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PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

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Recent Reviews

Ease of use.

8 out of 10
June 01, 2023
Incentivized
PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool …
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Review of PF

8 out of 10
April 05, 2023
Incentivized
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend …
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How PathFactory Differs From Its Competitors

PathFactory Value Proposition

PathFactory has helped us generate higher performing campaigns. We have seen content engagement within emails increase tremendously. We've also been able to help our sales teams with 1:1 campaigns by creating tailored microsites for top accounts. We were able to close one of our largest deals of …
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PathFactory Buyer Enablement

On average, users binge 2-3 assets rather than 1 which helps get these users in front of our sales teams faster. We have content consumption included in our scoring model which gets sales to these users faster rather than having to wait for a form to be submitted.
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PathFactory Buyer Enablement

Because we can organize all our assets by solution type or industry the content is catered to that prospect. We also use personalization in our explore pages. These really help push the prospect through the pipeline and since they can review multiple different assets and different assets types …
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PathFactory Value Proposition

Refinitiv has definitely benefited using the tracks because it allows users to see what content pieces are proved successful and which have not. The flexibility of the tracks allows a user to amend a live track without causing any complications or contact experience. PathFactory is also …
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PathFactory Buyer Enablement

I think the biggest contributor to potential buyers to make sound decisions is based around two key factors. One is the recommend feature of the track where the PathFactory AI Algorithm hones in on the potential buyer interest and to feed them a consistent stream of relevant information that meets …
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PathFactory Value Proposition

Yes, as mentioned in previous answers, our teams greatly benefited from PF from a campaign and individual pages/explore pages standpoint. PathFactory has allowed us to get very specific with content we are sending, and allow drive website foot traffic which has been key in exposing our prospects …
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PathFactory Time to Value

It was about what we expected. There was a learning curve on ways to make the creation of content and pages faster and easier, which we are still working on. Overall the tool was adopted pretty quickly. It is still limited when it comes to who is allowed to use it, so things can be managed by key …
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PathFactory Buyer Enablement

PathFactory has definitely enabled potential buyers and current customers to self-educate and make better purchase decisions faster. This tool has allowed us to stay in front of folks and educate them on specific pieces of content which otherwise without curing the content can be very overwhelming.
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PathFactory Value Proposition

For how we use PathFactory in my part of the business, the tool serves more as just a simple PDF delivery mechanism for sales. What PathFactory lacks is the ability to build landing pages in a simple, easy format. For this reason, I don't use PathFactory to create web destinations (I use my …
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PathFactory Buyer Enablement

Again, from a sales enablement perspective, PathFactory is good for sharing PDFs -- therefore, its use in my part of the company is for low-funnel prospects. Outside of that, the tool didn't have features that were beneficial for upper-funnel prospects/customer acquisition.
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PathFactory Value Proposition

I'm not sure if we have benefited. At least I'm not sure if we have benefitted yet. I'm also not in a position to say. I think path factory does a great job, I just wish my team used it more, so we'd have the data to make that call.
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PathFactory Value Proposition

Pathfactory has helped us create very specific content paths which can can tailor to specific job roles, industries, and other criteria. It provides a digestible content path which we can lead the prospects down, this improves time on site and interest in our product.
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PathFactory Value Proposition

I'm not able to see at my level if my company benefited of it or not. I quickly scroll down on Salesforce every time that one of my leads read an ebook to see the topic to pick a sequence, I see how long they spent on it but that's not an information I'll be able to use afterwards. Ebooks leads …
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PathFactory Value Proposition

We use PathFactory just about every day and it's a part of just about every campaign we run. Whether it's follow-up content for a campaign, using a content track as an advertising landing page, account-specific explorer pages for a particular prospect account, or a promotional asset at a …
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PathFactory Time to Value

Once you get the swing of it, PathFactory is a breeze. It's intuitive and the CSM team is stellar. They walk you through setup, so the learning curve is relatively easy to scale. Once you're in there and using it and have built up a library of content, you can get things created so quickly!
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PathFactory Buyer Enablement

We've made dozens of account-specific explorer pages that our sales team likes to customize with the content relevant to their prospect account, including their contact information and photo to help personalize the content they provide during the sales process. Our sales team also makes content …
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PathFactory Value Proposition

Again, with the help of the catalogue feature, it's easier to create journeys for prospective leads. Similarly, multiple other journeys can be created through PathFactory for account-based marketing, customer expansion, and prospect demand generation. Therefore, a connected story keeps the leads …
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PathFactory Time to Value

Setup was easy, but the integrations take some time, if you would like to integrate with salesforce then it becomes a little challenging. But yes, it was worth the wait, if the lead engagement from PathFactory is correctly syncing with the Customer Relationship Management software, the sales talks …
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PathFactory Buyer Enablement

Self-education is highly helpful when it comes to PathFactory, as the segmented lead journey helps you with the correct buyer engagement which acts as a catalyst in the purchase decisions. It is all about creating continuous touch points with the potential buyers to make them educated about the …
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PathFactory Value Proposition

Yes, we have benefitted on several fronts: -ease of user management -consolidation of content platforms into a single hub that promotes scalable experiences -agile content uploading, tagging, and campaign creation
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PathFactory Value Proposition

PathFactory has helped us design a powerful webinar experience that is baked into our campaigns. The ecosystem of our campaign content includes webinars and the PathFactory platform has made it easy to create new webinars easily and efficiently. The platform allows us to connect campaign content …
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PathFactory Time to Value

Getting set up with PathFactory was less work than expected as they did a lot of the heavy lifting. They provided us with guidelines and as a partner, helped us get set up fairly quickly. They are also very helpful on an on-going basis by being available to answer questions. They have also …
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PathFactory Buyer Enablement

One of the most powerful features of PathFactory is that they designed our webinars with the ability for our potential buyers to engage with related content. While a viewer watches a webinar, they can read PDFs or read related content to self-educate on the content that they are viewing. We find …
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PathFactory Buyer Enablement

The webinar platform that PathFactory has built for the APJC team has given us the confidence to build scale - not just by adding non-English speaking APJC countries to the program but also showcase this as a best practice with the global marketing team.
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PathFactory Value Proposition

yes we did benefit from it as we were looking for a platform to host On-demand and Live content + provide supplemental content so the viewers doesn't leave the page and we keep the viewers/customers in a constant loop of content engagement
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PathFactory Buyer Enablement

by adding supplemental content while watching webinars as an example showcase their ability to get the customer to self-educate Also they provide a content repository with an intuitive navigation path allowing self-education for our partners and customers
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PathFactory Value Proposition

We have greatly benefited from PathFactory's features! It is a part of every marketing campaign because it is so convenient to compile the needed content pieces, add CTAs and report on the results.
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PathFactory Buyer Enablement

When you're selling B2B, the buyer usually does their own research and familiarizes themselves even before they speak to a sales rep. So having highly contextualized content journeys available for them is beneficial for both parties because the buyer now feels more informed, engaged, and willing …
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PathFactory Value Proposition

PathFactory has allowed us to understand what content is resonating and engaging buyers. Previously, we were only able to track content downloads, with no real measure of whether prospects had read our content. With PathFactory, we are now able to track prospect engagement with our content, ex. …
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PathFactory Time to Value

The team at PathFactory was key to getting everything set up properly. Specifically, I worked with them to set up our campaigns in Marketo. It was a bit more effort than I had thought would be needed to set everything up (time wise), but it was worth it in the end.
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PathFactory Value Proposition

There are so many marketing automation tools out there built for marketers but not for the marketing content consumer. With PathFactory, we are able to quickly design content layouts and experiences that will best suit the consumers' needs. Because of this, our audience is more engaged with our …
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PathFactory Time to Value

PathFactory is a new approach to your content organization. It takes at least three months to get onboarded, integrated with your other tools, and organized to the point where campaigns and pages are running smoothly. I'd say it was more work than we were expecting, but that work has paid off.
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PathFactory Buyer Enablement

Before it was up to the buyer to search out the assets that were most relevant to them. We were operating in the dark in terms of how they were interacting with certain content and having to piece together audience insights from disparate marketing automation tools. Now that we can see that …
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PathFactory Value Proposition

We generated hundreds of leads and captured account intent for months following a sponsored webinar through tracking links in their ON24 platform. We generated 25% more MQLs as expected from the sponsorship.
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PathFactory Buyer Enablement

We were able to create microsites to store buckets of content. Once someone clicks on a piece of content, it displays the content a person chooses to consume and all relevant, targeted content based on the initial preference allowing the user to get multiple pieces of educational information about …
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PathFactory Value Proposition

We can better track our content experience and see what assets are relevant to others. With this knowledge, we're able to suggest better "next steps" for users and have seen [an] increase in 'binging' as a result.
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PathFactory Time to Value

It's about on par with my expectations. There were some technical hurdles, but the PathFactory team was more than willing to help take care of a lot of that work to make the launch experience better and easier for us.
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PathFactory Buyer Enablement

Our buyers are seeing more relevant content now and are engaging with it more heavily than they were before we used PathFactory. As a result, prospects are more qualified when they get to the point of talking to sales.
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PathFactory Value Proposition

Without the ability to quickly spin up content tracks for individual marketing campaigns, individual prospects, or customers, we wouldn’t be able to meet our campaign goals or needs. These lookbooks allow us to curate the content we need for each campaign or each customer and also track engagement …
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PathFactory Time to Value

I wasn't involved in the initial implementation, but the ongoing addition of Marketo Forms and new content (PDF, Video, Webpages, etc.) is very easy. It's totally worth the effort, and I should add that the effort is minimal. We do have a couple of integrations (Google Analytics, Marketo), and …
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PathFactory Buyer Enablement

Our ability to serve up content based on who is viewing it and in the order we feel it should best be viewed is very impactful on our potential buyers. In addition to helping self-educate potential buyers, it can also be used to help train new customers or existing customers on new features.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Content performance analytics (138)
    9.2
    92%
  • Content hub (132)
    9.2
    92%
  • Embedded CTAs (116)
    9.2
    92%
  • Forms / Gated content (132)
    9.0
    90%

Reviewer Pros & Cons

View all pros & cons
Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Verified User
Contributor in Marketing
Marketing & Advertising Company, 10,001+ employees
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Pricing

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PathFactory

PathFactory

N/A
Unavailable

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.1
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.1
Avg 7.8
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Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Video

How PathFactory’s Content Insight & Activation Platform Helps B2B Marketers

PathFactory Integrations

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

PathFactory Downloadables

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content automation highest, with a score of 9.4.

The most common users of PathFactory are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(234)

Attribute Ratings

Reviews

(26-50 of 140)
Companies can't remove reviews or game the system. Here's why
December 18, 2022

One of my Favorite Marketing Tools in my Tech Stack!

Verified User
Contributor in Marketing
Computer Software Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used to provide seamless self-nurturing experiences across many different channels. We struggled with one and done content experiences. PathFactory allows us to provide multiple pieces of relevant content in a single experience to allow a user to consume content at once rather than having to wait for additional emails or endless website searching. PathFactory was also implemented to provide more thoughtful lead scoring in relation to content consumption. Rather than scoring a lead based on an email click or open, we are able to incorporate content consumption time to provide more meaningful context to a lead's behavior.
Pros and Cons
  • Customer support and production documentation
  • Ease of use
  • Reporting
  • Integrations with Eloqua
  • Account matching
Likelihood to Recommend
PathFactory is a great tool for nurture activities across many different channels, but email especially. Rather than sending out one piece of content and hoping it's the right piece, users have the opportunity to "binge" through multiple pieces and/or find a more relevant piece if the first asset happened to not be the right one. PathFactory is great to find out account/user behavior. Rather than having to guess what topics are top of mind for a user, PathFactory captures the topics based on user behavior which can help you customize future content journeys.
December 17, 2022

Big Fan of PathFactory

MV
Margot van den broek
demand gen
Tidelift (Computer Software, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to easy share our marketing assets. The product address the issue of easily sharing a lot of different kind of assets and being able to put them in one place to consume. They also help us understand who is reviewing our assets. We use it all over our website and in our marketing/sales emails.
Pros and Cons
  • customer success
  • having a useful product
  • help engage our customers
  • the platform has a bit of a learning curve. sometimes hard to learn and if something changes its hard to find what I was looking for
  • sometimes there is a lack customizations but often times the engineers can find some sort of solution for it
Likelihood to Recommend
I think PathFactory would be really helpful for any companies working with large enterprises and have a good amount of content/assets to share. It is such a great way to organize a bunch of assets in one place or engage prospects with several different assets at once. I think if you dont have a lot of content to work with it might not be the best.
December 15, 2022

Pathfactory - the future of content management software

Anish Patel | TrustRadius Reviewer
Anish Patel
Marketing Manager
Refinitiv (Financial Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used to host multiple types of asset types which provides an important insight and overview of not only our current product suite, but also relevant hot topics covering anything from green crime to USA presidential elections. PathFactory allows Refinitiv to bring large amounts of important content in one track into a structured and informative format. The data we collate from PathFactory on visitors of our tracks provides us with a deeper understanding [of] their behavior which was not clear previously, so this has enhanced our ability to make better strategic decisions in how we nurture interested recipients of our tracks.
Pros and Cons
  • Content hosting.
  • Reporting.
  • API Feeds via its webhooks.
  • Support.
  • Can do attitude.
  • More details around form capture.
  • I would like to see categories to be free text and not be limited to choosing from the list used for Tags.
Likelihood to Recommend
Given that Refinitiv is a relatively new brand in the financial world, we were spawn from Thomson Reuters, so our experience, top class product suite, and trusted clients came out of this together. Getting the message out there to prospects was important and PathFactory played an important role in hosting a lot of the content out there in the public domain via multiple channels. Another area PathFactory plays an important role is within our Demand Generation program in nurturing our prospects through a structured communication stream of relevant content.
December 14, 2022

Great platform for Content Marketing and Consumption

Verified User
Manager in Marketing
Computer Software Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory enables us to provide:

Better Content experience for users
Binge content at scale
Organic & Paid media amplification
Pros and Cons
  • Organic & Paid media amplification
  • Buyer insights
  • Content deep dive on a particular topic
  • Track experience for users
  • More design options
  • Enablement sessions
Likelihood to Recommend
Well suited for enterprises looking to provide customers with an engaging content consumption model and believes in provide un-gated value content to users; not suitable for small companies / marketing teams as the software is built for scale.
December 14, 2022

PathFactory has helped our organization significantly with content sharing and tracking capabilities!

Verified User
Manager in Sales
Information Technology & Services Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory has been our go-to solution to share content externally with customers and prospects. It has allowed us to add a touch of personalization that comes a long way given the immense amount of data we could share with a specific contact or company. This tool has also allowed our teams to track the consumption of our content which has allowed us to take a look at trends and adjust for campaigns.
Pros and Cons
  • Allows for personalization as well as for generic pages and content links
  • Allows for dynamic changes
  • Allows for one consolidated spot to find key content
  • Lagging when making live changes to Explore, Appearances, Tracks
  • Picture formatting with Appearances could be easier to manage
  • More simplified interface
Likelihood to Recommend
PathFactory is a great tool for a company looking to consolidate content sharing into one single place. Learning from content comsuption allows companies to refocus on what is important to the receiving end. To differentiate yourself from the competition, attention to detail and personalization come a long way and that is what PF allows users to do.
December 14, 2022

Good asset management tool, whether intended to be or not

SM
Stefanie Mueller
Senior Manager
PwC (Accounting, 10,001+ employees)
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
As a marketer who works closely with sales, PathFactory gives me the ability to create URLs for PDFs and make updates to such PDFs without losing the URL that is distributed through marketing channels. For this reason, sales are always eager to use a PathFactory link rather than a PDF attachment. Also able to provide viewer stats/metrics as sales intel.
Pros and Cons
  • Easy viewing experience as a consumer of PathFactory content that is published
  • Once understand some of nuances how to use it, it's pretty simple to use
  • Document maintenance
  • Ease of use for replacing content and maintaining same URL
  • Sales intel email notifications would be a plus
  • For content hubs, better design options
Likelihood to Recommend
PathFactory is good for sales use as a replacement for sending PDFs. For that reason, it is good for asset management though that is not necessarily what the tool feels like it's meant to do. PathFactory is less ideal from a marketing perspective since it doesn't provide the ability to make simple landing pages; if this were possible would be a big plus.
December 13, 2022

Great solution!

Verified User
Representative in Marketing
Computer Software Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I've used a competing solution before path factory and I like Pathfactory much better because of the analytics, it's user friendly, and it's built into salesforce! I like how intuitive the dashboard is and how it sends assets as a link that doesn't have to be embedded, this shows our prospects that we're committed to security.
Pros and Cons
  • analytics
  • education
  • easy to use
  • built-in Salesloft integration
  • better dashboard
  • better user experience
Likelihood to Recommend
I use path factory for my own learning and for sending resources to prospects. It has improved communication and saved time for our marketing team, especially those who create the assets. It would be nice if there was a way that Salesloft could alert us when someone read a resource rather than going to salesforce.
December 05, 2022

Pathfactory are on Track!

Verified User
Employee in Marketing
Information Technology & Services Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Pathfactory for our ABM and brand awareness campaigns to drive prospects to tailored content that talks to their current business challenges.
Pros and Cons
  • Streamlines the audiences experience by providing digestible content
  • Enables us to create multiple streams to tailor the content further
  • Enables us to make a video the first thing a prospect sees- most landing pages don't do this.
  • Data and tracking
  • The UI could be a little nicer
Likelihood to Recommend
ABM campaigns and brand awareness campaigns are ideal for Pathfactory. We also use Pathfactory when hosting digital ads on 3rd party websites. It creates a tailored experience for prospects who can access specific content based on their business challenges.
December 05, 2022

The only Path worth going down on

Peter Orban | TrustRadius Reviewer
Peter Orban
Digital Campaign Manager
Nokia (Telecommunications, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is immensely helpful when it comes to hosting, presenting and reporting on our creative collaterals and other assets. The fact that PathFactory makes embedding and sharing so seamless is an absolute dream. Reporting-wise, we find the detailed insights incredibly useful, and they've been key in helping us with our content optimization efforts.
Pros and Cons
  • Integration
  • Reporting
  • Usability
  • Social-sharing
Likelihood to Recommend
PathyFactory is very well suited, when it comes to adding content quickly to a webpage. In a time, when speed is everything, it is very much appreciated.

I can't think of one, where it would not be appropriate.
December 02, 2022

Amazing!

Eli Wolkenfeld | TrustRadius Reviewer
Eli Wolkenfeld
Associate
Andersen (Accounting, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use pathfactory quite frequently at work. We’re all about saving money in any way possible, so finding the most efficient ways to communicate to clients/customers is very important to us.
Pros and Cons
  • Efficiency
  • Software
  • Easy to use
  • Accuracy
  • Easier to use for the older generations
  • Faster responses
Likelihood to Recommend
Parhfactory is be very well suited at creating better leads. It makes for a much easier conversation as we can relate to our clients needs. It is less appropriate when we are looking for new leads, which I think it can do a better job at. Perhaps recording some keys search terms that somewhat relate to our product/service that we can use to create more leads.
December 01, 2022

Useful for sales

Verified User
Representative in Sales
Information Technology & Services Company, 1001-5000 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use Pathfactory to know how long our ebooks have been read, their title and what's their main topic. It's usually the only information i get
Pros and Cons
  • Track users
  • Create categories
  • What does the time of opening exactly means (active scrolling ? Open in a tab?)
Likelihood to Recommend
Path factory is a good insight but hard to use when calling someone for the first time. We can't call saying 'Hi, I've seen that you spent 12 minutes (or just say "a lot of time") reading this earlier" because we sound intrusive really easily.
July 11, 2022

A fast, flexible way to create curated branded micro-sites.

Julia Brocato | TrustRadius Reviewer
Julia Brocato
Sr. Marketing Programs Manager
HG Insights (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory as a place to build ABM level and more broad marketing sites of curated content. Our sales team will request us to create access-protected explorer pages that they can use when working with individual prospect accounts. We also use PathFactory to host a variety of our marketing assets like recorded webinars, PDFS, infographics, webpages, etc. We can then create curated content tracks of these assets to provide as follow-up content hubs after meetings, events, webinars, etc.
Pros and Cons
  • Curated content.
  • Microsite builder.
  • Content hosting.
  • WSIWYG content hub building.
  • Access protection experience could be better branded.
  • Explorer page transition to content track and back.
Likelihood to Recommend
PAthFactory is great for non-website developers/programmers who need to create curated hubs of content. It's brand-able and flexible. It allows you to make them public, access protected, use popup forms, change the style of the iframe, create CTAs, and more. It also integrates with Marketo very well. We use their Marketo integration for tracking and attribution as well as using their forms within the PathFactory Content Tracks.
July 08, 2022

Game changer for B2B engagement`

Verified User
Team Lead in Marketing
Information Technology & Services Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory for creating asset catalogues, the assets range from documents, videos, and more. The problem we had was to nurture the leads in the funnel journey, and PathFactory does the job well. For multiple personas and account-based marketing, PathFactory helps in creating journeys for the leads and helps in nurturing them from pre-funnel to funnel.
Pros and Cons
  • It acts as an amazing asset repository.
  • The journey creation feature helps you tap some key personas.
  • It simplifies account based marketing.
  • It is beneficial in cases of segmented targeting.
  • In the asset repository, it should have tagging options.
  • Can be little more user friendly in the channel view.
  • The real time analytics feature can be improved as well, from measurement perspective.
Likelihood to Recommend
It is well suited in multiple B2B buyer engagement scenarios, for demand generation, for content marketing, and in general, it helps you to keep your leads engaged. Both customers, as well as prospect leads, can be engaged using the PathFactory journeys. Integrations is a very useful feature that helps you connect
PathFactory with other MarTech/Customer Relationship Management software such as Salesforce and more.
July 04, 2022

Excellent intuitive tool to grab the wins

Vani Prabhu | TrustRadius Reviewer
Vani Prabhu
Head - Enterprise Marketing
Cisco Systems (Computer & Network Security, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is a user-intuitive one-stop shop to get buyers' insights and understand their journey of content consumption which in turn enables enterprises to improve their wins.
Pros and Cons
  • Engagement
  • Data Insights
  • Relevance
  • User Interface
  • Optimization of data
  • Online Assistance
  • Automated feature to switch from live event to on-demand gated event
Likelihood to Recommend
PathFactory is a great tool for content marketing and managing both live and on-demand webinars on one platform. PathFactory provides users great insights on analytics.
June 29, 2022

Pathfactory Review

Verified User
Employee in Marketing
Information Technology & Services Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Pathfactory as a content management platform within the customer lifecycle journey. The platform serves as a content repository and is leveraged across various campaigns and nurtures.
Pros and Cons
  • tracking engagement
  • promoting content binging
  • content library management
  • form manager
  • tagging manager
  • analytics viewer
Likelihood to Recommend
Pathfactory is well suited for hosting content within the customer journey; we want to track visitor behavior and use it to help gain insight into customer interests while providing a content experience that helps visitors engage with relevant content.
June 22, 2022

PathFactory is a gold standard for webinars

Verified User
Manager in Marketing
Marketing & Advertising Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory as our platform of choice for our global webinars. We wanted a self-serve platform with the flexibility to upload on-demand webinars, as well as broadcast, live webinars as we needed in all the languages that we support. We use this across all regions, Americas, Europe, and the Asia Pacific, and find the platform very versatile and easy to use. The main business problem that we tried to solve was how to provide users with a rich webinar experience that enabled them to explore related content on the site while watching a webinar. We needed a way to engage our customers with additional content that would support their needs in their journey. The professional services provided by PathFactory are world-class. They have been our partner for over 2 years and are the gold standard of the kind of support that a client looks for in a vendor.
Pros and Cons
  • Very responsive to the needs of their client. Their level of support is the gold standard. They are flexible and willing to do whatever it takes to address requests from our team.
  • They have a quick turnaround time and provide exceptional service to address the needs of their clients.
  • They are innovative and think outside the box to provide solutions to challenges that their clients might have. We had a few challenges that we did not know how to handle and Pathfactory came up with solutions that we did not think of and then proceeded to execute and deliver a better-than-expected solution.
  • They behave like a partner by doing whatever it takes to support their clients. They make you feel like they are on your side along the way.
  • They have a can-do attitude. No matter how big or small the request, Pathfactory is there to provide solutions. It is extraordinary the length that they take to make sure that their customers get what they need.
  • Focusing on SEO is an area that they can focus a bit more on.
  • Page speed is an issue, especially on mobile devices. Although their pages are fast, they can be improved on.
Likelihood to Recommend
PathFactory is an incredible agency that treats their clients as partners. They are very accomodating and find solutions to difficult challenges and provide the level of support that is needed by their clients. They are great at developing a world class webinar experience with insights to user behaviour on their platform. They are great at creating a seamless experience that looks great and is easy to engage with for customers. Their product is great for both desktop and mobile devices and they are willing to make out of the box modifications to adjust to the custom needs of their clients. Their product also provides insights to what customers are engaging with so you can retarget them with the most relevant content to support them after they engage with webinars.
June 22, 2022

PathFactory - laying the path for our success

Joshua Mathew | TrustRadius Reviewer
Joshua Mathew
Leader - APJC Campaign Marketing
Cisco (Computer Software, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory helped us set up the UI for our webinar program. It was built grounds-up and was a fairly complex project.
Pros and Cons
  • The account and support team are fantastic
  • They work tirelessly to deliver the outcomes we want
  • They are often proactive and come up with great ideas
  • They are flexible and their turn around times are amazing
  • Think of sharing best practices from similar projects
  • Provide recommendations based on insights derived
Likelihood to Recommend
They make wonderful partners for a project, as they are always keen to listen to what we have to say. Their 'can-do attitude is refreshing and they always deliver exactly what we envisage.
June 20, 2022

Great platform to enhance webinar experience across customers and partners

Verified User
Manager in Marketing
Information Technology & Services Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
we use PathFactory to host our webinars On-demand & Live
Pros and Cons
  • Customer service with dedicated resources to help us navigate the platform.
  • Incredible responsiveness when an issue occurs on the platform.
  • Follow up with weekly meetings & ongoing daily conversation via team space. They provide an incredible customer experience helping us shape the next generation of the hosted webinar platform for the company
  • they could do a bit better on the analytics side as their automated dashboard is great but we always need to double-check some of the data with our own.
Likelihood to Recommend
hosting videos, webinars, and user navigation through video content Great to host content & user experience is very friendly Ability to display supplemental content while playing video in the background without closing the windows or browser
June 20, 2022

Takes your buyer journey to another level!

Verified User
Employee in Marketing
Computer Software Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is a crucial part of our marketing tech stack and every marketing campaign that targets prospects and our customer base. We use it to store and categorize our content pieces, build engaging content experiences and pull sophisticated reporting. It gives us incredible insights into our audience's behavior and helps them binge and learn as much beneficial content as possible.
Pros and Cons
  • They are amazing at ensuring their customers get everything from their platform. Very responsive, attentive, and ready to help us meet our business goals.
  • The platform has many unique features that can be easily customized to fit our needs. One of the recent ones was the microsites; they are so sophisticated yet flexible. We actively use them across different marketing departments for various purposes just because they are easy to customize and get the most results.
  • The level of reporting is unmatched! We can find numbers on every single aspect of the experience.
  • For some newer features, there is still some UX work that can be done, but it is a minor thing.
Likelihood to Recommend
PathFactory is excellent for those who want to improve their buyer's journey experience and elevate how they view your content and brand as a whole! Buyers need to learn more about your company and your product before even talking to a person, so PathFactory will allow you to build highly engaging content experiences that will encourage the audience to do exactly that.
June 16, 2022

PathFactory will change the way you look at content

Kathleen Wong | TrustRadius Reviewer
Kathleen Wong
Manager, Growth Marketing
Fiix Software (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is currently being used within the marketing department as a content activation tool. We use PathFactory to drive acquisition and conversion by creating an integrated and contextual experience personalized to our buyer, and help our content team make better decisions.

We intend to deploy it to sales this year as well, and enable them to view PathFactory insights and data, and send out tracks themselves.
Pros and Cons
  • PathFactory tracks allow prospects to binge on content, giving them a contextual and personalized user experience.
  • PathFactory gives Sales insight into what their prospects are engaging with.
  • With the Marketo integration, PathFactory allows us to build behavior-based nurture programs and score on engaged intent.
  • The team at PathFactory have been great! They're always responsive and have been key to helping us build out our campaigns for 2019.
  • PathFactory lacks A/B testing functionality.
  • It would be great to see campaign-level reporting, specifically having the ability to view the performance/analytics of multiple tracks at once. Today, PathFactory only allows you to see individual track performance or an overview of all tracks.
Likelihood to Recommend
PathFactory works really well when trying to educate the prospect. We allow the prospect to consume as much or as little content as they like. It allows us to understand what content is resonating and engaging buyers, which topics, formats, and lengths work best to enable and nurture the buyer most effectively.
May 22, 2022

Make your content stand out with PathFactory's curated experiences

Annie McElrath | TrustRadius Reviewer
Annie McElrath
Digital Content Curator
Skuid (Computer Software, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to curate content by topic, audience, interests, etc... in order to send targeted communications and promotions. We'll include PathFactory resources within emails, social media, and our website to provide focused outreach to our users, and then use the stats on their interaction with the content to hone our strategy further. Rather than spending time collecting and sending a dozen links to different digital collateral pieces, our Sales team can send a single link to a highly streamlined playlist of content that encourages their targets to binge our materials and take action on the pieces they find most compelling.
Pros and Cons
  • Statistics and analytics
  • Content Library curation and management
  • Curated content viewing experiences
  • Automation
  • CRM tool could use an interface refresh - the layout is not intuitive
  • Wish their was more customizability in terms of content tagging and sorting
  • Styling the pages can require some heavy CSS, more declarative options for design would be a huge help
Likelihood to Recommend
A well-established content marketing team with a robust library of marketing collateral and defined audience personas would be wise to use PathFactory for the targeted distribution and automation of assets, especially in coordination with a Sales team that has an aggressive ABM strategy. The comprehensive stats and analytics will take your content and sales strategy to the next level as you optimize and refine established messaging for segmented audiences. A smaller company that is still developing its library of content should wait until they have identified its target markets and built up resources. Without strong, established content in place, PathFactory can only go so far as a means of distributing and measuring what is available.
November 06, 2021

Gain the power of binging.

Verified User
Manager in Marketing
Computer Software Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory for ungated content distribution and for virtual webinars and conferences. It allows us to track data and limit the need for forms.
Pros and Cons
  • Content consumption
  • Tracking data
  • Content library
  • Event analytics
  • Website coding
  • Integrations
Likelihood to Recommend
PathFactory is a great tool to capture long-tail interest when sponsoring webinars or events by allowing on-demand attendees to continue interacting with content. It allows you to capture data well past the event date.
October 26, 2021

PathFactory value for enterprise business with multiple products

DJ
Diana Jakubaityte
Marketing Technology Manager
Cisco Umbrella (Computer & Network Security, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We purchased PathFactory to support two of our products and one GTM initiative. I could not be happier with our decision. It is the platform for enterprise business. It is built to support complex setup and advanced structure as well as high business requirements. The platform checks all our boxes when it comes to hosting the content and creating a personalized user experience. Furthermore, it has a robust integration with our MAP Eloqua and sends form submission and ungated content consumption data. This way allows us to build advanced content consumption strategies and best-personalized tailor-made journeys.
Pros and Cons
  • Integration with MAP to pass gated and ungated content consumption data
  • Personalized journeys
  • Microsites for specific GTM initiatives or products
  • Easy to use
  • Amazing customer service and outstanding onboarding experience
  • Hosting video content could be beneficial for some companies
  • Hosting HTML pages could be also beneficial for some businesses
Likelihood to Recommend
It is a perfect platform for businesses that supports multiple products and multiple Go To Market strategies. Perfect platform for enterprise business.
October 02, 2021

Great tool for teams/companies with a lot of content but low engagement

Verified User
Director in Marketing
Computer Software Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We are using Pathfactory to provide our users with a better content experience online and to feed users with relevant content to help promote more asset consumption in a given visit. And internally, we're using it to better group our content together and track its performance.
Pros and Cons
  • Content binging
  • Reporting
  • Content management
  • UI could be more user friendly/intuitive
Likelihood to Recommend
If you have a lot of content on your website but are seeing low engagement rates or a low number of assets viewed per session, Pathfactory is great at creating an experience that engages prospects and encourages them to continue reading your content & continue their learning.
October 02, 2021

Lovely little Lookbook Tool!

Julia Brocato | TrustRadius Reviewer
Julia Brocato
Marketing Automation Manager
Invoca (Computer Software, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory when we need to spin up microsites for a very specific purpose and don't want to get our web team involved. It allows you to upload PDFs, video webpages, and other content to be housed within a digital "look book." The lookbook can be tailored content specific to your customer or prospect's needs. They can be spun up very quickly using your library of content, and unique URLs can be created and shared easily. We integrate all of this data into Marketo to track engagement.
Pros and Cons
  • Culminate content
  • Integrate with Marketo
  • Disburse content tracks quickly
  • URL Redirects aren't a function that I'd really like
  • Marketo form styling options (for gated content tracks)
  • Password protected content tracks
Likelihood to Recommend
PathFactory is great when you want to spin up specific content tracks for specific prospects (or customers). They can be cloned and updated quickly to create personalized experiences while not taking as much time as creating individual websites would in an ABM approach. It doesn't work as well when you're looking for the full functionality of a standard website. You're more or less stuck within the I-frame model. I should mention that they do have the capability to create an "Explorer Page," which is a second way to serve up content, but it's more of a skin over the existing I-frame.
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