Google Analytics

It's a great platform for mobile app analytics and not only on desktop/website

It's a good free option but also the paid version is not outrageous

There is a learning curve and not much support or guidance

The free version doesn't analyze as many data sources as our previous IBM analytics

Excellent, real-time statistics

Great for building a picture of your demographics and buyer persona's.

A great tool to see which third party referral websites are giving your site the best traffic.

Can be a bit bulky when you've built a large amount of data up.

Can be challenging to learn, even with their online program, unless you use it every day.

It would be nice to add a 'test' function for new users to experiment with.

Reporting is definitely a strong suit of Google Analytics. Data is useless if you can't interpret it, and Google makes data visualization very easy.

Google has a built-in Analytics Intelligence feature - what this does is provide actionable insights into your data without you having to do anything. Google can understand what your data means and make suggestions based on that data.

Another strength is that Google Analytics seamlessly integrates with all of Google's other products. The big ones for us are Optimize and Google Tag Manager. Being able to connect these services and use them in parallel with each other saves us a lot of time.

Google Analytics' integration with Salesforce requires you to be using the Google Analytics 360 suite, which is their paid version. This is surprising considering most GA integrations don't cost anything.

Shows the different regions from which users of your website are from

Shows time of day when users access your website

Shows what type of device users of your website are using, which is extremely helpful for the design process.

The graphs could use more color variation to show different data points. Currently, Google Analytics uses different hues of blue, which is fine, but this is repeated over different graphs, which could mislead users.

The mobile app is very compact. This is understandable given the small screen sizes of most phones, but I wonder if there is a better way to present the information in mobile devices.

GA tracks user behaviors wonderfully

GA provides invaluable insights regarding the geographic dispersal of customers.

Paired with embeddable click events, GA is an indispensable solution for website conversion optimization.

The learning curve is steep.

There are so many features, you really run the risk of information overload.

There is little effort made to provide context, and so one must draw their own conclusions to drive actions.

Site content analysis of readership and page bounces as an indicator of poor content/navigation

Crating goals for analysis and conversion rate calculations

Ad tracking and ROI data

It is very powerful, but can be confusing at time in the UI

Changes to the product require a bit of re-training.

It is a little tricky to Anonymize IP to improve GDPR compliance.

Informs you of how many active viewers are on our site in real-time.

Allows you to go deeper and see what companies are reading our site -- C-Suite, Fortune 500 etc.

Allows you to track which times of the day or which day of the week attracted the most people to our site and qualitatively thinking why this may be.

It would be helpful to have more insight into our audience. If it shows that they're working in government, it would be helpful to see what sector of government they're working in.

Can track my individual and device.

Connection to big query is robust.

Data studio is great to visualize the data.

Tracking on the dbm and dsm is inaccurate and slow.

The dbm and dsm data doesn't work.

Many bugs with the Dbm data .

Easy to use interface

Great integration with Google Ads

Quickly able to gather various time dates.

Variable time rate data should run quicker

Ability to add a third dimension on report pages

Quicker exporting of data/reports.

campaign tracking

conversion tracking

user path tracking

content evaluation

training modules for advanced users

GUI dashboard walkthroughs, sometimes less experienced members of the organization have a difficult time creating dashboards

cross-channel attribution; allowing for 3rd party data like sales call analytics, integration with other analytics platforms, etc

Google Analytics is free.

Enable us to set up reports via channels; enhancing our ability to track the efficiency of our sales efforts towards user conversion.

Simple integration; Integrating Google analytics on our website took less than five minutes. We simply copied and pasted the Analytics tracking code to our HTML code, and that was all.

Steep learning curve; Takes a bit of time to get accustomed to the work environment(dashboard) of this tool. No thanks to the user interface, which is very much clustered.

Poor support: I wish there was a go to support team for the free version of this tool. Currently what we have available is just basic documentation.

User insight : Google analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, average gender of web visitors, etc.

Page testing : Google analytics helps rate each page on our website, putting into perspective things like how fast our page loads, caching capability of each page, etc.

Process flow : Google analytics allows us set a process flow from starting from when a user "visits the website" to the goal of successfully "ordering a ride". Thereby allowing us gain insights into the percentile of users who completed this goal, and the ones who didn't.

Cluggy dashboard ; The dashboard is way too cumbersome. Can be Herculian finding specific informations.This need be sorted out by the Google team.

Visitors

Audience Research

Goal Funnels

Real-time reports do not respond organically, continued refresh is required

Intelligence is terrible! They claim that AI will get better, but it has been declining

Tracks clients along digital pipelines well.

Follows client behavior on your website effectively.

Excellent support for multiple websites.

There are some redundant systems in place.

Tracking isn't always consistent, but it's more accurate than competitors.

Google Analytics is incredibly easy to use and navigate. It allows you the flexibility to scale across teams/companies easily.

The granularity of the data, and the ability to add dimensions to data is indescribably crucial to gaining insights both internally and externally.

Integration with DataStudio (although currently in beta), could be enhanced. The flexibility just isn't there yet, and it makes it difficult to get the specific charts I want and need.

I wish GA would add the ability to add even more dimensions to the data.

Visual reportings

Easy setup

Email reports

Adwords conversion tracking and Goal conversions seem inconsistent

It's free!!

We can create goals to track, which forms on the website give us maximum number of leads

We can enable tracking on the forms to see where are the maximum drop off and hence modify the fields based upon its popularity

We have connected the GA account with Ad words and manage the keywords

Set up custom reports and enable the subscription to go to all the stakeholders so that everyone in the business is up to date with the number of leads and traffic coming to the business

Track specific information depending on the needs and requirements of the business

Easy installation of GA on third party software for a holistic view of User behaviour

It requires technical knowledge to create goals, events etc in order to do some custom tracking, and people who have less knowledge can go down the rabbit hole find for information as it is quite overwhelming

When the traffic is high the data is not accurate

You can become certified easily as its open book and then it lasts only for a year

Excellent user experience

Great online tutorials to teach people how to use it

Customer support that is easy to access

Too many bells and whistles - it can get confusing

Beta sections are on the site which can also get confusing

Too many reports to chose from

Gives good statistics for how long people are on your website.

Unearths opportunities you may have missed; pages you didn't expect people to be reading but are more so than others.

Able to show you the path people are taking on your website.

It can be very complex. If you don't have training beforehand you'll be lost.

You can become certified but it only lasts a year.

Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.

The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.

You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)

GA can be very confusing if you aren't extremely tech savvy. The interface is intimidating to most people, and without some training the reports are hard to understand.

The jargon really trips a lot of people up. Like what's the difference between a session and a user? What are "hits"? Stuff like this is frustrating if you haven't been through any kind of training for GA.

Website Insight: It provides detailed data to measure the effectiveness of your website (for example, which page your customers visit the most, which page they spend time on reading the most).

Customer Data: it also provides some insight on your potential target market since it records the age/gender/location of the website visitors. These data are useful, especially when being used together with digital marketing campaigns to make sure your ads go to the right target market.

Multiple Website Data Management: one account can measure different websites so it is convenient, especially when you are running multiple websites for your business.

Website Integration: In order for Google Analytics to measure the most accurate data, it requires you to put a code into your website. This could be hard sometimes especially if the user is not a person who is familiar with coding.

Accessing Data sometimes takes longer than expected.

Mobile Apps are too hard to be used. There are a lot of features that are more effectively shown on the version on browsers.

A pool of features.

Precise information.

Straight-forward.

An interactive GUI can attract more people.

For a [new] starter, it will require training sessions.

Creating custom reports is somewhat limited.

Offers a wide range of reports plus the ability to export them in various formats for client presentations.

The ability to view a breakdown of traffic, such as, geographic locations and demographics.

Ease of use. Everything you need is right in front of you on the dashboard.

The failure to differentiate bots from real users, which causes inaccurate traffic counts.

Cannot see exact specifics on some metrics. For example, the ability to see which keywords visitors are using to find our clients.

It effectively identifies what pages on your site are generating your web traffic.

It does a good job of telling you how these users arrived on your site (i.e. search, direct, social media, etc.).

It exports data really well, so you can support and defend your communications and marketing strategies.

I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)

A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.

Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.

Google Analytics is essential for finding out how visitors access your website.

Google analytics enables you to see individual page performance through a variety of metrics.

Visitor segementation allows you to finetune your site based on a variety of interactions and the devices that the user is on.

There are so many capabilities on Google Analytics that occasionally it can be hard to navigate. I wish that there were easier formats to view exactly what you were looking for based on the medium.

I wish that you could view the discrepancies between AdWords and Analytics both within the Analytics interface.