Great way to find warmth
We use 6sense to better understand how we are reaching out to an account, if there is any interest, and who we should be reaching out to. …
Overview
What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…
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Popular Features
- Account identification (14)8.080%
- Behavioral visitor segmentation (13)8.080%
- 3rd party intent signals (15)7.979%
- Downstream intent signals (14)7.474%
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What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…
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What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.
6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.
6sense Videos
6sense Integrations
6sense Competitors
- Demandbase One
- ZoomInfo Marketing
- RollWorks
- Foundry ABM
- Metadata.io
- pharosIQ
- Terminus
- Dun & Bradstreet
6sense Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
6sense Downloadables
Frequently Asked Questions
Reviewers rate Standard visitor segmentation highest, with a score of 8.5.
The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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(294)Attribute Ratings
Reviews
(1-25 of 53)Companies can't remove reviews or game the system. Here's why
April 17, 2024
Great way to find warmth
We use 6sense to better understand how we are reaching out to an account, if there is any interest, and who we should be reaching out to. It gives us insight into who is engaging with our emails, other content, and helps us understand the level of interest. If there is a high level of reach and they are showing interest and are in a buying state, there is a higher probability that we will be successful in the account.
- They do a good job at tracking engagement with the different interactions an account has with your company.
- They can help you identify possible target personas and specific contacts.
- They also can help track your reach within an organization and help you determine if a customer is in a buying stage.
- They could provide more training materials
- Having more alerts or triggers of particular customer engagements would be nice.
September 21, 2023
Great intent and predictive marketing and sales tool.
I use 6sense as a predictive analytics and account-based marketing platform to identify high-potential accounts, personalize marketing efforts, prioritize leads, and align sales and marketing teams. I use 6sense to identify accounts most likely to convert, enabling targeted marketing campaigns and content delivery to increase conversion rates and ultimately drive revenue.
- Integrated software that brings scoring directly to sales users.
- Intent insight that helps with content personalization.
- Account-based advertising.
- Skepticism on where the views/searches are coming from
- There are errors/glitches but they have great support to help.
- Can be slow at times.
- User experience in the Salesforce dashboard isn't as nice as the main interface.
September 19, 2023
Light it up!
We use 6sense for intent, segmentation, modeling, and personalization.
- Customer Support
- Enablement
- Documentation
- Segment filtering by priority or operation
- Segment exports could have more data within them
- Sometimes the model isn't as accurate as we'd like
August 03, 2023
6sense does what it says!
We use 6sense to specifically target companies that are high priority. We also utilize 6sense to deanonymize site visitors and lead scoring for our sales development team. This allows are Sales Development Representatives and Account Executives to work together to target companies AND users that have shown purchase intent with our products.
- Predictive Data
- Banner Ads
- Reporting
- Training
- Notifications
- Further integrations
6sense unlocks al the hidden business potentials that can increase revenue. It pinpoints areas where there are potential clients who are more interested in our products. It gives digital team an opportunity to pan and transform manual processes that derail development plans. The product has enabled the sales and marketing team to understand behavior of consumers and how they can have productive engagements with them.
- Linking the business with potential customers.
- Examining buyers behavior.
- Provision of market intelligence.
- I am impressed by the operation of all the features.
- The functionalities have suited our demands.
- I like the overall contribution of this platform in the company programs.
December 15, 2022
Makes “sense” for marketing and sales teams
6sense helps us identify which accounts are potentially in market so we can build a coordinated sales/marketing strategy.
- Provides intent data on in-market accounts
- The 6sense dashboard in Salesforce gives an at-a-glance look at marketing and sales activities by account
- Allows us to define segments for coordinated outreach across sales and marketing
- List building/segment creation is clunky. It takes awhile to load and duplicate segments.
- Some segments aren’t “out of the box” with other 3rd party platforms. This is more of a complaint with 3rd parties where they will say “yes you can build these segments in 6sense” but actually not much intent data comes back.
December 06, 2022
A must have for your marketing tech stack
We use 6sense to help us identify accounts that are in the market, execute targeted display advertising, and build account-based LinkedIn audience segments. 6sense enables us to target accounts we want to work with from a sales perspective (account lists) as well as accounts we don't know of yet that fit our ideal client profile and are in the market to buy. Additionally, they help us prioritize accounts for sales outreach.
- Identify accounts that are in-market and likely to buy
- Targeted outreach
- Fantastic customer success teams that help troubleshoot, provide creative solutions, and aid in stakeholder conversations
- Additional segmentation for niche audiences
- More in-platform functionality (Coming soon?)
December 01, 2022
Great tool to find new prospects and companies!
I use 6Sense to see how engaged members of businesses are with the content my company sends out, to determine a plan of action in how to connect with their team, and more.
- Statistics on email opens and website visits
- Organization of decision makers at companies
- Reports on Intent activities of companies
- Users who unsubscribe to marketing emails should not improve Buying Stage rankings
- The 6Sense Dashboard in Salesforce should not be so clunky
- The 6Sense Dashboard should do better at accurately reporting data within a user's sales territory
November 30, 2022
Great Addition to Your Sales Team
We use this to see how our prospect our interacting with us. We can see who is actively looking at our site, clicking on key links. It helps us focus on which prospects should be our top priority to go after. This is able to focus our efforts to the best accounts possible.
- Organizes and prioritizes accounts
- Notifies us when a prospect is actively on our website
- Gives us talking points when calling a prospect because it will show what areas on our website they were on showing us their specific areas of interest
- Sometimes it is confusing because it will pull up accounts that are not in our name and so you have to sometimes sort through accounts that are not relevant to you
- It will still show prospects that have been disqualified
- It will sometimes some active customers that have bought already
November 04, 2022
6sense, predicting what could be
6sense helps me keep an eye on activity within my client portfolio and alerts me when my clients are looking for new solutions which means new opportunities.
- Provide insight into my clients' searches and interests
- Keep me informed when clients are looking for an alternative provider
- I need all my information within my CRM
- I need to be able to customize my own key words instead of going to an admin
- Sometimes it's too much information
November 01, 2022
Solid tool
Score 8 out of 10
Vetted Review
Verified User
Great intent tool to guide SDRs and AEs to go prospecting into the right accounts in a timely manner. It's overall a good solution, and we've sourced some strong opportunities for it over time. Likewise, it's also a good tool to review around renewal time for customers to see if those accounts have been searching any of your competitors.
- Intent
- Prospecting
- Renewal
- Occasionally I find the data to be misleading, and some accounts will perpetually show to be in a buying cycle.
- Universities pop up often, but it's typically just students looking at tools.
June 28, 2022
Look no further, 6sense is here!
Mainly for prospecting and researching medium business clients. I work in the cybersecurity industry and our company introduced this resource last year to help with research, client contact information, what products they currently use, and what organization. I am still fairly new but it seems very helpful and I have seen some success initially. I look forward to using it more efficiently and hitting my quota. I highly recommend 6sense to any small, medium, or large firms that are looking for a good marketing resource. Look no further!
- Accurate data
- Simple to use
- Functionality
- Efficiency
- More training
- Add more features
- More support
June 27, 2022
6Sense Lover
It is used to prospect efficiently. I use it on a weekly basis to track which accounts to target. It allows me to see where and what my prospects are doing. It is the most useful when it is accurately linked to LinkedIn and I can connect with the right people
- Distinguishing what phase of the buying cycle accounts are in
- letting me know when prospects sign up for a webinar or reject emails
- integrated very well with LinkedIn
- It could be updated more frequently
- used as a weekly or biweekly tool
June 17, 2022
Account Executive
Great for people who has a lot of accounts who interact with your site and set alerts for engagement. It has been super helpful in understanding where to spend your time. Great for aligingin markeitng and sales.
- Usage alerts
- Site Engagement
- More detailed reporting
- Levels of Alerts
June 15, 2022
6sense : Making Invisible Data Visible
I use 6sense to get access to lead activity and follow up on customers and prospect customer engagement.
- Tracks usage among known visitors/leads.
- It is able to organize and sync data with Salesforce information.
- It is able to provide suggested questions or lines of questioning.
- The UI/UX is not great. It takes too long to get to the data I need in an accessible way.
- If the data was able to be configured based upon user preference, or filtered in ways that each user could organize based on what they prioritize that would help; eg if I am interested in organizing my recent activities by the account owner or industry and then filter them in such a way I could perform this.
- The click-down process into accounts is too tedious and inefficient. I think a collapsed/expand drop down based on account and user would work better. I've been making pivot tables based on the data in excel and it is a huge time saver for me personally.
June 14, 2022
6Sense Review
6Sense has been incredible to see where we need to double down on our efforts, and who is looking for more information on our company. We use 6Sense as our regular workflow to prospect into new accounts, and target existing prospects to create more tailored messaging. We save hours every day by having 6sense.
- Visibility
- Reporting
- High Account Volumes
- Easier access to reporting
- Separate dashboard
- Real time data
June 14, 2022
Powerful ABM platform
We've been using 6sense to identify the behavior of known and unknown accounts not only on our website but also across other non-owned channels. Then we were able to prioritize the accounts based on the behavior and subsequently orchestrate a holistic, multi-channel, multi-touch campaign in order to increase engagement of the targetted accounts.
- Discover intent of accounts
- Identify accounts
- Segmentation
- Media network performance (Display)
- Business model, limited functionality with basic package
- Platform speed
June 14, 2022
6Sense is every sales teams best friend
Finding warm leads through tracking activities from the domains that are within our account base. If a prospect has been engaged with our content on our direct website OR and relative syndicated content we get reminders through slack so that we can reach out to the respective prospect and help with any questions they may have regarding the content.
- tracks website engagement
- provides intent scores for our prospects to indicate their buying intent
- gives notifications when there are hot leads
- 6sense has been really active in working with our team to improve the accuracy of info and add filters to exclude any bad data
June 13, 2022
6sense helps inform your sales outbounding!
I use 6sense to find "scoops" on my prospects, which then informs my messaging outreach. Slack sends me notifications when prospects look at our website, and sometimes it even tells me the exact name and title of the person researching. Then, I know who to prioritize when outbound. 6sense gives me a talk track.
- Ranks accounts by decision making stage
- Gives detailed information about what prospects are researching about my company
- Allows me to prioritize certain accounts over others
- there are many, many notifications
- I wish I could see the names/titles of prospects whom I get notifications for
- more integrations with other platforms, like Outreach
June 13, 2022
A tool that is not worth it...
I use 6sense via the weekly scheduled reports I get each week. How I use these reports is that anyone who comes in on the report I reach out to directly as well as anyone on their team who I find on LinkedIn. Based on the content they interact with, I send relevant messages to the other members of their teams. I have heard of some of my team members using daily reports so that they can reach out more promptly but I have not used this myself.
- Gives a way to know who is interacting with content from Databricks
- has the ability to send on a schedule so you do not forget to use the tool
- for a rep with 500+ accounts it helps to narrow the focus for me
- It seems like often times the people I reach out to have no idea why I am reaching out
- there should be a way to define which companies seem like a high priority fit
- there should be emailed lists of us for which companies or prospects we should reach out to
June 13, 2022
Relevant Info and Proper Integration
Outbound sales looking into people that interacted with content and recommended leads. Wouldn't really specify a business problem but the product does reveal people that might have gotten lost or not appeared through salesforce. The scope is pretty big - deal with various companies and greenfield accounts that require some insights as to relevant persona and sort of inbound patterns.
- Shows you people you might have missed
- Integrates very well with outreach
- Provides key words to understand trends
- convenient in terms of knowing which people not to contact
- some reports render people that no longer work at the company
- some reach prospect appear under the most engaged filter
- often lost as to what "positively responded" moment means
I find this very useful to see account buying stages and activity. This gives me a targeted approach to reaching out to warmer leads and groups. This also lets me know how engaged the current groups I'm working with are as we go through their evaluation. I think this has been pertinent in my sales role. One of the best tools we have available in our sales org.
- Account buying stages
- Easy to view and use within Salesforce
- built out Salesforce reports or filters that have been successful industry-wide would be cool
- More accuracy in information (though this isn't necessarily far off as of now)
We use 6sense to gain insight on which accounts to target, gauge their interests, and find suggested prospects.
- Identify accounts
- Share key words to gauge what they're interested in
- Provide suggested prospects
- Understanding intuitively what "key words" refers to and how that data is gathered
June 13, 2022
6sense review
This helps us identify software that people are interested in. It gives us an update and says that we are getting interested in a specific product. We can then reach out to the customer and find them and ask what they want to do with that product. Helps with upwelling and discovery.
- Marketing
- Identifying
- Solutions
- N/A
June 10, 2022
A prospector's dream!
6sense makes my prospecting efforts much more targeted and allows for me to see relevant topics/people researching the things I care about most. This allows for targeted material to be sent thus shortening the time to make contact. In this day and age tools like this are key to having success in connecting with prospects.
- Sales intelligence
- Tracking of prospect activity
- Identifies titles of relevant prospects
- GUI
- Filters
- Removing individual people/accounts from scope when deemed not relevant