Act-On Ratings & User Feedback

(154) 7.0 of 10

Software Profile & Review Summary

2016 Top Rated Marketing Automation Software BadgeAct-On provides scalable, easy-to-use Marketing Automation for a variety of company sizes, with tools for both inbound and outbound campaigns. Act-On scores slightly below average in key satisfaction metrics such as overall rating (7.0) and “likelihood to recommend” (7.6), and in online training (8.3), but it scores above average for all other attributes. Act-On scores highest in availability (8.9), overall support (8.8), in-person training (8.7), and implementation (8.7), suggesting that product maintenance and professional services are a strength. Act-On is a Top Rated Marketing Automation product in the enterprise segment. It is aimed at non-tech B2B companies, and is most commonly used in the mid-market or at departments of larger enterprises.

*Based on comparisons run by visitors on TrustRadius
**Based on (112) User reviews of Act-On on TrustRadius
Company Status: Private ($74 million in 5 rounds from 5 investors)
Customers: 3,000
Employees: 400
Location: Beaverton, OR (headquarters); Roseville and San Mateo, CA; Scottsdale, AZ; Chicago; Burlington, MA; Spokane Valley, WA; Bangalore; Reading, UK
Founded: 2008
Acquisitions: 2011: Marketbright (Marketing Automation)
Integrations: GoToMeeting, WebEx, Microsoft Dynamics CRM, NetSuite,, SugarCRM
Most compared to*: HubSpot, Pardot, Marketo
Best fit for**: B2Bs with under 100,000 contacts who want to use an MA in conjunction with Salesforce and/or a webinar platform

Act-On Customer Demographics*

Act-On customer demographics, including company size, email list size, and B2B or B2C use case.
*Customer demographics data is drawn from user profiles and User reviews of Act-On on TrustRadius. Data may not be available for all reviewers.

Summary of Act-On Reviews

Source: (112) User reviews of Act-On on TrustRadius, (54) written or updated in the last year
Act-On Pros Act-On Cons
Customer support
  • Support team is considered highly responsive and very effective at troubleshooting problems.
  • Size-wise, users said that Act-On was scalable.
  • Content-wise, users said customization was tricky and time consuming.
  • Good feature set for the price point.
Social integration
  • Not fully fleshed out yet. Multi-channel scheduling and publishing could be more robust.
Salesforce integration
  • Integration is generally considered to be seamless and allows sales teams to prioritize based on lead scores.
User interface
  • Easy to use, but some said it could be updated/more visually appealing.
  • Product is simple, intuitive and easy to implement.
Webinar management
  • Helpful for planning webinar events and following up with contacts after events. Integrates well with WebEx and GoToMeeting.

  • The Act-On team is responsive to customer feedback in making improvements to the software.

Tracking and reporting
  • Timeline reporting for individual leads and email campaigns were considered strong. Recent users said reports had good visibility, and could be automatically sent to higher-ups.
  • More advanced reports (such as SEO or historical) could be stronger.
Design tool
  • New, simple design tool makes it easy to build emails, landing pages, and forms without HTML fluency. However, some users said they would like to see more templates, and more options for including things like pictures or RSS feeds in-line. Other users find the new design tool too simple, and said that under-the-hood CSS customization options were limited.

Aggregate User Ratings of Act-On on TrustRadius

Act-On aggregate ratings in 2016 Marketing Automation Buyer's Guide

Act-On Response to Reviewer Feedback

Thanks for taking the time to provide your feedback. Your feedback helps us improve our product and service. As a fast growing company in a dynamic industry, we are constantly tracking new trends and developments in the market, processing feedback from users like you and consistently improving on the experience. Innovation is part of our DNA, making upgrades and enhancements to the platform on a monthly basis to continuously meet the evolving needs of our customers.

Customer service is our middle name and we take pride in offering concierge level support with designated customer success teams assigned to accounts. All our customers get phone support, email support and most importantly a customer success professional that is a member of a team designated to that customer’s account and familiar with the account history. We encourage our customers to reach out to their customer success team whenever they need help or want to provide us feedback.