TrustRadius
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.https://media.trustradius.com/product-logos/Du/bb/UP417EGQ7C6Z.PNGGoogle Analytics Best for BusinessGoogle Analytics is used by me as an administrator in my company. We basically use it to target most of audience when advertising with this platform, because it converts well.,Advertising my blog pages and post Selling my ebooks Increasing my blog audience,The site should be made simpler to use The site should all forms of ATM cards The site be able to send monthly reports to users,6,It is good for businesses like blogging It has much advantages to internet marketers It is simple,Google Analytics has made everything smoother!Google Analytics is a great tool to see how many active users are on our site at that moment. Additionally, it's helpful to see where incoming users are coming from (i.e. Google, Flipboard, Twitter). It is being used across my department, as the business team, but also among other teams such as the marketing team and social team.,Informs you of how many active viewers are on our site in real-time. Allows you to go deeper and see what companies are reading our site -- C-Suite, Fortune 500 etc. Allows you to track which times of the day or which day of the week attracted the most people to our site and qualitatively thinking why this may be.,It would be helpful to have more insight into our audience. If it shows that they're working in government, it would be helpful to see what sector of government they're working in.,10,Postive -- allowing us to keep track of the behind the scene specifics that we're looking out for.,Moat Analytics,DoubleClick, Moat Analytics, SailthruThe best analytics solution for any website.Right now, we primarily use Google Analytics to measure and analyze our website's performance across digital marketing channels. Google Analytics is the best tool on the market - no other analytics solution can provide the insights into our website visitors and how they behave when they reach our site. Eventually, we plan on implementing Firebase Analytics, which is Google's solution for tracking mobile app analytics. It will be great to see and understand how our customers interact with our app.,Reporting is definitely a strong suit of Google Analytics. Data is useless if you can't interpret it, and Google makes data visualization very easy. Google has a built-in Analytics Intelligence feature - what this does is provide actionable insights into your data without you having to do anything. Google can understand what your data means and make suggestions based on that data. Another strength is that Google Analytics seamlessly integrates with all of Google's other products. The big ones for us are Optimize and Google Tag Manager. Being able to connect these services and use them in parallel with each other saves us a lot of time.,Google Analytics' integration with Salesforce requires you to be using the Google Analytics 360 suite, which is their paid version. This is surprising considering most GA integrations don't cost anything.,10,GA makes it easy for us to measure ROI on our different marketing campaigns by adding tracking codes to our URLs. We can also set goals in GA (like a form submission) and then add a value to each goal to better track ROI. Reporting in GA helps us prioritize different marketing channels based on a ton of different metrics (bounce rate, time on site, pages per session, etc.).,Skype, Skype for Business, OneNoteGoogle Analytics - Love ItGoogle Analytics is currently being used to track the number of users and multiple conversion points across our site, across various channels, including but not limited to PPC, Paid Social and Organic. It helps to bring all the conversion and revenue numbers together for all the channels as a total, which helps the client see how their business is performing as a whole.,Google Analytics allows for very detailed remarketing lists that can be pushed in AdWords. Tracking of the traffic and various conversions through each channel. Google Analytics tracks users that are not only in your country but across the world. This helps when you are building a strategy that has an international component. Great attribution section, which shows the user journey for each conversion.,It would be good to see labels from AdWords to be visible in Google Analytics. The dashboard and unique features can be a bit cumbersome and difficult to use if you are using it for the first time.,9,Reporting has become easier and in more depth thanks to Google Analytics which has allowed us to exploit areas that may have been missed out during the planning of our campaigns. Google Analytics integrates well with AdWords, which allows you to apply bidding rules to optimise towards your conversions.,DoubleClick and Adobe Analytics,DoubleClick, Adobe AnalyticsGA Premium issues and bugsGA is used to track paid ads against ROI. In addition, track website performance and CID. It can track online visits to offline purchases .,Can track my individual and device. Connection to big query is robust. Data studio is great to visualize the data.,Tracking on the dbm and dsm is inaccurate and slow. The dbm and dsm data doesn't work. Many bugs with the Dbm data .,7,Has a great multi-touch attribution.,Adobe AnalyticsAnalyzing Google AnalyticsWhile Analytics has a laundry list of really great features involving real-time audience tracking, behavior factors on website visitors, and various event tracking services, I primarily utilize it to find origination points in our client pipelines. It is important that we are able to tell if a recent blog entry is doing exceptionally well, or if a referral source is seeing a traffic spike. Analytics, like most of the offerings in the Google ecosystem, is extremely easy to pick up and use but has a ton of complexity under the hood.,Tracks clients along digital pipelines well. Follows client behavior on your website effectively. Excellent support for multiple websites.,There are some redundant systems in place. Tracking isn't always consistent, but it's more accurate than competitors.,9,Google Analytics allows me to track customer behavior so I can double down on what works.,,Egnyte, MailChimp, LinkedIn Marketing SolutionsPerfect measuring tool for our sales/marketing team.We use Google Analytics to measure the effect of our sales and marketing campaign and also to track key metrics of visitors to our website.Thereby, serving as a guide towards knowing how best to tailor our sales and marketing efforts for maximized effect.,Google Analytics is free. Enable us to set up reports via channels; enhancing our ability to track the efficiency of our sales efforts towards user conversion. Simple integration; Integrating Google analytics on our website took less than five minutes. We simply copied and pasted the Analytics tracking code to our HTML code, and that was all.,Steep learning curve; Takes a bit of time to get accustomed to the work environment(dashboard) of this tool. No thanks to the user interface, which is very much clustered. Poor support: I wish there was a go to support team for the free version of this tool. Currently what we have available is just basic documentation.,9,Google Analytics has enabled us to better measure our marketing and sales campaigns. Allows us to measure real time metrics of our business; like what part of the website our users are using most, current bounce rate etc It has given us a knowledge of traffic source to our website.,Adobe Analytics, Intercom, Adobe Audience ManagerGoogle Analytics...Great way to get the most accurate Data.Google analytics is a great way to measure campaign success along with gathering general trends our customers habits and needs.,Easy to use interface Great integration with Google Ads Quickly able to gather various time dates.,Variable time rate data should run quicker Ability to add a third dimension on report pages Quicker exporting of data/reports.,9,ROI is easily measured with Analytics and saves a LARGE amount of time. Spend for Analytics is in line with and sometimes cheaper than the competition.,Google analytics gives us precious insights.We use google analytics to get insights into our visitors to our websites behave on a daily basis, and the key characteristics of these visitors. We use this information to analyze steps to improve our service.,User insight : Google analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, average gender of web visitors, etc. Page testing : Google analytics helps rate each page on our website, putting into perspective things like how fast our page loads, caching capability of each page, etc. Process flow : Google analytics allows us set a process flow from starting from when a user "visits the website" to the goal of successfully "ordering a ride". Thereby allowing us gain insights into the percentile of users who completed this goal, and the ones who didn't.,Cluggy dashboard ; The dashboard is way too cumbersome. Can be Herculian finding specific informations.This need be sorted out by the Google team.,10,Google analytics has allowed us to closely follow our bounce rate and whenever it goes above 25%, we know we are doing something wrong. Google analytics has also allowed us focus on ensuring each page on our website meets industry standards.,MailChimp, Microsoft AzureA must have in your marketing mix!We use it for lead generation, traffic analysis, and visitor research. Only marketing department uses Google Analytics and any agencies that we work with. It is a great tool!,Visitors Audience Research Goal Funnels,Real-time reports do not respond organically, continued refresh is required Intelligence is terrible! They claim that AI will get better, but it has been declining,10,We improved on tracking We improved on goal conversations We improved online presance,Lead ForensicsI highly recommend!GA is used across the entire organization, but probably most actively in our department. It helps us understand consumer behavior on our website, which is quite expansive and complex. It has proven to be invaluable to our institution, with actionable insights about every part of our business. I could not be more pleased with its ease of use and the accuracy of the information and data within.,campaign tracking conversion tracking user path tracking content evaluation,training modules for advanced users GUI dashboard walkthroughs, sometimes less experienced members of the organization have a difficult time creating dashboards cross-channel attribution; allowing for 3rd party data like sales call analytics, integration with other analytics platforms, etc,10,Immeasurable improvement. We would be lost without it.,Coremetrics and Site Catalyst,Google BigQuery, BrightEdge, Google Search Console, Ahrefs Site Explorer, Moz, Bing Webmaster Tools,reporting dashboarding user analysis campaign tracking,none. Some users complain about not understanding how different dimensions work with different metrics, but that is something that can be learned easily.,Yes,9GA Is the best!We use Google Analytics for numerous amounts of data gathering, both for our own marketing site, our customers "product" sites that they actively use as part of their service, and we use it for "in-app" tracking to determine how users are using our product. Basically, we use Google Analytics for tracking everything!,Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining. The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA. You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :),GA can be very confusing if you aren't extremely tech savvy. The interface is intimidating to most people, and without some training the reports are hard to understand. The jargon really trips a lot of people up. Like what's the difference between a session and a user? What are "hits"? Stuff like this is frustrating if you haven't been through any kind of training for GA.,10,The most positive impact is that we use GA to augment other systems like Hubspot that don't let us customize tracking parameters are thoroughly as we would like. For example, Facebook has the ability to dynamically change parameters based on where the ad placement is, and you can use that parameter in utm_content to segment traffic based on the ad placement. It's much easier to analyze behavior on your site with GA than with the Facebook pixel, and you can create much more detailed custom reports which has been critical in our conversion rate optimization.,Mixpanel and Kissmetrics,AdWords, Facebook for BusinessHassle Free Way to Monitor Your Website PerformanceGoogle Analytics is used to review our website performance as well as evaluate website design effectiveness. It is also used to evaluate marketing efforts (for example: measuring traffic to a landing page created specifically for a digital marketing campaign). This is used mainly by our marketing department as the purpose of Google Analytics to measure the effectiveness of the website.,Website Insight: It provides detailed data to measure the effectiveness of your website (for example, which page your customers visit the most, which page they spend time on reading the most). Customer Data: it also provides some insight on your potential target market since it records the age/gender/location of the website visitors. These data are useful, especially when being used together with digital marketing campaigns to make sure your ads go to the right target market. Multiple Website Data Management: one account can measure different websites so it is convenient, especially when you are running multiple websites for your business.,Website Integration: In order for Google Analytics to measure the most accurate data, it requires you to put a code into your website. This could be hard sometimes especially if the user is not a person who is familiar with coding. Accessing Data sometimes takes longer than expected. Mobile Apps are too hard to be used. There are a lot of features that are more effectively shown on the version on browsers.,10,Measuring digital marketing channel performance and from there, optimizing the ads to improve performance. Provide more insight from the target audience. Measuring the effectiveness of the website content.,Alexa,Google Drive, MS SharePointGoogle Analytics: The Perfect Tool For Understanding How Users Engage Your SiteOur department uses Google Analytics (GA) to better understand what types of content, people, and practices are most important to clients and potential clients. We use it to see which attorneys at our firm have the richest SEO, what practice groups are found during searches, what blog content is being read and what is being ignored. GA gives us a wonderful breakdown of what content on our site is being read, what is not, how long users are engaged with the content, and how users are finding and accessing our content.,It effectively identifies what pages on your site are generating your web traffic. It does a good job of telling you how these users arrived on your site (i.e. search, direct, social media, etc.). It exports data really well, so you can support and defend your communications and marketing strategies.,I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.) A lot of functions are right there. But it's hard to tell which functions are most important or what they offer. Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.,10,In my previous job (managing editor of a digital media site), GA helped me understand what types of content drove mass audience. You knew exactly what types of content was engaging users and where they were coming from. That type of information is crucial to strategy building. In my current position (communications and marketing for a corporate law firm), the data we get from GA is helping us streamline our web navigation, develop our legal blog strategy, and better understand what pages are the most important ones on our site. Direct ROI is easier to measure on item 1 than on item 2. But I will say I would feel rather blind in either role if I did not have Google Analytics to help me better understand how users, clients, and potential clients are interacting with our web content.,Siteimprove,Google Search Console, MS SharePoint, BloggerHelpful toolI have been using Google Analytics for over two years, and I am still hooked to it. It provides excellent and precise details to each activity on the website. It counts how many times each user has visited, how much amount of time he visited, and also, from where they visit. Google Analytics is ideal in terms of keeping track of your website. Combined with AdSense, it gives insight to what percentage of people have come back and clicked on the adverts. Google Analytics is now the only marketing and research tool I will use.,A pool of features. Precise information. Straight-forward.,An interactive GUI can attract more people. For a [new] starter, it will require training sessions. Creating custom reports is somewhat limited.,9,It helped me know my website's worth. I assumed based on Aherfs, that I am not on very top of Google. google analytics shared that I am getting visitors. It helped me with the website marketing.,Aherfs,Ahrefs Site Explorer, Google Drive, DropboxGoogle Analytics: Vital to e-Commerce successI work for a SaaS company where access to Google Analytics (GA) is given by the client to the marketing rep and the CSM. The CSM team uses GA data for quarterly business reviews (QBR). We also track goals, events and conversions on a daily/weekly basis.,Offers a wide range of reports plus the ability to export them in various formats for client presentations. The ability to view a breakdown of traffic, such as, geographic locations and demographics. Ease of use. Everything you need is right in front of you on the dashboard.,The failure to differentiate bots from real users, which causes inaccurate traffic counts. Cannot see exact specifics on some metrics. For example, the ability to see which keywords visitors are using to find our clients.,9,Can be time consuming (negative) It is free (positive),MailChimp, Slack, UltiProGoogle Analytics to see how your app is workingGoogle Analytics is the main metric system for all mobile and web apps. We even define the same id for the web and mobile version of the same app and we can have consolidated insights because Google Analytics can discriminate information for every platform. The live view is excellent to identify the effect of external events affecting the app.,Live activity, you can monitor your app at the very same time you are using it. Filters, you can define filters like geographic location, client platform, time periods. User behavior can show you how your application is used.,The session duration time is not that accurate. The experiments feature is not that easy to use.,9,Google Analytics helps us to reshape the app layout according to the results of the user's flow behavior. The hardware sizing got fixed thanks to the results of the user load detected by Google Analytics. Geographical filter help us to define the attention to actual markets.,,Piwik, Clicky, Parse.lyAdam's Awesome Analytics AnalysisWe use GA in our interactive marketing department to track visitors and clicks across our various web sites. It helps us track what areas of our sites are working, which links need more attention, which areas have the most success, as well as track users from the beginning of marketing campaigns all the way through to the end of the "sales" process.,Reporting - clean and organized Options - between the basic and premium packages, metric are available for almost any type of tracking you can think of Usability - easy to integrate,Sometimes the results in GA doesn't match the results with other tracking devices our company has in place, such as email marketing results, and other analytic-measuring tools Javascript-blocking programs render GA unreliable Presents a ton of data without providing much of an idea on what to do or how to interpret the data,8,Positive marketing campaign feedback - we're able to see what works and what doesn't work in campaigns, so we can design better tests in future efforts Statistically significant data to help understand consumer trends Optimizes our team's time management capabilities, as we can all access and monitor GA metrics to help advance our efforts faster.,Crazy Egg,Smartsheet, MS SharePoint, Wufoo, Reachmail, IBM Marketing Cloud, Workamajig, WorkZone, Microsoft Yammer, Bing Ads, SurveyMonkey, UnbounceAnalyze Your LifeWe use Google Analytics code on every one of our 6 or so websites. I personally have set up the accounts in GA and then insert the code onto the homepage or back end of our websites. Most website builders now do come with analytics built in, but I do like to compare what they report versus what Google provides. It is very robust and follows visitors to each site and will show the time they spent, the way they navigated and where they left. Very helpful for determining what parts of the sites are most popular for sales as well as what needs to be simplified.,traffic to the site is very easy to see allows for comparison of time frames to see if your sales or site upgrades are making a difference can also show real time traffic to the site, useful to see if commercials, ads or eblasts are directly generating interest.,sometimes it is hard to find the exact data you are looking for as they frequently upgrade and move data around the live traffic viewer is still in beta the homepage is a little confusing to navigate as there always seems to be a subfolder to click on to get to your acutal site data,9,Allows us to share the most relevant data in the most clear way on our sites. We see what our customers are looking for and can make it the feature or easier to get to. Our sites are often the first place our customers go and it allows us to capture their interest and know ahead of time what most visitors are looking for. Also allows us to get direct feedback on our marketing campaigns to see how well each has done and what works best. Meaning we spend less time an energy on the wrong places, and more on what is getting us the most return.,Squarespace and WordPress,Blogger, SquarespaceGoogle Analytics analyzes your site so you don't have to.I recommend and implement Google Analytics for nearly every company that I develop and consult for. It only requires a few lines of code in order to set it up. I can then pass on the credentials to whoever needs them at the company so they can view the information regarding their website statistics. Google Analytics solves a number of problems with regards to business needs in view of who visits the site and what may need to change to either keep visitors on the site and/or attract new visitors. It also provides for the use of special campaigns to track new visitors. There is a live analytic view where you can see how visitors are clicking through your site in real time.,Allows you to deep-dive into each page on your site to see how long a visitor stayed, how they exited, and what they may have clicked on. This is important to better develop content for those pages to keep visitors longer. A real-time view allows you to see where visitors go on your site from start to finish and how long they stay. You'll want to tweak your site based on these visits, even while they're visiting. Campaigns allow you to try different setups on your site in order to attract new visitors or keep recurring visitors.,Better explanations of mobile browsing would help to gather information on what needs to be tweaked regarding mobile use. Better views of the real-time use. It gets difficult to view and browse this at times.,10,It has resulted in better customer service in that if there have been issues with customers, Google Analytics can be consulted and tweaks can be made so that customers can arrive to the information faster.,,Apache Web Server, NginxIf You're Technically Inclined or Seeking A Free Robust Solution, Google Analytics May Be The Right FitAs a freelance marketing consultant, I recommend using Google Analytics to track website activity. It helps us see how visitors are getting to the website, what they're doing while there there and how long they're staying. It is installed across my websites as well as most of my clients. Ultimately, the tool gives us metrics to see how effective our various digital marketing efforts are impacting our prospects and clients.,It provides a depth of information and insight. There is more information than anyone could realistically harness themselves. It's easy to install and start using. It integrates into other reporting tools fairly easily.,Spam traffic is a big nuisance and they've yet to really do anything about it. The reporting is clunky and hard to setup. Sometimes it more complicated then it seems it ought to be.,8,Allows me to see where I am and how to get where I want to go. It illuminates what marketing efforts work well We can easily see what pages people are visiting on the website.,A lot of resources for free, but can't always provide the info requestedWe use Google Analytics to track traffic to our websites, identify segments (e.g. organic, referral, mobile/tablet), track conversion for various goals (lead collection and revenue), monitor use of new features, etc.,Ability to track web traffic, attribute to sources & mediums. Ability to segment to view visitors by desktop, mobile, and tablet. Exporting reports in various formats for different use. Management likes easy to read PDFs, while marketing analysts prefer Excel data.,So many features that it's hard to keep up. Sometimes difficult to dig into particular segments or criteria. Limits in automation of reports, such as time length (no way to set one start date & get automated reports on regular frequency, e.g. Year to Date report weekly, always starting on 1/1 and extending time each week. It could be better at showing flow/path through site.,8,Increase in mobile traffic has driven decisions on mobile-friendly sites, and now move toward responsive website. Allow analysis of campaigns to determine which to keep, refine, pause.Review from an account manager's perspectiveGoogle Analytics is used, day-to-day, by a specific department at our organization. The team, in its entirety, has access to our clients' dashboard, but does not necessarily have familiarity with all capabilities or knowledge.,The tool is very user intuitive. If you're not familiar with the tool, it's still fairly easy to navigate and understand. The data provided simplifies things and makes it easy to understand. When there are uncertainties, the documentation and self-service help provided by the Google team is great.,I've run into a few instances (more so with Google DFP) in which there have been updates to the platform itself, but documentation that sent me in a loop and didn't provide more thorough documentation on the changes.,9,Faster lead conversion Streamlining content to make it easy to find; preventing circular user flowsGoogle Analytics - A must have for any businessWe use Google Analytics in the Marketing department to monitor all traffic to our website. We have Goals set up to track form conversions and to detect the source of the lead. We use Site Content to look at analytics on a page per page basis to identify visitor behaviors to each which then helps us determine if the page is converting well or engaging enough. Google Analytics provides a lot of useful data and is a very important part of our business. We also integrate our AdWords account to be able to see all of that information as well.,The User Interface is very easy to navigate and find what you are looking for. With some much data this is crucial. I like the quick access to all historical data. e are continually changing the date range to compare data from a month ago, a year ago, or when the company started until now - it's very useful for us and how we like to monitor things. I really like how you can view your data in so many different way. Basic tables/spreadsheets of data, line charts, motion charts, and pie charts. There are also advanced options to let you manipulate the data even further such as adding a secondary dimension.,I would like to see more "canned" options in the date range drop down. It was be nice to have options already there such as This Year (YTD). It would be nice to have weekly or monthly emails sent to me with key data from that time range. I don't always have time to login into Google Analytics but I'm always glued to my Inbox. This feature may exist, but I'm not aware of it.,10,We don't directly monitor ROI from Google Analytics because Google Analytics is a free tool. By using all its data you can gain more business from your website - so there is definite ROI.,Pardot,Pardot, NetSuite, BasecampIt's Google Analytics... it's the industry standard and it's free. Use it!!!We are using Google Analytics as a segment of our whole analytics platform, what we can't get from Google Analytics we are exporting the data to be used in Excel for Microsoft Power BI.,It's simple. Easy to use. It's free and plays well with other platforms as it exports to Excel via CSV.,This might be counter intuitive but it needs to be smarter, I have to program it to do stuff and I barely know all the details. Offer better training or courses on how to configure and tweak GA. More color in the GUI. Create an easier sense of flow... hell hire me to work for Google Analytics and I will create a spike in new user growth. Learn to think 4th dimensionally.,9,ROI?... its free, its a simple platform.,Microsoft Power BI
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Score 8.6 out of 101
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Mathias Amodu profile photo
Score 6 out of 10
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Google Analytics is used by me as an administrator in my company. We basically use it to target most of audience when advertising with this platform, because it converts well.
  • Advertising my blog pages and post
  • Selling my ebooks
  • Increasing my blog audience
  • The site should be made simpler to use
  • The site should all forms of ATM cards
  • The site be able to send monthly reports to users
To send monthly reports
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Melanie Singer profile photo
Score 10 out of 10
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Google Analytics is a great tool to see how many active users are on our site at that moment. Additionally, it's helpful to see where incoming users are coming from (i.e. Google, Flipboard, Twitter). It is being used across my department, as the business team, but also among other teams such as the marketing team and social team.
  • Informs you of how many active viewers are on our site in real-time.
  • Allows you to go deeper and see what companies are reading our site -- C-Suite, Fortune 500 etc.
  • Allows you to track which times of the day or which day of the week attracted the most people to our site and qualitatively thinking why this may be.
  • It would be helpful to have more insight into our audience. If it shows that they're working in government, it would be helpful to see what sector of government they're working in.
Google Analytics is well suited for scenarios where you want more insight on your active and daily users. Being in ad ops. When we see a spike in our users it helps to figure out why, and what our readers are most interested in.
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Score 10 out of 10
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Right now, we primarily use Google Analytics to measure and analyze our website's performance across digital marketing channels. Google Analytics is the best tool on the market - no other analytics solution can provide the insights into our website visitors and how they behave when they reach our site. Eventually, we plan on implementing Firebase Analytics, which is Google's solution for tracking mobile app analytics. It will be great to see and understand how our customers interact with our app.
  • Reporting is definitely a strong suit of Google Analytics. Data is useless if you can't interpret it, and Google makes data visualization very easy.
  • Google has a built-in Analytics Intelligence feature - what this does is provide actionable insights into your data without you having to do anything. Google can understand what your data means and make suggestions based on that data.
  • Another strength is that Google Analytics seamlessly integrates with all of Google's other products. The big ones for us are Optimize and Google Tag Manager. Being able to connect these services and use them in parallel with each other saves us a lot of time.
  • Google Analytics' integration with Salesforce requires you to be using the Google Analytics 360 suite, which is their paid version. This is surprising considering most GA integrations don't cost anything.
Google Analytics is a tool that anyone with a website or mobile app should be using. Whether it's a public facing site, an internal site, a customer knowledgebase, or an app in the Play Store - Google Analytics is perfect for helping you understand your visitors and users. The best part is that it's free with pretty much every analytic tool you could want.
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Score 9 out of 10
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Google Analytics is currently being used to track the number of users and multiple conversion points across our site, across various channels, including but not limited to PPC, Paid Social and Organic. It helps to bring all the conversion and revenue numbers together for all the channels as a total, which helps the client see how their business is performing as a whole.
  • Google Analytics allows for very detailed remarketing lists that can be pushed in AdWords.
  • Tracking of the traffic and various conversions through each channel.
  • Google Analytics tracks users that are not only in your country but across the world. This helps when you are building a strategy that has an international component.
  • Great attribution section, which shows the user journey for each conversion.
  • It would be good to see labels from AdWords to be visible in Google Analytics.
  • The dashboard and unique features can be a bit cumbersome and difficult to use if you are using it for the first time.
The reason I'd recommend Google Analytics is because, firstly, it can track the traffic from multiple channels, such as email, paid social, as mentioned earlier this helps when planning strategy or deducing reasons for lower traffic or conversions for a particular channel. Secondly, the remarketing lists and custom reports section works very well when it comes to creating and reporting on campaigns.
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Score 7 out of 10
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GA is used to track paid ads against ROI. In addition, track website performance and CID. It can track online visits to offline purchases .
  • Can track my individual and device.
  • Connection to big query is robust.
  • Data studio is great to visualize the data.
  • Tracking on the dbm and dsm is inaccurate and slow.
  • The dbm and dsm data doesn't work.
  • Many bugs with the Dbm data .
I don't think GA has really solved many of the basics bugs and issues with tracking. Still feels like it's in beta. Audience center doesn't work correctly.
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Jeffrey Smith profile photo
Score 9 out of 10
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While Analytics has a laundry list of really great features involving real-time audience tracking, behavior factors on website visitors, and various event tracking services, I primarily utilize it to find origination points in our client pipelines. It is important that we are able to tell if a recent blog entry is doing exceptionally well, or if a referral source is seeing a traffic spike. Analytics, like most of the offerings in the Google ecosystem, is extremely easy to pick up and use but has a ton of complexity under the hood.
  • Tracks clients along digital pipelines well.
  • Follows client behavior on your website effectively.
  • Excellent support for multiple websites.
  • There are some redundant systems in place.
  • Tracking isn't always consistent, but it's more accurate than competitors.
Google Analytics handles every level of the user experience on your website exceptionally well. It is easy to jump quickly between a macro level view of every visitor currently active on your website, to a micro level view of a user on a specific page from a specific source. I genuinely have no complaints when it comes to Analytics doing the specific job it is built for.
Read Jeffrey Smith's full review
Vikram Balaji profile photo
Score 9 out of 10
Vetted Review
Verified User
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We use Google Analytics to measure the effect of our sales and marketing campaign and also to track key metrics of visitors to our website.Thereby, serving as a guide towards knowing how best to tailor our sales and marketing efforts for maximized effect.
  • Google Analytics is free.
  • Enable us to set up reports via channels; enhancing our ability to track the efficiency of our sales efforts towards user conversion.
  • Simple integration; Integrating Google analytics on our website took less than five minutes. We simply copied and pasted the Analytics tracking code to our HTML code, and that was all.
  • Steep learning curve; Takes a bit of time to get accustomed to the work environment(dashboard) of this tool. No thanks to the user interface, which is very much clustered.
  • Poor support: I wish there was a go to support team for the free version of this tool. Currently what we have available is just basic documentation.
Google Analytics is perfect for measuring marketing campaign performance, monitoring web traffic sources and is a great tool for monitoring month to month comparison performance.
Read Vikram Balaji's full review
Jonathan Stephan profile photo
Score 9 out of 10
Vetted Review
Verified User
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Google analytics is a great way to measure campaign success along with gathering general trends our customers habits and needs.
  • Easy to use interface
  • Great integration with Google Ads
  • Quickly able to gather various time dates.
  • Variable time rate data should run quicker
  • Ability to add a third dimension on report pages
  • Quicker exporting of data/reports.
Wondering how many users from a University used a campaign.
Read Jonathan Stephan's full review
Abiola Adeniyi profile photo
Score 10 out of 10
Vetted Review
Verified User
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We use google analytics to get insights into our visitors to our websites behave on a daily basis, and the key characteristics of these visitors. We use this information to analyze steps to improve our service.
  • User insight : Google analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, average gender of web visitors, etc.
  • Page testing : Google analytics helps rate each page on our website, putting into perspective things like how fast our page loads, caching capability of each page, etc.
  • Process flow : Google analytics allows us set a process flow from starting from when a user "visits the website" to the goal of successfully "ordering a ride". Thereby allowing us gain insights into the percentile of users who completed this goal, and the ones who didn't.
  • Cluggy dashboard ; The dashboard is way too cumbersome. Can be Herculian finding specific informations.This need be sorted out by the Google team.
Google is suited for every 21st century internet business with a forward looking outlook. It provides businesses with data which can make or mar their business.
Read Abiola Adeniyi's full review
Justina Rimkeviciute profile photo
Score 10 out of 10
Vetted Review
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We use it for lead generation, traffic analysis, and visitor research. Only marketing department uses Google Analytics and any agencies that we work with. It is a great tool!
  • Visitors
  • Audience Research
  • Goal Funnels
  • Real-time reports do not respond organically, continued refresh is required
  • Intelligence is terrible! They claim that AI will get better, but it has been declining
Use it everytime for online traffic!
Read Justina Rimkeviciute's full review
No photo available
January 31, 2018

I highly recommend!

Score 10 out of 10
Vetted Review
Verified User
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GA is used across the entire organization, but probably most actively in our department. It helps us understand consumer behavior on our website, which is quite expansive and complex. It has proven to be invaluable to our institution, with actionable insights about every part of our business. I could not be more pleased with its ease of use and the accuracy of the information and data within.
  • campaign tracking
  • conversion tracking
  • user path tracking
  • content evaluation
  • training modules for advanced users
  • GUI dashboard walkthroughs, sometimes less experienced members of the organization have a difficult time creating dashboards
  • cross-channel attribution; allowing for 3rd party data like sales call analytics, integration with other analytics platforms, etc
Of the different solutions I have used, Google Analytics is by far the best analytics platform available. Even the free version is worth it.
Read this authenticated review
Seth Tucker profile photo
June 30, 2017

GA Is the best!

Score 10 out of 10
Vetted Review
Verified User
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We use Google Analytics for numerous amounts of data gathering, both for our own marketing site, our customers "product" sites that they actively use as part of their service, and we use it for "in-app" tracking to determine how users are using our product. Basically, we use Google Analytics for tracking everything!
  • Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
  • The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
  • You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)
  • GA can be very confusing if you aren't extremely tech savvy. The interface is intimidating to most people, and without some training the reports are hard to understand.
  • The jargon really trips a lot of people up. Like what's the difference between a session and a user? What are "hits"? Stuff like this is frustrating if you haven't been through any kind of training for GA.
I always recommend Google Analytics. I've never had a site I've worked on that didn't use Google Analytics.
Read Seth Tucker's full review
Tony Phan profile photo
Score 10 out of 10
Vetted Review
Verified User
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Google Analytics is used to review our website performance as well as evaluate website design effectiveness. It is also used to evaluate marketing efforts (for example: measuring traffic to a landing page created specifically for a digital marketing campaign). This is used mainly by our marketing department as the purpose of Google Analytics to measure the effectiveness of the website.
  • Website Insight: It provides detailed data to measure the effectiveness of your website (for example, which page your customers visit the most, which page they spend time on reading the most).
  • Customer Data: it also provides some insight on your potential target market since it records the age/gender/location of the website visitors. These data are useful, especially when being used together with digital marketing campaigns to make sure your ads go to the right target market.
  • Multiple Website Data Management: one account can measure different websites so it is convenient, especially when you are running multiple websites for your business.
  • Website Integration: In order for Google Analytics to measure the most accurate data, it requires you to put a code into your website. This could be hard sometimes especially if the user is not a person who is familiar with coding.
  • Accessing Data sometimes takes longer than expected.
  • Mobile Apps are too hard to be used. There are a lot of features that are more effectively shown on the version on browsers.
Google Analytics is best used together with digital marketing tools like AdWords so you can measure the traffic that the ads draw to your website. Also, it is effective in collecting customers' insight to promote your products and services. For example, if Google Analytics shows that most of the visitors of my website are aged from 25 to 35 and most of them are males, I will create content that leans towards males at that age more.
Read Tony Phan's full review
Jonathan Miltimore profile photo
Score 10 out of 10
Vetted Review
Verified User
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Our department uses Google Analytics (GA) to better understand what types of content, people, and practices are most important to clients and potential clients. We use it to see which attorneys at our firm have the richest SEO, what practice groups are found during searches, what blog content is being read and what is being ignored. GA gives us a wonderful breakdown of what content on our site is being read, what is not, how long users are engaged with the content, and how users are finding and accessing our content.
  • It effectively identifies what pages on your site are generating your web traffic.
  • It does a good job of telling you how these users arrived on your site (i.e. search, direct, social media, etc.).
  • It exports data really well, so you can support and defend your communications and marketing strategies.
  • I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
  • A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.
  • Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.
Converting traffic to sales, perhaps. I say this because I understand how to analyze the traffic information Google Analytics (GA) offers, but I have not yet reached a point where I can analyze "conversions" or some of the other marketing data. Behavior of users is easy to understand to a certain point, but deeper dives into marketing data can get tricky.
Read Jonathan Miltimore's full review
katherine henz profile photo
October 03, 2016

Helpful tool

Score 9 out of 10
Vetted Review
Verified User
Review Source
I have been using Google Analytics for over two years, and I am still hooked to it. It provides excellent and precise details to each activity on the website. It counts how many times each user has visited, how much amount of time he visited, and also, from where they visit. Google Analytics is ideal in terms of keeping track of your website. Combined with AdSense, it gives insight to what percentage of people have come back and clicked on the adverts. Google Analytics is now the only marketing and research tool I will use.
  • A pool of features.
  • Precise information.
  • Straight-forward.
  • An interactive GUI can attract more people.
  • For a [new] starter, it will require training sessions.
  • Creating custom reports is somewhat limited.
When you are looking for targetted or organic traffic, it is best suggested
Read katherine henz's full review
Tania Momin profile photo
Score 9 out of 10
Vetted Review
Verified User
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I work for a SaaS company where access to Google Analytics (GA) is given by the client to the marketing rep and the CSM. The CSM team uses GA data for quarterly business reviews (QBR). We also track goals, events and conversions on a daily/weekly basis.
  • Offers a wide range of reports plus the ability to export them in various formats for client presentations.
  • The ability to view a breakdown of traffic, such as, geographic locations and demographics.
  • Ease of use. Everything you need is right in front of you on the dashboard.
  • The failure to differentiate bots from real users, which causes inaccurate traffic counts.
  • Cannot see exact specifics on some metrics. For example, the ability to see which keywords visitors are using to find our clients.
I have been working in eCommerce for over 5 years now and strongly believe Google Analytics is critical for a successful e-commerce business as it helps identify which marketing channels/sources are most valuable at driving revenue.
Read Tania Momin's full review
victor pease solano profile photo
Score 9 out of 10
Vetted Review
Verified User
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Google Analytics is the main metric system for all mobile and web apps. We even define the same id for the web and mobile version of the same app and we can have consolidated insights because Google Analytics can discriminate information for every platform. The live view is excellent to identify the effect of external events affecting the app.
  • Live activity, you can monitor your app at the very same time you are using it.
  • Filters, you can define filters like geographic location, client platform, time periods.
  • User behavior can show you how your application is used.
  • The session duration time is not that accurate.
  • The experiments feature is not that easy to use.
Google Analytics is well suited for worldwide apps or multi-branch intranet sites or multichannel (web and mobile) apps.
Read victor pease solano's full review
Adam Weller profile photo
Score 8 out of 10
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We use GA in our interactive marketing department to track visitors and clicks across our various web sites. It helps us track what areas of our sites are working, which links need more attention, which areas have the most success, as well as track users from the beginning of marketing campaigns all the way through to the end of the "sales" process.
  • Reporting - clean and organized
  • Options - between the basic and premium packages, metric are available for almost any type of tracking you can think of
  • Usability - easy to integrate
  • Sometimes the results in GA doesn't match the results with other tracking devices our company has in place, such as email marketing results, and other analytic-measuring tools
  • Javascript-blocking programs render GA unreliable
  • Presents a ton of data without providing much of an idea on what to do or how to interpret the data
Google Analytics is well-suited towards tracking most straightforward interactive marketing campaigns - emails, click data, download data, user visits, opens, and things of that nature. It is less suited toward providing up to the minute data results - sometime it can take several hours before the data shows up, so you might want to look elsewhere if you need instant metrics.
Read Adam Weller's full review
Angela Skees profile photo
February 05, 2016

Analyze Your Life

Score 9 out of 10
Vetted Review
Verified User
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We use Google Analytics code on every one of our 6 or so websites. I personally have set up the accounts in GA and then insert the code onto the homepage or back end of our websites. Most website builders now do come with analytics built in, but I do like to compare what they report versus what Google provides. It is very robust and follows visitors to each site and will show the time they spent, the way they navigated and where they left. Very helpful for determining what parts of the sites are most popular for sales as well as what needs to be simplified.
  • traffic to the site is very easy to see
  • allows for comparison of time frames to see if your sales or site upgrades are making a difference
  • can also show real time traffic to the site, useful to see if commercials, ads or eblasts are directly generating interest.
  • sometimes it is hard to find the exact data you are looking for as they frequently upgrade and move data around
  • the live traffic viewer is still in beta
  • the homepage is a little confusing to navigate as there always seems to be a subfolder to click on to get to your acutal site data
Google Analytics is great for small businesses as it is free to implement and set up on your sites. You do not need to have an IT staff or trained analytics people to start seeing the data. The software is pretty user friendly and encourages use on all sites, regardless of internet skill or training. Might not worry about it if you have a larger staff though.
Read Angela Skees's full review
Chris Coppenbarger profile photo
Score 10 out of 10
Vetted Review
Verified User
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I recommend and implement Google Analytics for nearly every company that I develop and consult for. It only requires a few lines of code in order to set it up. I can then pass on the credentials to whoever needs them at the company so they can view the information regarding their website statistics. Google Analytics solves a number of problems with regards to business needs in view of who visits the site and what may need to change to either keep visitors on the site and/or attract new visitors. It also provides for the use of special campaigns to track new visitors. There is a live analytic view where you can see how visitors are clicking through your site in real time.
  • Allows you to deep-dive into each page on your site to see how long a visitor stayed, how they exited, and what they may have clicked on. This is important to better develop content for those pages to keep visitors longer.
  • A real-time view allows you to see where visitors go on your site from start to finish and how long they stay. You'll want to tweak your site based on these visits, even while they're visiting.
  • Campaigns allow you to try different setups on your site in order to attract new visitors or keep recurring visitors.
  • Better explanations of mobile browsing would help to gather information on what needs to be tweaked regarding mobile use.
  • Better views of the real-time use. It gets difficult to view and browse this at times.
Google Analytics is very well-suited for e-commerce sites and news sites where there is a lot of traffic. With e-commerce, you can tweak the site when you have specific products that may go on sale or you want to drive traffic to. Smaller static sites such as a small business with only information might not benefit as much from Google Analytics.
Read Chris Coppenbarger's full review
Jason Montoya profile photo
Score 8 out of 10
Vetted Review
Verified User
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As a freelance marketing consultant, I recommend using Google Analytics to track website activity. It helps us see how visitors are getting to the website, what they're doing while there there and how long they're staying. It is installed across my websites as well as most of my clients. Ultimately, the tool gives us metrics to see how effective our various digital marketing efforts are impacting our prospects and clients.
  • It provides a depth of information and insight. There is more information than anyone could realistically harness themselves.
  • It's easy to install and start using.
  • It integrates into other reporting tools fairly easily.
  • Spam traffic is a big nuisance and they've yet to really do anything about it.
  • The reporting is clunky and hard to setup.
  • Sometimes it more complicated then it seems it ought to be.
Google Analytics is a great tool for any new business website or personal blogger. It is easy to install and free to use so it tends to be a great starter resource.

If you are less technically inclined, I'd recommend finding something easier to use. Some of the terminology and interface can be confusing at times.
Read Jason Montoya's full review
Benjamin Lipsman profile photo
Score 8 out of 10
Vetted Review
Verified User
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We use Google Analytics to track traffic to our websites, identify segments (e.g. organic, referral, mobile/tablet), track conversion for various goals (lead collection and revenue), monitor use of new features, etc.
  • Ability to track web traffic, attribute to sources & mediums.
  • Ability to segment to view visitors by desktop, mobile, and tablet.
  • Exporting reports in various formats for different use. Management likes easy to read PDFs, while marketing analysts prefer Excel data.
  • So many features that it's hard to keep up.
  • Sometimes difficult to dig into particular segments or criteria.
  • Limits in automation of reports, such as time length (no way to set one start date & get automated reports on regular frequency, e.g. Year to Date report weekly, always starting on 1/1 and extending time each week.
  • It could be better at showing flow/path through site.
Read Benjamin Lipsman's full review
Emily Janowski profile photo
Score 9 out of 10
Vetted Review
Verified User
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Google Analytics is used, day-to-day, by a specific department at our organization. The team, in its entirety, has access to our clients' dashboard, but does not necessarily have familiarity with all capabilities or knowledge.
  • The tool is very user intuitive. If you're not familiar with the tool, it's still fairly easy to navigate and understand.
  • The data provided simplifies things and makes it easy to understand.
  • When there are uncertainties, the documentation and self-service help provided by the Google team is great.
  • I've run into a few instances (more so with Google DFP) in which there have been updates to the platform itself, but documentation that sent me in a loop and didn't provide more thorough documentation on the changes.
The only times I can think of when Google Analytics might not be appropriate, is when trying to pull social media or metrics that are not captured by Google Analytics --- duh.

Beyond that, though, it is a great tool that offers valuable information if you have the team to support you in analyzing the data that's pulled and captured. Great insights can be made in terms of recommendations for the end product.
Read Emily Janowski's full review
Billy Barker profile photo
Score 10 out of 10
Vetted Review
Verified User
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We use Google Analytics in the Marketing department to monitor all traffic to our website. We have Goals set up to track form conversions and to detect the source of the lead. We use Site Content to look at analytics on a page per page basis to identify visitor behaviors to each which then helps us determine if the page is converting well or engaging enough. Google Analytics provides a lot of useful data and is a very important part of our business. We also integrate our AdWords account to be able to see all of that information as well.
  • The User Interface is very easy to navigate and find what you are looking for. With some much data this is crucial.
  • I like the quick access to all historical data. e are continually changing the date range to compare data from a month ago, a year ago, or when the company started until now - it's very useful for us and how we like to monitor things.
  • I really like how you can view your data in so many different way. Basic tables/spreadsheets of data, line charts, motion charts, and pie charts. There are also advanced options to let you manipulate the data even further such as adding a secondary dimension.
  • I would like to see more "canned" options in the date range drop down. It was be nice to have options already there such as This Year (YTD).
  • It would be nice to have weekly or monthly emails sent to me with key data from that time range. I don't always have time to login into Google Analytics but I'm always glued to my Inbox. This feature may exist, but I'm not aware of it.
I think any company that has a website needs to have Google Analytics to gain knowledge about all the traffic to their website. Understanding how people get to your site and what they do once they are there is invaluable and a must if you are wanting to grow your business and better understand your audience or leads.
Read Billy Barker's full review
Andrew Schell profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Google Analytics as a segment of our whole analytics platform, what we can't get from Google Analytics we are exporting the data to be used in Excel for Microsoft Power BI.
  • It's simple.
  • Easy to use.
  • It's free and plays well with other platforms as it exports to Excel via CSV.
  • This might be counter intuitive but it needs to be smarter, I have to program it to do stuff and I barely know all the details. Offer better training or courses on how to configure and tweak GA.
  • More color in the GUI.
  • Create an easier sense of flow... hell hire me to work for Google Analytics and I will create a spike in new user growth.
  • Learn to think 4th dimensionally.
Read Andrew Schell's full review

About Google Analytics

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics Integrations

Google Analytics Competitors

Pricing

Does not have featureFree Trial Available?No
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Google Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No