Google Analytics

In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

A fantastic tool for eCommerce companies who need accurate measurements and are concerned with converting leads and sales. While Google Analytics is best served for eCommerce, I would argue that its tools can be purposed for anything from a professional service site to a simple online portfolio as the platform allows one to dig deep into the data and market themselves.

Google Analytics is a tool that anyone with a website or mobile app should be using. Whether it's a public facing site, an internal site, a customer knowledgebase, or an app in the Play Store - Google Analytics is perfect for helping you understand your visitors and users. The best part is that it's free with pretty much every analytic tool you could want.

Perfect for tracking marketing strategies, understanding where visitors of your site are from, what time of day they visit your site, and what pages they frequent.
Critical for user research and understanding where design might fail.

For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.

It is well suited for website analysis. I have not used it for apps, so I cannot speak to that. There are so many integrations with GA that you can find just about any solution you need, such as WordPress plugins.

Google Analytics is well suited for scenarios where you want more insight on your active and daily users. Being in ad ops. When we see a spike in our users it helps to figure out why, and what our readers are most interested in.

I don't think GA has really solved many of the basics bugs and issues with tracking. Still feels like it's in beta. Audience center doesn't work correctly.

Wondering how many users from a University used a campaign.

Of the different solutions I have used, Google Analytics is by far the best analytics platform available. Even the free version is worth it.

Google Analytics is perfect for measuring marketing campaign performance, monitoring web traffic sources and is a great tool for monitoring month to month comparison performance.

Google is suited for every 21st century internet business with a forward looking outlook. It provides businesses with data which can make or mar their business.

Use it everytime for online traffic!

Google Analytics handles every level of the user experience on your website exceptionally well. It is easy to jump quickly between a macro level view of every visitor currently active on your website, to a micro level view of a user on a specific page from a specific source. I genuinely have no complaints when it comes to Analytics doing the specific job it is built for.

Google Analytics is a free tool. It's easy to add to a site, so I recommend setting up an account no matter if you use additional analytics platforms or not. GA is a bit tedious to use on larger sites and can easily get complicated if multiple sites are in one property and no one is managing them.

For anyone doing content marketing for inbound leads.

It provides us detailed data which helps us measure the effectiveness of the website (for example, the page, or the form from which we get the maximum conversion, how much time people spend on the website and the website load speed). It less appropriate in giving the right attribution to the visitors for their purchase, as the visitors do not always access the website directly before making a purchase. They generally go to multiple channels before they make a purchase. So its gets hard to give credit to the marketing channel without having a deep understanding.

Google Analytics is well suited for tracking how many users are visiting certain areas of the site. It is also well suited for mobile applications and figuring out how many impressions there are. The revenue section under acquisition can be confusing if you are not sure how much money to equate to different decisions.

It is perfect for a marketing department who wants to track website traffic. This is the only scenario where it's used. But it also enables you to set up tracking on other items as well, such as leads that do a specific action on your website and so on. It can also be linked to other applications like HubSpot and Power BI for a more visually pleasing display of results.

I always recommend Google Analytics. I've never had a site I've worked on that didn't use Google Analytics.

Google Analytics is best used together with digital marketing tools like AdWords so you can measure the traffic that the ads draw to your website. Also, it is effective in collecting customers' insight to promote your products and services. For example, if Google Analytics shows that most of the visitors of my website are aged from 25 to 35 and most of them are males, I will create content that leans towards males at that age more.

When you are looking for targetted or organic traffic, it is best suggested

I have been working in eCommerce for over 5 years now and strongly believe Google Analytics is critical for a successful e-commerce business as it helps identify which marketing channels/sources are most valuable at driving revenue.

Converting traffic to sales, perhaps. I say this because I understand how to analyze the traffic information Google Analytics (GA) offers, but I have not yet reached a point where I can analyze "conversions" or some of the other marketing data. Behavior of users is easy to understand to a certain point, but deeper dives into marketing data can get tricky.

Google Analytics is a must have for any ecommerce business.