages (sales and email nurture)
- SMS marketing - we just found we had this capability
At my company, we are always looking for easier and faster ways to get our message in front of the right audience, at the right time. Active Campaign makes that really easy for us! Right now we have over 18,000 people on our email list, and we send out about 3-5 emails per week. 1 of which is always completely automated. Without Active Campaign, our sales would be HALF of what they are.
- Automations
- Inbox Delivery
- Quick Broadcasts
- Complexity
- Overwhelming onboarding
- Editing functionaility within the email editor
The main goal for our company is to increase our customer base. We use ActiveCampaign mainly to create email campaigns to introduce current customers to new products and warm leads to our company's portfolio. The great thing about ActiveCampaign is that it is very easy to track how many people opened the mailings, replied, and clicked on links. Also, it is very easy to perform an A/B test on each campaign. Besides, ActiveCampaign makes it easy to generate a good-looking email and landing page by providing various templates. One of the things that could however be improved is the integration with Salesforce. Currently, we are able to sync contacts between the two platforms but only to a limited extent. It would be great to be able to track SF emails with the same metrics we have for AC. Besides, it would be helpful if when we delete contacts in AC, they are deleted in SF automatically as well.
- ActiveCampaign provides various templates to create a professional-looking email
- ActiveCampaign makes it easy to create your own landing page
- Clear overview of metrics for each email campaign
- Deal overview gives a good impression of the sales funnels
- Integration with Salesforce > automatically delete contacts in SF if they get deleted in AC
- Offer an opportunity to resize images
- Increase the "delete contacts limit" so that the contact list can be adjusted at all times
Score 9 out of 10
Vetted Review
Verified User
It is one of the best email autoresponders I know. Easy support, easy to use, campaigns can be fast and quick sent. Nothing else is needed.
- Customer Support
- Newsletter sending
- Usability
- Easier Image editor - it has some bugs.
- Less features, less complexity.
- More direct response email templates.
June 01, 2022
E-mail automation made simple!
We use Active Campaign integrated with our ERP. We use it as a CRM to mainly send out newsletters and track the website onboarding. Active Campaign solves many issues: segmentation of our clients' information, tracking of the open/read/click KPIs of the sent newsletters, e-mail automation (as in, if you read and clicked this link on an email, 2 weeks later, receive that other email).
- E-mail automation based on trigger events (visited this page of our website --> receive that email).
- Segmentation of clients based on tag (actions they performed) or lists (to then use in newsletter sending).
- Integrations with other tools (such as Stripo for designing the e-mails).
- Clients' activities (log).
- Database could be faster when reorganizing data.
June 01, 2022
Powerful CRM for experienced marketers
ActiveCampaign is a pretty powerful system all in all but definitely requires that the user has some level of understanding how to use a CRM and light programming background. I have setup ActiveCampaign for a few of my clients over the years and there is a bit of a learning curve. It took several attempts to understand why certain were not working. The tutorials were lacking and made assumptions as to how people understand how to create various campaigns and workflows sequences. I would say it was nice that it had various templates for welcome sequences or follow up or abandoned cart. Also, in terms of cost it is better than Hubspot, more powerful in terms of the ability to embed code or add more functionality but all of that powerful comes at the cost of the users understanding of the platform. I would recommend ActiveCampaign to immediate to advanced users who really want to have the ability to create integrations with other software programs or systems - like tracking leads through Google Ads or some other advanced techniques.
- Power programming tools
- Integration tools
- Various workflows templates
- Creative email ideas
- Poor tech support
- Outdated tutorials
June 01, 2022
Happily using ActiveCampaign for email marketing
I use ActiveCampaign to design complex email automations to welcome new email leads and guide them through our brand and products. I also use ActiveCampaign to send email campaigns to build an online, trustful relationship with the people on my mailing list. The main issue it addresses is being able to automate many emails and have a great delivery rate.
- Creating and managing complex email automations.
- Segmenting a mailing list to better target an audience needs.
- Designing an email to fit your brand.
- Sending email campaigns to thousands of people with a great delivery rate.
- They could improve the ease of use.
- They could improve the quantity of tutorials in other languages.
- They could improve the ease of getting a handle at first use.
June 01, 2022
ActiveCampaign is a good overall solution
I use ActiveCampaign to integrate my customers' sales and communication channels, and as a layer to CRM, mainly in the further integration with emails. The ActiveCampaign tool has one counter itself to be able to meet the demand of my corporate clients without any problems. Either from the built-in tools or through API integrations.
- Flexible
- Easy to Automate
- Corporate Capacity
- Interface
- Speed
- Documentation