Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
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Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(201-225 of 426)Companies can't remove reviews or game the system. Here's why
December 05, 2021
Shady Business Practices In My Opinion
Score 1 out of 10
Vetted Review
Verified User
It looks like a good enough product, unifying messaging to many social media platforms. However, given my experiences, I have a hard time being positive about this product. I barely used the product, only creating a free trial account to see how some functionalities worked. Can't really comment more on this.
- Managing social media accounts
- Managing social media feedback
- Unifying social media accounts
- Shady business practices [in my opinion]
- Responsive support
- Don't automatically convert trial accounts into yearly subscriptions
December 05, 2021
Hootsuite Gets the Job Done
In my current role, I use Hootsuite to monitor and evaluate our social media content on LinkedIn and Twitter, while also following relevant mentions or colleague content. The platform allows users to go to a single place and view all current, scheduled, and past content across multiple social accounts rather than going to each account.
- Organizes social media content in a single platform
- Aggregates results in dashboard
- Allows for cross team collaboration
- Integration into Pardot and Salesforce is lacking
- Limited creative flexibility
- Interface is not intuitive for some specific features (e.g. draft content)
December 03, 2021
A Real Productive Tool for Your Social Media
It helps me a lot when I´m trying to organize and execute our social media strategy. It [allows] me to implement in just one day our entire week (even month sometimes) calendar of social media content in our platforms (Linkedin, Instagram, and Facebook). I even use their own calendar and analyze contents I've already posted in the past.
- Calendar to organise
- Programming post
- Check mentions and messages
- Sometimes I have connection problems with IG
- More features in basic plan
- Simple interface
December 03, 2021
Efficient, Intuitive, Effective
Hootsuite gives our very small team the capacity to operate like a larger team. We can post across many social media platforms, with access to deep content development tools and in-network tools. Instagram stories can be scheduled with the use of the Hootsuite App and dropped to social with minimal taps through the system. Analytics are great and reports are customizable, can be saved and distributed to stakeholders. We have added efficiencies by utilizing tag options, campaign, and short link structuring, effectively helping us control and track content across different social media platforms. The recent acquisition and integration with SparkCentral [have] an ability to view overall messaging and way more.
- Hootsuite's dashboard setup is highly customizable and intuitive.
- Hootsuite's analytics tools are constantly audited and updated, resulting in increasingly useful reporting.
- Hootsuite's user management setup is fast, efficient, and utterly awesome. From invites to sharing existing dashboards, it makes onboarding new employees a snap.
- Hootsuite is reliably working to remain consistent through product upgrades and keep up to date with partner product changes, but it could always be done a little faster.
- Printing styles for analytics reports are less than ideal.
- Integrating add-on tools to the main system is likely in progress, but not yet a reality, requiring users to have multiple places to check.
December 03, 2021
Highly Effective Program for a Wide Variety of Users and Agents
We used Hootsuite to monitor our social media pages and respond to customers and employees. While the product is designed to monitor multiple social media platforms, we found that some posts were missed, so we would have to double-check several pages natively. This was time-consuming and required more manpower.
- Monitored multiple accounts
- Monitored multiple platforms
- Clean, easy to read design
- Easy to navigate and user friendly
- Would frequently miss posts requiring double checking
- Did not send email notifications
- Did not provide statistical analysis
December 03, 2021
A Sweet Suite
Social media scheduling and management, including analytics and reporting. We program Facebook, Twitter, LinkedIn, and Insta content via Hootsuite, reactive posting tends to be done individually rather than via Hootsuite, depending on the circumstances. In terms of reporting, we pull monthly aggregates for the exec and Board. Reports also form part of our sponsorship/advertising media kit.
- Easy to see mixed overview at a glance
- Intuitive reporting
- Easy to use interface
- It's more difficult to adapt posts to different socials - it'd be great if there was a canvas-like mechanism to automatically reformat image size, etc for each social account.
December 03, 2021
Hootsuite Is a Must Have for Any Size Social Media Management Team!
Hootsuite helps me keep relevant and congruent social media posts across various social media platforms. The new interface is much improved, would like to see auto cropping for Instagram included someday. It is great to be able to tweak the posts for each platform without having to keep track of several different windows and tabs.
- Scheduling
- Reporting
- Editing
- Instagram interface
- Laggy interface at times
- Provide stock images through something like unsplash or pixabay
December 03, 2021
Maximise Your Social Media Management With Hootsuite!
As resellers of Hootsuite, we implement the Enterprise package in companies that are looking into using a tool where multiple agencies and products manage their social media channels in one basket, measuring ROI and mapping out touchpoints for clients through a customer journey. What works in Hootsuite's favor, is the easy-to-use interface to multiple social networks from a single dashboard.
- Bulk scheduling
- Setting up multiple team members to manage multiple products
- The ability to manage Facebook, Twitter, Instagram & LinkedIn on a single dashboard
- Tracking team performance for multiple agencies and users
- The set up/creation of Tags to categorise pain points
- An integrated ROI Dashboard in the Analytics section
- A basic sentiment analysis and share of voice analytics section
December 03, 2021
A Must-Have Tool
We use Hootsuite to schedule, track, and [manage] our social media efforts. Hootsuite addresses our need to market our app and track our marketing successes. The editing tool is also incredibly helpful for managing and making changes to posts. It also [allows] our team to work remotely with total ease.
- Scheduling
- Editing
- Calendar
- Hard to read at times
- Too many buttons
- Slow at times
December 03, 2021
Hootsuite—The Ultimate Help!
Hootsuite demonstrated itself to be a valuable asset within our organization. We manage many social media accounts and coordinating logins, accounts, posts, and audience engagement [were] quite difficult. Before Hootsuite, there were many times where we missed posting deadlines or had someone forget their login info, etc. It was a struggle to stay on top of it all. Hootsuite definitely has improved social media management and has made it easier to not only be reactive with social media, but proactive! It is extremely helpful that Hootsuite offers the ability to assign posts and comments to other users. I also enjoy that Hootsuite allows us to follow other accounts and listen on different social media channels.
- Hootsuite is great for scheduling posts. I can easily push the same content out on multiple platforms.
- Hootsuite is great for assigning posts and tasks to other users within the organization. It makes it easy to track who will be responding to which specific posts on which specific platforms.
- Hootsuite offers a helpful listening feature that allows organizations to monitor conversations and brand mentions across multiple social media channels.
- An issue I ran into was having to upload the same image across multiple posts/platforms.
- The price of Hootsuite is also a big concern. Compared to other social media management tools, it definitely falls on the expensive side.
- I've run into difficulties when trying to post stories on Instagram and/or Facebook. It is less streamlined than it could be.
December 03, 2021
If You Are in Marketing Use Hootsuite!
I really enjoy using Hootsuite for all my social media marketing because it saves me time when posting. I love that I can reply to everyone on one platform. They have made things even easier with the ability to customize each social media platform I use so that I can tag other companies or individuals in my posts. I would recommend this product to anyone.
- Time management
- Client dashboard
- Easy scheduling
- This platform is not really supportive of LinkedIn as it sometimes does not allow you to tag different videos on your personal accounts with this platform.
- I feel that the amount of channels we can manage with the Pro account is not enough.
- The initial set up could be a little easier.
December 02, 2021
Is Hootsuite the Right Tool for You?
We use Hootsuite to schedule our social media posts. Having to post daily on each social channel is a time killer and just not efficient. With Hootsuite, we were able to schedule a whole month of content upfront and adjust as necessary during the month. The software also offers us a way to keep an eye on mentions and messages.
- Social posting on various social channels all at once
- Keep an eye out for mentions and messages, replies, retweets, etc.
- The UI seems old now, [it] needs an update.
- [The] analytics [are] not always accurate.
- The streams panels can get overwhelming, there should be a better UI for this.
December 02, 2021
Beginners Paradise for Social Media Management
Hootsuite is an incredible tool to utilize for social media posting optimization as it allows you to pre-schedule posts. You no longer have to ensure you log in during peak hours, as Hootsuite will post your pictures and blurbs automatically! I utilize this tool for Instagram and Facebook and it is a huge timesaver, and extremely user-friendly!
- User friendly
- Time-management
- Peak time optimization
- Social media engagement
- Interface improvement
December 02, 2021
Hootsuite Gets the Job Done for a Small, Nimble Team.
We use Hootsuite to manage and analyze the social media accounts for our portfolio of practices. Before we would work independently in each platform with no real way of consolidating them - Hootsuite solves that problem by bringing them all into one dashboard where we can draft, schedule, and analyze social media posts and [activities].
- Analytics dashboard is easy to customize and interpret.
- You can now customize posts for different platforms in a bulk draft and schedule workflow, making it easy to make the appropriate edits to a post based on the platform it's on.
- Pulls in messages from each social platform which makes it super helpful to manage when you have tons of messages coming in.
- I don't love the calendar in the "publisher" feature.
- I haven't found the "streams" feature particularly helpful.
- It would be nice if it was collaboration-friendly so multiple team members could work on things together.
December 02, 2021
Great for Small Operations, Less Great for Huge Ones.
Hootsuite is very user-friendly and had all the functionality I needed to run four social profiles for a small non-profit. I enjoy that Hootsuite can schedule the post to multiple platforms at once, and it sends automatically to the accounts rather than needing to push them through manually, like some other platforms [such as] Later. I have also used Sprout which has more advanced options than Hootsuite which [is] likely not necessary if you are considering [it] for a small organization.
- User friendly
- Multi-platform scheduling
- Nice calendar layout
- Social listening
- Hashtag insights
- Inbox management
Hootsuite was used as a collaboration tool for scheduling, creating, publishing, and monitoring content for the organization. It was also used as a content management platform for templated responses to member inquiries as well as photography/video assets.
- Streamlines collaboration process for internal marketing & creative associates
- Manages multiple social media channels in an effective manner from one platform
- Provides thorough and robust social media analytics for owned channel performance
- Monitoring of competitors
- Manages process for addressing incoming messages/inquiries in a seamless manner
- Improved monitoring for Instagram content
- Missing functionality: monitoring competitors' Facebook pages
- Facebook hashtag monitoring/search
December 02, 2021
Hootsuite, Tout Suite!
We currently utilize it globally at my company. I personally use it daily for scheduling social media posts, reviewing trends and updates, and seeing what other sites across the globe are posting. Mainly though, I use it for scheduling social media posts. Utilizing Hootsuite has enabled me to plan more strategically, [quickly], and [more easily] than directly posting to each platform. It has also helped greatly with idea sharing globally.
- Schedule posts ahead of time
- Global content sharing
- Saving time
- Saving resources
- Networks frequently disconnect
- Tagging other accounts is hit or miss
- Enterprise setup and implementation was lengthy and time-consuming
December 01, 2021
Hootsuite: Easy to Use, Makes My Job Easier
We use Hootsuite to schedule social media posts, come up with content ideas, and collaborate on social media content. It allows us to have our social media work streamlined and easy to access with a variety of users. We use it for our own social media and for our clients' social media.
- Social media scheduling
- Sharing content across platforms
- Filtering out to see only content that is applicable
- Content ideas
- Integrating with Canva
- All of Instagram's content types
December 01, 2021
Hootsuite is Sweet But Pricey
Our creative agency uses Hootsuite to schedule and publish social content across a range of social media platforms for a variety of CPG brands and b2b clients.
- Good all-in-one tool for social media management
- Makes scheduling/posting across social platforms super easy
- Generates analytics reports
- Pricing can easily balloon as additional services, accounts, integrations are needed
- In past, sometimes had problems probably displaying media when published (images, GIFs, videos)
- Have to use OWLY short links or pay for expensive custom link generators
December 01, 2021
Hootsuite for Who? Definitely for You!
I actually use Hootsuite in my role as part of a local professional organization I am a participating member of. I utilize this platform to manage several social media accounts of this organization.
- Social media management
- Social media posting
- Social media post scheduling
- Pricing structure
- Otherwise, a great platform and easy to use!
December 01, 2021
A Successful, Easy to Use Social Media Scheduler
We use Hootsuite to schedule our posts from our magazine website cumbria24.com. We find it easy to use and it helps us keep our readers engaged and informed. Using Hootsuite increases the traffic to our website.
- Easy to edit scheduled posts
- Clear to see what's scheduled and where
- Good learning support
- A lower entry level paid for version
November 26, 2021
Just Like Your Posting Directly on the Social Platform
Allows our team to schedule social posts for our clients as well as our agency. Compared to other social tools, such as those integrated with marketing automation platforms, it offers more robust and advanced features. Such as the ability to tag people and businesses or remove URLs once the media auto-populates - features that you have if you are posting directly on the social platform.
- Tagging people and businesses
- Selecting or customizing the display image for linked media
- Easily editing posts or changing scheduled dates
- Experienced difficulty linking Instagram account
- Limited the free version’s number of scheduled posts
- Differing features or capabilities between linked social platforms
November 25, 2021
Easy and Simple to Use – But Has Some Hiccups
We use Hootsuite to schedule social media posts on all social handles (LinkedIn, Twitter, IG, and FB) for one of our clients. The platform generally makes it easy to post the following month's content in advance so we are not having to post in real-time or every single day.
- Easy to use
- Provides good analytics
- Provides good external content (webinars, blog posts, etc.)
- Reconnecting profiles (I have to do this often)
- The platform is routinely down and not available to use
- Platform sometimes does not schedule my posts as planned
November 25, 2021
Great Tool for Small Businesses and Startups to Increase Marketing & Operational Efficiencies
Hootsuite allows us to easily schedule and monitor our social presence. It allows for greater security of our platforms with a centralized login that allows new employees to access everything from one place. It also allows us to maintain an executive-level reporting dashboard to keep everyone in the loop about social metrics & progress.
- Scheduling content
- Integrating with social platforms
- Reviewing & editing drafts
- Deeper integration for tagging & trends
- Video publishing for new platforms like TikTok
- More organization for customer service response
November 25, 2021
A Social Media Manager's Most Helpful Tool
I use Hootsuite to manage the 50+ social accounts for my company. This is across Facebook, LinkedIn, and Twitter. Hootsuite helps to make bulk posting a breeze and helps with my time management. One feature on Hootsuite that I recently discovered and love is the Bulk Composer. This is especially useful for Twitter scheduling. Being present on each of our accounts is so important, so being able to consistently push content out is crucial. This feature allows me to do that without the hassle of logging into each separate account. Working for a company with so many social accounts can be overwhelming. Hootsuite helps me manage and increases my productivity. One last thing, Hootsuite is always changing and improving [its] platform. Each month I notice new tools to help make my life easier. And the pricing is much better than competitors, which is always a plus.
- Content planning
- Bulk posting
- Engagement
- Constant improvements
- Ease of connecting accounts. I have issues connecting certain accounts and then dealing with them disconnecting on their own.
- This may not be on Hootsuite, but not being able to post to multiple Twitter accounts at once is definitely a disadvantage.