Google Analytics

I use Google Analytics for websites, for HTML5 games hosted on web platforms, for mobile apps and games. It is essential to measure Key Performance Indicators for your site or app. Google Analytics can show your basic stuff like page views, sessions, etc and also more complicated configurable indicators like funnels, events, etc.

Not only do we utilize Google Analytics for our company, we use it for several clients as well. Google Analytics is the industry standard for a reason, making it easy to track web traffic and behavior across your site or sites and using the information to make better content decisions.

Our company used the free version of Google Analytics to monitor and report on website visitors and e-commerce conversions. We would regularly generate reports based on the data contained within the platform, and use it to inform website development, issues and tracking of various KPIs. For this reason, it was crucial to our commercial performance measurement and a major contributor to future planning for different business functions. We also made some of the data available to third parties for the purposes of retargeting and advertising.

We primarily use Google Analytics within the Marketing department. It was decided on and implemented by the web development group, and is used by the whole department in various forms. It has proven to be an effective and integrated tool for our web performance analysis work across multiple web products.

It always helps identify usage, trends, and opportunities for growth. You can stay high level, or get pretty granular in order to dig into trends and patterns that will help your business thrive. It bridges the gap between what you "think" is happening and what actually is happening. It allows us to communicate more effectively with our clients as a result.

Google Analytics is often used by one individual (myself) with occasional consultation and sharing with other members of the staff. As the Director of Marketing & Analytics, I use Google Analytics to track data on our website and relay that information to our team, as well as use it to come up with ways to increase traffic to our website and business in general. The business problems we address as the questions of how consumers are getting to our website, what they're doing once they're on it, and when and how they leave.

Analytics is a first step for anyone actively marketing their site with online efforts. It allows for a clear understanding of website user behavior and content performance, broken down by factors like source, campaign, geography, and time. Regardless of whether you manage paid media campaigns, organic social or search efforts, or website UX/UI and Conversion Rate Optimization, Google Analytics has some value to provide you in its tracking and reporting.

[Google Analytics is] used [by] the Marketing team to track how visitors navigate our web site, how they use it, what pages are most seen.
We also use it to analyze sources of traffic, to see if people come from google search, social networks, email campaigns, etc.
Another cool use is to see the average time on page (before they leave) and the bounce rate; both are quite good indicators to measure the expectations of the people against our offering.
Finally, we also use it to compare performance across months, given that you can select the period of time to analyze, then you can compare monthly, but also yearly (January 2020 vs January 2021 for example) and see if we have stationary periods.

In our workplace, different online and offline marketing teams use Google Analytics. It allows us not just to analyze different channels but also gives us insight into our end users. So far, it's helped our desktop team understand where the user drops off and how we can improve those drop-offs. Based on the data we analyze, we create content that allows us to retain users for a longer period of time and reduce drop-offs.

With Google Analytics, we are primarily tracking the inbound traffic on our website from different sources. This is being used across multiple teams in the organization. It gives us a clear picture of where we have to focus more. Google Analytics is the single platform for us where we can see the data for different UTMs we are using across different channels and campaigns. We also use it to create goals that resonate with our business objectives. We track the goals on Google Analytics and use these to optimize our paid media campaigns. It is simply an amazing tool for tracking and attribution purposes. We are also using it for reporting and automated dashboards, which give us real-time data and make it easy to make decisions.

We use Google Analytics on our website. It helps us understand where our traffic is coming from on our website. There is also some information on how customers on our website are interacting with the site. We're not the kind of business that gets a lot of website traffic so Google Analytics is great since it's free and gives all the important information we need. It's also so widely used in the industry that everyone who works on the site is familiar with it and how it works.

We use Google Analytics in all departments. Marketing can use the data to look at campaign and landing page performance. Sales uses it to track prospect activity on our pages. The product team uses it to measure feature adoption, and engineering can use it to track errors in the app. We give everyone access to Google Analytics so they can answer their own questions using the readily available data.

Google Analytics is used within our media & analytics team to track website performance, both on the macro scale, and when looking at the traffic that our paid media campaigns are driving. We also use the Google Analytics plug ins in Google Data Studio to report a live feed of website performance to our clients. We set up events and goals using Google Tag Manager that we they pull and report on through Google Analytics.

Google Analytics is being used by the marketing department to track and analyze traffic to our website from various sources. We use this to see where our traffic is coming from, how that traffic is interacting with our website to make informed decisions on our SEO strategy. We also use Google Analytics to track conversions from our website and Google PPC. This allows us to see what conversion percent we are getting from our traffic to make conversion optimization decisions.

We use Google Analytics to measure all of the activity on sites that we own and sites that we manage for clients. Over time, Google's reliability and reporting tools have enabled us to move away from having to study server logs to understand what is happening. As the largest free analytics software online, they've radically improved how data is used to manage digital businesses. Making an organization data-driven is the first step to improving profitability.

We use Google Analytics in the marketing department to measure ROI and KPIs of our marketing initiatives including the website, paid ads and funnel goals.

We use Google Analytics with a lot of our clients that want to get detailed information about their viewers and their basic browser metrics or profiles. Additionally, we will track user traffic within their site. Gathering these metrics helps identify which sections of the site needs more growth, which sections could be trimmed, and also helps target code optimizations based on the browser base of the users visiting their site.

Google Analytics helps us to understand how people use our sites, we collect audience data, organize insights, and take action to improve experience, sales, major KPIs, etc. It also helps to bring together all major reporting with other modules like advertising, trends, conversions, etc. We use it to integrate wtih data studio, adsense, Google ads, ad manager, and search console.

We use Google Analytics to understand website behavior, trends, customer preferences, and more. Our user experience teams along with our digital marketing and product sales teams are all interested in the data, how customers are using our websites and what actions they can take to drive higher conversions and sales.

I have been using Google Analytics for over 5 years and always recommend using it for any website. Google Analytics is one of the more accurate ways to track website visitors, traffic, sales, and audience behavior. It is free and very widely used. We use it mostly for traffic website traffic numbers, page performance and insights into our audience. We have a few clients that use it for traffic conversion and sale data as well.

I use [Google Analytics] to track web traffic and get more info on who is visiting my site. This way I can target the correct audience. We see who is accessing our marketing materials through social media, then we analyze how we can get other users to visit our site in other ways.

We use Google Analytics to measure and track marketing performance and determine where the traffic is coming from. Google Analytics has been crucial for various departments in the organization such as marketing, PR, and data analytics. It addresses our problem of figuring out if our ad campaigns and email campaigns are having the desired effect. We are also able to determine which platforms and demographics of customers we should target.

Google Analytics is embedded within many of our customer-facing mobile products. It is widely used to track users, engagement, KPIs, and other insights. The business problem it addresses is making user engagement, revenue, and KPI telemetry metrics easily available and pivotable in UI's, APIs, and raw downloadable formats (click to export in CSV, G-Sheets, etc). It allows us to track trends and investigate and drill down into any anomalies that are observed. The ability to slice and dice data, and support for both standard and custom events allows us to get quick insights to how our products are performing.

We use Google Analytics to track basic usage statistics across a number of our public websites. These include the main business website we use as part of our marketing, and the private web portals we have for memberships sites. Google Analytics allows us to see what traffic numbers are visiting our sites, where they are located geographically, and if they have come from specific campaigns we’re running.

We are using Google Analytics to track metrics across various functions within the organization. Specifically all of our efforts and the KPIs that come with them.