Hootsuite works for us
Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes …
Starting at $99 per month
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What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
Awards
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Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Sr Content Marketing and Comm Mgr
Munich Re America Services, Inc. (Financial Services, 10,001+ employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
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Features
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1147)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(1-25 of 242)Companies can't remove reviews or game the system. Here's why
February 13, 2024
Hootsuite for private and company rental management
We use Hootsuite to advertise for our residential rental properties and promote our company as well. Hootsuite is great for targeting locals and the surround area that are looking for rental properties. This software is commonly used by the middle age demographic that we are aiming for as renters. The marketing department typically uses the software to advertise daily. It is great for promoting and advertising our business.
- Targets the desired audience that mostly use this website.
- Helps narrow down your needs and wants in a home.
- Provides many different cities, towns and areas of the country.
- Expensive reports for small businesses.
- Custom URL shorteners are pricey.
January 05, 2024
No longer worth it
We were using it to synchronize our social media engagement across multiple platforms.
- Monitoring
- Simple posting
- Can't tag users or companies on linkedIn - that was our biggest problem
- Formatting of posts on Linkedin was also challenging
- Their billing / auto-renewal procedures are very disappointing. We were not informed when our account was renewed. When we asked for a refund we were refused.
November 01, 2023
It’s a hoot of a time
Score 10 out of 10
Vetted Review
Verified User
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time and see where the gaps are in our production. While also helping create great witty one liners for the captions while suggesting best times to post.
- Scheduling
- Writing
- Bulk composing
- I wish I did not have to have a FB page to schedule in IG
November 01, 2023
Hootsuite is cost-effective and perfect for beginner use!
I use Hootsuite to manage 2 client accounts for social media management. It helps all of us keep everything organized, gives clients a platform to check on what content will be upcoming, and schedule content from wherever we are with their mobile access. It has genuinely improved the team efforts for social media accounts with our clients.
- Easy to use scheduler
- Amazing AI caption creation
- Very detailed insight reports
- if they could add a grid view
October 26, 2023
Former Hootsuite free account suited our needs
I used Hootsuite for social media marketing management on behalf of one of our clients. The software allowed us to plan and schedule social media posts as part of a larger marketing engagement supporting this client. The software worked great for us until they restructured payment plans, at which point, the software exceeded the budget allocated by our client.
- Social media planning and publishing
- customer engagmeent
- activity monitoring
- Some parts of the UI could use improvement. It was somewhat confusing.
October 13, 2023
Solid tool that makes my life easier!
In the past, Hootsuite has helped to wrangle scheduling across a variety of social media platforms for a wide variety of brands in our ecosystem. It saves us the time from manually creating posts in each platform and can queue up for easy scheduling to allow for less overlap between brands, channels, products, etc. In addition, it has made community management much easier by being able to monitor feedback in real time.
- Social Media Post Scheduling
- Multiple contributors to allow for little overlap
- Reporting on engagement & quantifiable success metrics
- UI can sometimes be challenging to learn and use
- Occasional errors with posting
- Cost is sometimes seen as too much for our business
October 09, 2023
Hootsuite = HUGE TIME SAVER!
We use Hootsuite to schedule and post on our social media channels for our association. Having the ability to schedule posts in the future is a live saver for our small-staffed organization.
- Manage all Social Media in one place
- Schedule Posts
- Writing posts with AI
- I cannot post to an LinkedIn GROUP, only a LinkedIn page.
August 29, 2023
Hooked on Hootsuite for Content Marketing Campaigns
We have multiple client needs and streams to manage. Hootsuite allows a designated number of creators to schedule posts while allowing for drafts to be started and approved. It keeps us organized.
Hootsuite allowed us to manage our posts and have team members approve and contribute content.
Hootsuite allowed us to manage our posts and have team members approve and contribute content.
- Provides an at a glance view of streams and latest mentions.
- Consolidates post schedule in one place.
- Prompts for linkages to tags.
- Helps to make quick edits to photos or text easier.
- Notifications pushed within app
- Provide trending hashtags; make recommendations for optimal use.
- Remember most used handles in the user interface.
- Have a creative space, a white board to pin ideas or develop campaigns.
- Colour coding or 'client' or content tagging.
August 28, 2023
Easy Peasy Lemon Squeasy = Hootsuite
I work in a local non-profit, therefore our company consists of only 2 employees. Both I and the other employee wear several "hats" within the organization. Hootsuite allows me to quickly switch over to my marketing "hat" to schedule posts on our social media. The simplicity of Hootsuite lets me be stress-free about reaching our online audience. I can spend minimal time scheduling out a week's worth of posts and get back to the worthy cause of my organization.
- aesthetic look is not overwhelming
- Easily reschedule posts & edit
- Customer Service is AMAZING
- Would be nice if there was a free upgraded version for non-profits
- Honestly it can't get any easier haha
We use it for social media management. 1. Hootsuite provides that much needed single point where we can deploy social media posts across various social media platforms - be it linkedin, facebook or Google my business (GMB). Hootsuite is especially well integrated with social media platforms so that any content deployed via its interface effectively complies with their individual policies. Thus, it is a must for productivity to begin with 2. Social media planning, too, thus becomes quite efficient once its a single platform 3. Tracking performance of social media campaigns is yet another added benefit where a single software can indicate ROAS (return on ad spend) across multiple social platforms (works better in paid version; the free version has limited use on this front)
- productive, centralized social media management
- Centralized social media campaign planning
- Centralized and productive social media performance tracking
- Efficient compliance to individual social media platform policies
- Social media tracking could still be deeper (entire funnel journey - down to specific, customizable conversion goals)
- ROI tracking of high detail should be available in free trial so that one can map customer journey before investing further
August 25, 2023
Hootsuite Review
We have used hootsuite for over 5 years as a platform to organize and publish our social media content. It is clean and user-friendly, keeping all of our content in one place. Inside the platform, you can easily customize and pre-plan your posts for the month probably one of my favorite features. Now they even added a feature to help you come up with content based upon your previous posts, it's pretty impressive.
- User-Friendly interface.
- Organized
- Social Media ready
- Pre-planning capabilities
- Great AI suggestions on posts
- Customization options for the customer
- Fix how often linkedin gets disconnected from the platform
August 25, 2023
Best free social media management tool out there
I use Hootsuite to draft and schedule social media content across multiple social media channels including Facebook, Instagram, and Pinterest. The calendar function helps keep me organized and gives a 360 degree view of all social media activity across each main platform I am using. The free version only allows 5 posts to be scheduled at a single time so I use the drafts folder to create content and schedule out at a later time.
- Social media scheduling
- Social media platform connections
- Social media organization
- Photo crop tool doesn’t always work correctly
- More folder organization would be nice
- Hashtag recommendations would be nice
August 24, 2023
Using Hootsuite as a non profit
I use Hootsuite to schedule the Twitter posts for the organization. It allows me to get social media out of the way so I can focus on other more pressing jobs. I like the fact it allows you to shorten links as well as add alt text meaning.It saves me time and allows me to put more time into other tasks.
- Nice format.
- Easy to use.
- Compatible with multiple social media platforms.
- Loads of free gifs and images available to use.
- Adding more on the free version.
- Free pro accounts for charities.
- Bigger box for alt text as text gets lost.
Using Hootsuite allows me to track my posts across multiple platforms so I don't have to use Wordpress's subscription tool. It also offers quite the variety of social media platforms to post on, as well as campaign management.
- Variety of social media platforms, this allows you to not only track campaigns on Facebook but Twitter, Instagram, etc.
- As long as you know how to read stats, there is plenty of detail information provided on every one of your campaigns. This stands out against competitors as I feel you receive the most information for your money.
- The interface is incredibly clunky. I felt that it would struggle often when I would try to complete a campaign.
- The service is a bit overwhelming to use at the start. If you don't understand many of the features, there are plenty of 3rd party groups to receive information from.
August 24, 2023
Valuable Social Tool
Hootsuite is used by our marketing department to manage our social media channels and listen to conversations that are taking place on social. Hootsuite is a core part of our social strategy. It allows us to plan out content and send it off to various social profiles with a click of a button.
- Scheduling
- Posting
- Adding links
- Adding photos
- Wish it had better social listening features
August 24, 2023
Time Saved, Happy Customer
We use Hootsuite to plan all our social marketing materials across multiple platforms and accounts. It’s simplified the planning process and we no longer worry about posting at specific times or logging into multiple accounts to schedule posts. Hootsuite is both cost effective and efficient, from drafts and planning through to the final posting.
- Scheduling multiple posts
- Image management
- Drafts and calendar planning
- Overview of upcoming posts
- Planning Instagram layout
- Creating Facebook albums
- Facebook events
I used Hootsuite primarily to schedule and organize social media posts across networks, especially focusing on auto-queueing posts long-term, and auto-posting from various sources (blogs, podcasts, etc).
- Scheduling
- Auto-posting
- Auto-scheduling
- Bloated toolset
- Expensive
- Too focused on large-scale marketing use-cases
- Outperformed by smaller competitors with lower prices
August 23, 2023
Hootsuite is a time saver and makes my job easier!
I use Hootsuite to schedule and post all of my social media posts over several platforms. This helps me by allowing me to schedule in advance and not have to worry about posting daily. It also allows me to post over several platforms all in one place. It is a time saver since I can use the same text in one place. I schedule things weeks in advance and know I don't have to worry about it. It allows me unlimited scheduled posts since I am on the paid plan but it is worth the money. I used the free plan for a while but it didn't do enough for me. I am happy with it and I feel it is the best around. I have looked at others but I didn't feel like I needed them. Hootsuite also allows you to track your analytics and see what is working. They make suggestions on when to post too. There are more features that I don't use and I wish I had the time to learn to use them but my other job duties just don't allow the time. I highly recommend it!
- Schduleing
- Analytics
- Cross platform
- Make the calendar a little smaller so you can see more on the screen
I use Hootsuite to manage and schedule my social media posts, mostly for Twitter, but also a bit for Linkedin. It makes it easier for me to view my posts and interactions across multiple social media networks. Seeing multiple streams on a single screen enables a more proactive and dynamic engagement with my social media contacts.
- Multiple streams on a single screen
- Scheduling posts (albeit only 5 after a recent change)
- Connecting more than one social media service within a single platform
- The arbitrary limit of 5 scheduled posts is very frustrating. This limit used to be higher and it seems they lowered it just to get more money
- Limit on number of accounts that can be hooked up on the free platform
- Sometimes the stream moves very quickly and there is no way that I have found to halt it so that I can read something before it scrolls off... this is mostly for my Home Twitter stream that tracks posts by those I follow
August 22, 2023
Essential Time Saver, Great Efficiency for Marketing Team
I utilize Hootsuite to post social media graphics across ten channels. Some channels are public facing, and some are internal Facebook groups. This software helps to save me time, as some weeks we have over 100 posts scheduled across the channels. We have three different audiences - client, potential business partner, and current business associates, so I enjoy the feature that I can change the copy based on the channel I am posting to right in the same scheduling window.
- Scheduling social posts
- Ability to edit copy for different channels
- Easy of use for new users
- Duplicating posts to reuse week to week
- Sometimes scheduled posts fail to send
- Copy customization across accounts, not just channels type
August 22, 2023
Hoot suite Saves Time! Recommend!
We used hoot suite to schedule social media across all clients in the marketing agency. This saved our company around 50% of the time we spent on social media clients
- Efficient scheduling software
- Easy navigation
- Adding an external client review functionality such as providing a link to external parties who aren’t added as a hoot suite member
August 22, 2023
Hootsuite Delivers Good Value
We needed an easy-to-use platform to help our team publish client content to their social media accounts. Hootsuite was a big help as it allowed my team to aggregate the posting of content through multiple platforms and clients easily and I was able to oversee every aspect of what we were posting to ensure quality control.
- Posting social media content on a schedule
- Allowing for the publishing of multiple pieces of content across accounts
- Ease of use
- Dashboard makes it easy to manage multiple accounts
- Allowing more accounts without having to upgrade to a plan that is too big for our needs
- Accounts would frequently be logged out, forcing us to log back in again
- Would like to see added functionality for LinkedIn. I don't remember that being an option
August 22, 2023
Hootsuite is Good but Overpriced. If they lowered their price they would have more clients
We use Hootsuite almost daily to sent out promotions to 40+ social media channels for our chamber of commerce members. It helps us distribute our member's messages quickly and efficiently. We've been using HS for many years. Our price went up by I believe that we are grandfathered in to a better price. If our price went up we would cancel it.
Being able to post on multiple accounts is a blessing and provides us massive reach with minimal investment in time...
The reporting is not great and it's a bit confusing at times. It's challenging to use! Overall, Hootsuite is a good tool at the price we pay...
Being able to post on multiple accounts is a blessing and provides us massive reach with minimal investment in time...
The reporting is not great and it's a bit confusing at times. It's challenging to use! Overall, Hootsuite is a good tool at the price we pay...
- Accelerate sending social media posts
- Makes it easier to post
- Has some decent analytics
- Easy to use!
- Pricing needs to be lowered
- Adding accounts is sometimes complicated
- Analytics reporting could be made easier and provide more details on posts
- They just changed the username linking for multiple platforms and it creates more work!
August 22, 2023
Hootsuite is sweet for the new user
I use Hootsuite to currently schedule all of our social media. I love that I can schedule up to 30 days out and don't have to think about it on a daily basis - it is a lot of work but being able to set aside one day a month is priceless. I really appreciate the analytics sharing of the best time to post - I use that the majority of the time. I also appreciate the publisher screen that shows me how each post will look next to each other. I also love that I can cover IG and FB in one joint post.
- Best posting time Analytics
- Broad look at "bulk" posting
- Opportunities on multiple forums
- I wish there was a resizing option for files that are too large
- I wish there was an option to view the posts set up like Instagram in the 12 view
- I wish there was a "memory" template for hashtags or other content that is used on a regular basis.
I started using Hootsuite to help streamline posting on social media to support our new event. It was taking to long to post on each type of social media account. As a small business owner I needed something that would reduce time needed for social media posting which is not something I enjoy.
- Editing scheduled posts is very helpful
- Schedule view is great to see how posts are set
- The mentions in the streams make it easier to comment when you are tagged.
- The free version keeps losing features which is disappointing. Went to another program because of this. Now I see they are totally closing. Monthly cost was too much