Customer Experience Management Software
Top Rated Products
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SAP Service Cloud helps deliver customer value and protect the brand with intelligent customer service. It enables the user to engage with customers at their convenience, connect service with the value chain and deliver greater profitability.
Genesys Cloud CX (formerly PureCloud, Genesys Cloud) is a contact center application optimized for automatic call distribution, interactive voice response, email, social media, chat, and text/SMS. It is also a VoIP interconnect service provider.
Lithium Community is a fully-featured community platform and is focused on the needs of marketers. Lithium most often competes with Jive Team Collaboration and Get Satisfaction.
UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the…
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering…
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The Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Its training program helps teams to understand…
Glia (formerly Salemove) creates customer engagement solutions that enable companies to provide an in-person customer experience online. Through its all-in-one platforms, companies are able to identify high-value website visitors, communicate through live chat, audio, and video, and…
involve.ai is a Customer Intelligence Platform that gives teams complete visibility of all their customers, allowing them to drive more revenue through smarter renewals and upsells. With the most up-to-date real-time data, recommendations for action & collaboration across the…
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Medallia Agent Connect (based on the former Stella Connect) is a CX suite of applications, performing customer feedback collection and service quality measurement, customer agent motivation tools, and employee engagement tools such as agent reward tools and performance tracking. Stella…
Collect in-product feedback, measure customer satisfaction and learn how you can improve. Get ratings, visitor's screen view and sentiment feedback from customers now.
SatisMeter is a Net Promoter System (NPS) tool for web-based businesses. It is designed to help clients collect, analyse, and use feedback to improve customer experiences and build better products. SatisMeter automates NPS surveys to their clients' userbases with precision targeting…
Pendula drives the shift from broadcast to conversation by enabling two-way messaging and workflow at scale, allowing users to create, manage, and optimise digital customer experiences across every channel. With no coding knowledge required and built on Zuora & Salesforce,…
Intouch Insight offers a portfolio of customer experience management (CEM) products and services that promise to help global brands delight their customers, strengthen brand reputation and improve financial performance. Intouch was founded in 1992 and works with over 300 brands…
Inbenta is a conversational intelligence technology provider headquartered in Sunnyvale. Inbenta Search is a search tool built with the vendor’s Symbolic AI and Natural Language Processing (NLP) that aims to help the user reduce support cost by understanding customers’ questions…
SurveyLab is a professional survey tool that can be used in the multiple areas that include: Customer Experience Managerment, HR (incl. 360 Feedback), Market Research, online tests and forms.The product has been in the market for 10 years.The vendor says their distinguishing feature…
UserReplay, from UK-headquartered software company User Replay with offices in France and the US, offers a customer experience management tool dedicated to usability testing of websites, web forms, and web applications.
parcelLab is a global software that helps businesses improve the experience after customers make a purchase. parcelLab helps brands to turn ordinary post-purchase steps into special experiences for their customers, making them happier. parcelLab states brands like IKEA, H&M, and…
Zoomin is a content publishing platform that allows companies to provide a robust knowledgebase of product documentation for their customers and prospects.
Verint Express (formerly KANA Express) was a cloud-based multi-channel customer engagement / experience platform that was owned and supported by Verint since that company's 2014 acquisition of KANA Software. The product has since been discontinued.
ezPlatform, formerly ezPublish is a content management solution from eZ Systems. The vendor says their solution provides organizations with the technology and framework to build a suite of digital experiences including news and media sites, brand sites, multichannel apps and the…
Stratifyd enables companies to capture customer sentiment for every interaction and turn it into actionable business intelligence within an executive-level dashboard. The vendor says companies worldwide use Stratifyd to improve customer experiences, increase customer acquisition…
Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.
Nextiva centralizes customer information by giving key teams access to customer interactions, history, and call transcriptions with their customer experience plugin. By uploading contacts from systems like Google Contacts or Microsoft Outlook, Nextiva brings talk, text, chat, and…
Loop Returns, headquartered in Columbus, Ohio, offers post-purchase experience software to support ecommerce merchants, which features tools to turn returns into exchanges, support reverse logistics, create custom return policies with workflows, or allow customers to keep items that…
TheyDo aims to help find the right customer problems to solve using customer journeys. TheyDo is described by the vendor as a modern product for innovation, personas & customer journeys to find and solve problems.
MaestroQa is QA software that aims to drive customer loyalty. It provides unfiltered visibility into what's happening with agents, customers, CX processes, and business with a quality program built on MaestroQA.
Software to surface customer friction and guide frontline teams in the moment to better serve clients. Designed to improve processes, products, and digital properties, as well as increase customer lifetime value. The flagship Qualtrics Frontline Digital CX is a customer journey management…
Chameleon offers a platform to build user guidance for web products, without writing code. The product enables users to create product tours to help teach, guide and convert users. Tours are built with a simple WYSIWYG editor with reusable components, customized styling, automated…
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Customer Experience Management Software TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About Customer Experience Management Software
What is Customer Experience Management (CEM)?
Customer Experience Management is an approach to managing and improving an organization's interactions with its customers across all channels and touchpoints in the customer journey. The goal of customer experience management is usually to increase customer satisfaction, foster loyalty, and even encourage advocacy, by making customers feel they have a real relationship with the brand. The strategy involves treating every customer as an individual and delivering a consistent and relevant experience across all communications, including in-store purchases, website visits, customer service requests, email communications, digital ad displays, social media channels, etc.
The process usually involves constantly gathering customer feedback, maintaining a single profile or source of data on each customer, and delivering a personalized experience in each channel based on that data.
What are Customer Experience Management Platforms?
A CEM platform generally involves a suite of capabilities, including a mechanism for collecting and consolidating customer data analytics as well as customer feedback, and a mechanism for delivering the right content to the customer based on that data. The platform may include the full suite of capabilities, or achieve it through integration with point solutions such as A/B testing and personalization tools, web content management systems, product recommendation engines, tag management systems, voice of the customer tools, customer data platforms, data management platforms, customer relationship management systems, usability and UX testing tools, walkthrough software, etc.
Many software vendors are moving toward Customer Experience Management from a different starting point. The term is used by vendors who are more focused on collecting, listening to and analyzing customer sentiment, such as Clarabridge and ForeSee; vendors who are focused on content delivery, such as Adobe Experience Manager; vendors who are focused on understanding visitor sessions, such as IBM Tealeaf; and vendors who started as A/B testing and personalization tools, such as Qubit. Some live chat and help desk vendors also use the term customer experience management, but have only included those that work across multiple channels, or use customer behavior/segment information to personalize help content.
On the TrustMaps above, products fall into these categories. Thus they are not all directly comparable feature-wise; rather they represent different approaches to improving the customer experience.
- A/B Testing and Personalization: Oracle Maxymiser, Qubit, Evergage
- In-page Web Analytics: IBM Tealeaf, ClickTale
- Content Management: Adobe Experience Manager, Magnolia V5+, MindTouch
- Help Desk/Self-Service: Oracle Service Cloud, Zendesk, MindTouch
- Survey & Form Building: Qualtrics, Satmetrix
Customer Experience Management Software Features
Some customer experience management products may focus on one specific area, such as analyzing product usage, collecting customer feedback, testing and optimizing customer journeys, or providing personalized content across digital touchpoints.
- Multi-channel customer feedback collection (e.g. surveys, SMS/messaging, social listening, in-app polls, customer focus groups, etc.)
- Product usage analytics
- Customer experience profiles
- Customer experience and activity dashboard
- Customer journey mapping
- Churn risk scoring
- AI-powered analytics and recommendations
- Website A/B testing
- Mobile applications and dashboards
- Integrations and APIs
Customer Experience Management Software Comparison
As a buyer, some qualities you may want to consider before purchasing include:
- Company size. If you’re part of a larger business, you’re likely to have a larger customer base and therefore require a software program that can help you understand the specific needs of each customer and process large amounts of interaction data.
- Ease of Use. If the product has a large learning curve, be sure you’re willing to undergo a longer implementation and training process.
- Integration. Some businesses may need to integrate their customer experience management platform with other tools in their tech stack. Be sure to research integration capabilities prior to purchasing.
Pricing Information
Pricing for customer experience management software tools varies according to the number of features and users. Some vendors will charge per agent, anywhere between $5 to $300 per user per month. Others will have either a monthly or annual set price. Prices can range widely according to the plan. Therefore it is best to contact the vendor directly to request a free demo. Some software tools will offer a free version as well as a free trial.
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Frequently Asked Questions
What does customer experience management software do?
What are the benefits of using customer experience management software?
What are the best customer experience management software products?
The top-rated customer experience management products include: