Act-On Ratings & User Feedback
Software Profile & Review Summary
Act-On provides scalable, easy-to-use Marketing Automation for a variety of company sizes, with tools for both inbound and outbound campaigns. Act-On scores slightly below average in key satisfaction metrics such as overall rating (7.0) and “likelihood to recommend” (7.6), and in online training (8.3), but it scores above average for all other attributes. Act-On scores highest in availability (8.9), overall support (8.8), in-person training (8.7), and implementation (8.7), suggesting that product maintenance and professional services are a strength. Act-On is a Top Rated Marketing Automation product in the enterprise segment. It is aimed at non-tech B2B companies, and is most commonly used in the mid-market or at departments of larger enterprises.
|Company Status:||Private ($74 million in 5 rounds from 5 investors)|
|Location:||Beaverton, OR (headquarters); Roseville and San Mateo, CA; Scottsdale, AZ; Chicago; Burlington, MA; Spokane Valley, WA; Bangalore; Reading, UK|
|Acquisitions:||2011: Marketbright (Marketing Automation)|
|Integrations:||GoToMeeting, WebEx, Microsoft Dynamics CRM, NetSuite, Salesforce.com, SugarCRM|
|Most compared to*:||HubSpot, Pardot, Marketo|
|Best fit for**:||B2Bs with under 100,000 contacts who want to use an MA in conjunction with Salesforce and/or a webinar platform|
Act-On Customer Demographics*
Summary of Act-On Reviews
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|Tracking and reporting
Aggregate User Ratings of Act-On on TrustRadius
Act-On Response to Reviewer Feedback
Thanks for taking the time to provide your feedback. Your feedback helps us improve our product and service. As a fast growing company in a dynamic industry, we are constantly tracking new trends and developments in the market, processing feedback from users like you and consistently improving on the experience. Innovation is part of our DNA, making upgrades and enhancements to the platform on a monthly basis to continuously meet the evolving needs of our customers.
Customer service is our middle name and we take pride in offering concierge level support with designated customer success teams assigned to accounts. All our customers get phone support, email support and most importantly a customer success professional that is a member of a team designated to that customer’s account and familiar with the account history. We encourage our customers to reach out to their customer success team whenever they need help or want to provide us feedback.