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Survey & Forms Building Tools

Best Survey & Forms Building Tools

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Survey & Forms Building Tools Overview

What is Survey & Forms Building?

An online survey is a questionnaire that people can complete over the Internet.


Online surveys are typically created as Web forms. Answers are then stored in a database. Statistical software can provide analytics based on the answers.


Survey tools let users create and distribute surveys. From there, users can collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms. These tools include advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on the survey creation and response. Users can then use other resources (like Excel) to complete the review process.

Survey Tools Features & Capabilities

Survey Format

Most survey tools support the creation of online surveys. Some tools also support paper surveys with a ‘print’ option. Advanced survey tools include the creation and deployment of phone surveys. All formats include a collection mechanism for response data. Survey tools usually offer a method for manually entering response data.

Survey Appearance

Designing the look and feel of a survey is central to all survey tools. Most tools include survey templates with layouts and themes to choose from. Often, more flexibility in appearance is available for a higher price. Free tools typically include the vendor’s logo on the survey. This interferes with company branding. Custom branding is a priority for many business use cases.

Survey Content

The most important features for survey content include three areas: Question types, question design, and survey flow.

Survey Questions

For question types, complex survey tools usually include a broader range than simpler tools.


Survey question types to consider include:

  1. Multiple choice

  2. Checkboxes

  3. Sliding scale

  4. Ratings

  5. Matrix questions

  6. Open-ended free response

Survey Design

Users often say that question design is a very difficult aspect of using survey tools successfully. Some tools include educational material for research design. This material includes tips, recommendations and best practices.

Survey Flow

Beyond question type and design is the survey flow. This is the order of the questions within a survey. Complex survey tools allow custom question pathways. This creates a more relevant survey based on respondents demographic information and previous answers.

Survey Logic

Survey logic features allow users to set up custom question pathways. This helps users segment respondents in analysis. It also personalizes surveys based on contextual information from the respondent. Examples of survey logic include:

  • Conditional questions

  • Question branching

  • Randomization

  • Question piping

Different tools support different types of logic and to varying levels of complexity.

Analytics & Reporting

Most survey tools include basic results reporting capabilities. This means reviewing and assessing answers upon survey completion. Many tools also include reporting on respondent demographics.

Some tools have more advanced built-in analytics. Others are meant to be used alongside another product, like Excel or SPSS. In these cases, data export capabilities and integrations are important. Be aware that some vendors charge more for data export.

Integrations

Some survey tools can be integrated with related tools. Depending on the use case, these integrations include:

  • CRM systems

  • Social media platforms

  • E-commerce tools

  • Email marketing tools

Some tools can also be embedded on a company website for customer feedback.

Automation

Some survey tools offer a handful of automation features, including:
  • Notifications and alerts (triggered by responses or opt-outs)

  • Scheduling for survey publication and closure

  • Follow-up emails to respondents

Admin & Security

Survey administration and security features are important for larger organizations and studies. Admin and security features allow users to:

  • Manage multiple users and use roles

  • Maintain survey ownership

  • Manage response data permissions

Some survey tools even support data compliance standards, such as HIPPA.

Survey Distribution

Most survey tools enable survey distribution via email. This can be through the tool or via the user’s personal email account. Other tools have cross-channel distribution. The capability allows distribution and tracking via social media or a company website.


In the interest of branding, many tools offer custom URLs for survey distribution. Another distribution feature is anonymous response collection and respondent restrictions. This allows users to set controls related to audience demographics.


In some use cases, there is no pre-existing contact pool. Some vendors offer paid crowdsourcing options, giving users access to an audience or panel of respondents.

Free Online Survey Tools

Many survey tools have free offerings. Examples include:

Some free tools allow surveys with unlimited questions and responses. More often, price scales with survey size. Paid versions add capabilities, including:

  • Survey logic

  • Data exportability

  • Reporting & Analytics

  • Custom logos/branding

  • Question types

Users tend to recommend free tools for smaller-scale surveys. However, free tools do not work for every use case. Some free tools have better aesthetics, but others offer more detailed reports. Selecting a free survey tool depends, to some extent, on your priorities.

Survey Research Use Cases

There are several different research use cases for surveys. The three most common include:


  • Customer satisfaction surveys

  • Employee feedback surveys (360 Degree feedback)

  • Research studies

Some vendors offer different versions to cover these different survey types.

Customer Satisfaction Surveys

Customer satisfaction surveys are used to collect information about a customer’s experience. The goal is typically quality assurance or suggestions for new product developments. Surveys are usually distributed via email to customer contacts. Another option is to embed the survey as an intercept popup on a website. Visitors and customers can complete the survey directly.

Employee Engagement & Feedback

Employee feedback surveys collect information about employee performance, engagement and satisfaction. They are most often completed anonymously. The process is sometimes called 360 Degree feedback. This is because the survey population is all people working in a company.

Research Studies

Research studies are usually larger scale surveys. Users can analyze survey responses within the context of respondents’ demographic information. Research surveys are used by marketing researchers and academic institutions. Important features include analytics, survey logic and privacy of information. Some survey tools have dedicated versions to this type of use case.

Pricing Information

Survey tools are usually priced by the number of respondents and analytics capabilities in a subscription model. At the basic level, survey tools can be completely free. This works for smaller audiences and small-scale surveys. Paid survey platforms start at around $15/mo. for up to 1,000 respondents and basic reporting. Pricing can run up to a few hundred dollars monthly. This level typically includes integrations, analytics, and thousands of respondents.


Survey & Forms Building Products

Listings (51-75 of 116)

2 Ratings

Submittable, headquartered in Missoula, offers their submissions management system for building out application workflows and forms, supporting grant requests, corporate giving, and other kinds of application forms with a custom review process, workflow automation, and other features.

ProProfs is a provider of comprehensive online tools for building, testing, and applying knowledge. Through its Quiz Maker, Survey Maker, Training Maker and Knowledge Base products, ProProfs offers trainers, marketers, and educators features that do not require them to download o...

We don't have enough ratings and reviews to provide an overall score.

MetrixLab is a global provider of marketing analytics and research solutions. We turn data from surveys, social media and sales channels into actionable insights that help leading brands drive innovation, brand engagement and customer retention. Our fanatical approach to insights development embr...

We don't have enough ratings and reviews to provide an overall score.

Inqwise is a web survey development cloud based (SaaS) company, founded in 2011 by Basil Goldman and Alex Misiuk. Inqwise provides free, customizable surveys as well as a suite of paid back end programs that include data analysis, sample selection, bias elimination, and data representation tools....

We don't have enough ratings and reviews to provide an overall score.

Opinurate software is used by major brands and SMEs to capture multi-channel customer feedback (web, email, SMS and more) with industry and role-specific dashboard reporting to identify trends and pro-actively manage customer experience.

We don't have enough ratings and reviews to provide an overall score.

MindSwarms is a mobile video ethnography software built primarily to conduct research.

We don't have enough ratings and reviews to provide an overall score.

MyTaskHelper is a relational database software solution offered by MyTaskHelper.

We don't have enough ratings and reviews to provide an overall score.

FormTitan provides a cloud based tool for creating online web forms. FormTitan is a professional form builder focused on performance and optimization. Its the only form builder to offer built in features such as: CRO a/b testing heatmaps chat advanced logic and more. FormTitan comes with a large...

We don't have enough ratings and reviews to provide an overall score.

Kampyle customer experience management (CEM) solutions help enterprises strengthen bottom-line results by placing the customer at the very heart of all business activity. Data-driven Kampyle solutions allow stakeholders to understand their customers, engage them effectively, and act in real time ...

We don't have enough ratings and reviews to provide an overall score.

Opinsta provides customer experience management tool focused on customer feedback. Opinsta's goal is to give their clients the tools and insight to listen, understand, and manage customer interactions more effectively. The company was founded in 2013.

We don't have enough ratings and reviews to provide an overall score.

ManyContacts is an attention-grabbing contact form sitting on top of your website that converts visitors into leads. It helps at freelancers and SMBs get more leads, bloggers grow their email list and e-Commerce owners sell more products. The bar is currently installed on more than 10,000 websi...

We don't have enough ratings and reviews to provide an overall score.

TallySpace is a poll building software deployed via browser and text message with an instant results dashboard.

We don't have enough ratings and reviews to provide an overall score.

Super Simple Survey is a survey creator, allowing you to style your survey exactly as you want it and then share it. With a focus on simplicity, the survey creator allows everyone to create, style, and send out their own survey without assistance. Features are not limited by edition, so even the ...

We don't have enough ratings and reviews to provide an overall score.

Verbate provides a video survey platform. Founded in 2012, Verbate is based in Sydney, Australia.

We don't have enough ratings and reviews to provide an overall score.

Tropix Technologies provides a suite of tools that enable businesses to interact with their site visitors and web customers. 

We don't have enough ratings and reviews to provide an overall score.

ProProfs is a provider of comprehensive online tools for building, testing, and applying knowledge. Through its Quiz Maker, Survey Maker, Training Maker and Knowledge Base products, ProProfs offers trainers, marketers, and educators features that do not require them to download o...

We don't have enough ratings and reviews to provide an overall score.

EmailMeForm is a survey and form building platform with capabilities such as payment integration and advanced reporting.

We don't have enough ratings and reviews to provide an overall score.

MyFeelBack is a survey software with customer relationship management and marketing integrations.

We don't have enough ratings and reviews to provide an overall score.

Obsurvey is a cloud-based survey solution that provides users with a robust analytics platform to augment the surveys, polls, and forms.

We don't have enough ratings and reviews to provide an overall score.

Proved.co is an online survey software platform that conducts tester targeting and sourcing for clients along with dynamic dashboard capability.

We don't have enough ratings and reviews to provide an overall score.

Survey System is a survey software platform available for data collection with web, telephone, and paper data collection capabilities.