Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage - A Powerful Tool to Enhance Your Marketing Journey.
Lead & list management, done right.
Interactive Customer Journey Portal Where Marketing & Sales Get The Big Picture!
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
Awards
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Popular Features
- Lead nurturing automation (927)8.787%
- List management (949)8.686%
- Email deliverability reporting (952)8.181%
- Standard reports (934)7.777%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.5WYSIWYG email editor(893) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.4Dynamic content(870) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.6Ability to test dynamic content(848) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.9Landing pages(910) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(896) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.7Mobile optimization(868) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(952) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.6List management(949) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.7Triggered drip sequences(859) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.7Lead nurturing automation(927) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.6Lead scoring and grading(902) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.4Data quality management(900) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.2Automated sales alerts and tasks(855) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(712) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(841) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(539) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(896) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.7Standard reports(934) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(889) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(812) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.2Role-based workflow & approvals(690) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.8Customizability(836) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9Integration with Salesforce.com(813) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.3Integration with Microsoft Dynamics CRM(275) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8Integration with SugarCRM(177) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2599)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.6Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(626-650 of 1133)- Campaign Building
- Easy email send
- No software
- The best Metrics
- cool dashboards that are easy to read
- Long waiting loading times
- The pain when you approve drafts
- May be hard to start using it
Marketo Review
- Lead management - provides a great recap of lead actors.
- Automation - You can automate recurring communications and marketing campaigns.
- Customization - There are almost limitless possibilities for what can be accomplished with Marketo.
- Ease of use - The capabilities of Marketo are limitless as long as you have the expertise and resources to accomplish them.
- Cost - It is a pretty expensive solution that doesn't make sense unless you are using a good portion of its capabilities. There are also a number of add-ons that really start to jack up the price.
- Beginner friendly - This system has a steep learning curve for general marketing practitioners. There are marketing automation systems out there that are a lot easier for people to pick up with little technical experience. You need to have a good understanding of HTML to edit emails and landing pages or have the resources to hire someone.
Marketo Review
- Nurture campaigns
- Webinar integration
- Campaign and program building
- Navigation - it can be cumbersome to navigate through the menu trees to get to the information that is needed
- Email template customization - better ability for an end user to make customization to the email modules in templates. There is some ability but it could be better
- Email nurture - the ability to build specific awareness/engagement streams and managing where people sit through transition rules means you can take your leads on a journey, providing the right content at the right time.
- Segmentation - the ability to segment your database depending on whatever criteria you like means that you can quickly build the desired audience for a specific campaign. Segments are also updated in real time.
- Attribution - understanding which channels or specific programs perform highly in terms of pipeline attribution is really powerful.
- Period costs - updating these is a manual process and there is no way to upload on mass. Keeping these updated is a massive manual effort.
- UI - currently quite dated looking, but I know there is new UI coming.
Marketo Review
- The emails are easy to build within Marketo. It's easy to copy and paste information into the templates as needed.
- Allows you to create your own naming structure that is unique to you/your company that makes it easy to organize and find things with MKTO.
- They have CSMs dedicated to your account which has quarterly 1:1s so that you're able to ask questions and get any help you might need.
- You are able to schedule things to turn on but there isn't a schedule turn off, which would be nice so that you don't have to turn them off manually.
- If you get blacklisted, it is difficult to get unblacklisted as they only provide the email sent that got you blacklisted but no further information than that.
Marketo is Fearless
- Great smart lists, segmentation, and control over the whole program
- Working on the platform is VERY slow, and analytics could be better
Marketo is a marketing automation platform
- Emails - Send any email to anyone in your database
- Forms - Create any type of form and embed if needed
- Landing pages - Add forms to landing pages
- Analytics - hard to report on impact down the funnel
- SFDC sync - can be slow
Marketo for B2B
- Analysis of funnel revenue
- Email automation, rules and tokens
- Flexibility of analytics and reporting - for example direct integration with Google sheets
- Integration with data sources for costs of programs, such as FB Ads API, or Google Adwords
- Marketo is great for setting up and organizing marketing campaigns.
- Marketo's tracking of leads makes it easy to see what leads are engaging with us, and how.
- Marketo's nurture campaign feature helps us warm up leads to the point that they are sales-ready.
- The sync with Microsoft Dynamics is nowhere near as seamless as its sync with Salesforce, so as Dynamics users, a lot of functionality is not available to us.
- The user interface is a little dated, and repetitive tasks are not that easy to streamline (I understand a new user interface is coming in 2018 which will hopefully resolve many of these issues).
- The scoring functionality (in particular relative score and relative urgency) doesn't always calculate correctly, so it's necessary to do regular manual audits of data to make sure that we are prioritizing the right leads.
New Marketo User
- The trigger based system is great. Once a contact obtains a particular value in a field or performs a particular action, Marketo automatically triggers the desired event. You don't have to add the contact to a program on a daily basis to determine if the trigger has occurred.
- CRM Integration happens quickly between Marketo and CRM. Updates to Marketo records occur automatically in CRM very quickly.
- Munchkin Code can be a very powerful tool when added appropriately on landing pages.
- The only item I don't care for is the fact that Marketo is pretty fixed in what you can do. It doesn't allow much "bending" to get the system to do things it wasn't developed to do. This requires an investment of extra money to use a third-party application.
Marketo is not well suited to data cleanup. Sometimes it takes a long time for your database to get fully cleaned.
Marketo - A linear workspace
- Linear workspace
- Analytics
- Organization
- Ability to schedule within a time frame (run a campaign starting at 5:00pm and deactivating the next day at 8:00am)
- Sometimes it runs extremely slowly
- Automatic refresh when new assets are added into the Design Studio. Currently, I have to refresh my emails as I'm working on them for any new assets to display.
- Nurture campaigns can drill down into the exact type of accounts that we want to target. Really helpful with the instantaneous "we want it now" nature of our clientele.
- With the nurture campaigns, it would be great to be able to send an email then set the follow up as "send 3 days from open," so that an individual could drive their engagement, rather than "if a contact has opened the email by this date, you can send this email." A little more flexibility would be welcome!
- Account improvement campaigns
Automation for the Overachiever
- Marketo is great for segmenting your audience or buyer personas and tailoring your message for that specific audience.
- Marketo has a great nurture program that allows us to nurture our leads with our content resources.
- Marketo needs to have better free training programs. I have also had aid with training and have felt that it doesn't efficiently train a user. I always leave with knowledge gaps and unsure of how to fill them.
Marketo Review
- Marketo's lead nurturing and scoring is very in-depth.
- Marketo has great smart campaign logic and functionality.
- Marketo is user-friendly.
- With a larger database, it can seem very slow.
- It would be helpful to be able to bulk activate triggers.
- The reporting features could be more in-depth.
Marketing Automation for the Revenue Marketer
- Lead Lifecycle/Lifecycle Modeling
- Email Campaigns
- Lead Scoring
- Nurtures
- Targeting Audiences via Smart Lists
- Marketo support is not always helpful or responsive, and can often be wrong.
- Reporting is lackluster.
- Flat Object model can cause struggles when relating and wanting to trigger off CRM data.
Great product for MM & ENT
- Nurture
- Email campaigns
- Lead management
- CRM integration
- UI
- Speed
- Email and landing page editors
- Better support!!
Recommended!
- It allows you to create detailed and fluid email marketing programs.
- It allows you to create landing pages and forms to put on any website.
- It is great for lead management.
- It migrates well with many other platforms and softwares.
- It is sometimes clunky.
- It takes awhile to load lists sometimes.
- Sometimes it is slow to use.
Marketo- WooHoo!
- Segmentation and Personalization
- RTP web page personalization. Easy to implement and use
- Engagement programs
- A/b testing
- UI hangs a bit. Takes time to save smart list filters
- Campaign processing is slow
- Events app needs to upgrade.
Using Marketo
- Lead activity tracking - on the web development side, this is incredibly helpful in understanding the needs and behaviors of our users.
- Email campaigns - the standardization of emails through Marketo has made things a lot easier.
- Lead management - having lists for specific segments at the ready is essential for timely and accurate communications
- I feel as though the analytics section could use more features/refinement.
- The lack of a reliable connection to Dynamics 365 is a disappointment (we chose to use Scribesoft).
- The lack of ability to create aggregate reports based on lead activity is frustrating.
Powerful tool!
- Powerful: lots of configuration can be done to make the lead gen team more accurate and emails more personalized
- Integrates with a lot of other solutions: we have a lot of different solutions which all direct to Marketo at some point.
- Training & documentation: easy to self train
- Performance: UI is very slow sometimes
- Integration with more modern solutions like typeform for example
- Access to other modules without a price increase: we would love to use ContentAI, Bizible etc...but don't always have the budget for it. Maybe a light version of those could be useful.
New, but Excited!
- Detailed Reporting
- Content-forward set up
- None that I'm aware of first hand
Marketo for the Marketer
- Marketo is Intuitive
- Provides me with the insight I need to shift my campaigns and outreach
- allows me to segment my audience efficiently
- Batch emails can be a pain at times
- Sometimes my emails do not go out to the intended recipients
- A tool that outlines the ROI of our campaigns is definitely needed for our higher level meetings
Eloqua certified expert turned Marketo user
- Easy to create modules for templating
- Syncs well with Salesforce
- Difficult campaign creation interface compared to Eloqua or Marketing Cloud
- Only creates one lead per contact in Salesforce
- Interface is a little tricky at times
Can be challenging for complex nurture campaigns due to how program structure is set up.
I drink purple kool-aid.
- Marketo first and foremost houses our database very well. We're able to segment our audience by unique types in multiple ways, and even further are able to build smart lists that drill down to behavioral and demographical data that is very important to our targeting and marketing.
- Marketo also houses our digital branding material. We have built landing page templates, form templates, email templates, etc. It's very simple to cascade change and ensure our messaging is always on brand.
- Marketing Activities is where we all live, right? What a powerful and organized house to deploy and monitor campaigns from a macro to a micro level.
- Currently, A/B testing is only on an email level. I'd love to A/B test and even work with multi-variant testing to ensure we are calibrated to message our audience in the most appropriate manor.
- Reporting is great when looking at a micro level, but a roll up of multiple campaigns and linking them together for C-level meetings is a struggle. Once I've built something and begin presenting it, it's already out of date. I'd love to present live data and see change in real time.
- Many organizations have multiple CRMs they want to connect with and Marketo currently only allows one-to-one sync. This would be a revolutionary update.
Marketo Review
- Marketo is great at segmenting audiences. We are able to segment our audiences in a timely manner to create more targeted campaigns.
- Provides great email templates for our e-blasts
- Tokens in emails make the building process quick and easy
- The insights to email performance is very limited